Add AI into your analytics today
AI is causing ripples throughout the marketing and PR industries. We should know. As pioneers in the field, Talkwalker understands the benefits of artificial intelligence for analytics. Our new Talkwalker AI Engine can process immense volumes of datasets and automate repetitive tasks, revolutionizing how PR and marketing professionals work. AI is changing how we work, for the best.
bAsIc benefits of artificial intelligence (AI)
Modern day marketers don’t have it easy. The digital floodgates have swung open, and it won’t stop pouring in. You need to swim against the current of instant communication or face drowning in an unrelenting sea of tasks. Managing your monitoring, press releases, blogs, crisis management plans, reports, is a daily challenge. There’s value to be found in data. But how do you find the time to stay afloat?
In this respect, think of AI as a helpful super assistant. Or the lifeguard. Just set it loose and it’ll monitor, recognize, and organize the world around you. It’ll step up to help you perfect mass information management, liberate your digital workforce from the grips of big data, increase workforce productivity, and free up your potential for creativity.AI. It’s a big deal.
1. AI automation - fast, effective - the future!
The challenge
The digital marketing world is fast-paced. Market leaders are defined by their ability to respond at high speed, accuracy, and relevance. Too much time is spent tracking, scanning and organizing data. You’ll then need time to decipher the results and formulate a strategy. Once all is said and done, the opportunity may have long passed. Or worse yet, jumped on by the competition.
You want to make an impact with your brand. Not be an echo. That’s why there’s a need to be able to refine quality out of quantity. Fast. Social listening platforms mean to solve this issue. But there’s usually a level of manual input still required to make sure results are relevant. Not for us.
The AI solution: Talkwalker - less clicks, more insights
AI isn’t exactly new at Talkwalker. It’s been a part of our DNA from the start. Don’t just take our word for it. At the 2018 MarTech Breakthrough Awards, we won the ‘Best Use of AI’. The Talkwalker AI Engine is all about making the digital marketer’s life easier.
AI trained to find the most relevant results.
In social media, there’s a wealth of brand engagement happening in real-time. Using proprietary image recognition technology, our AI detects brand exposure - even when the post contains no text - using our unique database of over 30,000 logos, scenes, and objects.
Our AI-powered sentiment analysis is at work reading and deriving context from public posts online (with 90% accuracy over multiple languages) relating to the brand. AI custom models can be trained to recognize the difference between what the user defines as relevant or irrelevant results. After which it will automatically and continuously start delivering cleaner, more accurate results.
Image recognition, powered by AI, uncovers brand mentions in images.
The AI benefit
Automation allows you to focus on the important things which AI isn’t able to do. To gather insights from data and use it to paint the bigger picture. Creating engaging content driven by actionable strategies with measurable ROI. To promote and protect your brand using impactful insights.
2. AI - deliver personalized marketing with engaging content
The challenge
It’s a constant revolving rush to create and deploy new up-to-date content. To compete for the customer’s attention and engagement. These efforts mean companies have a growing library of digital content stored on their websites. But is your content making an impact? Does it reach the intended audience?
The AI solution: Marketo - automating for better content creation
Marketo’s Content AI is designed to optimize content creation for marketers. It crawls a company’s website and catalogs all the types of digital media content found. Analyzing performance based on interactions with created content. Predictive analytics is able to suggest optimal content targeting based on audience preferences.
AI taking the guesswork out of content creation.
The AI benefit
You save time and effort. Discovering the interactions that are most effective. Focusing on content creation optimized for best performance. By better understanding individual preferences, each user receives content tailored to their tastes. Better targeting leads to stronger engagement and higher conversion rates.
3. Reduced human error + improved UX = happy customers
The challenge
For many brands today, the need is to communicate en-masse, while keeping it personal. Not easy if you have a customer base in the millions. Mixing up your Harrys with your Sallys can be embarrassing. But getting a person’s name right is just the tip of the iceberg. People expect you to know them. To be able to anticipate their needs.
The AI solution: Salesforce - personal interactions, massive scale
Salesforce’s Einstein AI automatically records and tracks interactions for the platform. Reducing potential for human error. Purchasing behavior and habits can all be expressed today in data. AI is able to use this data to monitor and suggest potential leads with the best chance for conversions. Bringing together data from different sources to help create targeted communications.
Using AI to improve human interactions.
AI benefit
Manual data entry is time-consuming and increases the risk of error. Automating with AI means revenue streams can be optimized and scaled to meet increases in the customer base. Implementing artificial intelligence to create added-value relationships with consumers.
4. AI & marketers - smarter together
The challenge
I use AI, in more instances than I can keep track of, or notice. Take the process of writing for example. Having an article proofread before publication is standard practice. The second pair of eyes helps me catch things I may have missed. It’s only human to make mistakes. But it’s in everyone’s best interests to catch any errors before it reaches the audience.
Oops this special livery won’t last long! She’s going back to the shop!
(Source: HKADB) pic.twitter.com/20SRQpKXET— Cathay Pacific (@cathaypacific) September 19, 2018
Nobody wants to make this sort of costly mistake. But when you’re busy, mistakes happen.
The AI solution: Grammarly - more than just auto-correct
I’ve found Grammarly’s AI offers something more than just simple auto-correct or spell-check. It’s able to understand the context of what’s being written. As a result, offering surprisingly constructive corrections. Additionally, it doesn’t just offer fixes but also short explanations of the reasoning behind its suggestions.
The AI benefit
Grammarly’s AI saves time for correcting minor errors. Time is better spent on refining the focus of your message. Leading to faster, better quality content deployment with minimal risk of mistakes.
5. Artificial intelligence slashes costs
The challenge
How do you track and plan routes for over 100,000 trucks to deliver around 20 million packages, globally, every day? Oh yeah, and make sure it runs efficiently and with minimal costs.
The AI solution: UPS - stop circling & get to the point
Fun fact: Did you know that UPS delivery vans generally don’t turn left? Well, they still do turn left if they absolutely have to. And this largely applies to right hand driving countries like the US. It may sound a bit quirky. But as a result of UPS’s ORION program algorithm constantly analyzing and calculating the most efficient routes for deliveries. It turned out that stopping for left turns meant breaks in momentum. Not to mention higher risks for accidents due to crossing into oncoming traffic.
Why Don't UPS Drivers Turn Left? — https://t.co/Yf9gOKWqwE pic.twitter.com/SylTSi9EtX
— Mental Floss (@mental_floss) July 20, 2018
Small tweaks can result in big gains.
The AI benefit
Customers are able to send and receive their packages faster. The main thing is that delivery drivers never have to plan their own trips. Small tweaking that ultimately saves the company on fuel costs (to the tune of about 10 million gallons a year) and helps maximize profits. As a bonus doing something good for the environment at the same time.
mAxImize your business with artificial intelligence
The Talkwalker AI Engine will bring the benefits of artificial intelligence to your marketing strategies. Automated and highly accurate insights for analysis. Savings in time and manpower, resulting in overall cost reductions.
Less clicks and data management means more time for creative content. More creative content means opportunities for better engagement and higher conversion rates. Overall win for your business at all levels.
Try out our AI demo and see what these benefits will mean for you.
