8 Brilliant Online Reputation Management Tools
If your brand is active on social media, it's very likely that you've had to deal with online reputation management in some form or other. As we recently showed, 86% of people will hesitate to purchase products or services from a business that has negative online reviews, so the impact of what your consumers are saying about you online couldn't be bigger. Many brands have caught on and they're working continuously on improving reputation with customers.
What is Reputation Management?
Reputation management or ORM (online reputation management) in the digital sphere refers to the monitoring of the reputation of an individual or brand and potentially addressing damaging content and using feedback to solve problems before they damage and individual or brand’s reputation.
Our online reputation management guide looks at this in more detail.
There are of course many ways and many tools companies can use to do this ranging from setting up alerts and monitoring around brand names or enlisting the help of a PR specialist to help combat the effect of negative stories.
Here we are focusing on what can be done by businesses and individuals acting on their own using the help of online tools.
Below we've compiled a list of free and low-cost online reputation management tools that can help you protect your business more effectively every day. If you want to get the full picture of what's being said about your brand on social networks and online, try Talkwalker's powerful social media analytics platform today.
8 Best Reputation Management Tools
1. Talkwalker Free Social Search and Alerts
Talkwalker's Free Social Search let's you dig deeper into your reputation management so you can quickly see sentiment towards your brand, products or services over the last 7 days and understand exactly what posts, tweets and articles are driving social discussion about your brand. Data coverage spans both social networks and over 150 million websites so you get a full view of brand reputation across social, online news, blogs, forums and more. There's no limit to the number of searches you conduct and you get results back in seconds so you can monitor your online reputation in real-time.
Here's a short video of the key features:
Talkwalker Alerts is one of the easiest ways to stay on top of your online reputation. As the basic building block of your reputation management strategy, they do the hard work for you and notify you whenever your keyword pops up anywhere on the internet. It's a simple alternative to Google Alerts.
Creating an alert couldn't be easier: type the keyword you want to monitor (your brand's name for example), refine by media type, language and frequency. Add your email address - done!
“Talkwalker's alerts have been very useful for me to track mentions and publications of our brand in the media.
Every day I get an email with new findings that I wouldn't have seen otherwise. This makes the tracking activity of my PR job easier.”
- Giovanna Sanchez, Associate Communications Manager at BlaBlaCar Mexico
Pro tip: Use up to ten Boolean operators to refine your alert or search from the get-go.
Price: as many alerts/searches as you need, forever free.
2. IFTTT - If this, then that
IFTTT is a nifty app that can do everything from texting you when it's raining to turning on your smart lights at home when the car approaches the house (unless you still have regular lights like the rest of us, that is).
The basic principle is as simple as it is versatile: you choose a channel that triggers an action in another channel. For example, if you like a picture on Facebook (trigger), the picture will be sent to your Dropbox (action).
Using this, you can combine any of the 300+ channels they support to keep track of your online reputation. Here are a few examples:
- If your brand is mentioned on Reddit, you can get a direct message in your team's slack channel
- You could get a text message every time there's a new item in your Talkwalker Alerts RSS feed
Price: free. Also available as iOS and Android apps.
3. Go Fish Digital Complaint Search
The Go Fish Digital complaint search box lets you perform a Google search for negative reviews on over 40 websites at once. You can check out what's being said about your brand and find reviews easily. Be sure to check it out from time to time to make sure nothing new has come up.
"The complaint site search tool is one of the handiest tools we have. We created it to help develop a holistic pictures of a brand's online reputation.
Many brands come to us to fix one specific issue, and that is fine, but having a deeper picture of how people are complaining online can be very helpful in developing a comprehensive strategy."
- Brian Patterson, Partner at Go Fish Digital
Go Fish Digital also offers paid services to improve your online reputation.
Review Trackers is a great paid tool to keep track of your customers' reviews across over 80 sites and sources. It collects all your reviews in one dashboard and sends email reports to keep you up to date. Reporting functions help you track the performance of multiple locations and there's feature that detects patterns in customer feedback so you can easily see which topics your customers talk about the most.
"Our clients are able to unlock actionable customer intelligence that helps them manage their online reviews, improve their brand reputation and make data-driven decisions that can result in increased profitability."
- Chris Campbell, CEO of ReviewTrackers
Pricing starts at $49 per month for a single location.
KnowEm has been around since 2009 but it’s still relevant today. The free service lets you check for availability of your brand or product name on over 330 social media and news sites. It's a great way to get an instant overview of your accounts and see which ones you haven't thought of yet - or where someone else might have signed up under your brand's name.
"KnowEm’s services seem to fulfill a genuine need for enterprises, brands and even celebs looking to play in the social media world. As we’ve seen from Twitter username-squatting, this can be a problem for brands and celebs."
- Leena Rao, TechCrunch
They also offer a paid service where they sign you up for up to 300 social media websites so you can be absolutely sure to secure your brand on as many networks and sites as possible. Prices start from $84.95 for a personal plan or $249 for a business starter package.
6. Image Raider
Image Raider is a relatively straightforward online reputation management tool that is focused on tracking misuse of your images. You simply upload an image into the tool and then Image Raider will look for all uses of this image across Google, Bing and Yandex to recover image use. Key users of the service are listed as:
- SEOs and digital marketers looking for websites using their images to gain image credit and links
- Photographers and rightsholders looking for websites who have used their work without permission
- Users checking if their personal photos have been used online
- Users who want to find the original source of an image
A quick an easy option for your reputation management toolbox.
While most of the other tools here focus on brand monitoring Yotpo is a service that focuses on something that can help improve your reputation – encouraging customers to write positive reviews.
It has both a paid version and a free version. The free version - Yotpo lite - allows you to generate review request emails, automatically send out review requests after a purchase and create a customizable product review widget on your website. The paid version offers many more options depending on the package but includes options to help showcase reviews through social media campaigns, creation of rich snippets for featuring in search results and social curation for Instagram.
Price: Free version + a variety of advanced paid options upon request
ReviewPush is a paid review site monitoring service that offers a free trial. It looks for new reviews of your company or service across Google, Facebook, Foursquare, Yellow Pages and more. It provides you with automated email notifications, options to rank different store locations against each other and email alerts that allow users to directly respond to customer feedback picked up by the tool.
ReviewPush even provides some basic analytics to understand whether your reviews are mostly positive or negative.
Price: ReviewPush offers a 30 day free trial with prices going up to $49/month for a single location. Prices for multiple locations are available upon request.
Which online reputation management tools or services are you using to protect your business? Let us know in the comments below!