Did you rock the first half of the year? No? Not sure? Don't give up hope yet. This eBook, with social media strategy templates, will help adjust your marketing strategy, and drive traffic, results, and success for the rest of the year.
These templates will help you -
It’s the ultimate answer to skyrocket your social media strategy.
Reporting is one of the more challenging tasks a social media manager has to organize. With so much data available, what should you include in your report, and what can be missed out?
In our social media strategy templates, we’ve included a simulated report, to demonstrate how you can layout your reports, and what insights to include to demonstrate your marketing strategy success.
Here are our top tips for creating a great report:
Just one page from our free sample report
Once you've completed your report, you need to identify the issues that held you back from success, and fix them.
In this part of the templates, we look at the biggest issues brands have when it comes to their strategy.
We cover these issues, and more, with action points on how to tackle them, and gain real results in 2019.
Great. You’ve fixed your problems. Now you need to create a measurement strategy to demonstrate end of year success (and to make your next reporting easier).
In this section, we gathered analytics experts from around the world, to discuss the metrics you should be measuring to define your success.
We dig deeper into the data, to help you measure more mature data metrics, that tie directly to your bottom line. So you can demonstrate your social media presence drives real business results. And that means sales. One key element you should be monitoring are business impact metrics:-
These tie back to the data maturity model as discussed earlier. The metrics that mean results. Sales figures, profits, company value. Even share price. Never underestimate how much social media can impact your company share price.
In February 2018, Kylie Jenner tweeted that she no longer used Snapchat. The ensuing social conversation wiped $1.3 billion off Snap’s market value. To date, the company still hasn’t recovered.
Social listening can be used to manage the aftermath of a crisis, and help you recover from a PR crisis that could destroy a company. The journey from engagement metrics to business impact metrics isn’t that long. Cross-analyze all your metrics to see exactly how your social media strategy is converting to results.
That’s just an example of what we cover in the report. Download it now to see more.
Finally, we’ve included a spreadsheet to help you calculate the best times to post, for your different social media platforms. When creating content on a global scale, it’s hard to calculate the best times to post to target audiences around the world.
This helpful spreadsheet will take the headache out of the calculations and save you time.
No matter how well you have performed in the first half of the year, there’s always room for improvement. But only if you act fast.
Don’t wait to see if things pick up. Download our eBook and templates now, to help you assess and improve your marketing plans. There’s still time to make 2019 great!