The metrics to monitor to define success

As PR and marketing have become increasingly data-driven, determining the right metrics to monitor has also grown in complexity. 

Whether proving ROI to your C-suite or analyzing a recent campaign for best practices, by monitoring the right metrics you can paint a clear picture of your successes and relative failures.

We asked some of the world’s leading analytics experts to share their key metrics and then compiled them into a comprehensive 12-step guide!

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