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Social Media Insights for the Software Industry

The software industry is one of the largest and most innovative in the world. Expansion has been fast and disruption is a part of everyday life with start-ups cropping up all over the world from San Francisco to Seoul. This section looks at how these titans of tech can use social media analytics to boost sales, strengthen relationships with partners and create compelling campaigns all using insights from social data. Our How-To guide explains how software vendors such as Microsoft and IBM can use social media analytics to boost their indirect sales channels and maximize their reseller partnerships. Our case study examines the social media performance of the largest software brands to discover best practices for using social media in an industry full of complexity. And don’t forget to check out the social media statistics section for up-to-date social metrics for companies like Microsoft, SAP, Oracle and more.

Essential industry read: How software companies can boost partner networks



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How do the world’s largest software companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the softwares. For more detailed performance statistics click on the title above!

Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which software companies are the most discussed online ? Adobe or Oracle? IBM or SAP ? The chart below shows the share of online mentions for major companies in the software industry. For more detailed share of voice statistics click on the title above!


Is public sentiment towards the airlines positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the software industry as a whole.