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Social Media Insights for Pharmaceuticals

Patient discussions, major epidemics, new pharmaceutical research, mergers and acquisitions; conversations about all these topics are occurring daily online and they hold potentially valuable insights for Pharma companies. On this page you’ll find all the information you need to learn how Pharma companies can use social media monitoring to find valuable business insights from this mass of social data. Our How-To guide shows you step by step how social media analytics can help the communications, marketing and market research teams of pharma companies understand the views of patients/customers and identify industry influencers. Our case study shows how comprehensive tracking of major epidemics like the Ebola virus can give insights into crisis management and public sentiment of pharma brands. In the social media statistics section you’ll get a snapshot of how major pharma companies perform online with up-to-date metrics for sentiment, share of voice, buzz and engagement. 

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How do the world’s pharmaceutial companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the pharmaceutical industry. For more detailed performance statistics click on the title above!


Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which pharma companies are the most discussed online? Pfizer or Bayer? GlaxoSmithKline or Novartis? The chart below shows the share of online mentions for the biggest publications in news media. For more detailed share of voice statistics click on the title above!

Share Of Voice


Is public sentiment towards pharma companies positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the pharmaceutical industry as a whole.