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Social Media Insights for Broadcasters

The media industry is a fast-paced, 24/7 environment. Broadcasters, newspapers, news agencies and even magazines have always worked to strict time constraints, but they are now facing the challenge of reporting on events while they are happening. What's more, social media has forced media organizations to find new ways to report and present news on this vastly different, ever changing platform. Our case studies look at how newspapers are using Twitter to reach wider audiences and how TV broadcasters can use social media analytics to their advantage. And if you want to know which media outlets create the most buzz, have a look at our social media statistics which give you up-to-date social metrics for sentiment, share of voice, buzz and engagement.


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How do the world’s largest broadcasters compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the broadcasters industry. For more detailed performance statistics click on the title above!


Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which broadcasters are the most discussed online? CNN or Fox News? BBC OR Sky News? The chart below shows the share of online mentions for the biggest publications in news media. For more detailed share of voice statistics click on the title above!

Share Of Voice


Is public sentiment towards broadcasters positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the broadcasters industry as a whole.