Pharma & Healthcare
Use social listening to succeed in a highly competitive and regulated environment.
Fight misinformation immediately
Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.
Why Talkwalker
Protect your brand from misinformation
Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.
Learn moreLeverage customer insights for your strategy
Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.
Learn moreFind new market opportunities
Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.
Learn moreOur Clients in
Pharma & Healthcare
Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.
Excerpt from
"Racing for a Vaccine"
Publications
This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.
Blog
Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...
Blog
Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...
Blog
Humans. So clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the ...
Blog
Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone ...
Marketing Essentials
A positive brand reputation means consumers trust a brand. They’re happy to spend their money. They’ll return. They’re happy ...
Case studies
Patients have become more and more empowered to gather knowledge and information about their health. They, along with caregivers and healthcare professionals, are increasingly turning ...
Blog
How do pharma companies and healthcare providers incorporate social intelligence into their market research strategies? We sat down with Jackie Cuyvers, the CEO of Convosphere, ...
Blog
Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...
Blog
Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In ...
