Pharma & Healthcare

Use social listening to succeed in a highly competitive and regulated environment.

Fight misinformation immediately

Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.

Why Talkwalker

Protect your brand from misinformation

Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.

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Leverage customer insights for your strategy

Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.

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Find new market opportunities

Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.

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Our Clients in
Pharma & Healthcare

Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.

Excerpt from

"Racing for a Vaccine"

See the report

Publications

This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.

Blog

How to become a customer-centric brand

Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put ...

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Blog

How to write an RFP for marketing

Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and hard to navigate, and the board ...

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Blog

15 free hashtag tracking tools - from the experts - 2021

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

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Blog

3 pharma marketing strategies that stand out from the crowd in MENA

During the past year, pharma marketing strategies around the world have become the focus of attention, especially as several drugmakers were racing to develop ...

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Marketing Essentials

Consumer intelligence dashboard template

To understand consumers, the most innovative brands use a unified platform to activate the voice of the customer. Analysis of multiple data sources on a ...

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Blog

Pharma marketing: 3 things to monitor right now

The world’s biggest companies are using social listening to turn consumer conversations about their brands and products into useful insights. For pharma companies, ...

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Blog

Conversation analysis guide & tools

Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the tone and emotion ...

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Blog

Why Indian pharma brands need a robust marketing strategy

The pharma industry is booming. A few years ago, no one would have thought that the industry would grow to become one of the hottest ...

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Case studies

Industry report: Pharma & Healthcare

Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when ...

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