Pharma & Healthcare

Use social listening to succeed in a highly competitive and regulated environment.

Fight misinformation immediately

Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.

Why Talkwalker

Protect your brand from misinformation

Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.

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Leverage customer insights for your strategy

Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.

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Find new market opportunities

Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.

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Our Clients in
Pharma & Healthcare

Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.

Excerpt from

"Racing for a Vaccine"

See the report

Publications

This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.

Blog

The marketing KPIs to benchmark your brand love

Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...

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Blog

Revealed: Middle East & Africa’s favorite brands

Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...

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Blog

The best sentiment analysis tools

Humans. So clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the ...

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Blog

19 customer experience metrics to monitor

Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone ...

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Marketing Essentials

Brand reputation dashboard template

A positive brand reputation means consumers trust a brand. They’re happy to spend their money. They’ll return. They’re happy ...

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Case studies

How a pharma company used social listening to empower patients

Patients have become more and more empowered to gather knowledge and information about their health. They, along with caregivers and healthcare professionals, are increasingly turning ...

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Blog

Convosphere interview: Social intelligence for pharma companies

How do pharma companies and healthcare providers incorporate social intelligence into their market research strategies? We sat down with Jackie Cuyvers, the CEO of Convosphere, ...

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Blog

11 steps for PR crisis management

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...

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Blog

The best data analytics tools on the market

Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In ...

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