Pharma & Healthcare

Use social listening to succeed in a highly competitive and regulated environment.

Fight misinformation immediately

Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.

Why Talkwalker

Protect your brand from misinformation

Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.

Learn more

Leverage customer insights for your strategy

Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.

Learn more

Find new market opportunities

Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.

Learn more

Our Clients in
Pharma & Healthcare

We needed a faster and more efficient way to connect with consumers, hear their product feedback, look for trends, scout for new ideas, and distribute these insights to our R&D as well as to the product development of our partners.

Dr. Markus Czanta

Director of Global Technical Marketing, Merck

See the case study

Publications

This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.

Marketing Essentials

Social media tips

Is social media a chore? Tasked to the intern? Your boss about to pull the plug unless you prove an ROI?

Learn more

Blog

End of year marketing report guide

A good end of year marketing report isn’t about proving your strategy was a success - goals and KPIs reached. A good EOY ...

Learn more

Blog

Best free digital marketing tools

When you define your marketing plan, one of the first things you will need is a comprehensive list of tools to carry out each of ...

Learn more

Blog

Social media monitoring versus social listening

What is the difference? Social media requires rigorous analytics and fanatical attention to the details. The best social media managers know when the brand needs ...

Learn more

Blog

14 Best consumer research tools and datasets

Consumers are on social media, and that’s where brands of any size need to play if they want to reach them. Social is ...

Learn more

Blog

10 best image recognition tools

The amount of information flooding the Internet, namely social media platforms, is huge. For brands, this data represents both a challenge and an opportunity as ...

Learn more

Marketing Essentials

Transform your brand using social media intelligence

Do you know what impact conversational intelligence could have on your business, if you just shared the insight you gathered with colleagues in different teams?

Learn more

Blog

How to conduct a competitor analysis

Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What ...

Learn more

Blog

AMEC 2020 Webcast: Expert Takeaways on The Future of PR Measurement Technology

How is technology enabling the PR measurement ecosystem in the age of COVID-19, misinformation, and social activism? Industry experts share insights into the challenges faced ...

Learn more

Get your free personalized demo