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Pharma & Healthcare

Use social listening to succeed in a highly competitive and regulated environment.

Fight misinformation immediately

Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.

Why Talkwalker

Protect your brand from misinformation

Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.

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Leverage customer insights for your strategy

Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.

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Find new market opportunities

Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.

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Our Clients in
Pharma & Healthcare

Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.

Excerpt from

"Racing for a Vaccine"

See the report

Publications

This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.

Blog

Middle East and Africa’s most loved brands

Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s ...

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Blog

AMEC Summit 2022

AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...

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Blog

15 free Hashtag Tracking Tools - from the experts - 2022

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

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Blog

Researching taboo topics using social data

People are searching online for advice about taboo topics because they can't find answers in traditional spaces. Brands looking to meet consumer demands must work ...

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Blog

8 Best marketing case study examples

Looking to drive your marketing strategy? Read our best marketing case study examples that show how global brands have used social listening and consumer intelligence ...

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Blog

End of year marketing report guide

Your end of year marketing report should prove your results and provide marketing data to improve campaign performance. We know - believe me - that ...

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Blog

Marketing strategy to marketing plan

Creating your marketing strategy is a challenge. Your first challenge. Your second, is writing your marketing plan. Together, they’ll guide you, your team, ...

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Blog

11 steps for PR Crisis Management

Do you get a buzz from PR crisis management? I do, but don’t tell! Panic gets you nowhere, while balance keeps your brand ...

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Blog

13 best image recognition tools

Every day, consumers are uploading tons of images to their social media channel. Cocktail, dinner, cat, outfit, holiday... Things they care about. Many of these ...

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