Pharma & Healthcare
Use social listening to succeed in a highly competitive and regulated environment.
Fight misinformation immediately
Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.
Why Talkwalker
Protect your brand from misinformation
Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.
Learn moreLeverage customer insights for your strategy
Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.
Learn moreFind new market opportunities
Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.
Learn moreOur Clients in
Pharma & Healthcare
Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.
Excerpt from
"Racing for a Vaccine"
Publications
This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.
Blog
Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put ...
Blog
Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and hard to navigate, and the board ...
Blog
Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
Blog
During the past year, pharma marketing strategies around the world have become the focus of attention, especially as several drugmakers were racing to develop ...
Marketing Essentials
To understand consumers, the most innovative brands use a unified platform to activate the voice of the customer. Analysis of multiple data sources on a ...
Blog
The world’s biggest companies are using social listening to turn consumer conversations about their brands and products into useful insights. For pharma companies, ...
Blog
Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the tone and emotion ...
Blog
The pharma industry is booming. A few years ago, no one would have thought that the industry would grow to become one of the hottest ...
Case studies
Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when ...
