Pharma & Healthcare
Use social listening to succeed in a highly competitive and regulated environment.
Fight misinformation immediately
Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.
Why Talkwalker
Protect your brand from misinformation
Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.
Leverage customer insights for your strategy
Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.
Find new market opportunities
Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.
Our Clients in
Pharma & Healthcare
Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.
Excerpt from
"Racing for a Vaccine"
Publications
This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.
Blog
Do you get a buzz from PR crisis management? I do, but don’t tell! Panic gets you nowhere, while balance keeps your brand ...
Blog
“The more advocates you have, the fewer ads you have to buy.” - Dharmesh Shah, Founder and CTO of Hubspot. This statement encapsulates ...
Blog
Consumers buy from social media, which is why brands need a social presence if they want to reach them. But simply setting up an account ...
Blog
Your end of year marketing report should prove your results and provide marketing data to improve campaign performance. We know - believe me - that ...
Blog
People are searching online for advice about taboo topics because they can't find answers in traditional spaces. Brands looking to meet consumer demands must work ...
Blog
Brands use sentiment analysis when analyzing customer feedback, product reviews, and survey responses, to understand the true emotion behind. My sentiment analysis guide will look ...
Blog
Humans read text and know whether the sentiment is positive or negative. We understand sarcasm, slang, and irony. Manually checking a couple of tweets is ...
Blog
Every day, consumers are uploading tons of images to their social media channel. Cocktail, dinner, cat, outfit, holiday... Things they care about. Many of these ...
Blog
Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s ...
