Pharma & Healthcare

Use social listening to succeed in a highly competitive and regulated environment.

Fight misinformation immediately

Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.

Why Talkwalker

Protect your brand from misinformation

Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.

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Leverage customer insights for your strategy

Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.

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Find new market opportunities

Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.

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Our Clients in
Pharma & Healthcare

Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.

Excerpt from

"Racing for a Vaccine"

See the report

Publications

This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.

Blog

What is customer data integration?

Customer data integration - CDI - is a process that consolidates and manages data about your customers taken from multiple sources. It helps you drive ...

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Blog

15 best consumer research tools and datasets

Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them. Understanding what motivates ...

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Blog

Take a step back: Re-imagining brand love in today’s world

It’s time to re-think your consumer engagement strategy. As part of the Love Brand 2021 Expert Series, we organized a webinar with experts from ...

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Blog

How to conduct a competitor analysis

Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What ...

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Blog

The marketing KPIs to benchmark your brand love

Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...

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Blog

Revealed: Middle East & Africa’s favorite brands

Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...

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Blog

The best sentiment analysis tools

Humans. So clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the ...

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Blog

19 customer experience metrics to monitor

Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone ...

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Marketing Essentials

Brand reputation dashboard template

A positive brand reputation means consumers trust a brand. They’re happy to spend their money. They’ll return. They’re happy ...

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