Pharma & Healthcare

Use social listening to succeed in a highly competitive and regulated environment.

Fight misinformation immediately

Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.

Why Talkwalker

Protect your brand from misinformation

Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.

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Leverage customer insights for your strategy

Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.

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Find new market opportunities

Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.

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Our Clients in
Pharma & Healthcare

Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to potential vaccines.

Excerpt from

"Racing for a Vaccine"

See the report

Publications

This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.

Blog

11 steps for PR crisis management

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...

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Blog

The best data analytics tools on the market

Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In ...

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Blog

Voice of the customer analytics

Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that ...

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Blog

Why use speech analytics tools

Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational intelligence, fraud management. This. This ...

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Marketing Essentials

Campaign management dashboard template

Innovative brands that stay on top streamline their campaign management so that the analysis translates into effective results. Whether you’re in the planning ...

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Blog

Tesla’s marketing strategy shows that it’s time for CEOs to get social

Elon Musk is all over social! "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media manager used a sheep to ...

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Blog

How to become a customer-centric brand

Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put ...

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Blog

How to write an RFP for marketing

Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and hard to navigate, and the board ...

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Blog

15 free hashtag tracking tools - from the experts - 2021

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

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