Pharma & Healthcare
Use social listening to succeed in a highly competitive and regulated environment.
Fight misinformation immediately
Pharmaceuticals, health insurance companies, and healthcare facilities operate in a high-pressured environment. With strict regulations and growing concerns of misinformation. Social listening will monitor the pulse of the market and identify new opportunities.
Why Talkwalker
Protect your brand from misinformation
Leverage our AI-predictive alert system to identify potential crises or false claims around your products, patents or trials, and respond immediately. Monitor conversations around your brand 24/7.
Learn moreLeverage customer insights for your strategy
Find the ideal audiences for your products or services based on interests, brand affinities, and demographics. Use the right personas to improve your cross-channel marketing efforts.
Learn moreFind new market opportunities
Find hidden patterns between the top topics in pharma & healthcare with Conversation Clusters. Monitor global conversations to identify opportunities in missing services or growing customer needs.
Learn moreOur Clients in
Pharma & Healthcare
We needed a faster and more efficient way to connect with consumers, hear their product feedback, look for trends, scout for new ideas, and distribute these insights to our R&D as well as to the product development of our partners.
Dr. Markus Czanta
Director of Global Technical Marketing, Merck
Publications
This section showcases examples of how pharma & healthcare companies have used social listening to improve their business strategy.
Marketing Essentials
Is social media a chore? Tasked to the intern? Your boss about to pull the plug unless you prove an ROI?
Blog
A good end of year marketing report isn’t about proving your strategy was a success - goals and KPIs reached. A good EOY ...
Blog
When you define your marketing plan, one of the first things you will need is a comprehensive list of tools to carry out each of ...
Blog
What is the difference? Social media requires rigorous analytics and fanatical attention to the details. The best social media managers know when the brand needs ...
Blog
Consumers are on social media, and that’s where brands of any size need to play if they want to reach them. Social is ...
Blog
The amount of information flooding the Internet, namely social media platforms, is huge. For brands, this data represents both a challenge and an opportunity as ...
Marketing Essentials
Do you know what impact conversational intelligence could have on your business, if you just shared the insight you gathered with colleagues in different teams?
Blog
Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What ...
Blog
How is technology enabling the PR measurement ecosystem in the age of COVID-19, misinformation, and social activism? Industry experts share insights into the challenges faced ...
