Use conversation data to deliver what consumers want. Keep up with changing consumer behavior, innovation in digital channels, and the new role of advertising, to stay ahead of your competitors.
Discover conversations around growing trends like esports, podcasts, and video streaming, to improve customer experience. Analyze different segments to tailor your content, communications, and strategy.
Understand where your industry is headed and lead the way. Analyze your social media channels alongside those of your competitors' to see where your brand stands, and how your messaging is being perceived by consumers.
Boost your upcoming campaign or feature launch with influencers who can promote your brand amongst their followers. Choosing the best influencer is easy with insights from our social listening platform.
This section showcases certain publications that look at how different brands in media & entertainment have used social listening to make the most of their events and campaigns.
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Each year, Talkwalker Social Content Ratings® (SCR) ranks the top primetime TV shows and live specials, and this year we’ve got some ...
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Consumers buy from social media, which is why brands need a social presence if they want to reach them. But simply setting up an account ...
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Podcasts are rocking listeners’ ears in the Middle East. In fact, audio marketing is becoming a crucial part of marketers' mix for its ability ...
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AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...
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Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
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Each year, Talkwalker Social Content Ratings (SCR) ranks the top primetime TV shows, top sports programs, top live specials, and more, according to social media ...
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Influencer marketing has grown bigger and trendier in the past few years. And it’s not over. Despite the pandemic, influencer marketing continues to ...
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Picture this… you're a major broadcast channel and you’re looking for sponsorship marketing. You need to tell your sponsor about your audience. ...
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Text mining is a natural language processing technique that helps analysts generate powerful insights by finding meaningful patterns and tendencies in unstructured data. Get a ...