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Luxury

Leverage social listening to find the trends that will revolutionize the market.

Find inspiration in conversations

The luxury market continues to grow but as the world becomes more digital, it is important for you to do the same. Luxury brands are being redefined by changes in consumer behavior, and keeping up is no easy task. Social listening will tell you what your consumers need so you can create meaningful campaigns and products.

Why Talkwalker

Monitor the landscape and its players

Analyze your social media accounts alongside your competitors to get a sense of where you stand. Keep an eye on customer conversations to find potential improvements to your messaging.

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Track the performance of your latest collection

Integrate all types of media with your business metrics in one place. Track your collections, apparel and campaigns across earned, owned and paid media with channel analytics and keyword monitoring.

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Find the ideal influencer for each season

Boost next season's couture with influencers who will bring the right crowd. Choosing your next influencers is easy with our social listening tool and track their performance in real-time.

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Publications

Stay at the vanguard of your industry by integrating social listening into your brands' DNA. Learn how Talkwalker can simplify your everyday tasks.

Blog

Consumer behavior in marketing

I’m always banging on about data. Collecting it. Analyzing it. Visualizing it. While you’ll find consumer insights, there are other factors ...

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Blog

Text mining - transform unstructured data into insight

Text mining is a natural language processing technique that helps analysts generate powerful insights by finding meaningful patterns and tendencies in unstructured data. Get a ...

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Blog

Best text analytics tools & guide

Hidden inside your organization, there’s a wealth of untapped information about consumers. With text analytics tools you can convert this unstructured text into ...

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Blog

Consumer intelligence guide & tools

Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will ...

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Blog

How to leverage UGC for better consumer insights

In the beauty industry, leading brands are looking to user-generated content on social platforms to understand what their customers need. Are you using these insights ...

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Blog

US fashion trends

How the pandemic changed beauty and fashion, and how brands are responding to new consumer demands. Things move quickly when it comes to fashion and ...

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Blog

15 best consumer research tools and datasets

Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them. Understanding what motivates ...

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Blog

How to conduct a competitor analysis

Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What ...

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Blog

How to create a social media report

You and your team spent days preparing your latest social media campaign. Preparation was intense, working late, pizza on speed dial. Now what? Show your ...

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