The First Steps for Social Media Monitoring - A Beginner's Guide
Each day we work with clients who are taking their first steps when it comes to social media monitoring.
At first it can be difficult to know exactly how projects should be set up, what topics should be tracked and how results should be analyzed.
We decided to draw on our collective experience helping clients of all kinds - from major brands and agencies to smaller businesses - to create a simple 5 step guide to getting the most out of social media monitoring.
Here is a quick breakdown of the 5 key steps we've identified:
Step 1: Search