The First Steps for Social Media Monitoring - A Beginner's Guide

Each day we work with clients who are taking their first steps when it comes to social media monitoring.

At first it can be difficult to know exactly how projects should be set up, what topics should be tracked and how results should be analyzed.

We decided to draw on our collective experience helping clients of all kinds - from major brands and agencies to smaller businesses - to create a simple 5 step guide to getting the most out of social media monitoring.

Here is a quick breakdown of the 5 key steps we've identified:

Download the full guide for free to learn exactly how to set up a social media monitoring project

Step 1: Search

The st

Richard

Richard is part of the content team at Talkwalker and he seems to have been around for ages though nobody is sure for quite how long. He loves to analyze the impact of current events using social media and find new ways for businesses to get more from listening and analytics.

When he's not tapping away at his keyboard writing a new blog or report, he can be found inexpertly discussing politics and sport with other Talkwalkerites or enjoying the world's foremost culinary delicacy - the toasted cheese sandwich.