Social media trends for India in 2021
What a year 2020 has been! We’re all in unchartered territory, living in uncertain times. This means communication has undergone significant changes. What will 2021 look like? We asked industry experts to help us put together the social media trends in India for the upcoming year, so that marketers will be equipped to plan their future communication strategies.
The single, biggest change we’ve seen in the last months is the shift from selling to winning trust, thanks to COVID. Communication professionals have a new challenge on their hands - having been
The single, biggest change we’ve seen in the last months is the shift from selling to winning trust, thanks to COVID. Communication professionals have a new challenge on their hands - having been accustomed to painstakingly positioning their product as the most attractive option in the market. Now they have to completely change their approach. But don’t worry, our social media trends report for 2021, has got you covered. accustomed to painstakingly positioning their product as the most attractive option in the market. Now they have to completely change their approach. But don’t worry, our social media trends report for 2021, has got you covered.
So, what are the social media trends for India (and the world)?
Let’s look a bit more closely at what some prominent industry experts from India have to say about some of these trends. some prominent industry experts from India have to say about some of these trends.
5 - Memetic messaging
Haven’t got the hang of memes yet? You’d best buck up because 2020 has been the year of memes - everything is now a meme. With more time at their disposal, people are finding resourceful ways of communicating with memes - often to poke fun. So, as a brand, it’s always a good idea to join in the fun and take control of the conversation and steer it in the right direction. Let’s take a look at what some of our experts have to say about this.
4 - A little more conversation(al marketing)
Marketing is now a two-way street - but who are we kidding? It has been for some time now. The best and most trackable methods of marketing are digital. Not only that, they’re also the most cost effective and help you engage with your customers. Far more efficiently than a billboard, shouting your message out to the crowd would. The best sales tactic today is winning trust and building a relationship with your prospect. Making sure you’re spreading the right kind of awareness and information about your brand is a priority.
3 - Social media giants adapt to the new normal
Social media giants now have to adapt considerably to the fact that there is a massive increase in the usage of their platforms. They optimize better, according to new usage patterns. There is also the matter of legal regulations surrounding certain platforms, and the emergence of new platforms. Not only do social media giants have to adapt to this, but users and influencers too.
2 - The rise of digital disinformation
Fake news has been a real issue during the year. But with COVID, this has become more than just a problem. People believe what they find on social media and act accordingly - which is not ideal. Digital transformation has also made our current, largely remote, working environment possible.For the foreseeable future, communications professionals would probably need to work from home more than they would from the office - at least until the virus has been controlled to a lesser extent.
1 - The impact of socially conscious audiences
This has been a most interesting trend for 2020 - companies have been forced to take a stand on issues they’ve traditionally stayed away from, like mental health, politics and so on. Generation Z (and the future Generation Alpha) has been extremely vocal in 2020 , thus impacting brands, sales, and of course trends. This will be the most important social media trend for India in the coming year(s).
The most important trend for India in 2021
2021 is going to be a bit of a rough ride from the looks of it. The most important thing for communications professionals to remember is that customers are human and as scared as brands are about the pandemic. While all of the social media trends for India in 2021 will ensure that your communication strategy is on point, don’t forget to be human, above all else!