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Social media statistics in the United States

Social media statistics in the United States

The United States currently has a total population of 327.9 million. Of that population, 230 million or 70% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in the United States. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let you know who’s online and what they are up to.

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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review the United States population.

Population

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution

US---Demographics---Age

Age distribution on social media in the United States.
Source: Talkwalker Quick Search

As can be seen in the graph, age groups 18-24 and 25-34 make up almost exactly the same proportion, averaging 40.8% and 40.7% respectively. 13-17 year-olds are the runners-up with a share of 8.2%. Occupying the fourth spot are 35-44 year-olds with 7.8%.

Language distribution

US---Demographics---Top-languages

Language distribution on social media in the United States.
Source: Talkwalker Quick Search

No big surprise to see that English is the most common language (85.5%) on social media in the US. Very far behind is Tagalog (2.6%), followed by Spanish (1.9%), Portugese (1.4%), and then Japanese (1.2%).

General social media stats

  • Number of active social media users stayed flat over the past year at 230 million or 70% of the total population
  • Growth of mobile social media users also stayed flat over the past year at 200 million or 61% of the total population
  • The average daily time spent on social media per user is currently 2 hours and 4 minutes
  • 97% of users visited or used a social network or messaging service in the past month
  • By 2023, the number of social media users is said to increase to 257 million
  • In 2018, social media advertisers spent $19.3 billion in the US
  • 68% of Americans get their news on social media platforms

Facebook stats

Top 10 Facebook influencers in the United States (ranked by engagement)

Instagram stats

Top 10 Instagram influencers in the United States

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Twitter stats

Top 10 Twitter influencers in the United States (ranked by engagement)

Snapchat stats

LinkedIn stats

Stats across all social media

194.5 million unique authors were responsible for all social media activity in the US during 2019 so far!

Top 10 hashtags in the United States

  • 1. #BBMAsTopSocial
  • 2. #BTS
  • 3. #TwitterBestFandom
  • 4. #SoompiAwards
  • 5. #EXO
  • 6. #GOT7
  • 7. #MGMAVOTE
  • 8. #PremiosMTVMIAW
  • 9. #iHeartAwards
  • 10. #TeamEXO

Top themes in the United States

US---Top-Themes-Cloud

Top themes cloud United States
Source: Talkwalker Quick Search

Top emojis in the United States

US---Top-Emojis-Cloud

Top emojis cloud United States
Source: Talkwalker Quick Search

Top visited websites and search queries

According to SimilarWeb, the 5 most visited websites are:

  • 1. Google.com
  • 2. Facebook.com
  • 3. YouTube.com
  • 4. Amazon.com
  • 5. Yahoo.com

According to Alexa, the 5 most visited websites are:

  • 1. Google.com
  • 2. Youtube.com
  • 3. Amazon.com
  • 4. Facebook.com
  • 5. Reddit.com

No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.

The top 5 search queries on Google are:

  • 1. You
  • 2. Weather
  • 3. Google
  • 4. Facebook
  • 5. YouTube

The top 5 search queries on YouTube are:

  • 1. Music
  • 2. Songs
  • 3. Baby
  • 4. Fortnite
  • 5. Live

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