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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.
Before diving into individual social media stats, let’s briefly review the United States population.
Population
- The US currently has a population of 327.9 million
- Median age is 38.1, 15 years below Monaco’s, but almost 23 years above Niger’s
- Population grows by one every 13 seconds
- Average life expectancy has been on decline for three consecutive years
Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.
Age distribution
Age distribution on social media in the United States.
Source: Talkwalker Quick Search
As can be seen in the graph, age groups 18-24 and 25-34 make up almost exactly the same proportion, averaging 40.8% and 40.7% respectively. 13-17 year-olds are the runners-up with a share of 8.2%. Occupying the fourth spot are 35-44 year-olds with 7.8%.
Language distribution
Language distribution on social media in the United States.
Source: Talkwalker Quick Search
No big surprise to see that English is the most common language (85.5%) on social media in the US. Very far behind is Tagalog (2.6%), followed by Spanish (1.9%), Portugese (1.4%), and then Japanese (1.2%).
General social media stats
- Number of active social media users stayed flat over the past year at 230 million or 70% of the total population
- Growth of mobile social media users also stayed flat over the past year at 200 million or 61% of the total population
- The average daily time spent on social media per user is currently 2 hours and 4 minutes
- 97% of users visited or used a social network or messaging service in the past month
- By 2023, the number of social media users is said to increase to 257 million
- In 2018, social media advertisers spent $19.3 billion in the US
- 68% of Americans get their news on social media platforms
Facebook stats
- 210 million Americans are on Facebook, where 54% are female and 46% male
- Growth has been flat the past quarter
- Page video posts achieve the highest engagement (7.12%)
- Roughly three-quarters (74%) of users visit the site daily
- Facebook has the greatest impact on purchase behavior (47%) of all social networks
- 54 percent of Facebook members have used the social network via phone
- 80% of internet users report using Facebook
- The most engaging post in July 2019 came from Narendra Modi
Top 10 Facebook influencers in the United States (ranked by engagement)
- 1. LADbible
- 2. Fox News
- 3. 9GAG
- 4. CNN
- 5. Delish
- 6. LaLiga
- 7. Narendra Modi
- 8. Breitbart
- 9. SPORTbible
- 10. ESPN
Instagram stats
- 120 million people can be reached by Instagram ads
- Quarter-on-quarter growth has been flat
- Users between 18 and 29 are the largest age group (67%)
- The platform is projected to hit 131 million users by 2020
- 76% of users of the age group 18-29 use the app daily
- Instagram is the only social network that’s growing among young Americans, up from 64% to 66% in the past two years
- 51% of internet users report using Instagram
Top 10 Instagram influencers in the United States
- 1. BILLIE EILISH (@billieeilish)
- 2. Robert Downey Jr. (@robertdowneyjr)
- 3. camila (@camila_cabello)
- 4. 6ix9ine (@6ix9ine)
- 5. Lili Reinhart (@lilireinhart)
- 6. J (@jennierubyjane)
- 7. camila mendes (@camimendes)
- 8. Sophie Turner (@sophiet)
- 9. Ariana Grande (@arianagrande)
- 10. ☆ emma chamberlain ☆ (@_emmachamberlain)
Twitter stats
- 47.05 million Americans are on Twitter, 44% are women and 56% are men
- Quarter-on-quarter growth has been negative by 4.7%
- 53% of Twitter users have been a member for less than a year
- 76% of users post status updates
- 42% of internet users report using Twitter
- The most engaging Tweet in 2019 so far came from @BTS_twt
Duh pic.twitter.com/3lGmo7GpF6
— 방탄소년단 (@BTS_twt) June 9, 2019
Top 10 Twitter influencers in the United States (ranked by engagement)
- 1. Donald J. Trump (@realDonaldTrump)
- 2. 방탄소년단 (@BTS_twt)
- 3. Bleacher Report (@BleacherReport)
- 4. nope (@LilNasX)
- 5. Ariana Grande (@ArianaGrande)
- 6. Alexandria Ocasio-Cortez (@AOC)
- 7. Miley Ray Cyrus (@MileyCyrus)
- 8. BTS_official (@bts_bighit)
- 9. Chris Evans (@ChrisEvans)
- 10. BT21 (@BT21_)
Snapchat stats
- 93.25 million Americans use Snapchat
- 34% of adults can be reached on the messaging app
- Quarter-on-quarter growth was negative by 15%
- Most popular social network used by teens (35%)
- 18-29 year olds represent the largest age group of snapchatters
- 77% of 18-29 year old users use the app daily
- Snapchat ad revenue in the US is expected to hit $1 billion by 2020
LinkedIn stats
- 154 million LinkedIn users are in the United States
- Of all adults in the country, 59% can be reached on the social platform
- Quarter-on-quarter growth stayed flat
- 50 percent of Americans with a college degree use LinkedIn
- 3 million American jobs are posted on LinkedIn every month
Stats across all social media
194.5 million unique authors were responsible for all social media activity in the US during 2019 so far!
Top 10 hashtags in the United States
- 1. #BBMAsTopSocial
- 2. #BTS
- 3. #TwitterBestFandom
- 4. #SoompiAwards
- 5. #EXO
- 6. #GOT7
- 7. #MGMAVOTE
- 8. #PremiosMTVMIAW
- 9. #iHeartAwards
- 10. #TeamEXO
Top themes in the United States
Top themes cloud United States
Source: Talkwalker Quick Search
Top emojis in the United States
Top emojis cloud United States
Source: Talkwalker Quick Search
Top visited websites and search queries
According to SimilarWeb, the 5 most visited websites are:
- 1. Google.com
- 2. Facebook.com
- 3. YouTube.com
- 4. Amazon.com
- 5. Yahoo.com
According to Alexa, the 5 most visited websites are:
- 1. Google.com
- 2. Youtube.com
- 3. Amazon.com
- 4. Facebook.com
- 5. Reddit.com
No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.
The top 5 search queries on Google are:
- 1. You
- 2. Weather
- 3. Google
- 4. Facebook
- 5. YouTube
The top 5 search queries on YouTube are:
- 1. Music
- 2. Songs
- 3. Baby
- 4. Fortnite
- 5. Live
