Social media statistics in Singapore

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    The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

    Before diving into individual social media stats, let’s briefly review Singapore’s population.

    Population

    Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

    Age distribution

    Singapore---Demographics---Age

    Age distribution on social media in Singapore
    Source: Talkwalker Quick Search

    As can be seen in the graph, 18-24 year-olds make up the largest proportion, 45.6%. 25-34 year-olds are the runners-up with a share of 36.3%. Completing the third, fourth and fifth spots are 13-17, 35-44, and 45-54 year-olds respectively.

    Language distribution

    Singapore---Demographics---Languages

    Language distribution on social media in Singapore.
    Source: Talkwalker Quick Search

    Singapore is one of the few Asian countries that recognizes English as an official language, so it’s not a big surprise to see that 77.3% of the country’s social media conversations happen in English. Very far behind is Korean (4.4%) and Japanese (4.4%), followed by Tagalog (2.8%), and then Indonesian (2%).

    General social media stats

    Facebook stats

     

     

    Top 10 Facebook influencers in Singapore 
    (ranked by engagement)

     

    Instagram stats

     

    Top 10 Instagram influencers in Singapore 

     

    View this post on Instagram

    She’s busy living life

    A post shared by YOYO CAO (@yoyokulala) on

    Twitter Stats

    Top 10 Twitter influencers
    (ranked by engagement)

    WhatsApp stats

    LinkedIn stats

    Stats across all social media

    Only 1.3 million unique authors were responsible for all social media activities in Singapore during 2019 so far!

    Top 10 hashtags in Singapore

    • 1. #TRON - 767,189
    • 2. #TRX - 675,805
    • 3. #BTS - 553,271
    • 4. #BBMAsTopSocial - 505,728
    • 5. #TWICE - 351,418
    • 6. #BTT - 329,610
    • 7. #GOT7 - 275,762
    • 8. #TwitterBestFandom - 248,785
    • 9. #MGMAVOTE - 245,012
    • 10. #EXO - 237,047

    Top themes in Singapore

    Singapore ---Demographics---Top themes

    Top themes cloud Singapore
    Source: Talkwalker Quick Search

    Top emojis in Singapore

    Singapore---Top-Emojis

    Top emojis cloud Singapore
    Source: Talkwalker Quick Search

    Top visited websites and search queries

    According to Alexa, the 5 most visited websites are:

    • 1. Google.com
    • 2. YouTube.com
    • 3. Facebook.com
    • 4. Google.com.sg
    • 5. Wikipedia.org

    According to SimilarWeb, the 5 most visited websites are:

    • 1. Google.com
    • 2. Youtube.com
    • 3. Facebook.com
    • 4. Google.com.sg
    • 5. Instagram.com

    No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.

    The top 5 search queries on Google are:

    • 1. Singapore
    • 2. Google
    • 3. YouTube
    • 4. You
    • 5. News

    The top 5 search queries on YouTube are:

    • 1. Song
    • 2. Music
    • 3. Songs
    • 4. Full Movie
    • 5. Live

     

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