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Social media statistics in Singapore

Social media statistics in Singapore

Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in Singapore. From online demographics to the top 10 influencers on Facebook and Instagram, this article will show you who’s online and what they are up to.


Cut through the noise, and find your voice!

The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review Singapore’s population.


Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution


Age distribution on social media in Singapore
Source: Talkwalker Quick Search

As can be seen in the graph, 18-24 year-olds make up the largest proportion, 45.6%. 25-34 year-olds are the runners-up with a share of 36.3%. Completing the third, fourth and fifth spots are 13-17, 35-44, and 45-54 year-olds respectively.

Language distribution


Language distribution on social media in Singapore.
Source: Talkwalker Quick Search

Singapore is one of the few Asian countries that recognizes English as an official language, so it’s not a big surprise to see that 77.3% of the country’s social media conversations happen in English. Very far behind is Korean (4.4%) and Japanese (4.4%), followed by Tagalog (2.8%), and then Indonesian (2%).

General social media stats

Facebook stats

Top 10 Facebook influencers in Singapore
(ranked by engagement)

Instagram stats

Top 10 Instagram influencers in Singapore

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She’s busy living life 🍋

A post shared by YOYO CAO (@yoyokulala) on

Twitter Stats

Top 10 Twitter influencers
(ranked by engagement)

WhatsApp stats

LinkedIn stats

Stats across all social media

Only 1.3 million unique authors were responsible for all social media activities in Singapore during 2019 so far!

Top 10 hashtags in Singapore

  • 1. #TRON - 767,189
  • 2. #TRX - 675,805
  • 3. #BTS - 553,271
  • 4. #BBMAsTopSocial - 505,728
  • 5. #TWICE - 351,418
  • 6. #BTT - 329,610
  • 7. #GOT7 - 275,762
  • 8. #TwitterBestFandom - 248,785
  • 9. #MGMAVOTE - 245,012
  • 10. #EXO - 237,047

Top themes in Singapore

Singapore ---Demographics---Top themes

Top themes cloud Singapore
Source: Talkwalker Quick Search

Top emojis in Singapore


Top emojis cloud Singapore
Source: Talkwalker Quick Search

Top visited websites and search queries

According to Alexa, the 5 most visited websites are:

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.

According to SimilarWeb, the 5 most visited websites are:

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.

No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.

The top 5 search queries on Google are:

  • 1. Singapore
  • 2. Google
  • 3. YouTube
  • 4. You
  • 5. News

The top 5 search queries on YouTube are:

  • 1. Song
  • 2. Music
  • 3. Songs
  • 4. Full Movie
  • 5. Live