Social media statistics in Saudi Arabia Talkwalker

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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review Saudi Arabia’s population.

Population of Saudi Arabia

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution of social media users in Saudi Arabia

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Age distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search

As can be seen in the graph, the age group of 25-34 makes up the largest proportion of social media users, 45.8%. The runners-up are 18-24 year olds with 43.2%. Completing spot three and four are 35-44 year olds (9%) and 45-54 year olds (1.7%) respectively.

Language distribution of social media users in Saudi Arabia

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Language distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search

Arabic makes up a staggering 98.5% of Saudi Arabia’s online conversations. Far behind is English with 1.2%. Even less common languages are Persian, Urdu, and French.

General social media stats

Facebook stats

  • 11.4 million Saudis are on Facebook, where 23.8% are female and 76.1% male
  • Growth has been negative mainly due to Meta's reforms in reporting their audience base
  • ‘Page photo posts’ show the highest engagement rate (0.03% VS page fans)
  • It is the sixth most active social media platform in the country
  • Nearly 18% of all posts were pictures
  • Mohamad al-Arefe is the most followed Saudi-based page on Facebook while Religious Education TV channel Khawatir is second
  • Top 5 Industries on Facebook are Retail, Airlines, FMCG, Automotive, and Finance
  • Average number of fans/followers is 865,825
  • Number of Facebook users are predicted to reach 17M by 2023
  • One of the most engaging posts in 2022 so far came from gaming influencer "MjrmGames"

Top 10 Facebook influencers in Saudi Arabia

Instagram stats

Top 10 Instagram influencers in Saudi Arabia

  1. Ahlamalshamsi
  2. ahmadalshugairi 
  3. model_roz
  4. saudinews50
  5. lojain_omran
  6. bin_odahx
  7. sheraz.tjarb
  8. turkialshik
  9. shein_ar
  10. darin00013

Twitter stats

Top 10 Twitter influencers in Saudi Arabia

Snapchat stats

  • 13.65 million Saudis use Snapchat
  • 52% of adults can be reached on the messaging app
  • Quarter-on-quarter growth was negative by 15%
  • 51% of Snapchat’s users are female, 47% are male
  • Sixth most active social media platform in the country
  • 2.3 million users are from Generation X
  • 10 million users are Millennials

LinkedIn stats

 

Stats across all social media

Only 9.4 million unique authors were responsible for all social media activity in Saudi Arabia during 2022 so far!


">Top 10 hashtags in Saudi Arabia

  • 1. #الهلال (The crescent) 
  • 2. #ﷺ (Peace be upon him)
  • 3. #Quran
  • 4. #النصر (Victory)
  • 5. #Hadith
  • 6. #السعودية (Saudi)
  • 7. #رمضان (Ramadan)
  • 8. #الرياض (Al Riyadh)
  • 9. #معصيتي_راحتي (My sin is my relief)
  • 10. #نشر_سيرته (sharing the prophet's biography)

Top themes in Saudi Arabia

Talkwalker Quick Search

Top themes cloud, Saudi Arabia
Source: Talkwalker Quick Search

Top emojis in Saudi Arabia

Talkwalker Quick Search

Top emojis cloud, Saudi Arabia
Source: Talkwalker Quick Search

Top visited websites and search queries

According to SimilarWeb, the 5 most visited websites are:

  • 1. Google.com
  • 2. YouTube.com
  • 3. WhatsApp.com
  • 4. Twitter.com
  • 5. Google.com.sa

According to Alexa, the 5 most visited websites are:

  • 1. Google.com
  • 2. Youtube.com
  • 3. Twitter.com
  • 4. Google.com.sa
  • 5. Facebook.com

No surprise here, Google dominates the search engine market, maintaining an 96.6 percent market share as of February 2022.

 

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