Social media statistics in Saudi Arabia Talkwalker

We break down the most interesting social media statistics in Saudi Arabia, to make sense of what the country’s 23 million active social ...

April 8, 2022

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Table of contents

Population of Saudi Arabia
General social media stats
Facebook stats
Instagram stats
Twitter stats
Snapchat stats
LinkedIn stats
Stats across all social media
Top visited websites and search queries

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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review Saudi Arabia’s population.

Population of Saudi Arabia

Saudi Arabia currently has a population of 35.59 million
Median age of the population in Saudi Arabia is 27.5, compared to 30.3 in the UAE
Life expectancy is 74.8 years
Population grows at a rate of 1.63% per year

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution of social media users in Saudi Arabia

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_Age distribution on social media in Saudi Arabia_Source: Talkwalker Quick Search

As can be seen in the graph, the age group of 25-34 makes up the largest proportion of social media users, 45.8%. The runners-up are 18-24 year olds with 43.2%. Completing spot three and four are 35-44 year olds (9%) and 45-54 year olds (1.7%) respectively.

Language distribution of social media users in Saudi Arabia

_Language distribution on social media in Saudi Arabia_Source: Talkwalker Quick Search

Arabic makes up a staggering 98.5% of Saudi Arabia’s online conversations. Far behind is English with 1.2%. Even less common languages are Persian, Urdu, and French.

General social media stats

Saudis spend an average of 3 hours and 24 minutes on social media daily, 9.7% increase year-over-year
29.3 million active social media users in Saudi Arabia, 82.3% penetration, 5.4% year-over-year increase
27.66 million users accessing social media from a mobile in Saudi Arabia
The average number of social media accounts per internet user in Saudi Arabia is 10.4
The region of Tabuk had the highest number of social network users in the country at 97.1% of its population

Facebook stats

11.4 million Saudis are on Facebook, where 23.8% are female and 76.1% male
Growth has been negative mainly due to Meta's reforms in reporting their audience base
‘Page photo posts’ show the highest engagement rate (0.03% VS page fans)
It is the sixth most active social media platform in the country
Nearly 18% of all posts were pictures
Mohamad al-Arefe is the most followed Saudi-based page on Facebook while Religious Education TV channel Khawatir is second
Top 5 Industries on Facebook are Retail, Airlines, FMCG, Automotive, and Finance
Average number of fans/followers is 865,825
Number of Facebook users are predicted to reach 17M by 2023
One of the most engaging posts in 2022 so far came from gaming influencer "MjrmGames"

Top 10 Facebook influencers in Saudi Arabia

Instagram stats

15.45 million people can be reached by Instagram ads
41.6% of users are female and 58.4% male
43.4% of all Saudi adults can be reached via Instagram
Quarter-on-quarter growth has been negative by 2.8%
60% of internet users say they use Instagram
98.2% of the Saudi population owns a smartphone: 40.8% own an Android OS and 35.01% own an iOS

Top 10 Instagram influencers in Saudi Arabia

Twitter stats

14.10 million Saudis are on Twitter
50.4% of all adults can be reached via Twitter
Quarter-on-quarter growth has been negative by 0.7%
40.5% of internet users report using Twitter
Average number of interactions is 12,125
371.3K users are into fashion
1 million users are gamers
Saudi Arabia accounts for over 43% of Twitter users in the MENA region
The most engaging Tweet in 2022 so far came from @KingSalman

نهنئكم بشهر رمضان المبارك، سائلين الله أن يكون شهر خير لعموم المسلمين والعالم أجمع.ونبتهل للمولى سبحانه أن يديم على وطننا وشعبنا كل الخير.تقبل الله صيامكم وقيامكم، وكل عام وأنتم بخير.
— سلمان بن عبدالعزيز (@KingSalman) April 2, 2022