Who are the top Twitter influencers in Saudi Arabia?

1. @MohamadAlarefe 2. @Dr_alqarnee 3. @shugairi 4. @saudinews50 5. @sabqorg 5. @alwaleed_talal 6. @hashKSA 7. @alhilal_fc 8. @kingsalman 9. @battalalgoos 10. @thearabhash

Who are the top Instagram influencers in Saudi Arabia?

1. Ahlamalshamsi 2. ahmadalshugairi 3. model_roz 4. saudinews50 5. lojain_omran 6. bin_odahx 7. sheraz.tjarb 8. turkialshik 9. shein_ar 10. darin00013

Social media statistics in Saudi Arabia

Saudi Arabia currently has a total population of 35.59 million. Of that population, 29.30 million or 82.3% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in Saudi Arabia. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let you know who’s online and what they are up to.

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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review Saudi Arabia’s population.

Population of Saudi Arabia

Saudi Arabia currently has a population of 35.59 million
Median age of the population in Saudi Arabia is 27.5, compared to 30.3 in the UAE
Life expectancy is 74.8 years
44.8% of the population is female, 55.2% is male
Population grows at a rate of 1.63% per year

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution of social media users in Saudi Arabia

Age distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search

As can be seen in the graph, the age group of 25-34 makes up the largest proportion of social media users, 45.8%. The runners-up are 18-24 year olds with 43.2%. Completing spot three and four are 35-44 year olds (9%) and 45-54 year olds (1.7%) respectively.

Language distribution of social media users in Saudi Arabia

Language distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search

Arabic makes up a staggering 98.5% of Saudi Arabia’s online conversations. Far behind is English with 1.2%. Even less common languages are Persian, Urdu, and French.

General social media stats

Saudis spend an average of 3 hours and 24 minutes on social media daily, 9.7% increase year-over-year
29.3 million active social media users in Saudi Arabia, 82.3% penetration, 5.4% year-over-year increase
27.66 million users accessing social media from a mobile in Saudi Arabia
The average number of social media accounts per internet user in Saudi Arabia is 10.4
The region of Tabuk had the highest number of social network users in the country at 97.1% of its population

Facebook stats

11.4 million Saudis are on Facebook, where 23.8% are female and 76.1% male
Growth has been negative mainly due to Meta's reforms in reporting their audience base
‘Page photo posts’ show the highest engagement rate (0.03% VS page fans)
It is the sixth most active social media platform in the country
Nearly 18% of all posts were pictures
Mohamad al-Arefe is the most followed Saudi-based page on Facebook while Religious Education TV channel Khawatir is second
Top 5 Industries on Facebook are Retail, Airlines, FMCG, Automotive, and Finance
Average number of fans/followers is 865,825
Number of Facebook users are predicted to reach 17M by 2023
One of the most engaging posts in 2022 so far came from gaming influencer "MjrmGames"

Top 10 Facebook influencers in Saudi Arabia

Instagram stats

15.45 million people can be reached by Instagram ads
41.6% of users are female and 58.4% male
43.4% of all Saudi adults can be reached via Instagram
Quarter-on-quarter growth has been negative by 2.8%
60% of internet users say they use Instagram
98.2% of the Saudi population owns a smartphone: 40.8% own an Android OS and 35.01% own an iOS

Top 10 Instagram influencers in Saudi Arabia

View this post on Instagram

Happy Eid💗 كل عام وانتم بخير💗 #مودل_روز #model_roz

A post shared by 𝑀𝑜𝒹𝑒𝓁 𝑅𝑜𝓏 (@model_roz) on Aug 11, 2019 at 4:39am PDT

Twitter stats

14.10 million Saudis are on Twitter
50.4% of all adults can be reached via Twitter
Quarter-on-quarter growth has been negative by 0.7%
40.5 % of internet users report using Twitter
Average number of interactions is 12,125
371.3K users are into fashion
1 million users are gamers
Saudi Arabia accounts for over 43% of Twitter users in the MENA region
The most engaging Tweet in 2022 so far came from @KingSalman

نهنئكم بشهر رمضان المبارك، سائلين الله أن يكون شهر خير لعموم المسلمين والعالم أجمع.
ونبتهل للمولى سبحانه أن يديم على وطننا وشعبنا كل الخير.
تقبل الله صيامكم وقيامكم، وكل عام وأنتم بخير.
— سلمان بن عبدالعزيز (@KingSalman) April 2, 2022

Top 10 Twitter influencers in Saudi Arabia

Snapchat stats

13.65 million Saudis use Snapchat
52% of adults can be reached on the messaging app
Quarter-on-quarter growth was negative by 15%
51% of Snapchat’s users are female, 47% are male
Sixth most active social media platform in the country
2.3 million users are from Generation X
10 million users are Millennials

LinkedIn stats

6.1 million LinkedIn users are in Saudi Arabia
Of all adults in the country, 17% can be reached on the social platform
Quarter-on-quarter growth hit 5.2%
22.2% of users are female, 77.8% are male
10th most active social media platform
120K users are Director, 50K are VP, and 38K are CXO

Stats across all social media

Only 9.4 million unique authors were responsible for all social media activity in Saudi Arabia during 2022 so far!

View this post on Instagram

Happy Eid💗 كل عام وانتم بخير💗 #مودل_روز #model_roz

A post shared by 𝑀𝑜𝒹𝑒𝓁 𝑅𝑜𝓏 (@model_roz) on Aug 11, 2019 at 4:39am PDT

">Top 10 hashtags in Saudi Arabia

1. #الهلال (The crescent)
2. #ﷺ (Peace be upon him)
3. #Quran
4. #النصر (Victory)
5. #Hadith
6. #السعودية (Saudi)
7. #رمضان (Ramadan)
8. #الرياض (Al Riyadh)
9. #معصيتي_راحتي (My sin is my relief)
10. #نشر_سيرته (sharing the prophet's biography)

Top themes in Saudi Arabia

Top themes cloud, Saudi Arabia
Source: Talkwalker Quick Search

Top emojis in Saudi Arabia

Top emojis cloud, Saudi Arabia
Source: Talkwalker Quick Search

Top visited websites and search queries

According to SimilarWeb, the 5 most visited websites are:

1. Google.com
2. YouTube.com
3. WhatsApp.com
4. Twitter.com
5. Google.com.sa

According to Alexa, the 5 most visited websites are:

1. Google.com
2. Youtube.com
3. Twitter.com
4. Google.com.sa
5. Facebook.com

No surprise here, Google dominates the search engine market, maintaining an 96.6 percent market share as of February 2022.

Rami

MEA Marketing Executive

Rami is a seasoned marketing professional with vast experience in the MENA region for the past 10 years. As MEA Marketing Executive, Rami manages Talkwalker’s digital marketing efforts for the MEA market, specifically engaging with thought leaders, events, content distribution, and cross-industry partnerships. He had previously worked at Wamda and MIT Enterprise Forum Pan Arab where he spearheaded all community-building initiatives and communications efforts. His background includes media studies and television broadcasting. He is naturally inquisitive and constantly looking to disrupt the status quo.