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Social media statistics in Saudi Arabia

Social media statistics in Saudi Arabia

Saudi Arabia currently has a total population of 33.85 million. Of that population, 23 million or 68% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in Saudi Arabia. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let you know who’s online and what they are up to.

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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review Saudi Arabia’s population.

Population

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution

Saudi-Arabia---Demographics---Age

Age distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search

As can be seen in the graph, the age group of 25-34 makes up the largest proportion of social media users, 44.3%. The runners-up are 18-24 year olds with 39.5%. Completing spot three and four are 35-44 year olds (8.3%) and 13-17 year olds (6.3%) respectively.

Language distribution

Saudi-Arabia---Demographics---Languages

Language distribution on social media in Saudi Arabia
Source: Talkwalker Quick Search

Arabic makes up a staggering 97.9% of Saudi Arabia’s online conversations. Far behind is English with 1.2%. Even less common languages are Urdu, Japanese, and Persian.

General social media stats

Facebook stats

Top 10 Facebook influencers in Saudi Arabia

Instagram stats

  • 13 million people can be reached by Instagram ads
  • 37% of users are female and 36% male
  • 49% of all adults can be reached via Instagram
  • Quarter-on-quarter growth has been positive by 8.3%
  • 60% of internet users say they use Instagram
  • 7.2 million users are iPhone owners and 6.9 million are Android owners

Top 10 Instagram influencers in Saudi Arabia

Twitter stats

Top 10 Twitter influencers in Saudi Arabia

Snapchat stats

  • 13.65 million Saudis use Snapchat
  • 52% of adults can be reached on the messaging app
  • Quarter-on-quarter growth was negative by 15%
  • 51% of Snapchat’s users are female, 47% are male
  • Sixth most active social media platform in the country
  • 2.3 million users are from Generation X
  • 10 million users are Millennials

LinkedIn stats

Stats across all social media

Only 9.4 million unique authors were responsible for all social media activity in Saudi Arabia during 2019 so far!

">Top 10 hashtags in Saudi Arabia

  • 1. #الهلال (The crescent)
  • 2. #ﷺ (Peace be upon him)
  • 3. #Quran
  • 4. #النصر (Victory)
  • 5. #Hadith
  • 6. #السعودية (Saudi)
  • 7. #رمضان (Ramadan)
  • 8. #الرياض (Al Riyadh)
  • 9. #معصيتي_راحتي (My sin is my relief)
  • 10. #نشر_سيرته (sharing the prophet's biography)

Top themes in Saudi Arabia

Top themes cloud, Saudi Arabia
Source: Talkwalker Quick Search

Top emojis in Saudi Arabia

Top emojis cloud, Saudi Arabia
Source: Talkwalker Quick Search

Top visited websites and search queries

According to SimilarWeb, the 5 most visited websites are:

  • 1. YouTube.com
  • 2. Google.com
  • 3. Google.com.sa
  • 4. Facebook.com
  • 5. Twitter.com

According to Alexa, the 5 most visited websites are:

  • 1. Google.com
  • 2. Youtube.com
  • 3. Google.com.sa
  • 4. SABQ.org
  • 5. Speakol.com

No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.

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