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10 Influencers Share Their Productivity Hacks for Busy Marketers

Modern marketers needs to cope with two challenges on their everyday life: staying at the top of their game, and staying focused in the highly distracting and pervasive environment of social media. Besides, the limited number of resources – including time – and the increasingly competitive landscape make it more important than ever to learn how to skyrocket productivity.

Social media experts such as John Paul Aguiar or Neil Patel have useful knowledge and experience from their existing career and personal life; which is why we gathered the best tips shared recently to help you get more out of your time spent on social media, customer advocacy, or content marketing. Make sure to check out the list below for inspiration!

Here are the top 10 articles published in May and ranked by virality (level of shares, likes and comments):

1. Dave Chaffey uses the 70:20:10 rule to prioritize Digital Marketing tasks

The 70:20:10 reference model is widely known in business and innovation, but is applicable to any other discipline. In content marketing for example, Dave Chaffey found the following breakdown:

  • 70% of content should be proven content that supports building your brand or attracting visitors to your site
  • 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics
  • 10% of content should be more experimental

2. Jay Baer responds to complaints on social media in record time

1.Use a complaint radar
2.Commit to getting faster over time
3.Set service expectations
4.Burn your permission slips

3. Neil Patel makes use of the right tools and smart tactics

If you barely have any time to manage social media:

  1. Start by re-sharing your most popular content
  2. Visit your most trusted-content sources
  3. Use management tool to clean up all of your queued content
  4. Respond to and engage with all the notifications in the social channels directly

Note: Looking for more tools? We have our series of tool recommendations for social media monitoring, hashtag tracking, content curation, and Instagram analytics.

4. Brett Relander commits, KISS, and uses tools

  1. Commit to a specific time each day for social media.
  2. Follow the Keep It Short And Simple (KISS) method.
  3. Stop trying to do it all on your own.

5. John Paul Aguiar resorts to Twitter automation

John Aguiar came across Hummingbird, and won’t forget about it anytime soon. He describes the software as:

  1. Simple – Fast – Automated – Safe – Smart
  2. It Follows and Unfollows Humanly, Not Robotic
  3. It’s Easy To Use

What more could you ask for?

6. Irfan Ahmad leverages technology

Productive apps are the key to stop running out of time:

  1. Email management apps
  2. Apps that help you focus
  3. Task Management Apps
  4. Collaboration Apps
  5. Apps for Expenses
  6. Apps that help you make videos
  7. Apps to stop procrastinating

Note: An app lover? Discover Talkwalker IQ Apps for instant social data intelligence.

7. Josh Hoffman puts his finger on time-wasting practices

  1. You don't need to be on every social media platform.
  2. Don't link your accounts
  3. You don't need to tweet to be on Twitter (!)

8. Alex Hisaka knows how to avoid slacking off on social media

  1. Go in with a Purpose
  2. Give Yourself a Time Limit
  3. Pare Down the Sites You Visit
  4. Dedicate a Specified Time for Reading
  5. Develop a 30-Minute Routine

9. Kelsey Meyer harnesses the power of employees

  1. Tap Into Your Team’s Collective Knowledge
  2. Leverage Employee Networks Through an Advocacy Program
  3. Work with the C-Suite to Publish Content and Boost Their Executive Profiles

10. Mark Chubb gets organized, far-sighted, and analytical

  1. Use an online, colour coded calendar
  2. Use content curation tools
  3. Schedule your posts in advance
  4. Get analytical

Do you have any other live-saving, time-freeing hacks worth mentioning? Which other trick could you use for more efficient social media campaigns? Let us know @Talkwalker!

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