- Resources /
- Marketplace /
![](https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/wechat-logo-24CA7667E7-seeklogo.com.png)
WeChat is a Chinese multi-purpose messaging, social media, and mobile payment app.
With the WeChat data add-on, Talkwalker users can: 1) Monitor brand mentions and sentiment, 2) Analyze user engagement and content performance, 3) Identify influencers and brand advocates, 4) Track competitor activity, and 5) Measure campaign success.