Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

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Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

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Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

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Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

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Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

Free Twitter analytics tools - with views from experts

Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a whole heap of social media data. Tweets include ads, customer opinions, ...

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Blog

The marketing KPIs to benchmark your brand love

Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...

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Blog

Revealed: Middle East & Africa’s favorite brands

Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...

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Blog

America's Favorite Brands

You probably have a favorite brand. It’s probably different from your friend’s favorite, your parents’ favorite. But the reasons why ...

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Blog

The best sentiment analysis tools

Humans. So clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the ...

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Marketing Essentials

Brand reputation dashboard template

A positive brand reputation means consumers trust a brand. They’re happy to spend their money. They’ll return. They’re happy ...

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Blog

11 steps for PR crisis management

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...

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Blog

Voice of the customer analytics

Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that ...

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Blog

Podcast analytics tools - beyond stats, hear your listener

Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social ...

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