Consumer Goods
Uncover new trends and track changes in consumer behavior with social listening.
Insights for innovation
The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Why Talkwalker
Your best indicator of brand health
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Learn moreStay relevant with the right customer insights
Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Learn moreOptimize your campaigns on-the-go
Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Learn moreOur Clients in
Consumer Goods
COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.
Excerpt from
"Consumer insights for sales success"
Publications
Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
Blog
You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your ...
Blog
Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage, customer engagement, campaign effectiveness, brand ...
Blog
The food industry in the UK, like every industry, has its own challenges and opportunities. It’s crucial for marketing, communications, and insights professionals ...
Blog
Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will ...
Blog
The food industry is evolving and innovating. Powered by Millennials and Gen Zers, healthy habits, sustainable eating, and mindful drinking are growing US food industry ...
Blog
There’s an ongoing industry battle amongst plant-based meat producers, including Impossible Food, Beyond Meat, and Nestlé. With meat substitute brands aiming ...
Blog
The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 ...
Blog
The Food & Beverage (F&B) industry is dynamic and constantly evolving according to consumer tastes, behavior, and lifestyles. In light of the pandemic, ...
Blog
Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
