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Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

 

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

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Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

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Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

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Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

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Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

Best brand intelligence solutions

Are you listening? Consumers are talking about your brand. On social media, forums, review sites, online surveys. Conversations packed with insights about your brand, products, ...

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Blog

2022's Best marketing campaigns

The second half of 2022 is upon us, which means it’s time to recount the best marketing campaigns of the year thus far. I ...

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Blog

Ultimate guide to Instagram influencer marketing in Saudi Arabia

Instagram influencer marketing in Saudi Arabia has witnessed unprecedented growth in recent years due to a series of social and cultural events that opened the ...

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Blog

Middle East and Africa’s most loved brands

Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s ...

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Blog

America's Favorite Brands

We build deep emotional connections with brands. Throughout our lives, we are surrounded by them. From our first steps, to our first successes, or disappointments, ...

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Blog

Love brands of India: Becoming consumer favorites

Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional ...

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Blog

AMEC Summit 2022

AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...

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Blog

How to create a social media report | 2022 update

You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your ...

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Blog

Share of voice guide for marketers

Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage, customer engagement, campaign effectiveness, brand ...

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