Consumer Goods
Uncover new trends and track changes in consumer behavior with social listening.
Insights for innovation
The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Why Talkwalker
Your best indicator of brand health
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Learn moreStay relevant with the right customer insights
Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Learn moreOptimize your campaigns on-the-go
Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Learn moreOur Clients in
Consumer Goods
COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.
Excerpt from
"Consumer insights for sales success"
Publications
Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
Blog
2021. A cruel year that stole lives, damaged mental wellbeing, destabilized many industries. But, we’re resilient. We carried on. We found ways to cope. ...
Blog
2021 flashed by, and brands across the globe kept the pedal to the metal to stay one step ahead of a relentless year. COVID restrictions eased ...
Blog
95% of respondents to PwC’s 2019 Global Crisis Survey said they thought a crisis would hit within two years. When COVID-19 struck, over 30% of respondents ...
Blog
Your end of year marketing report should prove your results and provide marketing data to improve campaign performance. We know - believe me - that ...
Blog
Influencer marketing has grown bigger and trendier in the past few years. And it’s not over. Despite the pandemic, influencer marketing continues to ...
Blog
As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. ...
Blog
Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to ...
Blog
Creating your marketing strategy is a challenge. Your first challenge. Your second, is writing your marketing plan. Together, they’ll guide you, your team, ...
Blog
TikTok is taking over social media, leaving other platforms playing catch-up. This short-term video platform has broken download records, and is now the go-to app ...
