Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

Learn more

Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

Learn more

Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

Learn more

Our Clients in
Consumer Goods

At HelloFresh, data is at the center of everything we do. It was only natural for us to turn to social listening to improve the performance and efficiency of our marketing and communications teams. Talkwalker has allowed us to unlock access to a much larger conversation around our brand than ever before.

Jordan Schultz

Social Media Manager, HelloFresh

See the case study

Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

Super Bowl LV: What's happening on social media

Monday, January 25th, 2021 Just like that, the final pieces of the Super Bowl puzzle have fallen into place, and Super Bowl LV is all set ...

Learn more

Blog

How to conduct a brand audit

Tough love! Your brand isn’t perfect. Your logo's looking tired, no? Losing sales to competitors? What happened to all your social media followers? ...

Learn more

Blog

The best marketing campaigns in the UK in 2020

It’s that time of the year when we look back and reflect on some of the success of the year before. In this ...

Learn more

Blog

Movers & Shakers | Brands of 2020

We’re all hoping that 2021 will be a year to remember, after the 2020 rollercoaster we just stepped off. We can still find inspiration in ...

Learn more

Blog

14 Best consumer research tools and datasets

Consumers buy from social media, and that’s where brands of any size need to play if they want to reach them. Understanding what ...

Learn more

Blog

Best social media campaigns 2020

Last year was brutal. Which means those brands that created the best social media campaigns of 2020, should be applauded. Loudly. Social can be a tough ...

Learn more

Blog

5 ways consumer insights will improve your brand

Working with consumer insights is the process of learning from your marketplace, to help you create a better customer experience. In the context of ...

Learn more

Blog

Social media tips for marketers

Wow! A traffic jam. Hundreds. No. Thousands of people eager to reach my website. How did I do it? Social media. A platform for promoting ...

Learn more

Marketing Essentials

Social media tips

Is social media a chore? Tasked to the intern? Your boss about to pull the plug unless you prove an ROI?

Learn more

Get your free personalized demo