Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

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Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

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Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

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Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

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Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

[Updated] Social media dashboards: a guide

Social media dashboards allow you to decide the answer to the pivotal question every stressed out marketer asks: Does this need immediate attention? This includes ...

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Blog

Conversation analysis tools & guide

Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the tone and emotion ...

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Blog

Why invest in an enterprise-level social listening tool

Engage with audiences quickly and at scale. Respond to actionable posts in real-time. Mitigate risks. Prevent crises. Enterprise-level social listening tools are knowledge-intensive. To get ...

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Blog

What is image analysis?

Something we can't live without. Images grab our attention. They’re memorable. They’re engaging. We share them. Big time! Should brands care? ...

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Blog

Super Bowl LV: What's happening on social media

Monday, February 8th, 2021 Just like that, there’s no more football until at least August. For NFL fans, the draft in April is the ...

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Marketing Essentials

Martech Buyers Guide: Social intelligence and insights

What are the key things to consider when looking for a social listening tool?

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Blog

MEA’s best marketing campaigns for 2020

For most of 2020, the countries in the Middle East and Africa (MEA) region were under strict lockdown measures to curb the spread of the coronavirus. ...

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Blog

How to conduct a brand audit

Tough love! Your brand isn’t perfect. Your logo's looking tired, no? Losing sales to competitors? What happened to all your social media followers? ...

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Blog

The best marketing campaigns in the UK in 2020

It’s that time of the year when we look back and reflect on some of the success of the year before. In this ...

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