Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

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Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

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Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

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Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

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Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

Top consumer trends in the UK

Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is ...

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Blog

15 free hashtag tracking tools - from the experts - 2021

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

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Blog

How to run a successful campaign with micro-influencers

Until a few years ago, influencer marketing was limited to celebrities and people seen as experts in certain domains. Today’s social media landscape ...

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Marketing Essentials

Consumer intelligence dashboard template

To understand consumers, the most innovative brands use a unified platform to activate the voice of the customer. Analysis of multiple data sources on a ...

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Blog

Best online reputation management tools & guide

What happens on the Internet, stays on the Internet. Forever! Social media gave consumers a voice. A loud voice. Awesome, if they’re toasting ...

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Blog

[Updated] Social media dashboards: a guide

Social media dashboards allow you to decide the answer to the pivotal question every stressed out marketer asks: Does this need immediate attention? This includes ...

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Blog

Conversation analysis guide & tools

Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the tone and emotion ...

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Blog

Why invest in an enterprise-level social listening tool

Engage with audiences quickly and at scale. Respond to actionable posts in real-time. Mitigate risks. Prevent crises. Enterprise-level social listening tools are knowledge-intensive. To get ...

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Blog

What is image analysis?

Something we can't live without. Images grab our attention. They’re memorable. They’re engaging. We share them. Big time! Should brands care? ...

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