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Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

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Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

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Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

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Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

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Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

10 best image recognition tools

There's a ton of information flooding the Internet, predominantly on social media platforms. For brands, this social data is both a challenge and an opportunity ...

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Blog

5 consumer insight examples to improve your CPG brand

Searching for ways to better understand your customer and how to get them to buy your product? Look no further than these 5 CPG consumer insight ...

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Blog

How to create your PR strategy

Looking to get eyeballs on your brand? Promote your products and services to a new audience? Public relations defines how a company communicates with people ...

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Blog

Consumer insights guide

We expect a high-quality customer experience and the best products and services. Anything less, and we walk. Capturing consumer insights will enable your brand to ...

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Blog

Consumer behavior in marketing

I’m always banging on about data. Collecting it. Analyzing it. Visualizing it. While you’ll find consumer insights, there are other factors ...

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Blog

Text mining - transform unstructured data into insight

Text mining is a natural language processing technique that helps analysts generate powerful insights by finding meaningful patterns and tendencies in unstructured data. Get a ...

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Blog

Best text analytics tools & guide

Hidden inside your organization, there’s a wealth of untapped information about consumers. With text analytics tools you can convert this unstructured text into ...

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Blog

Consumer intelligence guide & tools

Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will ...

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Blog

US fashion trends

How the pandemic changed beauty and fashion, and how brands are responding to new consumer demands. Things move quickly when it comes to fashion and ...

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