Consumer Goods
Uncover new trends and track changes in consumer behavior with social listening.
Insights for innovation
The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Why Talkwalker
Your best indicator of brand health
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Learn moreStay relevant with the right customer insights
Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Learn moreOptimize your campaigns on-the-go
Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Learn moreOur Clients in
Consumer Goods
COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.
Excerpt from
"Consumer insights for sales success"
Publications
Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
Blog
Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a whole heap of social media data. Tweets include ads, customer opinions, ...
Blog
Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...
Blog
Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...
Blog
You probably have a favorite brand. It’s probably different from your friend’s favorite, your parents’ favorite. But the reasons why ...
Blog
Humans. So clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the ...
Marketing Essentials
A positive brand reputation means consumers trust a brand. They’re happy to spend their money. They’ll return. They’re happy ...
Blog
Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...
Blog
Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that ...
Blog
Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social ...
