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Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

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Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

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Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

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Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

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Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

End of year marketing report guide

Your end of year marketing report should prove your results and provide marketing data to improve campaign performance. We know - believe me - that ...

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Blog

Ultimate list of Instagram Influencers in Australia per industry

Influencer marketing has grown bigger and trendier in the past few years. And it’s not over. Despite the pandemic, influencer marketing continues to ...

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Blog

Shaping post-pandemic success with consumer insights: Hear from Red Comm Indonesia

As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. ...

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Blog

The top 60 Instagram influencers in India

Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to ...

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Blog

Marketing strategy to marketing plan

Creating your marketing strategy is a challenge. Your first challenge. Your second, is writing your marketing plan. Together, they’ll guide you, your team, ...

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Blog

Your essential TikTok guide

TikTok is taking over social media, leaving other platforms playing catch-up. This short-term video platform has broken download records, and is now the go-to app ...

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Blog

11 steps for PR Crisis Management

Do you get a buzz from PR crisis management? I do, but don’t tell! Panic gets you nowhere, while balance keeps your brand ...

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Blog

The TikTok trends tidal wave and how to ride it

Whether you were skeptical at first or a fan right from the very start, there’s no denying TikTok’s success. The social ...

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Blog

10 best image recognition tools

There's a ton of information flooding the Internet, predominantly on social media platforms. For brands, this social data is both a challenge and an opportunity ...

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