Consumer Goods

Uncover new trends and track changes in consumer behavior with social listening.

Insights for innovation

The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.

Why Talkwalker

Your best indicator of brand health

Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.

Learn more

Stay relevant with the right customer insights

Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.

Learn more

Optimize your campaigns on-the-go

Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.

Learn more

Our Clients in
Consumer Goods

COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.

Excerpt from

"Consumer insights for sales success"

See the case study

Publications

Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.

Blog

11 steps for PR crisis management

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...

Learn more

Blog

Voice of the customer analytics

Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that ...

Learn more

Blog

Podcast analytics tools - beyond stats, hear your listener

Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social ...

Learn more

Blog

Why use speech analytics tools

Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational intelligence, fraud management. This. This ...

Learn more

Marketing Essentials

Campaign management dashboard template

Innovative brands that stay on top streamline their campaign management so that the analysis translates into effective results. Whether you’re in the planning ...

Learn more

Blog

Top consumer trends in the UK

Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is ...

Learn more

Blog

15 free hashtag tracking tools - from the experts - 2021

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

Learn more

Blog

How to run a successful campaign with micro-influencers

Until a few years ago, influencer marketing was limited to celebrities and people seen as experts in certain domains. Today’s social media landscape ...

Learn more

Marketing Essentials

Consumer intelligence dashboard template

To understand consumers, the most innovative brands use a unified platform to activate the voice of the customer. Analysis of multiple data sources on a ...

Learn more

Get your free personalized demo