Consumer Goods
Uncover new trends and track changes in consumer behavior with social listening.
Insights for innovation
The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Why Talkwalker
Your best indicator of brand health
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Learn moreStay relevant with the right customer insights
Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Learn moreOptimize your campaigns on-the-go
Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Learn moreOur Clients in
Consumer Goods
COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.
Excerpt from
"Consumer insights for sales success"
Publications
Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
Blog
Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...
Blog
Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that ...
Blog
Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social ...
Blog
Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational intelligence, fraud management. This. This ...
Marketing Essentials
Innovative brands that stay on top streamline their campaign management so that the analysis translates into effective results. Whether you’re in the planning ...
Blog
Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is ...
Blog
Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
Blog
Until a few years ago, influencer marketing was limited to celebrities and people seen as experts in certain domains. Today’s social media landscape ...
Marketing Essentials
To understand consumers, the most innovative brands use a unified platform to activate the voice of the customer. Analysis of multiple data sources on a ...
