Consumer Goods
Uncover new trends and track changes in consumer behavior with social listening.
Insights for innovation
The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Why Talkwalker
Your best indicator of brand health
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Stay relevant with the right customer insights
Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Optimize your campaigns on-the-go
Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Our Clients in
Consumer Goods
COVID-19 has been a double-edged sword for the industry. For many, it has led to increased demand and sales. Yet that increase led to new challenges, with brands facing flack for product shortages, production delays, delivery issues, and more.
Excerpt from
"Consumer insights for sales success"
Publications
Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
Blog
I won’t tell you about 2022. You lived it. The good, the bad, the ugly. It's been a year like no other. Yet, here ...
Blog
Do you get a buzz from PR crisis management? I do, but don’t tell! Panic gets you nowhere, while balance keeps your brand ...
Blog
“The more advocates you have, the fewer ads you have to buy.” - Dharmesh Shah, Founder and CTO of Hubspot. This statement encapsulates ...
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Something we can't live without. Images grab our attention. They’re memorable. They’re engaging. We share them. Big time! Should brands care? ...
Blog
Consumers buy from social media, which is why brands need a social presence if they want to reach them. But simply setting up an account ...
Blog
Do you dream about finding the next big consumer trend? Management consultant Peter Drucker said, “You cannot predict the future, but you can create ...
Blog
Brands in the Asia Pacific region, from Hyundai to Ralph Lauren, have been running metaverse activations from as early as 2021. And it’s not ...
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Social media is constantly ablaze with consumer feedback and opinions, with up to 4 million brand connections being made per day. But how much of this ...
Blog
Your end of year marketing report should prove your results and provide marketing data to improve campaign performance. We know - believe me - that ...
