The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Learn moreAnalyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Learn moreManage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Learn moreHaving the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
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You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your ...
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Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage, customer engagement, campaign effectiveness, brand ...
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The food industry in the UK, like every industry, has its own challenges and opportunities. It’s crucial for marketing, communications, and insights professionals ...
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Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will ...
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The food industry is evolving and innovating. Powered by Millennials and Gen Zers, healthy habits, sustainable eating, and mindful drinking are growing US food industry ...
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There’s an ongoing industry battle amongst plant-based meat producers, including Impossible Food, Beyond Meat, and Nestlé. With meat substitute brands aiming ...
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The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 ...
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The Food & Beverage (F&B) industry is dynamic and constantly evolving according to consumer tastes, behavior, and lifestyles. In light of the pandemic, ...
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Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.