The consumer goods industry is at a moment in which its sales environment is going through radical and permanent change. You must be ready to adapt quickly not only with presence in both physical and digital sales channels, but with a platform that can help you analyze all the conversations around your brand. With social analytics you will be able to make sound decisions that affect your campaigns, your products, and your brand in real time.
Learn how consumers feel about your packaging or your flavors to tweak your strategy. Track sentiment across your product line to identify what stands out and what to cut out.
Analyze changes in consumer behavior with historical data on online conversations globally. Anticipate on new trends and personalize your products based on consumer needs.
Manage your campaign performance in one platform by tracking earned, owned and paid media through our dashboards. Consolidate all your data and improve cross-channel efforts.
Having the best tools is essential to succeed in a fast-paced industry like consumer goods. With these publications you will see the value that social listening can bring to your brand.
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Are you listening? Consumers are talking about your brand. On social media, forums, review sites, online surveys. Conversations packed with insights about your brand, products, ...
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Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s ...
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Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional ...
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AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...
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You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your ...
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Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage, customer engagement, campaign effectiveness, brand ...