How to do competitive benchmarking
Competitive benchmarking is the practice of comparing your organization against set competitors over time, by using a set of predetermined...
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How to conduct a competitor analysis
Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords...
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What is performance benchmarking?
How does your business stack up against your competitors? Your industry? Better? Worse? No idea? I’m not talking about profits.
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Marketers' guide to competitive intelligence
What is a competitive intelligence program (CIP) and why do you need one? The collection and analysis of data about...
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Top 14 competitor analysis tools
You're a savvy businessperson. You know your organization doesn’t exist in a bubble. You have competitors. What are they up...
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