To explore the latest in social media trends, we decided to work alongside our new partners at Khoros, award-winning leader in digital-first customer engagement software and services. This report focuses on Gen Z, one of the most digital savvy generations today, which also happens to have a very important buying power. With over $140B in their e-wallets, many brands are scratching their heads to come up with the best ways to connect with this young audience.
This generation is different in the platforms they use, and the way they engage with brands. So everyone’s wondering, what does it take to win over the hearts and minds of Gen Z?
Download your copy to learn about...
Gen Z’s evolving consumer behavior in the past few months
Why purpose-driven brands have a greater chance to connect with Gen Z
Leveraging the most successful platforms to connect with younger generations