Fortune 500 PR Disasters And How To Avoid Them
In our latest report, we've looked at some of the world's biggest brands and their biggest challenges on social - PR disasters. Any PR pro knows that a crisis can stick to your brand like mud. In this report, we dissect what doesn't work plus show brands that have a cracking crisis communication strategy.
- Why the apology by British Airways CEO Alex Cruz didn't go far enough for stranded passengers
- How Wendy's has built themselves a reputation for "roasting" competitors and unhappy customers on Twitter
- What PR pros can learn from Pepsi's spectacular Kendall Jenner ad fail