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Fortune 500 PR Disasters And How To Avoid Them

By Liesa on June 13, 2017

In our latest report, we've looked at some of the world's biggest brands and their biggest challenges on social - PR disasters. Any PR pro knows that a crisis can stick to your brand like mud. In this report, we dissect what doesn't work plus show brands that have a cracking crisis communication strategy.

Learn: 

  • Why the apology by British Airways CEO Alex Cruz didn't go far enough for stranded passengers
  • How Wendy's has built themselves a reputation for "roasting" competitors and unhappy customers on Twitter
  • What PR pros can learn from Pepsi's spectacular Kendall Jenner ad fail 

Read the Report!