Fashionistas across the world have their favourite brands and stores to shop at. From budget brands like Primark to high-end designer labels like Michael Kors, all brands have their loyal customers. But which brands are best at engaging their fans on social media? Which brands are the most talked, most loved or most hated online?
This case study examines how over 20 world’s biggest luxury, mid-range and budget brands compete online, and provides guidance on how fashion retailers can truly take advantage of social data.
We used Talkwalker, a social media analytics platform, to analyze over 3.7 million results worldwide over the course of May 2015 on all major social networks, across blogs, online news and forums to make the insights truly meaningful.
Download the full case study to discover:
- How often we speak about fashion online
- Top loved vs top hated brands on social media
- What are the most talked brands in Asia, US and Europe
- Which emotions fashion retailers inspire