Insights and data on consumer conversations today are key in ensuring survival of brands in the region.
In this Asia Pacific focused report, we consulted experts from leading local and global brands, to understand how the pandemic has changed consumer-brand interactions. We also look at how brands today are leveraging the voice of the customer to ensure customer-centricity in their 2021 strategy.
In this report, you'll find:
The results of a survey with responses from PR, marketing and consumer insights professionals describing how brands are using intelligence from conversations to understand consumer behavior
The top channels where consumer and brand interactions take place in Asia Pacific, and how they differ between countries
Concrete examples from the evolution of conversations in 5 top industries, with their respective trending topics