Merck KGaA, Darmstadt, Germany, a leading science and technology company, faced the challenging questions that many B2B companies are trying to answer. How can we get a faster and more efficient understanding of the end market and its trends. What value can these new insights generate for the company, its customers and for the whole industry?
To find the answers to these questions Merck KGaA, Darmstadt, Germany used Talkwalker to establish fully integrated social media data mining that has helped bridge the gap between end consumers, value chain links and internal development processes.
Discover how they:
- Analyzed the Pokemon Go hype to uncover key consumer insights about virtual/augmented reality headsets and glasses
- Used sentiment analysis for R&D to create better products based on consumer perceptions
- Moved from push to pull marketing along the value chain and enhanced B2B marketing performance