95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights that reveal which brands are winning the social race, which networks bring most traffic, and how fans are engaging.
How Tesla won gold on the Twitter Engagement Podium
Why Mercedes-Benz is driving smartphone integration to millennials
How Volvo is steering virtual test-drives on Instagram