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Social media statistics in the Philippines

Social media statistics in the Philippines

The Philippines currently has a total population of 107.3 million. Of that population, 76 million or 71% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in the Philippines. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let you know who’s online and what they are up to.

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The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.

Before diving into individual social media stats, let’s briefly review the Philippines’ population.

Population

Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.

Age distribution

PH---Demographics---Age

Age distribution on social media in the Philippines
Source: Talkwalker Quick Search

As can be seen in the graph, age group 18-24 makes up the largest proportion of social media users, 52.7%. The runners-up are 25-34 year olds with 31%. Completing spot three and four are 13-17 year olds (13.8%) and 35-44 year olds (2.2%) respectively.

Language distribution

PH---Demographics---Top-languages

Language distribution on social media in the Philippines
Source: Talkwalker Quick Search

English makes up a little over half of the Philippines’ online conversations. Not far behind is Tagalog with 35.3%. Less common languages are Spanish (2.8%), Korean (2.2%), Japanese (1.7%), and Portugese (1%).

General social media stats

Facebook stats

Top 10 Facebook influencers in the Philippines

Instagram stats

Top 10 Instagram influencers in the Philippines

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Twitter stats

Top 10 Twitter influencers in the Philippines

Snapchat stats

  • 3.7 million Filipinos use Snapchat
  • 4.8% of adults can be reached on the messaging app
  • Quarter-on-quarter growth was positive by 8.8%
  • 81% of Snapchat’s users are female, 14% are male
  • Of 55-65 year olds, only 5% are on Snapchat

LinkedIn stats

Stats across all social media

Only 4.1 million unique authors were responsible for all social media activity in the Philippines during 2019 so far!

Top 10 hashtags in the Philippines

  • 1. #BBMAsTopSocial
  • 2. #BTS
  • 3. #DyisIsItManila
  • 4. #MayWard
  • 5. #EXO
  • 6. #TwitterBestFandom
  • 7. #MGMAVOTE
  • 8. #MaymayEntrata
  • 9. #ScoompiAwards
  • 10. #EdwardBarber

Top themes in the Philippines

PH---Top-Themes-Cloud

Top themes cloud, the Philippines
Source: Talkwalker Quick Search

Top emojis in the Philippines

PH---Top-Emojis-Cloud

Top emojis cloud, the Philippines
Source: Talkwalker Quick Search

Top visited websites and search queries

According to SimilarWeb, the 5 most visited websites are:

  • 1. Facebook.com
  • 2. Google.com
  • 3. Google.com.ph
  • 4. YouTube.com
  • 5. Yahoo.com

According to Alexa, the 5 most visited websites are:

  • 1. Google.com
  • 2. Youtube.com
  • 3. ABS-CBN.com
  • 4. Facebook.com
  • 5. Reddit.com.ph

No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.

The top 5 search queries on Google are:

  • 1. YouTube
  • 2. Facebook
  • 3. Google
  • 4. You
  • 5. FB

The top 5 search queries on YouTube are:

  • 1. Songs
  • 2. Song
  • 3. Full Movie
  • 4. Movies
  • 5. Music

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