How to use social listening to recession-proof your business
In today's fast-paced business world, time is money, and energy is precious. During a recession, this is even more critical. With a possible economic downturn on the horizon, we look at how social listening can recession-proof your business. To save your team time, money, and energy.
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What is social listening?
Social listening is the method of using social data to understand consumers. That means, digging into what people say online. That includes conversations on social media, in reviews, blogs, news stories, or even in podcasts. It puts the customer first, allowing you to make customer-driven decisions in a fast, effective way.
With a possible recession on the horizon, now it the time to optimize your work efforts, and minimize costs where possible. And that’s what social listening is all about. By using real-time consumer insights, you can make decisions faster, and automate processes. Allowing you to focus on bringing in more revenue.
Talkwalker is the leading Social Listening and Consumer Intelligence Platform. built to save you time, money, and energy. Here’s how we do it.
Be recession-proof by saving time
Picture this: you have a meeting in 30 minutes and need to get in, out, and on your way by quickly gathering and visualizing vast amounts of data for a compelling presentation. A stressful situation indeed, so how do you not look bad in front of your boss?
Quick Search
Talkwalker's Quick Search is a powerful feature that allows anyone to search through billions of online sources using advanced algorithms to filter out irrelevant content and deliver only the most relevant results. With just a few clicks, you can find the information you need and get on your way to your meeting. This saves you valuable time and ensures that you have the most relevant information at your fingertips.
The key metrics tab of Talkwalker’s Quick Search, allowing you to research any topic in seconds. Talkwalker’s Social Listening and Consumer Intelligence Platform.
Conversation Clusters
Take that a step forward with on-the-fly Conversation Clusters, which allow you to quickly visualize vast amounts of data into a presentation and see how the content is grouped and interconnected with one another. This feature enables you to present your findings in a clear and concise manner, allowing you to save even more time and impress your boss with your compelling presentation.
Example Conversation Clusters about the supply chain, which was created in a matter of minutes. Talkwalker’s Social Listening and Consumer Intelligence Platform.
Be recession-proof by saving money
Traditionally, data has been reserved for expensive data scientists or outside agencies, making it costly for other various team members to access and analyze. This can be a problem, as insights from data are critical for making informed business decisions. However, with Talkwalker, data is no longer just for the experts - anyone on your team can access and analyze it.
Democratizing data
Talkwalker's platform is designed to be user-friendly and accessible to team members of all levels. With its intuitive interface and easy-to-use features, even non-experts can gather insights from data and make informed decisions. This eliminates the need to hire expensive data scientists or outside agencies to handle data analysis, saving your team valuable money.
No limit on team members
Another way Talkwalker can save you money is by not limiting the number of team members who can use the platform. With Talkwalker, your entire team can have access to the same data, allowing for better collaboration and more informed decision-making. This means you no longer have to worry about expensive licensing fees or other costs associated with limited platform access.
Departmental access
In addition to democratizing data and eliminating limitations on platform access, Talkwalker also allows teams from different departments to access the same data all from one place. This means you no longer have to rely on an agency to prepare and share data across departments, which can be costly and time-consuming. With Talkwalker, your team can access the same data in real-time, allowing for quicker decision-making and better collaboration.
Be recession-proof by saving energy
Your team's energy is precious, and spending hours sifting through irrelevant data can quickly drain it. That's where Talkwalker comes in. With 1-Click AI Classifiers, powered by Blue Silk™ GPT, you can quickly and accurately categorize millions of relevant social conversations, blogs, and articles without the need to spend hours setting up complicated rules. This increases productivity and saves your team valuable energy by avoiding the need to tag each conversation individually, which can be manual-intensive and time-consuming.
But that's not all - 1-Click AI Classifiers also limit inconsistency and governance issues by being pre-trained. They remove the need for human interference. This ensures consistency and more accurate, relevant results, further saving your team energy by eliminating the need to manually review and correct inconsistent or inaccurate data.
Be recession proof
To learn more about how Talkwalker’s award-winning platform can help you save time, money and energy, request a free demo below.
