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Top Instagram influencers in South Africa to follow in 2020

Top Instagram influencers in South Africa to follow in 2020

Influencer marketing is a fast-growing marketing activity and media channel across the globe. That’s no surprise considering that most of us check our social media feeds on a daily basis. 

Download a free list of 250+ influencers in Africa

Brands were quick to realize the power of this new marketing channel and start including influencer marketing in their plans. But let’s clear one thing up.

What is influencer marketing?

A lot of people might think influencer marketing consists of marketing teams indiscriminately throwing money and freebies at those of us who are lucky enough to have racked up thousands of followers online.

Spoiler alert: it’s not. For many reasons.

First of all, many influencers work very hard on building their own brands and cultivating an organic and engaged online following. They dedicate as much time to it as others do to traditional 9-5 jobs (if not more).

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They obsess over fun and creative ways to create content that people will love.

They keep up with the latest social media trends, tips, and tricks.

They spend a lot of time with brands and PR teams to assess whether a proposed brand collaboration fits their own brand and values or not. And they spend even more time with the brands and PR teams they deem a good fit to build meaningful collaborations and make sure they know the brand through and through.

These are the types of influencers you should be working with.

Take me to the full list of epic influencers

Similarly, PR and influencer marketing teams work very hard on their influencer marketing campaigns.

They assess the potential that each and every collaboration opportunity would bring to their brand before moving forward with it. Whether that’s based on reach, engagement, audience demographics, brand values, or lead generation, depends from one brand to another and from one campaign to the next.

But one thing is constant - marketers will always be deep-diving into analytics to prove ROI (return on investment) and to find the perfect mix of marketing channels that will help their brand achieve its goals.

So if they’ve chosen to work with an influencer, there’s certainly a lot of strategy and planning that went into it.

Get free access to a comprehensive list of influencers to work with now

And their work doesn’t end with influencer vetting and selection.

They build relationships with each and every influencer they get on board, ensure they become virtual brand experts, draw up collaboration contracts and full-fledged campaigns, coordinate with the influencers throughout the duration of the campaign/contract, and ensure they maximize the value from the collaboration for all parties.

And, of course, measure and prove ROI.

So yeah - hard work all around. For more on influencer marketing, check out this epic guide.

But now it’s time for my round up of Instagram influencers in South Africa who are KILLING IT right now. From lifestyle, fashion, and beauty, to food, health, family, sustainability, entrepreneurship, motivation, and wellness - this influencer list leaves no sector behind!

Top Instagram Influencers in South Africa to follow in 2020

Boitumelo Thulo

Boity is a South African TV personality, rapper, actress, businesswoman and model. She inspires her audience by her success journey where she proved that embracing passion and hard work pays off and lands you on a throne!

Now that's a MOOD.

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MOOD! 😄😁😁

A post shared by Boitumelo Thulo (@boity) on

Refiloe Phoolo

Professionally known as Cassper Nyovest, Refiloe Maele Phoolo is a South Africa rapper, dance, songwriter, entrepreneur and record producer.

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Scruffy boys worldwide!!!! #LockdownSelfies

A post shared by Refiloe Phoolo 🇿🇦 (@casspernyovest) on

Bonang Matheba

A multi-award winning radio host, TV presenter, MC, and style icon, Bonang Matheba is known for her strong work ethic and determination to follow her dreams. She is referred to affectionately by her fans as Queen B.

Bonang was recently a panellist on #WeSeeEqual gender equality UN summit, as well as a host of the Global Citizen Festival alongside Oprah Winfrey, Naomi Campbell, Trevor Noah, and more famous faces! She has her own hit reality TV show, Being Bonang, that chronicles her glamorous life.

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...oh flip! 🤍

A post shared by Bonang Matheba (@bonang_m) on

DJ Maphorisa

Themba Sonnyboy Sekowe popularly known by his stage name DJ Maphorisa, is a South African record producer and DJ. He has built an impressive catalog and name for himself in such a short period of time! Definitely one to look out for.

Kim Jayde

Tv host. Director. Producer. Blogger. Model.

Kim wears many hats and wears them very well!

Sergio Ines

In his own words, Sergio’s blog, What My Boyfriend Wore, is a “A Dandy’s Diary About All Things Dapper.”

His Instagram account is a fashion diary and guide for men looking to find the ins and outs of men’s style in Africa!

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Forget cheese and wine...I’m more of a sunshine and champagne kinda guy! 🥂 Thank you for another incredible #VCPoloSeries @veuveclicquot , you sure know how to throw a party. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Jacket by @tmlewin_sa T shirt from @hm_man Pants by @frankbespoke Shoes by @axelarigato ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• #menswear #mensfashion #fashion #mensstyle #style #streetstyle #ootd #fashionblogger #MenswearBlogger #menwithstyle #menwithclass #gentleman #styleblogger #ootdmen #champagne #veuveclicquot #veuvelife

A post shared by Sergio Ines (@whatmyboyfriendwore) on

Kefilwe Mabote

Kefilwe is one of South Africa’s most popular luxury and style influencers. She blogs about fashion, beauty, and travel. She has worked on over 180 projects with brands where her ability to express herself through fashion shines through.

Download a list of 150+ South Africa influencers

Trevor Stuurman

Trevor is an award-winning visual artist who shares life as he sees it and experience through his creative lens on Instagram. Travel is one of his core sources of inspiration - so expect to find a lot of travel posts on his accounts too!

Aisha Baker

Aisha’s blog Baked Online highlights beauty and fashion trends in South Africa and around the world. Aisha also launched Millennial Mama, a women’s empowerment brand centered around motherhood. Aisha aims to uplift and empower millennial mothers….and I am here for it!

Lee Fraser

Lee’s blog has a great, comprehensive range of reviews covering fashion, grooming, food, drink, wellness, travel and tech! He has worked with a range of international and local brands including Whirlpool, Cotton On, and Hush Puppies.

Download the list of Africa influencers for free!


Karen Kelly is a mom by day and creative blogger by night. She has a multi-award winning blog filled with DIY ideas, free printables, home decor ideas, and party themes. The blog also includes a lifestyle section with profile and expert advice articles.

The Blonde Abroad

Solo women travelers unite! The Blonde Abroad is a fantastic resource for women all over the world who want to find out more about traveling alone.

Packed full of inspiration for destinations and travel tips, Kiersten’s blog won’t leave you asking for much more. Plus, she offers her very own all-female bespoke travel tours and educational retreats where you can relax and soak in new destinations alongside local female guides and hosts!

Kiersten was named by Forbes as one of the Top 10 Travel influences. And for good reason.

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The Suite Life 🛁 •••••••••••••••••••••••••••••••••••••••••••••••• A bubble bath has to be one of the most luxurious things after a full day of travel — and with THIS view of Dubai's iconic skyline I’m in heaven! I'm so excited to be back in #Dubai to explore some spots I didn't get to on previous stopovers. This trip, I'm (literally) soaking it all in at the beautiful @RafflesDubai! •••••••••••••••••••••••••••••••••••••••••••••••• #raffles #rafflesdubai #accor @raffleshotels #livelimitless

A post shared by Kiki | The Blonde Abroad (@theblondeabroad) on

Nuzhah Jacobs

Nuzhah is an entrepreneur and self-taught make-up artist based in Cape Town. She uses her social media platforms to share original content about makeup, hair, fashion and beauty. Hers is truly a story of working hard to achieve success and inspiring those around her through sheer creativity!

Rattle Mum

Rattle Mum is a parenting blog full of tips, reviews, trends and insights into the life of a parent.
Tanya is a PR, content and communications professional by day - and a blogger by night. Not to mention a mother of two as well. Talk about a super mom!

Fashion Breed

Aqeelah’s fashion blog, Fashion Breed, is regularly updated with photo-stories, everyday style, travel, events, and articles. She aims to educate, empower, support and inspire women with her content. Her unique taste in modest fashion is not one to miss!
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The other day in Times Square had me thinking of the previous time I was there in 2013. Back then I was younger, 15 kgs lighter, I had utterly flawless skin, a “stable job” with a good income, I had a lot of friends and I lived overseas, but I was not any happier than I am right now. I didn’t feel successful at all. I was also very angry a lot of the time. Returning to Times Square a totally different person was the best reminder for me that the grass isn’t always greener when you have what you think is best or “right” or what society tells us is the ideal life. And you don’t have to have achieved all your life goals or have your act together by the age of 25 or 30 and it’s okay if you don’t want something anymore. Being here again reminded me that happiness, success and peace truly is a journey and you have to let yourself go through it at your own pace. You have to forgive yourself for giving yourself an ideal timeline and you have to forgive yourself for not sticking to it. Bottom line: you’re enough as you are and with what you have, and as for everything else? It’s going to be okay 🙏🏼🗽 #FashionBreedTravel

A post shared by Aqeelah Harron Ally (@fashionbreed) on

Hermaine M

Hip-hop artist, brand influencer, photographer, and entrepreneur Hermaine M has left very little for the rest of us to do!

Check out this stunning Instagram feed.

Rose and Thorns

Shante moved to Cape Town from England in 2010. She uses her blog, Rose and Thorns, as an outlet for her emotions and personal experiences - specifically when it comes to parenting, food, travel, and wine.
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*It’s the Oscars, biets!* . . . Are you ready to get your review on folks?! 🙆🏻‍♀️💅🏻 . . To celebrate the #oscars2020 review on the 9th, I’ve got an Oscar hamper of bubbly and oscar-themed cookies to give to one amazing follower, and I will personally deliver it dressed up and looking fabulous. Yes, you read that right. I want you to sit back, relax, and enjoy all the fashion choices with something delicious. . . . Entering is super simple: 🥂Follow me and like this post. 🥂Follow @laborie_wines . 🥂Follow @thefrostedraspberry . . 🥂Tag your most fashionable biets . . Comp open to CT folks. Ain’t endorsed by Instagram and there is no cash exchange. No trolls or spam please. Winner will be chosen on the 7th and prize will be delivered on the 8th. Winner will be forced to take a selfie with me. 👸🏻🍾 . . . . . . #visualcrush #theeverygirl #pursuewhatislovely #dressedtoimpress #lovelylittlesquares #oscarfashion #lifewellcaptured #subjectlight #howyouglow #makeyousmilestyle

A post shared by Blog: 𝑅𝑜𝓈𝑒 & 𝒯𝒽𝑜𝓇𝓃𝓈 (@shante_hutton) on

Dalin Oliver

Dalin is a South African comedian who started his on-stage journey in 2010. He has been featured on Comedy Central Africa, writing, producing and performing three one man shows, producing two recorded comedy specials, and a big screen debut in cinemas nationwide. Impressive!

The Incidental Tourist

Dawn is a traveller with a deep love for Africa, its people and the environment. She uses her blog to share her stories, photographs, reviews and discoveries from international and local travels. She focuses on sustainable tourism and ways that we can enjoy this beautiful world without compromise.

Nabilah Kariem

Known for her modest fashion, Nabilah has captured a lot of attention with her stunning style. She has been recognized by international publications and designers alike. She even launched a fashion line in collaboration with Canadian brand, Nourka, at the young age of 23!

Becoming You

Kathryn Rossiter is a South African lifestyle blogger and mom of 2. Her blog offers daily inspiration for women and is her platform for expressing her passion for writing and photography. She covers a range of topics including travel, style, decor, photography and beauty.


Verushka is passionate about travel and education which is why she dedicated both her professional life (as a lecturer on Travel and Tourism) and personal life (as a blogger) to exploring the world of travel.

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"stop acting so small ,you are the universe,in ecstatic motion."- Rumi As a new year starts it is time to take stock of where we are ,where we want to go and to plan how we want to get there. The last year was pretty incredible and I am rather excited to what the Universe has in store for me. I started a few years ago believing that I could do more and be more if only I put my mind to it and with that mindset doors opened for me.So with that mindset 2020 you are mine.I am ready for all the lessons, blessings and adventures that are on their way. Lessons for 2020 : 1.Find something to be grateful for everything. 2.Let go ! 3.Do what makes you happy. 4.Dream big. 5. Say YES or NO when it feels right. I captured this image last year in #Dubai while having dinner at #SoukalBahar.The dancing fountains are so captivating and watching this reminded me that nothing is impossible and to keep reaching for the stars.So like the fountains I want to be graceful ,full of life and reach for the stars. #spicegoddessblog #samsungphotography #mydubai #dubaifountains #southafricantravelblogger

A post shared by Verushka Ramasami-SpiceGoddess (@spicegoddess143) on

Download this list to find out about more travel influencers!

Tails of a Mermaid

Natalie Roos shares helpful travel tips and guides based on her personal experiences on her blog, Tails of a Mermaid. You can also enjoy content about food, wine and skincare on Natalie’s blog!

A Zesty Life

Yolandi blogs about all things lifestyle, beauty, food, decor, and her family life. In addition to running her blog, Yolandi contributes to various South-African lifestyle and parenting publications and freelances for some communication projects. She started her blog to have a space where she could share things that inspire her and add zest to everyday life!
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THIS IS ME // It literally took me weeks to get the courage to post this pic. Silly me, right? The thing is that I have a body crisis at the moment & for the first time in my life I feel like I don’t want my picture to be taken. Not that I was ever a model, but previously I didn’t mind being in photo’s. Anyway, I decided at the beginning of 2020 that I need new profile pics & mostly I need to embrace my body & where I’m at for now. I simply can’t wait for when I’m skinny again. Or fitter. Or younger. But it is not as easy as it seems when you feel uncomfortable in your body & also uncomfortable in front of the camera. Apparently Instagram likes pics of people, so I hope you like it too! You might just be seeing more of my face around here. . . 📸: @tymephotography Hair: @gillsondavid @carltonhairsa Make-up: @erinsmyliebrand Venue: @culturebarn

A post shared by Yolandi North (@azestylife) on

Rayne Alexander

If you’re obsessed with makeup and skincare, Rayne is your girl. She posts frequent and honest reviews of all things beauty on her blog. She has also recently been sharing her experiences navigating the maze to millennial motherhood!
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100 days to go 💕 Yes I am aware that babies don't always arrive on their due date - in fact, I think the stats show that only 1% of them do 😂 Either way, I can't wait! I've definitely been living on a high through this pregnancy with almost no nerves but this last week has hit Chris and I with many, many, many WTF moments. When we turn to each other and ask "What have we done?" 😂 We have made a habit of pinpointing things that we do that will no longer be, or that will no longer be AS SIMPLE as before. ie sleeping, just lying on the couch, leaving the house, showering/bathing when there is only one person at home, making any kind of noise, and much more. We know that there is no way to comprehend the impending change, no matter how much we try 😂 Call it excitement, call it naiveté, either way, we cannot freaking wait for baby girl McDougall to get here!! #25Weeks #dueApril2020 #April2020 #capetown #capetownmom #mommyblog #newmom #mommytobe #MiniMcDougall #baby #MakeItRayneBaby PS I do have other clothes besides from this white dress which has been featured so often on my feed - all the pics are from the same day aka our gender reveal! 😂

A post shared by Rayne Alexander | (@makeitraynex) on

Check out the full list of influencers in South Africa

Anja Wintour

Anja loves fashion - but that’s not all she blogs about! Head on over to her blog for a dose of culture, travel, and (as she puts it) weird thoughts!

Kerry Sharper

Kerry simply speaks her truth to inspire yours. She has a passion for words and plus size fashion. She shares whatever is on her mind but aims to keep her social platforms and blog positive spaces for women to love their bodies. Love the energy!
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People know your worth, they just hope you don't.

A post shared by Kerry Sharper (@kandidly.kerry) on

Hope you enjoyed this round-up of influencers based in South Africa. There are so many fantastic ones out there who I couldn’t fit into my roundup - so, check out the full list of 250+ influencers here.
South Africa Instagram influencers