Top marketing and business events in the Middle East

Top marketing and business events in the Middle East

Looking to gain more knowledge about new trends and insights in the industry? Look no further than this comprehensive guide.

Whether you’re the new kid on the block or a veteran on the lookout for new tips and tricks to up your game, attending events is a surefire way to keep up.

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Why attend marketing & business events?

There’s more than one answer I can give to this question. And I might even miss a few because attending events can really pay off on multiple levels.

For instance, you can:

  • Get inspired by the latest industry trends, insights and campaigns

  • Meet like-minded individuals and exchange best practices (and contacts!)

  • Showcase your company’s unique offering through sponsorship/exhibiting

  • Share niche expertise through a keynote or panel discussion

  • Discover new tools and solutions that can help you optimise your company's performance

  • Expand your industry knowledge by learning from experts about skills that don’t necessarily sit in your wheelhouse

  • Spend face-to-face time with clients or prospects if you’re on the lead generation side of a business

  • Build your own brand name by giving a talk or simply putting yourself out there during networking or break-out sessions

  • Assess whether the industry is for you - does it pique your interest? Does it excite you? These are the crucial moments that can help you make a judgement as you’ll get to see all the industry has to offer at various levels and across various sectors. It can be hard to judge that at a desk (where you will inevitably find yourself in your career journey)

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Your ultimate guide to marketing & business events in the Middle East

Now about these events...let’s get down to business!

Customer Happiness Summit Awards

The Customer Happines Summit is a cross-sector conference that will focus on the singular agenda of enabling organizations to define, learn & deliver customer happiness effectively, reliably and consistently. It will be 5 hours of cutting-edge content that will be delivered through a mix of keynotes, panel discussions, live polling and case studies.

In addition to the power-packed conference agenda, CHSA 2019 will host 2 additional master-classes by subject matter experts on 2 handpicked topics that are most relevance to businesses. The primary goal of all the CHS content will be to help business grasp the picture of the modern connected customer & chart strategies on how to leverage technology, data & human resources to deliver superior customer happiness.

Where: Ritz Carlton JBR , Dubai, UAE

When: Oct 16, 2019

DigiMarCon Dubai

Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Dubai 2019 promises to help you get there. Sessions will focus on building traffic, expanding brand awareness, improving customer service, and gaining insight into today's latest digital tools.

Where: Hyatt Regency , Dubai, UAE

When: Oct 22-23, 2019

Narrative PR Summit

The Narrative PR Summit is the first conference of its kind to take place in Egypt; a conference created by Egyptians for Egyptians, with real case studies and an in-depth understanding of the market provided by the industries key experts and opinion leaders. This year, they're partnering up with Arab Sustainable Development Week to bring an exceptional group of thought-leaders, change-agents and game-changers to share insights into what the future holds for Nation Branding and Sustainable Development.

The speaker line up is full of powerhouses such as Ahmed Aboul Gheit (Secretary General of the League of Arab States), Hala El Saeed (Minister of Planning, Monitoirng, and Adminstrative Reform). Mahmoud Mohieldin (Senior Vice President at the World Bank Group), Sarah El Battouty (Senior Adviser to the President of Egypt), Dr. Fadia Kiwan (Director General of the Arab Women Organization), Johannes Larcher (Managing Director Digital & VOD Websites at MBC Group), Ahmed Rady (General Manager of Coca-Cola Egypt), and Mohamed Abdallah (Consumer Business Unit Director at Vodafone Egypt).

Where: Hilton Heliopolis, Cairo, Egypt

When: Nov 4, 2019

Vibe Marketers Fest

The second edition of Vibe Marketers Fest (VMF) promises to be full of insights and knowledge sessions to help you select and implement MarTech solutions which fit seamlessly with your plans.

Where: Dusit Thani, Dubai, UAE

When: Nov 5-6 2019

Saudi Emerging Technologies Forum

This forum promises attendees the chance to understand global tech trends and how they will power smart cities as well as expertise on deployment of IOT and cross-sector implementation of automation systems. It will be the largest R&D technology event in the region, gathering 3000+ government officials, C-suite executives from the private sector as well as top tech industry players.

Where: Burj Rafal Hotel, Riyadh, Saudi Arabia

When: Nov 11-13 2019

Digital Marketing Masterclass

This masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing, and programattic advertising.

Where: BiCE Sky Lounge, Hilton Dubai Jumeriah Resort, Dubai, UAE

When: Nov 12, 2019

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Social Media for Governance Summit

This summit will bring together policy-makers, government bodies, public services, social media platforms, and technology providers to brainstorm and learn best global practices for the effective use of social media for government bodies and service providers.

Where: Dusit Thani, Dubai, UAE

When: Nov 18-19 2019

Sharjah Entrepreneurship Festival

Boasting 3000 attendees, this festival celebrates entrepreneurs and provides motivation to those looking to take the leap. The Sharjah Entrepreneurship Festival, organized by Sheraa and under the patronage of Sheikha Badour al Qasimi, brings together the ecosystem to inspire the next generation of entrepreneurs. The two-day event brings together the youth, the aspiring entrepreneurs, and ecosystem players from around the world in order to fuel their passion for building a better future.

Join the festival to get exposed to new ideas, discover your motivation, and engage with a vibrant community!

Where: Sharjah, UAE

When: Nov 25-26, 2019

Marketing & Sales Show Middle East

The Marketing & Sales Show is the platform for the entire marketing and sales ecosystem to debate, discuss and develop ideas. The event entails 6 co-located shows covering: Marketing Tech, B2B Marketing, B2C Marketing, Sales Innovation & Strategy, SME University & a CMO Summit.

Where: Festival Arena, Dubai, UAE

When: Nov 26-27 2019

Rise Up Summit

RiseUp Summit is an annual entrepreneurship and innovation event that takes place in Downtown Cairo, Egypt. It is currently one of the region's most highly regarded gatherings for entrepeneurs. The aim of the 3-day summit is bring the MENA region's entrepreneurship ecosystem together.

Where: Downtown Cairo, Egypt

When: Dec 5-7, 2019

Arabnet Riyadh

In its 9th edition, Arabnet Riyadh is bringing two conferences under one roof for the second year in a row: Arabnet Riyadh for 2,000+ corporate executives and senior government leaders, and Inspire Saudi for 4,000+ entrepreneurs, youth and students, including initiatives and dedicated activities to inspire and educate.

Where: Riyadh, Saudi Arabia

When: Dec 10-11, 2019

PRCA MENA Digital Conference

Bringing together communicators from across the MENA region to examine cultural nuances, varying psychologies, digital platforms and strategies. Learn from award winning campaign success stories about the most important cultural nuances, tools and trends for reaching audiences in particular countries and regions across the vast content of MENA and the GCC.

Catch our Talkwalker keynote at the conference where we will discuss 2020 PR & social media trends and how you can leverage them to stay ahead of the curve.

Where: Dubai, UAE

When: December 11, 2019

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Dubai Step Conference

STEP started out as a series of workshops and small gatherings, and over 8 years has grown to become the largest tech festival in the Middle East. With 4 conferences, more than 250 startups showcasing, and 8000+ attendees over two days, STEP is home to the best entrepreneurs, creatives, and digital enthusiasts.

Where: Dubai Internet City, Dubai, UAE

When: February 2020

Dubai Lynx

Dubai Lynx brings together top creatives, the world’s best brands, fledgling start-ups and everyone in between to learn, network and celebrate creativity in communications. Get ready to be inspired by senior and influential speakers from the region and beyond. Expect a strong focus on networking, a chance to interact with decision-makers through roundtables, community meet ups, hosted networking and much, much more

Where: Dubai, UAE

When: March 8-11, 2020

Seamless E-Commerce

Bringing together entrepreneurs and innovators from across the entire e-commerce value chain. From storefront creation to digital marketing and from payment to fulfilment and delivery.

Seamless e-commerce is a catalyst for e-commerce growth across the Middle East, North Africa, Central Asia and South Asia.

Where: Dubai International Convention & Exhibition Centre, Dubai, UAE

When: March 25-26, 2020

Saudi Step Conference

STEP started out as a series of workshops and small gatherings, and over 8 years has grown to become the largest tech festival in the Middle East. The last edition of STEP Saudi featured 4 content tracks, more than 100 startups, and 1500+ attendees. Riyadh is STEP Saudi’s home of the best entrepreneurs, creatives, and digital enthusiasts.

Where: Riyadh, Saudi Arabia

When: March 2020


The first ever conference to be held in the Gulf by the International Association of Business Communicators, the world’s largest network of communication professionals, this two-day event aims to provide the region’s communicators with the insights, know-how and tools they need to help their organizations achieve strategic transformation through communications, be it external or internal.

Where: Manama, Bahrain

When: 2020 Dates TBA

Forbes Middle East Digital Trends

Forbes Middle East aims to create a platform for the region’s leaders through their event to delve into the technological innovations and challenges changing the game for their businesses.

This event is by invitation only and it is for CEOs and CIOs specifically.

Where: Dubai, UAE

When: 2020 TBA


Digitalks, is the first digitally-focused conference series that convenes the brightest minds and digital experts from across the Middle East. The conference aims at bringing together a wide variety of industry experts from innovators, business leaders, and digital experts to address the next wave of the digital revolution.

Where: UAE

When: 2020 dates TBA

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In2 Innovation Summit MENA

The Holmes Report’s In2 Innovation Summit is a global network of events that explore the innovation and disruption that continue to redefine influence and engagement.

Where: Dubai, UAE

When: 2020 dates TBA

Start Up MGZN Evenings

Startup MGZN is produced in the Kingdom of Bahrain by Matter In Hand, a digital agency focused on digital publishing and marketing. They put together a regular series of networking events to bring the community together and share insights and best practices

Where: Bahrain

When: ongoing series

TIE Dubai Summit

TiE Dubai Summit is the Middle East’s premier entrepreneurship event, it brings insight and motivation from the brightest minds striving in business across the world.The summit built under the theme STRIVE is focused to preserve a cohesive society proud of its identity and sense of belonging as envisaged in UAE Vision 2021. The summit also aims to encourage people to strive and foster entrepreneurial excellence, innovations, positive change, and human dreams.

Where: Dubai, UAE

When: 2020 dates TBA

Arabnet Kuwait

ArabNet's conferences are widely recognized as the largest digital gatherings in the MENA region, with a track record of bringing globally-renowned speakers to discuss the latest topics in the field, as well as successfully connecting entrepreneurs and startups with funding and incubation.

Where: Kuwait

When: 2020 dates TBA

ArabNet Beirut

ArabNet's conferences are widely recognized as the largest digital gatherings in the MENA region, with a track record of bringing globally-renowned speakers to discuss the latest topics in the field, as well as successfully connecting entrepreneurs and startups with funding and incubation. ArabNet Beirut is the longest running digital event in the Middle East.

Where: Beirut, Lebanon

When: 2020 dates TBA

Did I miss any great digital marketing events in the Middle East? Leave a comment below!

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