Sophie's blog
Remove data silos in your organisation using conversational intelligence
One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that data is spread across different teams, creating data silos. This results in slow processes, reduced productivity and stunted growth. Conversational intelligence, when used correctly, can help remove data silos within organisations by creating a single source of truth that can...
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How useful are TV show ratings for brands today?
TV show ratings have traditionally been the benchmark against which ad spend has been set, ROI has been measured and sponsorship has been decided by brands. But how exactly are...
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How Monzo’s marketing strategy set it on the path to success
Finance and banking are generally considered very traditional sectors that play it safe when it comes to their marketing strategy. However, the rapid growth of the fintech sector in the...
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Top YouTube influencers in the UK and how to work with them
Influencer marketing is a really effective method for marketers to not only create brand awareness but to also generate conversions and sales. An omnichannel approach to influencer marketing is key,...
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The secrets behind some of the UK’s favourite brands
Love is something that all brands should aim for. To be loved by audiences and customers is to garner loyalty and advocacy which helps in retaining and attracting customers. Brand...
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12 of the best UK marketing blogs
Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO...
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The best UK marketing webinars and virtual events this year
As a marketer, it’s essential to stay on top of the changing trends, new technologies and the latest players that make up the marketing landscape. Webinars and virtual events are...
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8 UK brand marketing strategies adapted for COVID-19
A clear brand marketing strategy is essential at the best of times. It’s even more so in the current climate created by COVID-19. UK brand marketing strategies need to be...
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