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Sophie's blog

The best data analytics tools on the market

The best data analytics tools on the market

Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In the time it takes you to read this blog, there will have been over 560 million Tweets, more than 64 million photos uploaded to Instagram, and over 5 billion videos on YouTube watched. But data on its own it’s...
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Top Consumer Trends in the UK

Top consumer trends in the UK

Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is going to be relevant for...
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Image of team of young people ideating around best marketing campaigns

The best marketing campaigns in the UK in 2020

It’s that time of the year when we look back and reflect on some of the success of the year before. In this case, successful brand marketing campaigns. As we...
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Word cloud in the shape of a world map highlighting words around trend research

Trend research: using social listening to discover relevant trends

To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that influence them and the industry they work...
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Image showing outline of UK map with text: Social Media Trends Report 2021

Top social media trends in the UK for 2021

For six years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media trends for the year ahead. No one could have imagined...
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Removing data silos using conversational intelligence

Remove data silos in your organisation using conversational intelligence

One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that data is spread across different teams, creating data silos. This...
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How useful are TV show ratings for brands today?

TV show ratings have traditionally been the benchmark against which ad spend has been set, ROI has been measured and sponsorship has been decided by brands. But how exactly are...
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Woman using Monzo bank card to make online purchase with mobile phone

How Monzo’s marketing strategy set it on the path to success

Finance and banking are generally considered very traditional sectors that play it safe when it comes to their marketing strategy. However, the rapid growth of the fintech sector in the...
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Top YouTube influencers in the UK and how to work with them

Top YouTube influencers in the UK and how to work with them

Influencer marketing is a really effective method for marketers to not only create brand awareness but to also generate conversions and sales. An omnichannel approach to influencer marketing is key, as different platforms enable different levels of engagement and will reach different audience groups. For each channel, it’s important to work with the right influencers, so in this article, I’ll...
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Woman on sofa reading article on best UK marketing blogs on laptop

12 of the best UK marketing blogs

Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO...
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Watch uk webinars and virtual events from the comfort of your own home

The best UK marketing webinars and virtual events this year

As a marketer, it’s essential to stay on top of the changing trends, new technologies and the latest players that make up the marketing landscape. Webinars and virtual events are...
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UK brand marketing strategies adapted for COVID-19

8 UK brand marketing strategies adapted for COVID-19

A clear brand marketing strategy is essential at the best of times. It’s even more so in the current climate created by COVID-19. UK brand marketing strategies need to be...
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