Sophie's blog

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The best marketing campaigns in the UK in 2020

It’s that time of the year when we look back and reflect on some of the success of the year before. In this case, successful brand marketing campaigns. As we all know, 2020 was a difficult year, but many brands rose to the challenge, creating truly innovative and engaging campaigns that connected with their audiences. We saw this particularly in...
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Trend research: using social listening to discover relevant trends

To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that influence them and the industry they work...
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Image showing outline of UK map with text: Social Media Trends Report 2021

Top social media trends in the UK for 2021

For six years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media trends for the year ahead. No one could have imagined...
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Removing data silos using conversational intelligence

Remove data silos in your organisation using conversational intelligence

One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that data is spread across different teams, creating data silos. This...
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How useful are TV show ratings for brands today?

TV show ratings have traditionally been the benchmark against which ad spend has been set, ROI has been measured and sponsorship has been decided by brands. But how exactly are...
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Woman using Monzo bank card to make online purchase with mobile phone

How Monzo’s marketing strategy set it on the path to success

Finance and banking are generally considered very traditional sectors that play it safe when it comes to their marketing strategy. However, the rapid growth of the fintech sector in the...
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Top YouTube influencers in the UK and how to work with them

Top YouTube influencers in the UK and how to work with them

Influencer marketing is a really effective method for marketers to not only create brand awareness but to also generate conversions and sales. An omnichannel approach to influencer marketing is key,...
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The secrets behind some of the UK’s favourite brands with iconic London image

The secrets behind some of the UK’s favourite brands

Love is something that all brands should aim for. To be loved by audiences and customers is to garner loyalty and advocacy which helps in retaining and attracting customers. Brand...
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Woman on sofa reading article on best UK marketing blogs on laptop

12 of the best UK marketing blogs

Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO strategy, it’s essential to keep yourself informed. Reading blogs is a great way to do this. I’ve put together a list of some of the best UK marketing blogs out...
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Watch uk webinars and virtual events from the comfort of your own home

The best UK marketing webinars and virtual events this year

As a marketer, it’s essential to stay on top of the changing trends, new technologies and the latest players that make up the marketing landscape. Webinars and virtual events are...
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UK brand marketing strategies adapted for COVID-19

8 UK brand marketing strategies adapted for COVID-19

A clear brand marketing strategy is essential at the best of times. It’s even more so in the current climate created by COVID-19. UK brand marketing strategies need to be...
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