Sophie's blog
The best marketing campaigns in the UK in 2020
It’s that time of the year when we look back and reflect on some of the success of the year before. In this case, successful brand marketing campaigns. As we all know, 2020 was a difficult year, but many brands rose to the challenge, creating truly innovative and engaging campaigns that connected with their audiences. We saw this particularly in...
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Trend research: using social listening to discover relevant trends
To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that influence them and the industry they work...
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Top social media trends in the UK for 2021
For six years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media trends for the year ahead. No one could have imagined...
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Remove data silos in your organisation using conversational intelligence
One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that data is spread across different teams, creating data silos. This...
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How useful are TV show ratings for brands today?
TV show ratings have traditionally been the benchmark against which ad spend has been set, ROI has been measured and sponsorship has been decided by brands. But how exactly are...
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How Monzo’s marketing strategy set it on the path to success
Finance and banking are generally considered very traditional sectors that play it safe when it comes to their marketing strategy. However, the rapid growth of the fintech sector in the...
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Top YouTube influencers in the UK and how to work with them
Influencer marketing is a really effective method for marketers to not only create brand awareness but to also generate conversions and sales. An omnichannel approach to influencer marketing is key,...
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The secrets behind some of the UK’s favourite brands
Love is something that all brands should aim for. To be loved by audiences and customers is to garner loyalty and advocacy which helps in retaining and attracting customers. Brand...
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12 of the best UK marketing blogs
Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO strategy, it’s essential to keep yourself informed. Reading blogs is a great way to do this. I’ve put together a list of some of the best UK marketing blogs out...
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The best UK marketing webinars and virtual events this year
As a marketer, it’s essential to stay on top of the changing trends, new technologies and the latest players that make up the marketing landscape. Webinars and virtual events are...
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8 UK brand marketing strategies adapted for COVID-19
A clear brand marketing strategy is essential at the best of times. It’s even more so in the current climate created by COVID-19. UK brand marketing strategies need to be...
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