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Sophie
Sophie leads on marketing and digital communications for the UK and Nordics at Talkwalker.
As a news addict, regular traveler and lover of learning, she's amassed a collection of pretty useless facts. When she's not working, you'll find her with a cup of tea and a good book, her favorite podcast or (more likely) watching a home renovation TV show.
Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In the time it takes you to read this blog, there will have been over 560 million Tweets, more than 64 million photos uploaded to Instagram, and over 5 billion videos on YouTube watched. But data on its own it’s...
Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is going to be relevant for...
It’s that time of the year when we look back and reflect on some of the success of the year before. In this case, successful brand marketing campaigns. As we...
To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that influence them and the industry they work...
For six years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media trends for the year ahead. No one could have imagined...
One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that data is spread across different teams, creating data silos. This...
TV show ratings have traditionally been the benchmark against which ad spend has been set, ROI has been measured and sponsorship has been decided by brands. But how exactly are...
Finance and banking are generally considered very traditional sectors that play it safe when it comes to their marketing strategy. However, the rapid growth of the fintech sector in the...
Influencer marketing is a really effective method for marketers to not only create brand awareness but to also generate conversions and sales. An omnichannel approach to influencer marketing is key, as different platforms enable different levels of engagement and will reach different audience groups. For each channel, it’s important to work with the right influencers, so in this article, I’ll...
Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO...
As a marketer, it’s essential to stay on top of the changing trends, new technologies and the latest players that make up the marketing landscape. Webinars and virtual events are...
A clear brand marketing strategy is essential at the best of times. It’s even more so in the current climate created by COVID-19. UK brand marketing strategies need to be...