Sophie's blog
The best data analytics tools on the market
Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In the time it takes you to read this blog, there will have been over 560 million Tweets, more than 64 million photos uploaded to Instagram, and over 5 billion videos on YouTube watched. But data on its own it’s...
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Top consumer trends in the UK
Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is going to be relevant for...
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The best marketing campaigns in the UK in 2020
It’s that time of the year when we look back and reflect on some of the success of the year before. In this case, successful brand marketing campaigns. As we...
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Trend research: using social listening to discover relevant trends
To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that influence them and the industry they work...
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Remove data silos in your organisation using conversational intelligence
One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that data is spread across different teams, creating data silos. This...
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How useful are TV show ratings for brands today?
TV show ratings have traditionally been the benchmark against which ad spend has been set, ROI has been measured and sponsorship has been decided by brands. But how exactly are...
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How Monzo’s marketing strategy set it on the path to success
Finance and banking are generally considered very traditional sectors that play it safe when it comes to their marketing strategy. However, the rapid growth of the fintech sector in the...
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Top YouTube influencers in the UK and how to work with them
Influencer marketing is a really effective method for marketers to not only create brand awareness but to also generate conversions and sales. An omnichannel approach to influencer marketing is key,...
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The best UK marketing webinars and virtual events this year
As a marketer, it’s essential to stay on top of the changing trends, new technologies and the latest players that make up the marketing landscape. Webinars and virtual events are a great way to do this. I’ve highlighted the best UK marketing webinars and virtual events this year, however you can download the complete list to discover more from other...
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8 UK brand marketing strategies adapted for COVID-19
A clear brand marketing strategy is essential at the best of times. It’s even more so in the current climate created by COVID-19. UK brand marketing strategies need to be...
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