Richard's blog
Free Twitter analytics tools - with views from experts
Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a heap of social media data. Tweets include ads, customer gripes, political rants, jokes, product reviews, and more. Valuable insights that will benefit your brand. Twitter analytics tools will identify and analyze this data. Use them!
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Hewlett Packard Enterprise delivers social media to the channel
The challenge was to increase the exposure of HPE Helion and partner brands on social media channels. While there is an existing online presence, high level social media maturity hasn’t...
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Nescafé Dolce Gusto: Building and measuring brand awareness with social media listening
We’re living in an age of ‘deja brew,’ a time in which we are bombarded with more content than ever before. Facing content overload – too much of the same,...
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The Social Media Report Template for B2B Marketers
It’s safe to say that most companies are all over social media.
But, and it’s a biggie, are they getting the most out of it? Yes, we’ve read, “10 Instagram...
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Dave Chaffey: How to manage a digital marketing campaign in 2018
What goes into planning, managing and measuring an effective digital marketing campaign?
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Digital Trends: How to woo that blockchain client using smart data
Account Director: “We’ve got a prospect that’s the next big thing in blockchain technology.”
Junior Account Exec: “But we don’t know anything about blockchain, I mean, I don’t even know...
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7 productivity hacks that will help you become a better marketer
We all have our morning routines. The things we do every day without even thinking about it.
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Top Tweets of 2017
With Donald Trump’s ascent to the presidency in January, more eyes than ever have been on his preferred platform for communication: Twitter. But the tweets that soared to the top...
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6 great social media campaigns to inspire your 2018 marketing strategy
We've been keeping tabs on the biggest, smartest, and most awesome social media campaigns for the past year. A successful social media campaign is not a given. The six campaigns in this post, will fire-up your creativity. Inspire you to great things. Take a look!
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10 Social Media Trends That Will Shape 2018 - The Experts' Voice
It’s now the fourth year that we’ve asked experts from around the world to share their social media predictions for next year.
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"Stranger Things" & The Social Media Experience of Television
Gone are the days when the conversation around TV shows took place exclusively at the office water cooler the following morning. Reactions to shows are taking place in real-time. Not...
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Talkwalker Wins “Best of Show” Award
Talkwalker attended Social Tools Summit in Boston on October 18th. The Summit is an intimate one-day event focusing on what’s new in social media technology, best practices, and case studies...
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Artificial intelligence and marketing - 8 AI experts explain what marketers need to know
In this guest blog, Martin Shervington takes us on a journey through the world of artificial intelligence, machine learning and predictive analytics and how they link to marketing through conversations with some of the world’s leading authorities on this increasingly important topic.
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Interview with Scott Brinker, The master of MarTech - How to tackle the explosion of marketing technology
We interviewed martech guru, Scott Brinker about what marketers need to know about marketing technology and why we all need to design for change.
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Social Media Scorecard: Spotlight on the Healthcare Industry
The healthcare industry in the United States is massive. The top insurance providers in the United States take in a combined $415 billion in annual revenue, employ over 400,000 people,...
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Comic-Con San Diego: Pop Culture Hits & Trends, As Told by Social Media
An annual pop culture event, Comic-Con International: San Diego has grown from a small event for niche comic book fans to a full-blown festival encompassing comics, books, film, and television.
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Infographic: Wimbledon 2017 - Who's Making a Racket on Social Media?
Summer in the UK? Strawberries and cream? Pimms? Oh and tennis of course, it can only mean one thing - it's time for Wimbledon!
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13 Tips for Building a Social Media Strategy that Actually Works in 2017 – Experts' Voice
91% of marketers want to know the most effective social media tactics and the best ways to engage their audience with social media - according to the 2017 Social Media Marketing...
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Yeti Loves Owly: What You Can Do With Talkwalker’s Updated Hootsuite App
Hootsuite has recently been named a leader in social media management platforms by Forrester. Many of our customers love combining the power of Talkwalker’s social listening data with Hootsuite’s management...
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Amazon, Whole Foods and the Transformation of Retail - The View from Social
When major business news breaks it tends to go wild on social media with speculation, jokes, (in)expert commentary and much more. Amazon’s acquisition of Whole Foods was no exception and...
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How to Use Social Listening for Travel Marketing
Long gone are the days of sharing vacation photos via slide projectors! With social media the go-to outlet for sharing travel plans, photos, and tips, it’s natural for marketing professionals in the travel industry to center their campaigns around activity that’s happening online. But how can social listening guide travel marketing? What should travel marketers look for?
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#SocialDayUK: Tips, hacks and fun galore at the UK's top social media event
Last Friday, I took my good friend the Talkwalker yeti to Social Day London, an event dedicated to helping people improve the way they use social media. Here's a very...
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Financial Services on Social Media: 3 Data-Savvy Finance Brands that are Getting it Right
It’s no secret; financial services have always been hesitant to jump into the unruly waters of social media.
...
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Spring in San Francisco: What's Trending on Social Media
It is officially spring in San Francisco and a few months since the opening of Talkwalker’s second United States office! We decided to check in with our west coast team, as...
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Top Instagram analytics tools - with views from industry experts
Instagram is fun, it’s fantastic, it's free! It's a social media platform that feeds our passion for sharing awesome images. It allows brands to advertise globally, sharing instagrammable products and driving results. How do you know if consumers are engaging with your funky images? How do you know if your posts are bringing ROI? Instagram analytics tools - in yer...
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How Does A Podcast Go Viral?
Because social media is often where people first hear of a new podcast before turning to download on their devices, it’s important to explore the implications of social listening with...
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Social Media Monitoring Tools - with Tips from Experts
Social media monitoring, a.k.a. social listening, plays an essential role in a brand, company or organization’s marketing strategy. People of all ages and backgrounds use social media - complaining about...
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Super Bowl Social Tracker - Real time reaction to the big game and the Super Bowl Ads
Well over 100 million people tune in from around the world to follow the Super Bowl every year and that’s just on TV. With a similar number now joining in...
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Digital Marketing: 33 Rising Stars on Social for 2017
This is a guest blog written for Talkwalker by Martin Shervington, founder of PlusYourBusiness and Official Google Small Business Advisor. You can follow Martin on Twitter @MartinSherv
Myself and the...
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Need to track a campaign or a hashtag quickly? Free Social Search has got you covered
Free social media analytics tools on the internet are nice in theory, but we find they often can’t keep their lofty promises.
Either they give you a limited number of...
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6 Brilliant Social Media Campaigns to Shape Your 2017 Marketing Strategy
What are the strategies that really worked on social media this year and how can you replicate or adapt them for your needs in 2017?
We scoured the web, looked...
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The Top Social Media Trends for 2017 – The Influencers' View
2016 was a big year for social media.
From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been...
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Why 5 global brands decided to invest in social media analytics
There are now over 2 billion active social media users around the world. Or about a third of world’s population.
And each day millions of people are providing opinions, insight and even complaints on social media that every brand can learn from. The question is, how do you turn this mass of “social big data” into something useful. The answer?
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How Rail Europe Scaled Social Media Strategy from National to Global
Yesterday, we attended the largest online social media conference in the world – Connect via Hootsuite. Hosted by social media management specialists Hootsuite, the event was all about how companies...
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Introducing Business Impact Metrics –It’s time to prove the value of digital marketing
Marketers can now tie spend to revenue. In fact, it’s becoming a mandate.
With spending on digital marketing in particular expected to grow by 10% this year, proving the business...
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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social
How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce Gusto and digital agency Lion & Lion.
The “coffee community” on...
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New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring
The world of social networks and online data is in constant flux. Every month (perhaps even every week!) new networks emerge, changes are made to engagement options and businesses adjust their priorities. We’re constantly working with clients and assessing the market to add new features and revamp existing features to make sure our users always get the information they need...
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Euro 2016: The Players, Brands and Fans Winning the Euros on Social
After almost a month of non-stop football (or soccer if you prefer!) Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament,...
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The 5 Biggest Themes from Big Boulder 2016 – CEO’s View
In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media...
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Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow
Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. We’re tracking all the big Euro 2016 social discussions on our Euro...
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Your Social Listening is Broken. Here’s Why.
The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer.
Is your organization still...
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The NBA Finals on Social: Who is winning the conversation?
The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21.
Once...
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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content
This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker.
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DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
Corporate spending on sponsorship activity will hit 60 billion dollars in 2016.
But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media...
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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World
Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape.
With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how...
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Using Social Listening to Reveal Actionable Insights – From the Crosby Marketing Blog
This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel
News about advances in 3D...
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Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer
What do you trust more? A branded marketing message or a word of mouth recommendation?
Most will agree that the latter is more powerful.
This in essence is the reason...
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The Ultimate Marketing Metrics Dashboard
Here at Talkwalker, we’re privileged to work with some fantastic technology partners.
One of our key partners is Klipfolio, who are experts in creating user-friendly business dashboards. A few weeks...
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F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog
The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21
At F8, Facebook’s global developers’ conference in San Francisco, Mark Zuckerberg didn’t just tell attendees what Facebook is working on now —...
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Three Key Reasons Why User Generated Content Works for Influencer Marketing
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app...
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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers
Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond.
For...
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5 Free Social Media Marketing Tools – The Expert’s Choice
Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all...
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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag...
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Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion
1 year ago today, we launched our first office outside Europe in New York City. We were confident that things would go well given our success in Europe and the...
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The First Steps for Social Media Monitoring - A Beginner's Guide
Each day we work with clients who are taking their first steps when it comes to social media monitoring.
At first it can be difficult to know exactly how projects...
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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the...
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The Top 10 Professional Services Firms on Social Media
Professional services and social media may not seem natural bedfellows in the eyes of many. The Big 4 and consulting giants like McKinsey and Bain & Co. deal in complex business issues and provide strategic insights that don’t always lend themselves easily to the fast-moving, short-form world of social.
In our latest report, we used Talkwalker social media analytics to...
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Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence
For companies of all sizes, sharing knowledge between departments is a challenge.
Information that could be of use to multiple departments - from Marketing and Customer Support to PR and...
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1 Minute Insight: How the Internet of Things Discussion is Changing on Social
Over the last year, the internet of things (or IoT) has been one of the hottest topics of discussion, not just among tech specialists, but also for financial analysts and...
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5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though numbers and social media metrics are a key part of social's DNA, it's not uncommon...
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6 Social Media Resolutions to Kickstart 2016
First off, a big Happy New Year to all and thanks for reading.
2016 is now very much under way and a new year of course means the dreaded (or energizing) New Year's resolution. The new year inspires people to try new things, mend bad habits and reflect on their lives. Before we take a look at our social media...
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Looking for a Topsy Alternative? Talkwalker Free Search is Your Answer
Social media marketers around the world may well be mourning the loss of Topsy, the free social search tool, but don't fret, Talkwalker is here to help. Apple, who took...
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6 Game-Changing Social Media Trends for 2016 – The Influencer’s View
2015 has been another exciting year for social media with all kinds of fascinating new developments and milestones (some of which our experts predicted last year). We've seen the rise...
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Talkwalker Named Global Leader for Social Media Monitoring in 2015 Goldbach Interactive Report
Like most people, we like it when people say nice things about us and this week we got an early Christmas present. Talkwalker was chosen as a global leader for...
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Apple Music or Spotify? ASOS or Boohoo? – 10 Ecommerce Giants Go Head to Head on Social
In the last month we've had Black Friday, Cyber Monday, Christmas lead up as well as Singles Day in China and some other parts of Asia.
Needless to say, this...
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Christmas Campaign Cracker: 3 Data-Driven Tips for your Holiday Social Media Campaigns
With Thanksgiving now in the rear view mirror it’s time to shift gears as the Christmas season begins in earnest.
Retailers in Europe and North America in particular will be...
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Talkwalker's Christophe Folschette: How to Measure Social ROI for Global Businesses with Local Needs
It's a key question for businesses in all industries as the number of people active on social networks continues to increase but the methods of translating social activity to actual...
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#BlackFriday: Creating a Buzzworthy Social Media Campaign Using Social Listening
Was your last social media campaign a success?
It’s a question that many marketers and PR professionals think about but it’s not always that easy to judge.
With so many...
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Introducing Smart Themes: Reading Between The Lines
Social media analytics helps companies find all kinds of links and connections from within social media data. These insights help businesses around the world refine their strategies and improve performance. But with such large volumes of data being produced every day many crucial links can be overlooked with each representing a potential missed opportunity.
To help you save time and...
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3 Titans Of Growth Hacking And Their Success Stories
The new job title of Growth Hacker is firmly established in Silicon Valley’s culture, and if you aren’t around that area – like me – you’ve probably come across this...
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The Virality Map: Now We Know How Things Go Viral
Going viral.
It’s the thing that a lot of social media marketers aspire to as the instantaneous brand exposure it provides can be a massive boost.
Yet it’s a process...
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Software Stars on Social: Learning From The World’s 20 Largest Software Companies (With Infographic)
Software can be a pretty complicated business.
From developing technology that helps business run more smoothly to managing vast networks of partners, it’s a sector full of complexity. From a social...
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Introducing the Content Analytics IQ App: Better Data, Better Content, Better Leads
Content marketing has gone from a niche field to an essential part of the digital marketer’s arsenal in a very short space of time. Now, for brands and companies of all sizes, producing content that can drive interest and generate leads is a key element (often the key element) of a brand’s online marketing strategy.
Forward thinking companies have quickly...
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Meet Our New Tech Partner: Klipfolio
We’ve recently started an exciting partnership with data dashboard specialists Klipfolio and in this guest blog we’re going to hand them the reins. They’ll explain exactly how you can use...
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3 Simple Steps To Boost Partner Networks Using Social Listening
Indirect sales through partner networks are a key part of many industries. Having strong partner networks allow companies to scale business quickly and reach new audiences without losing too much...
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Forbes 400 - Gates Is America's Richest But He's Second On Social
We've previously used social listening to look at the social and online mentions of the top members of the Forbes Billionaire list and the Forbes Most Powerful Women list to...
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How to Explain Social ROI to C-Suite
Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful...
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Competitive intelligence: 5 tips for using social listening to gain an edge
“How can we stay ahead of the competition?”
It’s a question that team members in all departments spend considerable time thinking about and it’s a difficult question to answer.
Do...
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Listen and React! Taking Engagement to the Next Level with the Talkwalker App for Hootsuite
Being able to interact freely and easily with customers is one of the things that makes social media special.
There are few other forums that allow so many people to...
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The Social Premier League Part 2: The Social Side of Sponsorship
It’s no secret that sponsors are a big part of the reason that the Premier League and Premier League clubs are so successful. With games being beamed into homes, bars...
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Connecting the Dots: Combining Internal Data with External Data to Find Deeper Insights
Here at Talkwalker, data is our business.
We crawl every corner of the web to find mentions of your brands, keywords and organizations on social media, forums, TV and even print media. We then slice and dice this data to help give the numbers context and turn it into insights that can be used by all departments and industries. Essentially...
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The Social Premier League Part 1: Twitter Stars and Match Day Buzz
Football (or soccer for our North American readers) is back. At least in Europe.
With England’s Premier League starting a few weeks ago and the rest of the major European...
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5 Ways To Boost Your Social Channels Using Social Media Metrics
How many Twitter followers do you have? How many Facebook fans does your page have?
At the beginning these were the stats that we all wanted to know. Clearly, since...
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#GOPDebate - How It Went Down On Social Media
Yesterday saw the first round of GOP debates with the 10 of the top republican candidates for the 2016 presidency going head to head on live TV. Political debates always...
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6 Simple Steps To Uncover All Social Conversations About Your Brand
People like to talk about brands online.
Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and every day on social networks and other online channels.
Social media conversations come in all shapes and sizes but those that are positive have the potential to make your brand...
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Sharknado 3: A Biting Analysis of a Social Media Whirlwind
If you like sharks and you like tornadoes (and who doesn’t really) then you’ll have been waiting with baited breath for the third instalment of the fabled Sharknado series. Here...
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The Top 40 Airlines: Who is the Star on Social Media?
With holiday season just around the corner, here at Talkwalker we decided to focus our latest case study on airlines and their social media performance. Let’s be honest, it's always...
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Top 5 Influencer Marketing Tools – With Views from Influencers
In the crowded world of social media, a few people have a lot more influence than the rest.
These “influencers” are the stars of the social media world with vast...
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Finding Customer Signals Hidden in Social Media Noise - Airlines Report
Social media can be a noisy place. With millions of people, companies, news sites and more posting multiple times per day, it can be hard to see the wood for...
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Deutsche Telekom: Using a social listening powered Command Center for real-time crisis management
Deutsche Telekom built a sophisticated crisis management Command Center powered by live social listening. The leading communication service provider was able to track the use of keywords and phrases related...
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Mom vs Dad: Who Gets More Love On Social Media?
It’s the question you’re not really allowed to answer.
Like who is your favorite child or why was my dog taken to the farm, who do you love more your...
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Tech CEO Stars Don't All Shine Online
CEO's of tech giants like Tim Cook, Mark Zuckerberg and Larry Page are some of the most recognized names not only in the business world but in any field. From...
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#Barca vs #Juve: The Social Story of the Champions League Final
Saturday marked the traditional end of the football season(soccer for our American readers) in Europe with the annual Champions League Final played this year in Berlin. Although not quite on the same scale as the World Cup Final, the Champions League is very much an international event with hundreds of millions of football fans tuning in each year from every...
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Holiday Social: How Brands used Social Media over Memorial Day Weekend
Everybody loves a holiday and brands are no different. Holidays present an opportunity to connect with customers on a topic everyone can relate to and it's now almost a given...
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Combining Social Data with Financial Data: Measuring Sponsorship ROI
These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports...
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6 Insider Tips for Successful Crisis Management Using Social Intelligence
As every PR professional knows, a crisis can happen at any time. With the growth of social media and a 24 hour global news cycle, the speed and scale at...
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5 Best Tools for Content Curation – The Experts’ View
We've all heard the phrase “content is king” but constantly finding interesting new content to put on our websites or share on social media is often much easier said than done. As much as we may know that we need to share a variety of content to keep things interesting, with so much content covering similar topics finding those nuggets...
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5 Steps to True (Data) Love: From Big Data to Smart Data
Big Data has become one of the key buzzwords for businesses everywhere over the last few years. With data of all kinds being produced in record amounts every year, collating...
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Introducing Talkwalker IQ Apps: Actionable Social Intelligence in an Instant
The amount of data that companies need to crunch is increasing all the time. In fact IBM estimates that 90% of the world's data has been created in the last...
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'The Kate Effect' – A Look at the Social Data Behind a Royal Fashion Phenomenon
We’re not far off from royal baby number 2 but as expected, in the months leading up to the due date, there has been much discussion about the clothes the...
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From Social Listening and Social Media Analytics to Social Data Intelligence
Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a multi country team across Europe and the United States.
Christophe...
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Case Study: How a German Utility Company Used Social Listening to Improve Customer Experience
Building rapport and trust with your customers on social channels is an increasingly important part of customer service in all sectors. The modern social savvy customer expects a quick response...
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3 Steps to Better Customer Service Using Social Listening
Customers and clients are the lifeblood of every business. Without them, there would be no company and no product so looking after them should always be top priority. Social networks...
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5 Ways to Power Your Business Strategy Using Social Listening in the Utilities Industry
Every day millions of people take to social media to interact with companies, brands and organisations online. Whether it’s to show their support, criticise or ask for more information, these...
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The 5 Most Talked About Billionaires on Social Media
The announcement of the 2015 Forbes billionaire list is always a bit of an occasion as the public is given an insight into the movers and shakers in the world of the mega rich. This year, with a combined fortune of around $7 trillion dollars the world’s 1826 billionaires have more wealth than the GDP of the UK and France...
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Talkwalker Enters the US Market with New Offices in New York City
It’s been a busy 2015 so far for Talkwalker with the introduction of new features, the arrival of new staff and the continued growth of the company.
But today we...
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Puppies, Paris and Lingerie: A Very Social Valentine's
For some Valentine’s is a day of romantic candlelit dinners and cards from secret lovers. For others, February 14th is a cynical ploy by card companies and a celebration of...
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Introducing Talkwalker Video Tutorials
Talkwalker prides itself on being easy to use and incredibly powerful but with so much data and so many ways of analysing it, it can take a bit of time...
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Jumping on the Brandwagon: How the Super Bowl Ads Fared Online
Another year, another Super Bowl and another set of moving, ridiculous, hilarious and downright strange Super Bowl commercials. From rocket propelled pigs and angry Liam Neeson, to the camaraderie between puppy and horse, the 2015 crop of ads was a viewing feast for the TV watching masses. But as memorable as some of the adverts were, how did they fare...
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6 Free Social Search Tools - The Social Media Experts' View
Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce and economic policy, no topic is too big or too...
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Improving Social Media Strategy: Learning from 10 Leading Insurance Brands
Getting your social media strategy right is always a challenge. How often should we post? What type of content should we post? Who should we reach out to? These are...
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Talkwalker Academy: Social Media Monitoring for the Insurance Industry
The incredible global growth of social networks has created vast amounts of new social data in every industry, including insurance. Conversations on these networks are a treasure trove of information...
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Smaller Law Firms Beat Larger Competitors in Social Media Battle
Talkwalker reveals that while larger larger law firms are no strangers to social conversations across the major networks, blogs and online news, they are being outmanoeuvred by smaller contenders.
The...
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Insurance and Social Intelligence: 6 steps to refine your product development strategy
Insurance is a tricky business. Products aren’t really tangible and its importance only becomes apparent for customers when incidents occur. What’s more, product differentiation can be a problem as customers...
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FTSE 100 CEO's and Twitter: A Troubled Relationship
Since it's arrival in 2006, Twitter has become a social media behemoth with celebrities, athletes and politicians racking up followers in the millions, and tens of millions more taking to...
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Kings of the Cashtag - Analysing cashtags using a social media monitoring tool
In the 24 hour world of international stock markets, share prices are in constant flux, rising and falling with every announcement, product launch and breaking news item. For investors and...
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Sainsbury's Christmas Ad: Is this war?
In recent years, the airing of the first Christmas adverts by major retailers has become as much a sign of the holiday season as Christmas lights, Christmas trees and mince pies. Last week saw Sainsbury's broadcast their 2014 Christmas Ad based on the 1914 Christmas Truce during World War I. The advert drew a vast response with people around the...
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Richard's Publications
The first steps for social media monitoring
Every day we work with clients who are just starting out with social media monitoring and need a helping hand to find actionable insights.
We’ve identified best practices from these experiences and created a simple 5 step guide to help get your social media monitoring off to a cracking start.
You’ll learn how to:
Find only relevant results by setting...
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Finding Actionable Consumer Insights using Visual Listening
In our latest report, we’ve analyzed over 100,000 brand images shared on social media since the beginning of the year to see what companies like Heineken, TomTom, Adidas and more...
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The Social Media Analytics Framework - A Practical Guide for Business
For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I...
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The Refugee Crisis and Social Media - Finding New Solutions Using the Power of Data
The refugee crisis has sparked extensive debate across the globe.
There are now over 65 million displaced people around the world, an unprecedented number even taking into account the years...
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Survey - 2016 Brand Communications Report from DS Simon and Talkwalker
What are the challenges that PR and communications professionals face when it comes to earned media?
That's the question that digital video communications specialists DS Simon and Talkwalker asked in...
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How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia
How can we maximize the impact of our brand on social?
That was the question faced by Nescafe Dolce Gusto and digital marketing agency, Lion & Lion.
To create a...
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Sports and Social Media : Building a Loyal and Engaged Fanbase using Social Listening
Sports and social media are a match made in heaven.
Events like the World Cup and the Super Bowl routinely break records for social media activity, with 2014 World Cup...
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Euro 2016 Sponsor Showdown: Ranking the Top Sponsors at Euro 2016 using Social Listening
How can companies get maximum value from sponsorship in the age of social media?
Social and online channels offer brands limitless possibilities to engage with their audience but data and...
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Hewlett Packard Enterprise Delivers Social Media to the Channel
Hewlett Packard Enterprise (HPE) work with partner companies across the EMEA region who resell their cloud solution, HPE Helion. Around 90% of HPE Helion's EMEA Channel Partners are on social media but the majority are looking for support to develop an effective social strategy.
To help expand the usage of social networks across partner communities, the HPE EMEA Cloud Channel...
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The Social Data Maturity Scale - How to Get Maximum Value from Social Data
The vast volume of data posted on social networks and online every day offers companies of all sizes immense opportunities.
But without the right framework and resources to handle it,...
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Why Visual Listening is the next big thing for marketing
First, the bad news: You’re missing thousands of mentions of your brand every week.
Now the good news: With Visual Listening you can get a full picture of your brand...
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Deutsche Telekom: Real-Time Crisis Management using a Social Listening Powered Situation Room
Deutsche Telekom used the power and flexibility of Talkwalker social data intelligence to create a situation room for crisis management that helps them to avert potentially damaging issues from spiralling...
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