Richard is part of the content team at Talkwalker and he seems to have been around for ages though nobody is sure for quite how long. He loves to analyze the impact of current events using social media and find new ways for businesses to get more from listening and analytics.
When he's not tapping away at his keyboard writing a new blog or report, he can be found inexpertly discussing politics and sport with other Talkwalkerites or enjoying the world's foremost culinary delicacy - the toasted cheese sandwich.
Account Director: “We’ve got a prospect that’s the next big thing in blockchain technology.”
Junior Account Exec: “But we don’t know anything about blockchain, I mean, I don’t even know...
It's been a year since Donald Trump won the 2016 US election and I think we can all agree, it's been quite the ride. And if there's one thing that's transfixed...
In this guest blog, Martin Shervington takes us on a journey through the world of artificial intelligence, machine learning and predictive analytics and how they link to marketing through conversations with some...
91% of marketers want to know the most effective social media tactics and the best ways to engage their audience with social media - according to the 2017 Social Media Marketing...
When major business news breaks it tends to go wild on social media with speculation, jokes, (in)expert commentary and much more. Amazon’s acquisition of Whole Foods was no exception and...
Last Friday, I took my good friend the Talkwalker yeti to Social Day London, an event dedicated to helping people improve the way they use social media. Here's a very social story of what went down...
It began with a bang at 10pm UK time on June 8th as the first exit poll predicted a result that nobody on either side had expected - a hung parliament with...
Instagram is fun, it’s quirky. It feeds our passion for posting awesome images, and it allows brands to advertise worldwide, sharing content and driving business results. But, how do you...
Twitter produces the largest volume of social data – 500M tweets posted every day! Tweets that include adverts, customer complaints, political rants, jokes, product reviews, and more. This volume of...
Social media monitoring, a.k.a. social listening, plays an essential role in a brand, company or organization’s marketing strategy. People of all ages and backgrounds use social media - complaining about...
Well over 100 million people tune in from around the world to follow the Super Bowl every year and that’s just on TV. With a similar number now joining in...
This is a guest blog written for Talkwalker by Martin Shervington, founder of PlusYourBusiness and Official Google Small Business Advisor. You can follow Martin on Twitter @MartinSherv
Myself and the...
Free social media analytics tools on the internet are nice in theory, but we find they often can’t keep their lofty promises.
Either they give you a limited number of searches and you end up wasting time creating one dummy account after another, or you break out in a cold sweat when your boss or client questions your data quality.
What are the strategies that really worked on social media this year and how can you replicate or adapt them for your needs in 2017?
We scoured the web, looked...
2016 was a big year for social media.
From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been...
It’s safe to say that most companies are all over social media.
But, and it’s a biggie, are they getting the most out of it? Yes, we’ve read, “10 Instagram...
There are now over 2 billion active social media users around the world. Or about a third of world’s population.
And each day millions of people are providing opinions, insight and even complaints on social media that every brand can learn from. The question is, how do you turn this mass of “social big data” into something useful. The answer?
It’s finally here.
After months of campaigning, we’re now just days away from 2016 US Election.
On social media, the debate has been fierce with both candidates rocked by scandals...
Social media has been Donald Trump’s stomping ground since he was first nominated as the Republican candidate for the election.
With a loyal, vocal band of social media followers and...
Yesterday, we attended the largest online social media conference in the world – Connect via Hootsuite. Hosted by social media management specialists Hootsuite, the event was all about how companies...
Which way will the United States vote on November 8th? For Hillary Clinton or Donald Trump?
It's a decision that will impact every country in the world, and as election...
“Marketers can now tie spend to revenue. In fact, it’s becoming a mandate.”
So say Gartner in their latest CMO spending survey. With spending on digital marketing in particular expected...
How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce Gusto and digital agency Lion & Lion.
The “coffee community” on...
The world of social networks and online data is in constant flux. Every month (perhaps even every week!) new networks emerge, changes are made to engagement options and businesses adjust...
After almost a month of non-stop football (or soccer if you prefer!) Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands...
In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media...
The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality. But the UK certainly...
Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. We’re tracking all the big Euro 2016 social discussions on our Euro...
The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer.
Is your organization still living in the social media past? We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but...
The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21.
Once...
This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker.
On June 23rd 2016, the people of the UK will make a historic decision to determine whether their nation will remain in the European Union or leave.
Over the last...
Corporate spending on sponsorship activity will hit 60 billion dollars in 2016.
But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media...
Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving...
This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel
News about advances in 3D...
What do you trust more? A branded marketing message or a word of mouth recommendation?
Most will agree that the latter is more powerful.
This in essence is the reason...
Here at Talkwalker, we’re privileged to work with some fantastic technology partners.
One of our key partners is Klipfolio, who are experts in creating user-friendly business dashboards. A few weeks ago, they told us they were going to create the ultimate marketing metrics dashboard based on a concept created by Moz Founder and all round marketing superstar, Rand Fishkin.
The...
The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of...
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app...
Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond.
For...
Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love.
There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag...
1 year ago today, we launched our first office outside Europe in New York City. We were confident that things would go well given our success in Europe and the...
Each day we work with clients who are taking their first steps when it comes to social media monitoring.
At first it can be difficult to know exactly how projects...
The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the...
Professional services and social media may not seem natural bedfellows in the eyes of many. The Big 4 and consulting giants like McKinsey and Bain & Co. deal in complex...
For companies of all sizes, sharing knowledge between departments is a challenge.
Information that could be of use to multiple departments - from Marketing and Customer Support to PR and...
Over the last year, the internet of things (or IoT) has been one of the hottest topics of discussion, not just among tech specialists, but also for financial analysts and...
When people think of social media, they often focus on people and content. Even though numbers and social media metrics are a key part of social's DNA, it's not uncommon to cast them aside and pay more attention to content or stick to surface figures like “number of comments.” Instead, communicators need to recognize how important social media analytics is for navigating...
Social media marketers around the world may well be mourning the loss of Topsy, the free social search tool, but don't fret, Talkwalker is here to help. Apple, who took...
2015 has been another exciting year for social media with all kinds of fascinating new developments and milestones (some of which our experts predicted last year). We've seen the rise...
Like most people, we like it when people say nice things about us and this week we got an early Christmas present. Talkwalker was chosen as a global leader for social media monitoring and the best social media monitoring tool in the key categories of performance, data volume, reporting and alerting in the 2015 Goldbach Interactive Social Media Monitoring Tools...
In the last month we've had Black Friday, Cyber Monday, Christmas lead up as well as Singles Day in China and some other parts of Asia.
Needless to say, this...
With Thanksgiving now in the rear view mirror it’s time to shift gears as the Christmas season begins in earnest.
Retailers in Europe and North America in particular will be...
It's a key question for businesses in all industries as the number of people active on social networks continues to increase but the methods of translating social activity to actual...
Was your last social media campaign a success?
It’s a question that many marketers and PR professionals think about but it’s not always that easy to judge.
With so many...
Social media analytics helps companies find all kinds of links and connections from within social media data. These insights help businesses around the world refine their strategies and improve performance.
The new job title of Growth Hacker is firmly established in Silicon Valley’s culture, and if you aren’t around that area – like me – you’ve probably come across this...
Going viral.
It’s the thing that a lot of social media marketers aspire to as the instantaneous brand exposure it provides can be a massive boost.
Yet it’s a process...
Software can be a pretty complicated business.
From developing technology that helps business run more smoothly to managing vast networks of partners, it’s a sector full of complexity. From a social media standpoint this presents big challenges as social tends to thrive on simplicity and speed. But the likes of IBM, Oracle, EMC and many others are proving that complex, B2B focused...
Content marketing has gone from a niche field to an essential part of the digital marketer’s arsenal in a very short space of time. Now, for brands and companies of...
We’ve recently started an exciting partnership with data dashboard specialists Klipfolio and in this guest blog we’re going to hand them the reins. They’ll explain exactly how you can use...
Indirect sales through partner networks are a key part of many industries. Having strong partner networks allow companies to scale business quickly and reach new audiences without losing too much...
We've previously used social listening to look at the social and online mentions of the top members of the Forbes Billionaire list and the Forbes Most Powerful Women list to see which of the world's richest and most influential people are the hottest topics of discussion for the online public.
With the 2015 Forbes 400 list of the wealthiest Americans...
Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful...
“How can we stay ahead of the competition?”
It’s a question that employees in all departments spend quite a lot of time thinking about and it’s often a difficult question...
Being able to interact freely and easily with customers is one of the things that makes social media special.
There are few other forums that allow so many people to...
It’s no secret that sponsors are a big part of the reason that the Premier League and Premier League clubs are so successful. With games being beamed into homes, bars...
Here at Talkwalker, data is our business.
We crawl every corner of the web to find mentions of your brands, keywords and organizations on social media, forums, TV and even...
Football (or soccer for our North American readers) is back. At least in Europe.
With England’s Premier League starting a few weeks ago and the rest of the major European...
How many Twitter followers do you have? How many Facebook fans does your page have?
At the beginning these were the stats that we all wanted to know. Clearly, since...
Yesterday saw the first round of GOP debates with the 10 of the top republican candidates for the 2016 presidency going head to head on live TV. Political debates always drive a lot of attention on social as we saw during the recent UK elections. So we broke down the social buzz around yesterday's debate by the minute using Talkwalker...
People like to talk about brands online.
Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and...
If you like sharks and you like tornadoes (and who doesn’t really) then you’ll have been waiting with baited breath for the third instalment of the fabled Sharknado series. Here...
A snapshot of some of the social media statistics around the Labour leadership race. All statistics are from July 1 - July 30.
Key Points
- Corbyn most mentioned on...
With holiday season just around the corner, here at Talkwalker we decided to focus our latest case study on airlines and their social media performance. Let’s be honest, it's always interesting to know how well-known brands engage with digital customers (us!), and see whether there are any useful tips and tricks to take your own social media strategy to the...
In the crowded world of social media, a few people have a lot more influence than the rest.
These “influencers” are the stars of the social media world with vast...
Social media can be a noisy place. With millions of people, companies, news sites and more posting multiple times per day, it can be hard to see the wood for...
Using Talkwalker social media analytics, we've analyzed hashtags and social activity around the the Greek referendum with a specific focus on hashtag campaigns on social media. The main "no" hashtags...
It’s the question you’re not really allowed to answer.
Like who is your favorite child or why was my dog taken to the farm, who do you love more your...
CEO's of tech giants like Tim Cook, Mark Zuckerberg and Larry Page are some of the most recognized names not only in the business world but in any field. From...
Saturday marked the traditional end of the football season(soccer for our American readers) in Europe with the annual Champions League Final played this year in Berlin. Although not quite on...
Everybody loves a holiday and brands are no different. Holidays present an opportunity to connect with customers on a topic everyone can relate to and it's now almost a given...
This week Forbes published their annual list of the most powerful women in the world with globally renowned figures like Germany's Chancellor Angela Merkel and Federal Reserve Chief Janet Yellen featuring high on the list. Here at Talkwalker, we've previously looked at the online presence of the tycoons at the top of the Forbes Billionaires List and compared the most powerful women...
These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports...
As every PR professional knows, a crisis can happen at any time. With the growth of social media and a 24 hour global news cycle, the speed and scale at...
We've all heard the phrase “content is king” but constantly finding interesting new content to put on our websites or share on social media is often much easier said than...
Big Data has become one of the key buzzwords for businesses everywhere over the last few years. With data of all kinds being produced in record amounts every year, collating and analyzing this information will give businesses more insights than ever before into their customers, their industries as a whole and perhaps even let them predict what might happen in...
The amount of data that companies need to crunch is increasing all the time. In fact IBM estimates that 90% of the world's data has been created in the last...
20 days to go until the UK general election and this week’s social round up is a mish mash of manifesto madness with all the major parties filling up the...
We’re not far off from royal baby number 2 but as expected, in the months leading up to the due date, there has been much discussion about the clothes the...
With around a month to go until the UK general election, it’s safe to say that the political social media conversation is finally starting to come to the boil. Sparked...
Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a multi country team across Europe and the United States.
Christophe...
Here at Talkwalker, we took a look at the reaction to Labour's announcement that it would scrap non-domiciled tax status and this is what we found.
Labour’s announcement that it...
Building rapport and trust with your customers on social channels is an increasingly important part of customer service in all sectors. The modern social savvy customer expects a quick response...
Customers and clients are the lifeblood of every business. Without them, there would be no company and no product so looking after them should always be top priority. Social networks have brought customers closer to businesses than ever before but this hasn’t made looking after their needs any easier and in fact it’s probably made it more difficult.
The trouble...
Every day millions of people take to social media to interact with companies, brands and organisations online. Whether it’s to show their support, criticise or ask for more information, these...
The announcement of the 2015 Forbes billionaire list is always a bit of an occasion as the public is given an insight into the movers and shakers in the world...
It’s been a busy 2015 so far for Talkwalker with the introduction of new features, the arrival of new staff and the continued growth of the company.
But today we...
In 1789 George Washington became the first of many Presidents of the newly formed United States. To this day, he remains a symbol of American ideals and values and every year, US Presidents as a whole are celebrated on President’s Day, known in some quarters as Washington’s birthday.
President’s day is usually a day to remember US Presidents past and...
For some Valentine’s is a day of romantic candlelit dinners and cards from secret lovers. For others, February 14th is a cynical ploy by card companies and a celebration of...
Talkwalker prides itself on being easy to use and incredibly powerful but with so much data and so many ways of analysing it, it can take a bit of time...
Another year, another Super Bowl and another set of moving, ridiculous, hilarious and downright strange Super Bowl commercials. From rocket propelled pigs and angry Liam Neeson, to the camaraderie between...
Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce and economic policy, no topic is too big or too...
Getting your social media strategy right is always a challenge. How often should we post? What type of content should we post? Who should we reach out to? These are...
The incredible global growth of social networks has created vast amounts of new social data in every industry, including insurance. Conversations on these networks are a treasure trove of information...
Talkwalker reveals that while larger larger law firms are no strangers to social conversations across the major networks, blogs and online news, they are being outmanoeuvred by smaller contenders.
The...
Insurance is a tricky business. Products aren’t really tangible and its importance only becomes apparent for customers when incidents occur. What’s more, product differentiation can be a problem as customers can find insurance products hard to distinguish. The vast quantities of data that are available from social media and online media could be a gold mine of information to help...
Over the last two weeks, royal families across the world have been making headlines. King Abdullah of Saudi Arabia passed away, Kensington Palace joined Twitter as @KensingtonRoyal, Prince Andrew responded...
TIME Magazine’s Person of the Year has become a global institution since it first began in 1927. That year the winner was Charles Lindbergh, the legendary aviator and since then...
Since it's arrival in 2006, Twitter has become a social media behemoth with celebrities, athletes and politicians racking up followers in the millions, and tens of millions more taking to...
Yesterday saw the announcement of the annual Autumn Statement in the UK where UK Chancellor George Osborne gave the country an update on the country’s economic status and announced a few high profile policies. Here at Talkwalker, we decided to monitor the social media reaction to the statement to gauge public feeling towards some of the key issues and the key...
In the 24 hour world of international stock markets, share prices are in constant flux, rising and falling with every announcement, product launch and breaking news item. For investors and...
In recent years, the airing of the first Christmas adverts by major retailers has become as much a sign of the holiday season as Christmas lights, Christmas trees and mince...
In our latest report, we’ve analyzed over 100,000 brand images shared on social media since the beginning of the year to see what companies like Heineken, TomTom, Adidas and more...
For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I...
The refugee crisis has sparked extensive debate across the globe.
There are now over 65 million displaced people around the world, an unprecedented number even taking into account the years...
Close to 90% of B2B marketers say they are unable to quantitatively prove the value of social media on their business, according to the 2016 CMO survey.
Why?
B2B marketers...
What are the challenges that PR and communications professionals face when it comes to earned media?
That's the question that digital video communications specialists DS Simon and Talkwalker asked in...
How can we maximize the impact of our brand on social?
That was the question faced by Nescafe Dolce Gusto and digital marketing agency, Lion & Lion.
To create a...
Sports and social media are a match made in heaven.
Events like the World Cup and the Super Bowl routinely break records for social media activity, with 2014 World Cup...
How can companies get maximum value from sponsorship in the age of social media?
Social and online channels offer brands limitless possibilities to engage with their audience but data and analysis are needed to know which strategies work best.
Using Talkwalker social listening to track brand images and text mentions, we‘ve ranked the Top Euro 2016 sponsors by online presence...
Hewlett Packard Enterprise (HPE) work with partner companies across the EMEA region who resell their cloud solution, HPE Helion. Around 90% of HPE Helion's EMEA Channel Partners are on social...
The vast volume of data posted on social networks and online every day offers companies of all sizes immense opportunities.
But without the right framework and resources to handle it,...
First, the bad news: You’re missing thousands of mentions of your brand every week.
Now the good news: With Visual Listening you can get a full picture of your brand...
