Richard 's blog

Hewlett Packard Enterprise delivers social media to the channel

Hewlett Packard Enterprise delivers social media to the channel

The challenge was to increase the exposure of HPE Helion and partner brands on social media channels. While there is an existing online presence, high level social media maturity hasn’t yet been reached. A social media measurement platform was needed for generating accurate reports and proving social media ROI.
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Nescafé Dolce Gusto: Building and measuring brand awareness with social media listening

Nescafé Dolce Gusto: Building and measuring brand awareness with social media listening

We’re living in an age of ‘deja brew,’ a time in which we are bombarded with more content than ever before. Facing content overload – too much of the same,...
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Hashtag tracking tools

15 free hashtag tracking tools - from the experts

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
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digital marketing campaign dave chaffey interview

Dave Chaffey: How to manage a digital marketing campaign in 2018

What goes into planning, managing and measuring an effective digital marketing campaign?
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digital-trends-using-data-for-pitching-blockchain

Digital Trends: How to woo that blockchain client using smart data

Account Director: “We’ve got a prospect that’s the next big thing in blockchain technology.” Junior Account Exec: “But we don’t know anything about blockchain, I mean, I don’t even know...
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productivity hacks for marketers

7 productivity hacks that will help you become a better marketer

We all have our morning routines. The things we do every day without even thinking about it.  
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Top Tweets of 2017

Top Tweets of 2017

With Donald Trump’s ascent to the presidency in January, more eyes than ever have been on his preferred platform for communication: Twitter. But the tweets that soared to the top...
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top social media campaigns 2018

6 great social media campaigns to inspire your 2018 marketing strategy

We've been keeping tabs on the biggest, smartest, and most awesome social media campaigns for the past year. A successful social media campaign is not a given. The six campaigns...
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social media trends 2018

10 Social Media Trends That Will Shape 2018 - The Experts' Voice

It’s now the fourth year that we’ve asked experts from around the world to share their social media predictions for next year. 
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"Stranger Things" & The Social Media Experience of Television

"Stranger Things" & The Social Media Experience of Television

Gone are the days when the conversation around TV shows took place exclusively at the office water cooler the following morning. Reactions to shows are taking place in real-time. Not...
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Best of Show award at Social Tools Summit

Talkwalker Wins “Best of Show” Award

Talkwalker attended Social Tools Summit in Boston on October 18th. The Summit is an intimate one-day event focusing on what’s new in social media technology, best practices, and case studies...
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AI in Marketing

Artificial intelligence and marketing - 8 AI experts explain what marketers need to know

In this guest blog, Martin Shervington takes us on a journey through the world of artificial intelligence, machine learning and predictive analytics and how they link to marketing through conversations with some...
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Scott Brinker Interview Marketing Technology Tools

Scott Brinker, The Master of Martech - How to Tackle the Explosion of Marketing Technology

We interviewed martech guru, Scott Brinker about what marketers need to know about marketing technology and why we all need to design for change.
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Social Media Scorecard: Spotlight on the Healthcare Industry

Social Media Scorecard: Spotlight on the Healthcare Industry

The healthcare industry in the United States is massive. The top insurance providers in the United States take in a combined $415 billion in annual revenue, employ over 400,000 people,...
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Comic-Con San Diego: Pop Culture Hits & Trends, As Told by Social Media

Comic-Con San Diego: Pop Culture Hits & Trends, As Told by Social Media

An annual pop culture event, Comic-Con International: San Diego has grown from a small event for niche comic book fans to a full-blown festival encompassing comics, books, film, and television.
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wimbledon social media infographic

Infographic: Wimbledon 2017 - Who's Making a Racket on Social Media?

Summer in the UK? Strawberries and cream? Pimms? Oh and tennis of course, it can only mean one thing - it's time for Wimbledon!
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Social media strategy tips that actually work

13 Tips for Building a Social Media Strategy that Actually Works in 2017 – Experts' Voice

91% of marketers want to know the most effective social media tactics and the best ways to engage their audience with social media - according to the 2017 Social Media Marketing...
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Yeti Loves Owly: What You Can Do With Talkwalker’s Updated Hootsuite App

Yeti Loves Owly: What You Can Do With Talkwalker’s Updated Hootsuite App

Hootsuite has recently been named a leader in social media management platforms by Forrester. Many of our customers love combining the power of Talkwalker’s social listening data with Hootsuite’s management...
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Amazon, Whole Foods and the Transformation of Retail

Amazon, Whole Foods and the Transformation of Retail - The View from Social

When major business news breaks it tends to go wild on social media with speculation, jokes, (in)expert commentary and much more. Amazon’s acquisition of Whole Foods was no exception and...
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How to Use Social Listening for Travel Marketing

How to Use Social Listening for Travel Marketing

Long gone are the days of sharing vacation photos via slide projectors! With social media the go-to outlet for sharing travel plans, photos, and tips, it’s natural for marketing professionals...
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#SocialDayUK: Tips, hacks and fun galore at the UK's top social media event

#SocialDayUK: Tips, hacks and fun galore at the UK's top social media event

Last Friday, I took my good friend the Talkwalker yeti to Social Day London, an event dedicated to helping people improve the way they use social media. Here's a very social story of what went down...
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Social media for financial services

Financial Services on Social Media: 3 Data-Savvy Finance Brands that are Getting it Right

It’s no secret; financial services have always been hesitant to jump into the unruly waters of social media.  ...
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Spring in San Francisco: What's Trending on Social Media

Spring in San Francisco: What's Trending on Social Media

It is officially spring in San Francisco and a few months since the opening of Talkwalker’s second United States office! We decided to check in with our west coast team, as...
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Top Instagram Analytics Tools

Top Instagram analytics tools - with views from industry experts

Instagram is fun, it’s fantastic, it's free! It's a social media platform that feeds our passion for sharing awesome images. It allows brands to advertise globally, sharing instagrammable products and...
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How Does A Podcast Go Viral?

How Does A Podcast Go Viral?

Because social media is often where people first hear of a new podcast before turning to download on their devices, it’s important to explore the implications of social listening with regard to podcasts.
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Free Twitter analytics tools - with views from experts

Free Twitter analytics tools - with views from experts

Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a heap of social media data. Tweets include ads, customer gripes, political rants, jokes, product...
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Social Media Monitoring Tools - with Tips from Experts

Social Media Monitoring Tools - with Tips from Experts

Social media monitoring, a.k.a. social listening, plays an essential role in a brand, company or organization’s marketing strategy. People of all ages and backgrounds use social media - complaining about...
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Super Bowl Social Tracker - Real time reaction to the big game and the Super Bowl Ads

Super Bowl Social Tracker - Real time reaction to the big game and the Super Bowl Ads

Well over 100 million people tune in from around the world to follow the Super Bowl every year and that’s just on TV. With a similar number now joining in...
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digital marketing rising stars 2017

Digital Marketing: 33 Rising Stars on Social for 2017

This is a guest blog written for Talkwalker by Martin Shervington, founder of PlusYourBusiness and Official Google Small Business Advisor. You can follow Martin on Twitter @MartinSherv Myself and the...
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Free Social Search for campaign monitoring and hashtag tracking

Need to track a campaign or a hashtag quickly? Free Social Search has got you covered

Free social media analytics tools on the internet are nice in theory, but we find they often can’t keep their lofty promises. Either they give you a limited number of...
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6 Brilliant Social Media Campaigns to Shape Your 2017 Marketing Strategy

6 Brilliant Social Media Campaigns to Shape Your 2017 Marketing Strategy

What are the strategies that really worked on social media this year and how can you replicate or adapt them for your needs in 2017? We scoured the web, looked...
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8 social media trends you need to know for 2017 – The influencers view

The Top Social Media Trends for 2017 – The Influencers' View

2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been...
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The Social Media Report Template for B2B Marketers

The Social Media Report Template for B2B Marketers

It’s safe to say that most companies are all over social media. But, and it’s a biggie, are they getting the most out of it?  Yes, we’ve read, “10 Instagram best practices”, “3 fail-safe social media tips”, etc. At Talkwalker we know that whilst it’s vital to keep up with new tips, tricks and innovations, how they should be used...
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Why 5 global brands decided to invest in social media analytics

Why 5 global brands decided to invest in social media analytics

There are now over 2 billion active social media users around the world. Or about a third of world’s population. And each day millions of people are providing opinions, insight...
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How Rail Europe Scaled Social Media Strategy from National to Global

How Rail Europe Scaled Social Media Strategy from National to Global

Yesterday, we attended the largest online social media conference in the world – Connect via Hootsuite. Hosted by social media management specialists Hootsuite, the event was all about how companies...
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Introducing Business Impact Metrics –It’s time to prove the value of digital marketing

Introducing Business Impact Metrics –It’s time to prove the value of digital marketing

“Marketers can now tie spend to revenue. In fact, it’s becoming a mandate.” So say Gartner in their latest CMO spending survey. With spending on digital marketing in particular expected...
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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce Gusto and digital agency Lion & Lion. The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their...
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New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

The world of social networks and online data is in constant flux. Every month (perhaps even every week!) new networks emerge, changes are made to engagement options and businesses adjust...
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Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

After almost a month of non-stop football (or soccer if you prefer!) Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament,...
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The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media...
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Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow

Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow

Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. We’re tracking all the big Euro 2016 social discussions on our Euro...
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Your Social Listening is Broken. Here’s Why.

Your Social Listening is Broken. Here’s Why.

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Is your organization still...
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The NBA Finals on Social: Who is winning the conversation?

The NBA Finals on Social: Who is winning the conversation?

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21. Once...
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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker.
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DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers too, run into difficulties when trying to accurately value their sponsor deals. We’ve...
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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving...
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Using Social Listening to Reveal Actionable Insights – From the Crosby Marketing Blog

Using Social Listening to Reveal Actionable Insights – From the Crosby Marketing Blog

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel News about advances in 3D...
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Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

What do you trust more? A branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. This in essence is the reason...
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The Ultimate Marketing Metrics Dashboard

The Ultimate Marketing Metrics Dashboard

Here at Talkwalker, we’re privileged to work with some fantastic technology partners. One of our key partners is Klipfolio, who are experts in creating user-friendly business dashboards. A few weeks ago, they told us they were going to create the ultimate marketing metrics dashboard based on a concept created by Moz Founder and all round marketing superstar, Rand Fishkin. The...
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F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog

F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of...
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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app...
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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For...
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5 Free Social Media Marketing Tools – The Expert’s Choice

5 Free Social Media Marketing Tools – The Expert’s Choice

Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all...
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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag...
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Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion

Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion

1 year ago today, we launched our first office outside Europe in New York City. We were confident that things would go well given our success in Europe and the...
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The First Steps for Social Media Monitoring - A Beginner's Guide

The First Steps for Social Media Monitoring - A Beginner's Guide

Each day we work with clients who are taking their first steps when it comes to social media monitoring. At first it can be difficult to know exactly how projects...
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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global brands from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. When such...
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The Top 10 Professional Services Firms on Social Media

The Top 10 Professional Services Firms on Social Media

Professional services and social media may not seem natural bedfellows in the eyes of many. The Big 4 and consulting giants like McKinsey and Bain & Co. deal in complex...
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Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments - from Marketing and Customer Support to PR and...
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1 Minute Insight: How the Internet of Things Discussion is Changing on Social

1 Minute Insight: How the Internet of Things Discussion is Changing on Social

Over the last year, the internet of things (or IoT) has been one of the hottest topics of discussion, not just among tech specialists, but also for financial analysts and...
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5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI

5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI

When people think of social media, they often focus on people and content. Even though numbers and social media metrics are a key part of social's DNA, it's not uncommon to cast them aside and pay more attention to content or stick to surface figures like “number of comments.” Instead, communicators need to recognize how important social media analytics is for navigating...
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6 Social Media Resolutions to Kickstart 2016

6 Social Media Resolutions to Kickstart 2016

First off, a big Happy New Year to all and thanks for reading. 2016 is now very much under way and a new year of course means the dreaded (or...
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Looking for a Topsy Alternative? Talkwalker Free Search is Your Answer

Looking for a Topsy Alternative? Talkwalker Free Search is Your Answer

Social media marketers around the world may well be mourning the loss of Topsy, the free social search tool, but don't fret, Talkwalker is here to help. Apple, who took...
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6 Game-Changing Social Media Trends for 2016 – The Influencer’s View

6 Game-Changing Social Media Trends for 2016 – The Influencer’s View

2015 has been another exciting year for social media with all kinds of fascinating new developments and milestones (some of which our experts predicted last year). We've seen the rise...
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Talkwalker Named Global Leader for Social Media Monitoring in 2015 Goldbach Interactive Report

Talkwalker Named Global Leader for Social Media Monitoring in 2015 Goldbach Interactive Report

Like most people, we like it when people say nice things about us and this week we got an early Christmas present. Talkwalker was chosen as a global leader for...
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Apple Music or Spotify? ASOS or Boohoo? – 10 Ecommerce Giants Go Head to Head on Social

Apple Music or Spotify? ASOS or Boohoo? – 10 Ecommerce Giants Go Head to Head on Social

In the last month we've had Black Friday, Cyber Monday, Christmas lead up as well as Singles Day in China and some other parts of Asia. Needless to say, this...
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Christmas Campaign Cracker: 3 Data-Driven Tips for your Holiday Social Media Campaigns

Christmas Campaign Cracker: 3 Data-Driven Tips for your Holiday Social Media Campaigns

With Thanksgiving now in the rear view mirror it’s time to shift gears as the Christmas season begins in earnest. Retailers in Europe and North America in particular will be...
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Talkwalker's Christophe Folschette: How to Measure Social ROI for Global Businesses with Local Needs

Talkwalker's Christophe Folschette: How to Measure Social ROI for Global Businesses with Local Needs

It's a key question for businesses in all industries as the number of people active on social networks continues to increase but the methods of translating social activity to actual...
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#BlackFriday: Creating a Buzzworthy Social Media Campaign Using Social Listening

#BlackFriday: Creating a Buzzworthy Social Media Campaign Using Social Listening

Was your last social media campaign a success? It’s a question that many marketers and PR professionals think about but it’s not always that easy to judge. With so many brands, organizations and media outlets competing for attention online – especially leading up to days like Black Friday - creating powerful marketing and PR campaigns and tracking them effectively is...
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Introducing Smart Themes: Reading Between The Lines

Introducing Smart Themes: Reading Between The Lines

Social media analytics helps companies find all kinds of links and connections from within social media data. These insights help businesses around the world refine their strategies and improve performance.
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3 Titans Of Growth Hacking And Their Success Stories

3 Titans Of Growth Hacking And Their Success Stories

The new job title of Growth Hacker is firmly established in Silicon Valley’s culture, and if you aren’t around that area – like me – you’ve probably come across this...
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The Virality Map: Now We Know How Things Go Viral

The Virality Map: Now We Know How Things Go Viral

Going viral. It’s the thing that a lot of social media marketers aspire to as the instantaneous brand exposure it provides can be a massive boost. Yet it’s a process...
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Software Stars on Social: Learning From The World’s 20 Largest Software Companies (With Infographic)

Software Stars on Social: Learning From The World’s 20 Largest Software Companies (With Infographic)

Software can be a pretty complicated business. From developing technology that helps business run more smoothly to managing vast networks of partners, it’s a sector full of complexity. From a social media standpoint this presents big challenges as social tends to thrive on simplicity and speed. But the likes of IBM, Oracle, EMC and many others are proving that complex, B2B focused...
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Introducing the Content Analytics IQ App: Better Data, Better Content, Better Leads

Introducing the Content Analytics IQ App: Better Data, Better Content, Better Leads

Content marketing has gone from a niche field to an essential part of the digital marketer’s arsenal in a very short space of time. Now, for brands and companies of...
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Meet Our New Tech Partner: Klipfolio

Meet Our New Tech Partner: Klipfolio

We’ve recently started an exciting partnership with data dashboard specialists Klipfolio and in this guest blog we’re going to hand them the reins. They’ll explain exactly how you can use...
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3 Simple Steps To Boost Partner Networks Using Social Listening

3 Simple Steps To Boost Partner Networks Using Social Listening

Indirect sales through partner networks are a key part of many industries. Having strong partner networks allow companies to scale business quickly and reach new audiences without losing too much...
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Forbes 400 - Gates Is America's Richest But He's Second On Social

Forbes 400 - Gates Is America's Richest But He's Second On Social

We've previously used social listening to look at the social and online mentions of the top members of the Forbes Billionaire list and the Forbes Most Powerful Women list to...
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 How to Explain Social ROI to C-Suite

How to Explain Social ROI to C-Suite

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful...
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Competitive intelligence: 5 tips for using social listening to gain an edge

Competitive intelligence: 5 tips for using social listening to gain an edge

“How can we stay ahead of the competition?” It’s a question that team members in all departments spend considerable time thinking about and it’s a difficult question to answer. Do...
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Listen and React! Taking Engagement to the Next Level with the Talkwalker App for Hootsuite

Listen and React! Taking Engagement to the Next Level with the Talkwalker App for Hootsuite

Being able to interact freely and easily with customers is one of the things that makes social media special. There are few other forums that allow so many people to...
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The Social Premier League Part 2: The Social Side of Sponsorship

The Social Premier League Part 2: The Social Side of Sponsorship

It’s no secret that sponsors are a big part of the reason that the Premier League and Premier League clubs are so successful. With games being beamed into homes, bars and café’s around the world, being associated with football clubs and players gives sponsors incredible global reach and they are willing to pay for it. But with kit, shirt and...
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Connecting the Dots: Combining Internal Data with External Data to Find Deeper Insights

Connecting the Dots: Combining Internal Data with External Data to Find Deeper Insights

Here at Talkwalker, data is our business. We crawl every corner of the web to find mentions of your brands, keywords and organizations on social media, forums, TV and even...
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The Social Premier League Part 1: Twitter Stars and Match Day Buzz

The Social Premier League Part 1: Twitter Stars and Match Day Buzz

Football (or soccer for our North American readers) is back. At least in Europe. With England’s Premier League starting a few weeks ago and the rest of the major European...
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5 Ways To Boost Your Social Channels Using Social Media Metrics

5 Ways To Boost Your Social Channels Using Social Media Metrics

How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since...
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#GOPDebate - How It Went Down On Social Media

#GOPDebate - How It Went Down On Social Media

Yesterday saw the first round of GOP debates with the 10 of the top republican candidates for the 2016 presidency going head to head on live TV. Political debates always drive a lot of attention on social as we saw during the recent UK elections.  So we broke down the social buzz around yesterday's debate by the minute using Talkwalker...
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6 Simple Steps To Uncover All Social Conversations About Your Brand

6 Simple Steps To Uncover All Social Conversations About Your Brand

People like to talk about brands online. Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and...
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Sharknado 3: A Biting Analysis of a Social Media Whirlwind

Sharknado 3: A Biting Analysis of a Social Media Whirlwind

If you like sharks and you like tornadoes (and who doesn’t really) then you’ll have been waiting with baited breath for the third instalment of the fabled Sharknado series. Here...
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The Top 40 Airlines: Who is the Star on Social Media?

The Top 40 Airlines: Who is the Star on Social Media?

With holiday season just around the corner, here at Talkwalker we decided to focus our latest case study on airlines and their social media performance. Let’s be honest, it's always...
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Top 5 Influencer Marketing Tools – With Views from Influencers

Top 5 Influencer Marketing Tools – With Views from Influencers

In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast...
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Finding Customer Signals Hidden in Social Media Noise - Airlines Report

Finding Customer Signals Hidden in Social Media Noise - Airlines Report

Social media can be a noisy place. With millions of people, companies, news sites and more posting multiple times per day, it can be hard to see the wood for...
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Deutsche Telekom: Using a social listening powered Command Center for real-time crisis management

Deutsche Telekom: Using a social listening powered Command Center for real-time crisis management

Deutsche Telekom built a sophisticated crisis management Command Center powered by live social listening. The leading communication service provider was able to track the use of keywords and phrases related...
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Mom vs Dad: Who Gets More Love On Social Media?

Mom vs Dad: Who Gets More Love On Social Media?

It’s the question you’re not really allowed to answer. Like who is your favorite child or why was my dog taken to the farm, who do you love more your...
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Tech CEO Stars Don't All Shine Online

Tech CEO Stars Don't All Shine Online

CEO's of tech giants like Tim Cook, Mark Zuckerberg and Larry Page are some of the most recognized names not only in the business world but in any field. From product launches that give consumers a glimpse into the future, to tweets, Facebook posts and interviews that are read by millions, these CEO's have become celebrities in their own right.
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#Barca vs #Juve: The Social Story of the Champions League Final

#Barca vs #Juve: The Social Story of the Champions League Final

Saturday marked the traditional end of the football season(soccer for our American readers) in Europe with the annual Champions League Final played this year in Berlin. Although not quite on...
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Holiday Social: How Brands used Social Media over Memorial Day Weekend

Holiday Social: How Brands used Social Media over Memorial Day Weekend

Everybody loves a holiday and brands are no different. Holidays present an opportunity to connect with customers on a topic everyone can relate to and it's now almost a given...
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Combining Social Data with Financial Data: Measuring Sponsorship ROI

Combining Social Data with Financial Data: Measuring Sponsorship ROI

These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports...
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6 Insider Tips for Successful Crisis Management Using Social Intelligence

6 Insider Tips for Successful Crisis Management Using Social Intelligence

As every PR professional knows, a crisis can happen at any time. With the growth of social media and a 24 hour global news cycle, the speed and scale at which a crisis can spread is faster and larger than ever before. Inevitably, this has made crisis management difficult, especially without the help of specialist tools. But with the right...
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5 Best Tools for Content Curation – The Experts’ View

5 Best Tools for Content Curation – The Experts’ View

We've all heard the phrase “content is king” but constantly finding interesting new content to put on our websites or share on social media is often much easier said than...
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5 Steps to True (Data) Love: From Big Data to Smart Data

5 Steps to True (Data) Love: From Big Data to Smart Data

Big Data has become one of the key buzzwords for businesses everywhere over the last few years. With data of all kinds being produced in record amounts every year, collating...
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Introducing Talkwalker IQ Apps: Actionable Social Intelligence in an Instant

Introducing Talkwalker IQ Apps: Actionable Social Intelligence in an Instant

The amount of data that companies need to crunch is increasing all the time. In fact IBM estimates that 90% of the world's data has been created in the last...
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'The Kate Effect' – A Look at the Social Data Behind a Royal Fashion Phenomenon

'The Kate Effect' – A Look at the Social Data Behind a Royal Fashion Phenomenon

We’re not far off from royal baby number 2 but as expected, in the months leading up to the due date, there has been much discussion about the clothes the...
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From Social Listening and Social Media Analytics to Social Data Intelligence

From Social Listening and Social Media Analytics to Social Data Intelligence

Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009.  Today, Christophe is our Global Sales Director, running a multi country team across Europe and the United States. Christophe...
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Case Study: How a German Utility Company Used Social Listening to Improve Customer Experience

Case Study: How a German Utility Company Used Social Listening to Improve Customer Experience

Building rapport and trust with your customers on social channels is an increasingly important part of customer service in all sectors. The modern social savvy customer expects a quick response...
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3 Steps to Better Customer Service Using Social Listening

3 Steps to Better Customer Service Using Social Listening

Customers and clients are the lifeblood of every business. Without them, there would be no company and no product so looking after them should always be top priority. Social networks...
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5 Ways to Power Your Business Strategy Using Social Listening in the Utilities Industry

5 Ways to Power Your Business Strategy Using Social Listening in the Utilities Industry

Every day millions of people take to social media to interact with companies, brands and organisations online. Whether it’s to show their support, criticise or ask for more information, these millions of social interactions are creating huge volumes of social data ripe for use by enterprising companies. Our new Talkwalker report focuses on using social listening – the process of...
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The 5 Most Talked About Billionaires on Social Media

The 5 Most Talked About Billionaires on Social Media

The announcement of the 2015 Forbes billionaire list is always a bit of an occasion as the public is given an insight into the movers and shakers in the world...
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Talkwalker Enters the US Market with New Offices in New York City

Talkwalker Enters the US Market with New Offices in New York City

It’s been a busy 2015 so far for Talkwalker with the introduction of new features, the arrival of new staff and the continued growth of the company. But today we...
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Puppies, Paris and Lingerie: A Very Social Valentine's

Puppies, Paris and Lingerie: A Very Social Valentine's

For some Valentine’s is a day of romantic candlelit dinners and cards from secret lovers. For others, February 14th is a cynical ploy by card companies and a celebration of...
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Introducing Talkwalker Video Tutorials

Introducing Talkwalker Video Tutorials

Talkwalker prides itself on being easy to use and incredibly powerful but with so much data and so many ways of analysing it, it can take a bit of time to get to grips with every aspect of the tool. To help out, we’ve made a few tutorial videos on the things we think can really help you get the...
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Jumping on the Brandwagon: How the Super Bowl Ads Fared Online

Jumping on the Brandwagon: How the Super Bowl Ads Fared Online

Another year, another Super Bowl and another set of moving, ridiculous, hilarious and downright strange Super Bowl commercials. From rocket propelled pigs and angry Liam Neeson, to the camaraderie between...
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6 Free Social Search Tools - The Social Media Experts' View

6 Free Social Search Tools - The Social Media Experts' View

Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce and economic policy, no topic is too big or too...
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Improving Social Media Strategy: Learning from 10 Leading Insurance Brands

Improving Social Media Strategy: Learning from 10 Leading Insurance Brands

Getting your social media strategy right is always a challenge. How often should we post? What type of content should we post? Who should we reach out to? These are...
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Talkwalker Academy: Social Media Monitoring for the Insurance Industry

Talkwalker Academy: Social Media Monitoring for the Insurance Industry

The incredible global growth of social networks has created vast amounts of new social data in every industry, including insurance. Conversations on these networks are a treasure trove of information...
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Smaller Law Firms Beat Larger Competitors in Social Media Battle

Smaller Law Firms Beat Larger Competitors in Social Media Battle

Talkwalker reveals  that while larger larger law firms are no strangers to social conversations across the major networks, blogs and online news, they are being outmanoeuvred by smaller contenders. The...
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Insurance and Social Intelligence: 6 steps to refine your product development strategy

Insurance and Social Intelligence: 6 steps to refine your product development strategy

Insurance is a tricky business. Products aren’t really tangible and its importance only becomes apparent for customers when incidents occur. What’s more, product differentiation can be a problem as customers...
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FTSE 100 CEO's and Twitter: A Troubled Relationship

FTSE 100 CEO's and Twitter: A Troubled Relationship

Since it's arrival in 2006, Twitter has become a social media behemoth with celebrities, athletes and politicians racking up followers in the millions, and tens of millions more taking to...
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Kings of the Cashtag - Analysing cashtags using a social media monitoring tool

Kings of the Cashtag - Analysing cashtags using a social media monitoring tool

In the 24 hour world of international stock markets, share prices are in constant flux, rising and falling with every announcement, product launch and breaking news item. For investors and investor relations professionals everywhere, keeping track of such fast moving and constantly fluctuating information was probably hard enough before the advent of social media. But now with the worldwide usage of...
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Sainsbury's Christmas Ad: Is this war?

Sainsbury's Christmas Ad: Is this war?

In recent years, the airing of the first Christmas adverts by major retailers has become as much a sign of the holiday season as Christmas lights, Christmas trees and mince...
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Richard 's Publications

Consumer behavior report

Finding Actionable Consumer Insights using Visual Listening

In our latest report, we’ve analyzed over 100,000 brand images shared on social media since the beginning of the year to see what companies like Heineken, TomTom, Adidas and more can learn from their user-generated content and identified 3 simple ways to turn this data into actionable consumer insights...
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social media analytics framework

The Social Media Analytics Framework - A Practical Guide for Business

For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I...
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The Refugee Crisis and Social Media - Finding New Solutions Using the Power of Data

The Refugee Crisis and Social Media - Finding New Solutions Using the Power of Data

The refugee crisis has sparked extensive debate across the globe. There are now over 65 million displaced people around the world, an unprecedented number even taking into account the years...
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Survey - 2016 Brand Communications Report from DS Simon and Talkwalker

Survey - 2016 Brand Communications Report from DS Simon and Talkwalker

What are the challenges that PR and communications professionals face when it comes to earned media? That's the question that digital video communications specialists DS Simon and Talkwalker asked in...
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How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia

How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia

How can we maximize the impact of our brand on social? That was the question faced by Nescafe Dolce Gusto and digital marketing agency, Lion & Lion. To create a...
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Sports and Social Media : Building a Loyal and Engaged Fanbase using Social Listening

Sports and Social Media : Building a Loyal and Engaged Fanbase using Social Listening

Sports and social media are a match made in heaven. Events like the World Cup and the Super Bowl routinely break records for social media activity, with 2014 World Cup...
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Euro 2016 Sponsor Showdown: Ranking the Top Sponsors at Euro 2016 using Social Listening

Euro 2016 Sponsor Showdown: Ranking the Top Sponsors at Euro 2016 using Social Listening

How can companies get maximum value from sponsorship in the age of social media? Social and online channels offer brands limitless possibilities to engage with their audience but data and...
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Hewlett Packard Enterprise Delivers Social Media to the Channel

Hewlett Packard Enterprise Delivers Social Media to the Channel

Hewlett Packard Enterprise (HPE) work with partner companies across the EMEA region who resell their cloud solution, HPE Helion. Around 90% of HPE Helion's EMEA Channel Partners are on social...
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The Social Data Maturity Scale - How to Get Maximum Value from Social Data

The Social Data Maturity Scale - How to Get Maximum Value from Social Data

The vast volume of data posted on social networks and online every day offers companies of all sizes immense opportunities. But without the right framework and resources to handle it, these opportunities are likely to be missed. From our experience working with clients of all sizes across the world, the key to being successful is understanding your own data maturity.
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Why Visual Listening is the next big thing for marketing

Why Visual Listening is the next big thing for marketing

First, the bad news:  You’re missing thousands of mentions of your brand every week. Now the good news: ​With Visual L​istening you can get a full picture of your brand...
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Deutsche Telekom: Real-Time Crisis Management using a Social Listening Powered Situation Room

Deutsche Telekom: Real-Time Crisis Management using a Social Listening Powered Situation Room

Deutsche Telekom used the power and flexibility of Talkwalker social data intelligence to create a situation room for crisis management that helps them to avert potentially damaging issues from spiralling...
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The First Steps for Social Media Monitoring

The first steps for social media monitoring

Every day we work with clients who are just starting out with social media monitoring and need a helping hand to find actionable insights. We’ve identified best practices from these...
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