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Rami's blog

Saudi Arabia's top marketing influencers in 2022

Saudi Arabia’s marketing influencers of 2022

Social media influencers are known for their ability to convince consumers and shape their opinion about products and services. Marketers, on the other hand, are somewhat like scientists and artists. Their average day consists of analyzing data, creating content, strategizing for a campaign, and organizing an event.  Ironically, marketers are great at promoting all sorts of things, however one key...
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Ultimate guide to Instagram influencer marketing in Saudi Arabia

Instagram influencer marketing in Saudi Arabia has witnessed unprecedented growth in recent years due to a series of social and cultural events that opened the kingdom to the rest of...
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Marketing strategies for financial service providers in MENA

Marketing strategies for financial service providers in MENA

Marketing strategies for financial services in the Middle East have witnessed tremendous growth in recent years. These strategies were once considered to be a way for banks, insurers, asset managers,...
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Middle East and Africa’s most loved brands 2022

Middle East and Africa’s most loved brands

Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s Brand Love 2022 report is published in partnership with Hootsuite...
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Consumer behavior in Turkey during Ramadan 2022

Consumer behavior in Turkey during Ramadan 2022

Consumers in the Middle East and Turkey have changed their spending behavior in the past few months due to many reasons. Whether it's increasing inflation rates, supply chain issues, geopolitical...
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How much does media monitoring cost?

How much does media monitoring cost?

Media monitoring software is a crucial component of a brand’s marketing mix. Media monitoring allows marketers to protect their brand, measure the results of campaigns, and to better promote their...
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Social media statistics in Saudi Arabia

Social media statistics in Saudi Arabia

Saudi Arabia currently has a total population of 35.59 million. Of that population, 29.30 million or 82.3% are active social media users. To cut through the social noise, you need...
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5 of the best social media engagement tools for brands

5 of the best social media engagement tools for brands

Social media engagement tools are necessary for the modern-day marketer and social media manager. Their core value proposition is that they give a lot of the time and effort back...
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The future of the financial industry in the Middle East

The future of the financial industry in the Middle East

As the world emerges from the pandemic, the future is unfolding. The financial industry in the Middle East is operating in a changing world – one it can help shape. Financial service providers in the Middle East face an unprecedented opportunity to redefine the industry’s future in 2022 and beyond. Download Shape Tomorrow white paper...
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Instagram influencers UAE

Ultimate list of Instagram influencers in the UAE

Influencer marketing has become an increasingly dominant marketing strategy during a time when consumers sought to escape their COVID-dominated reality through relatable content online. The relationship that today’s influencers have...
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Food industry trends to watch for in the Middle East in 2022

Food industry trends to watch for in the Middle East in 2022

The Food & Beverage (F&B) industry is dynamic and constantly evolving according to consumer tastes, behavior, and lifestyles. In light of the pandemic, F&B brands are increasingly relying on consumer...
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Top 100 TikTok influencers in UAE and KSA

Top 100 TikTok influencers in UAE and KSA

According to Talkwalker’s latest Social Media Trends 2022 report, TikTok is set to dominate the social media space for years to come.
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What is brand image?

What brand image really is (and why you should care)

If you consider the following three brands, what would be the first thing you think about: Patagonia, Allbirds, and Fjällräven?
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Brand customer centricity requires a series of data-driven decisions, with endless leaps of faith.

Do you have empathy with your clients?

Customer-centric brands understand that in order to remain competitive and sustainable in today’s market, they must act upon consumer data as strategically as possible. The ways by which companies become...
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Middle East fashion and Beauty industry stays ahead of the curve

Middle East fashion and beauty industry stays ahead of the curve

The fashion and beauty industry was among the first to adapt to shifting consumer behavior amid lockdowns and movement restrictions. Beyond the initial supply chain limitations and closure of brick...
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The best brand experience software

Brand experience software: What is it and how can you leverage it

A brand experience software enables marketers to ensure that all sentiment surrounding a brand remains positive.
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Conversational trends around media and entertainment in MENA

Conversational trends around media and entertainment in MENA

The Middle East media and entertainment market is expected to grow at a CAGR of approximately 12.79% over the forecast period (2021 - 2026).The coronavirus pandemic has created unparalleled and...
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Ramadan TV series that audiences are talking most about on social media

7 Ramadan series that are taking MENA by storm

The holy month of Ramadan is long-awaited by millions of Muslims in the MENA region. Beyond the religious practices, Ramadan is about being around family and giving back to the...
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Adapting to shifting consumer trends in the Netherlands requires access to real-time conversational data

Top consumer trends in the Netherlands

Consumers in the Netherlands have long enjoyed the benefits of a strong economy, along with modern infrastructure and public services. In addition to having extended life expectancy and a distinctive...
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Three pharma marketing strategies that stand out from the crowd in MENA

3 pharma marketing strategies that stand out from the crowd in MENA

During the past year, pharma marketing strategies around the world have become the focus of attention, especially as several drugmakers were racing to develop an effective COVID-19 vaccine. Stakeholders, both online...
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Consumers trends in the UAE show that buyers are leveraging new payment methods for online shopping

Top consumer trends in UAE

As the UAE gradually emerges from lockdown, many observers are optimistic about a swift economic recovery driven by a global surge in oil demand, lower travel restrictions, and shifting consumer trends. However, other economists are timid and are bracing themselves for an economic downturn, especially with declining incomes rates across the board which means households are cutting back on their...
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MEA Best Marketing Campaigns in 2020

MEA’s best marketing campaigns for 2020

For most of 2020, the countries in the Middle East and Africa (MEA) region were under strict lockdown measures to curb the spread of the coronavirus. Consumers stuck at home...
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Rami's Publications

GCC finance industry: The rise of the challenger bank

GCC finance industry: The rise of the challenger bank

The brands shaping tomorrow's banking market...
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Evolving Consumer behavior in the GCC during Ramadan 2022

Evolving Consumer behavior in the GCC during Ramadan 2022

Talkwalker, the industry-leading consumer intelligence acceleration platform, has developed and published a study that investigates the changing consumption behavior of consumer-packaged goods (CPG) during the first post-COVID Ramadan in the...
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How Abu Dhabi Islamic Bank (ADIB) used consumer intelligence to become UAE’s top banking mobile app

How Abu Dhabi Islamic Bank (ADIB) used consumer intelligence to become UAE’s top banking mobile app

Abu Dhabi Islamic Bank (ADIB) is a popular Emirati bank, enabling clients to manage and grow their assets within the ethical Islamic banking framework. The tech-powered bank offers a wide...
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Tackling the infodemic using conversational insights - Case Study of UNICEF Response in MENA

Tackling the infodemic using conversational insights - Case Study of UNICEF Response in MENA

Combatting misinformation around COVID-19 and vaccines is a tedious task for international organizations, governments, and even individuals. In this case study, we explore how UNICEF MENARO established a holistic communication...
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