Rami's blog
Social media standards usher in a new era for brand-consumer relationships
Social media and the Middle East have a love-hate relationship. Some proponents argue that due to the lack of social media standards during the past decade, the medium has caused seismic socio-political changes to the region, whereas others say that social media platforms such as Twitter and Instagram have given a voice to millions of Arabs and ultimately created a...
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Top Instagram influencers in South Africa in 2022
Influencer marketing is transforming the way brands operate in South Africa. Traditionally, brands had to build trust and familiarity with consumers through offline channels, which was inefficient and impact was...
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Middle East podcasts to listen to this year
Podcasts are rocking listeners’ ears in the Middle East. In fact, audio marketing is becoming a crucial part of marketers' mix for its ability to engage consumers based on their...
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Africa’s top marketing influencers in 2022
Marketing influencers are individuals who leverage their technical knowledge and expertise to create a community around them on social media. Each marketing influencer has their own approach and niche, however,...
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Saudi Arabia’s marketing influencers of 2022
Social media influencers are known for their ability to convince consumers and shape their opinion about products and services. Marketers, on the other hand, are somewhat like scientists and artists.
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Ultimate guide to Instagram influencer marketing in Saudi Arabia
Instagram influencer marketing in Saudi Arabia has witnessed unprecedented growth in recent years due to a series of social and cultural events that opened the kingdom to the rest of...
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Marketing strategies for financial service providers in MENA
Marketing strategies for financial services in the Middle East have witnessed tremendous growth in recent years. These strategies were once considered to be a way for banks, insurers, asset managers,...
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Middle East and Africa’s most loved brands
Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s Brand Love 2022 report is published in partnership with Hootsuite...
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Consumer behavior in Turkey during Ramadan 2022
Consumers in the Middle East and Turkey have changed their spending behavior in the past few months due to many reasons. Whether it's increasing inflation rates, supply chain issues, geopolitical instability, or the US central bank’s plans to raise interest rates – consumers are tightening the belt to a volatile post-covid economy. This Ramadan, a season where consumers often increase...
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How much does media monitoring cost?
Media monitoring software is a crucial component of a brand’s marketing mix. Media monitoring allows marketers to protect their brand, measure the results of campaigns, and to better promote their...
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Social media statistics in Saudi Arabia
Saudi Arabia currently has a total population of 35.59 million. Of that population, 29.30 million or 82.3% are active social media users. To cut through the social noise, you need...
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5 of the best social media engagement tools for brands
Social media engagement tools are necessary for the modern-day marketer and social media manager. Their core value proposition is that they give a lot of the time and effort back...
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The future of the financial industry in the Middle East
As the world emerges from the pandemic, the future is unfolding. The financial industry in the Middle East is operating in a changing world – one it can help shape. Financial service providers in the Middle East face an unprecedented opportunity to redefine the industry’s future in 2022 and beyond.
Download Shape Tomorrow white paper...
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Ultimate list of Instagram influencers in the UAE
Influencer marketing has become an increasingly dominant marketing strategy during a time when consumers sought to escape their COVID-dominated reality through relatable content online. The relationship that today’s influencers have...
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Food industry trends to watch for in the Middle East in 2022
The Food & Beverage (F&B) industry is dynamic and constantly evolving according to consumer tastes, behavior, and lifestyles. In light of the pandemic, F&B brands are increasingly relying on consumer...
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Top 100 TikTok influencers in UAE and KSA
According to Talkwalker’s latest Social Media Trends 2022 report, TikTok is set to dominate the social media space for years to come.
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What brand image really is (and why you should care)
If you consider the following three brands, what would be the first thing you think about: Patagonia, Allbirds, and Fjällräven?
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Do you have empathy with your clients?
Customer-centric brands understand that in order to remain competitive and sustainable in today’s market, they must act upon consumer data as strategically as possible. The ways by which companies become...
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Middle East fashion and beauty industry stays ahead of the curve
The fashion and beauty industry was among the first to adapt to shifting consumer behavior amid lockdowns and movement restrictions. Beyond the initial supply chain limitations and closure of brick...
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Brand experience software: What is it and how can you leverage it
A brand experience software enables marketers to ensure that all sentiment surrounding a brand remains positive.
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Conversational trends around media and entertainment in MENA
The Middle East media and entertainment market is expected to grow at a CAGR of approximately 12.79% over the forecast period (2021 - 2026).The coronavirus pandemic has created unparalleled and fast changes across the globe, impacting industries of all shapes and sizes. More specifically, the media and entertainment industry has had to embrace an all-remote model, where they’re using different...
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7 Ramadan series that are taking MENA by storm
The holy month of Ramadan is long-awaited by millions of Muslims in the MENA region. Beyond the religious practices, Ramadan is about being around family and giving back to the...
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Top consumer trends in the Netherlands
Consumers in the Netherlands have long enjoyed the benefits of a strong economy, along with modern infrastructure and public services. In addition to having extended life expectancy and a distinctive...
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3 pharma marketing strategies that stand out from the crowd in MENA
During the past year, pharma marketing strategies around the world have become the focus of attention, especially as several drugmakers were racing to develop an effective COVID-19 vaccine. Stakeholders, both online...
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Top consumer trends in UAE
As the UAE gradually emerges from lockdown, many observers are optimistic about a swift economic recovery driven by a global surge in oil demand, lower travel restrictions, and shifting consumer trends. However, other economists are timid and are bracing themselves for an economic downturn, especially with declining incomes rates across the board which means households are cutting back on their...
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MEA’s best marketing campaigns for 2020
For most of 2020, the countries in the Middle East and Africa (MEA) region were under strict lockdown measures to curb the spread of the coronavirus. Consumers stuck at home...
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Rami's Publications
How Dubai TV Channels use Talkwalker’s social intelligence to make data-driven decisions
Understanding audience preferences and interests provides media producers with key insights into their viewers. Today’s TV viewers consume content on multiple devices, watch shows on the go, and are accustomed to binge-watching an entire TV series in one night.
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GCC finance industry: The rise of the challenger bank
The brands shaping tomorrow's banking market...
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Evolving Consumer behavior in the GCC during Ramadan 2022
Talkwalker, the industry-leading consumer intelligence acceleration platform, has developed and published a study that investigates the changing consumption behavior of consumer-packaged goods (CPG) during the first post-COVID Ramadan in the...
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How Abu Dhabi Islamic Bank (ADIB) used consumer intelligence to become UAE’s top banking mobile app
Abu Dhabi Islamic Bank (ADIB) is a popular Emirati bank, enabling clients to manage and grow their assets within the ethical Islamic banking framework. The tech-powered bank offers a wide...
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Tackling the infodemic using conversational insights - Case Study of UNICEF Response in MENA
Combatting misinformation around COVID-19 and vaccines is a tedious task for international organizations, governments, and even individuals. In this case study, we explore how UNICEF MENARO established a holistic communication...
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