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Rami's blog

Brand customer centricity requires a series of data-driven decisions, with endless leaps of faith.

Do you have empathy with your clients?

Customer-centric brands understand that in order to remain competitive and sustainable in today’s market, they must act upon consumer data as strategically as possible. The ways by which companies become customer-centric are many, however, the key element remains constant across all industries and sectors: empathy. See how empathy could make your brand more customer-centric...
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Middle East fashion and Beauty industry stays ahead of the curve

Middle East fashion and beauty industry stays ahead of the curve

The fashion and beauty industry was among the first to adapt to shifting consumer behavior amid lockdowns and movement restrictions. Beyond the initial supply chain limitations and closure of brick...
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The best brand experience software

Brand experience software: What is it and how can you leverage it

A brand experience software enables marketers to ensure that all sentiment surrounding a brand remains positive.
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What is brand image?

What brand image really is (and why you should care)

If you consider the following three brands, what would be the first thing you think about: Patagonia, Allbirds, and Fjällräven?
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middle east africa favorite brands

Revealed: Middle East & Africa’s favorite brands

Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report expands on what brand love is in the digital age...
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Conversational trends around media and entertainment in MENA

Conversational trends around media and entertainment in MENA

The Middle East media and entertainment market is expected to grow at a CAGR of approximately 12.79% over the forecast period (2021 - 2026).The coronavirus pandemic has created unparalleled and...
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Ramadan TV series that audiences are talking most about on social media

7 Ramadan series that are taking MENA by storm

The holy month of Ramadan is long-awaited by millions of Muslims in the MENA region. Beyond the religious practices, Ramadan is about being around family and giving back to the...
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Adapting to shifting consumer trends in the Netherlands requires access to real-time conversational data

Top consumer trends in the Netherlands

Consumers in the Netherlands have long enjoyed the benefits of a strong economy, along with modern infrastructure and public services. In addition to having extended life expectancy and a distinctive...
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Three pharma marketing strategies that stand out from the crowd in MENA

3 pharma marketing strategies that stand out from the crowd in MENA

During the past year, pharma marketing strategies around the world have become the focus of attention, especially as several drugmakers were racing to develop an effective COVID-19 vaccine. Stakeholders, both online and offline, realized the messaging that pharma companies issue is critical, and have created a new dynamic in which companies are more transparent and approachable. 
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Consumers trends in the UAE show that buyers are leveraging new payment methods for online shopping

Top consumer trends in UAE

As the UAE gradually emerges from lockdown, many observers are optimistic about a swift economic recovery driven by a global surge in oil demand, lower travel restrictions, and shifting consumer...
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MEA Best Marketing Campaigns in 2020

MEA’s best marketing campaigns for 2020

For most of 2020, the countries in the Middle East and Africa (MEA) region were under strict lockdown measures to curb the spread of the coronavirus. Consumers stuck at home...
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Rami's Publications

Tackling the infodemic using conversational insights - Case Study of UNICEF Response in MENA

Tackling the infodemic using conversational insights - Case Study of UNICEF Response in MENA

Combatting misinformation around COVID-19 and vaccines is a tedious task for international organizations, governments, and even individuals. In this case study, we explore how UNICEF MENARO established a holistic communication strategy to combat misinformation in the MENA region.
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