Rafael's blog

A man sits at the laptop computer as he stares out at both data, and a lake.

It's time to go beyond social and build your data lake

Your brand needs a data lake, now more than ever. It’s time for brands to go beyond social and build a data lake from which they can fish for insights. This data lake should be fed from both owned and external data. Top Consumer Conversation Trends 2021...
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Social media dashboards

[Updated] Social media dashboards: a guide

Social media dashboards allow you to decide the answer to the pivotal question every stressed out marketer asks: Does this need immediate attention? This includes a range of tasks such...
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The image shows a brown football with laces facing up, against a blue mesh football jersey in the background.

Super Bowl LV: What's happening on social media

Monday, February 8th, 2021 Just like that, there’s no more football until at least August. For NFL fans, the draft in April is the only highlight coming up on the...
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A man has been identified through consumer research as likely to purchase a given product and does so via his mobile phone and credit card

14 best consumer research tools and datasets

Consumers buy from social media, and that’s where brands of any size need to play if they want to reach them. Understanding what motivates your customer, where they are, when...
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Some assets meant to symbolize the e-commerce industry are shown, including a credit card, a shopping cart, and a computer.

E-commerce industry report - now shipping

Talkwalker’s new e-commerce industry report is out now. The report(s) are filled with US and global insights on how brands are tackling the suddenly-hyperactive sales channel of online retail. There’s...
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The differences between social media monitoring and social listening are portrayed conceptually in this image of a cityscape with futuristic looking charts and graphs representing information being shared.

Social media monitoring versus social listening

What is the difference? Social media requires rigorous analytics and fanatical attention to the details. The best social media managers know when the brand needs to strike a respectful and...
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marketing strategies for telehealth companies are shared

Telehealth marketing strategies

It’s way easier than going to the doctor’s actual office, everyone is doing it nowadays: telehealth! Telehealth’s marketing strategies are effective, as growth in the industry shows.  Virtual doctor’s visits...
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Seltzer bubbles tickle a green lime and yellow lemon

Summer of Hard Seltzer

If you’re uber cool and super-culturally connected, like me, you’re probably thinking the summer of hard seltzer was last year, right? Nope, this has been the summer of seltzer. No...
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A man celebrates the return of sports to American televisions.

Sports are back, and so are the brands

With the return of three of the major sports leagues from hiatus and postponement, Americans are rejoicing because there’s live sports on TV again! They won’t look exactly the same as we knew them in March. A strange thing happened July 22-23...
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Ski passes left in the snow cost over $1000. Don't get left in the cold.

IKON Pass marketing strategy

Marketing strategies that the IKON Pass, and other big ticket purchases like ski passes, cruises or luxury goods use are different from other products. Learn how to get customers to...
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best online marketing certificates you can learn from a computer

The best online marketing courses and certificates

The best marketing courses online -- and the certificates they grant -- can help you prove you’re the marketer you say you are. Becoming a better marketer is hard. It...
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america's most loved brands

America's Favorite Brands

You probably have a favorite brand. It’s probably different from your friend’s favorite, your parents’ favorite. But the reasons why it’s your favorite brand may be similar to other peoples’...
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Report: Social media audience trends during the pandemic

Report: Social media audience trends during the pandemic

Looking at trends around social media audiences during the pandemic reveals a lot of new shifts. It should come as no surprise, during the lockdown society has endured for the last several months, dramatic changes have occurred everywhere, and especially on social networks. Do you know which networks are growing, and how to focus your marketing efforts on them?
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virtual marketing events in calendar format

Best Marketing Virtual Events and Webinars This Year

Virtual marketing events are so hot right now. Were you excited for a calendar chock-full of exciting physical events, with expert speakers, perhaps in exotic locales? The novel coronavirus pandemic...
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People cheer healthcare workers

#StayAtHomeChallenge: Hashtags for social good

Social media has played its role in bringing people together during our new reality of self-isolation and social distancing. Positive hashtags have become public service announcements in the fight to...
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a grocery man delivers food from your favorite food delivery services.

Food delivery services: the industry now

Food delivery services are facing a surge in demand. Their marketing now must shift away from winning customers to understanding customers. This report will look at how America is staying...
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An image of a man interacting with various icons meant to represent social media channels: In this blog you will find social media marketing resources categorized by channel

The best social media marketing resources for each social channel

The best social media marketing resources show off the best in nuance, creativity, analysis, and testing in the field. They should also give you a pathway to emulate their success. 
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Super Bowl LIV Social Media Stats 2020

Super Bowl LIV Social Media Stats 2020

Looking for 2021's edition? Click here. Talkwalker has done what we do best: monitoring social media to learn and share insights from the Super Bowl. Get ready to learn about the...
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Christopher Penn, Mari Smith at Social Media Marketing World in San Diego

The Best Social Media Conferences to Attend in the US

As a social media professional, one of the hardest (and most interesting) aspects of the job is to keep up with the ever-changing industry landscape: new players, new technology, new...
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Best digital marketing blogs in the US

21 of the best digital marketing blogs in the US

The best digital marketing blogs in the US tend to be written by the best digital marketers. That shouldn’t come as a surprise, but you should use it as a...
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how to measure social media engagement plus tools to help you track and calculate your social media engagements.

How to measure social media engagement + tools to track

Knowing how to measure social media engagement, and the different types of engagement doesn’t have to be hard. Many tools exist to do the math for you. It should be a priority for everyone, regardless of industry or clientele. Why? Because it’s a direct reflection of the value your audience gets out of your content.
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how to measure virality

How to measure virality

Has your boss ever handed you an assignment that was little more than the imperative: make our brand go viral? First you might worry, how can I go viral? Then...
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44 Top US Instagram Influencers

44 best US Instagram Influencers

Instagram Influencers have taken over the US! Scrolling through Instagram can feel like flipping through a magazine and all your friends are modeling pretty outfits and preaching the benefits of...
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A woman takes a photo of an iconic tourist destination and uses an Instagram hashtag to achieve maximum visibility.

The ultimate guide to using Instagram hashtags for brands

With over 500 million daily users on Instagram Stories, and nearly 100 million photos and videos posted to the platform every day, it's easy to get lost in the noise.
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Rafael's Publications

Super Bowl 2021 Report- the conversation around the ads and the teams and players is analyzed.

Super Bowl LV Summary

We know Tampa Bay won it all. But which brand is also planning a parade?
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Industry report - ecommerce - usa

Industry report: E-commerce in the US

Innovative brands shift to an online selling strategy How can companies make the most of this fast-growing industry? Simple: They must adapt.
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Sports, Stadiums, and Sponsors: From Brand Noise to Strategic Insights

Sports, Stadiums, and Sponsors: From Brand Noise to Strategic Insights

What does gameday look like at the ballpark on social media? The Milwaukee Brewers have an answer and it delights fans and sponsors alike.
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Social Media Audience Trends During the Pandemic

Everything has changed during the pandemic--including where and how audiences spend their time on social media. With change comes a variety of new opportunities, and nowhere is that more true...
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