Rafael Archive - Talkwalker Blog (EN)

Rafael

Rafael is a Marketing Operations Officer in Talkwalker's NYC office. He loves travel but can't stay away for too long because his second love is a good New York pie.

Rafael's blog

Text mining - transform unstructured data into insight

Published August 18, 2021

Text mining is a natural language processing technique that helps analysts generate powerful insights by finding meaningful patterns and tendencies in unstructured data. Get a demo of what unstructured data mining can do for your brand...

US fashion trends

Published August 02, 2021

How the pandemic changed beauty and fashion, and how brands are responding to new consumer demands. Things move quickly when it comes to fashion and beauty trends. As new home-bound...

A person has been identified through consumer research as likely to purchase a given product and does so via his mobile phone and credit card

15 best consumer research tools and datasets

Published July 15, 2021

Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them. Understanding what motivates your customer, where they are, when they're...

Customer journey management header image

Customer journey management to grow your business

Published June 23, 2021

Managing the customer journey is to take active control of a series of decisions your customers will make, consciously or not. The customer journey begins with a problem. Your brand,...

Conference goers meet and greet each other in person.

The best social media conferences to attend in person in 2021

Published June 15, 2021

What’s hot, what’s best practice in social media changes quickly. Keeping up with these changes can sometimes become a full-time job itself for the curious social media professional. The landscape...

Consumer trends in the US

Published May 12, 2021

As consumers emerge from over a year of isolation, we’re poised to see some big shifts in consumer trends in 2021 across the United States.

The Talkwalker wave is shown as a podcast sound indicator for this blog showing some of the best tools to do podcast analytics with.

Podcast analytics tools - beyond stats, hear your listener

Published April 27, 2021

Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social proof of useful products, podcasts...

A man sits at the laptop computer as he stares out at both data, and a lake.

It's time to go beyond social and build your data lake

Published March 09, 2021

Your brand needs a data lake, now more than ever. It’s time for brands to go beyond social and build a data lake from which they can fish for insights.

[Updated] Social media dashboards: a guide

Published February 18, 2021

Social media dashboards allow you to decide the answer to the pivotal question every stressed out marketer asks: Does this need immediate attention? This includes a range of tasks such as detecting emerging crises, communicating effectively across teams, or simply getting a read on where your brand's presence stands in the minds of customers. This guide will help you understand...

Some assets meant to symbolize the e-commerce industry are shown, including a credit card, a shopping cart, and a computer.

E-commerce industry report - now shipping

Published November 24, 2020

Talkwalker’s new e-commerce industry report is out now. The report(s) are filled with US and global insights on how brands are tackling the suddenly-hyperactive sales channel of online retail. There’s...

The differences between social media monitoring and social listening are portrayed conceptually in this image of a cityscape with futuristic looking charts and graphs representing information being shared.

Social media monitoring versus social listening

Published November 12, 2020

What is the difference? Social media requires rigorous analytics and fanatical attention to the details. The best social media managers know when the brand needs to strike a respectful and...

marketing strategies for telehealth companies are shared

Telehealth marketing strategies

Published September 14, 2020

It’s way easier than going to the doctor’s actual office, everyone is doing it nowadays: telehealth! Telehealth’s marketing strategies are effective, as growth in the industry shows. Virtual doctor’s visits...

Seltzer bubbles tickle a green lime and yellow lemon

Summer of Hard Seltzer

Published August 24, 2020

If you’re uber cool and super-culturally connected, like me, you’re probably thinking the summer of hard seltzer was last year, right? Nope, this has been the summer of seltzer. No other drinks category is as fast moving, growing, or offering such a wide variety, as hard seltzer. Consider this: there’s already a “traditional hard seltzer” category to differentiate against cider...

A man celebrates the return of sports to American televisions.

Sports are back, and so are the brands

Published July 29, 2020

With the return of three of the major sports leagues from hiatus and postponement, Americans are rejoicing because there’s live sports on TV again! They won’t look exactly the same...

Ski passes left in the snow cost over $1000. Don't get left in the cold.

IKON Pass marketing strategy

Published July 20, 2020

Marketing strategies that the IKON Pass, and other big ticket purchases like ski passes, cruises or luxury goods use are different from other products. Learn how to get customers to...

best online marketing certificates you can learn from a computer

The best online marketing courses and certificates

Published June 25, 2020

The best marketing courses online -- and the certificates they grant -- can help you prove you’re the marketer you say you are. Becoming a better marketer is hard. It...

Report: Social media audience trends during the pandemic

Published May 13, 2020

Looking at trends around social media audiences during the pandemic reveals a lot of new shifts. It should come as no surprise, during the lockdown society has endured for the...

virtual marketing events in calendar format

Best Marketing Virtual Events and Webinars This Year

Published May 11, 2020

Virtual marketing events are so hot right now. Were you excited for a calendar chock-full of exciting physical events, with expert speakers, perhaps in exotic locales? The novel coronavirus pandemic...

#StayAtHomeChallenge: Hashtags for social good

Published April 20, 2020

Social media has played its role in bringing people together during our new reality of self-isolation and social distancing. Positive hashtags have become public service announcements in the fight to...

a grocery man delivers food from your favorite food delivery services.

Food delivery services: the industry now

Published April 15, 2020

Food delivery services are facing a surge in demand. Their marketing now must shift away from winning customers to understanding customers. This report will look at how America is staying...

An image of a man interacting with various icons meant to represent social media channels: In this blog you will find social media marketing resources categorized by channel

The best social media marketing resources for each social channel

Published March 16, 2020

The best social media marketing resources show off the best in nuance, creativity, analysis, and testing in the field. They should also give you a pathway to emulate their success. Social media marketing is not just the kind of thing you can slap a template over and hope for the best. It requires resources.

Super Bowl LIV Social Media Stats 2020

Published January 28, 2020

Looking for 2021's edition? Click here. Talkwalker has done what we do best: monitoring social media to learn and share insights from the Super Bowl. Get ready to learn about the...

21 of the best digital marketing blogs in the US

Published December 18, 2019

The best digital marketing blogs in the US tend to be written by the best digital marketers. That shouldn’t come as a surprise, but you should use it as a...

how to measure social media engagement plus tools to help you track and calculate your social media engagements.

How to measure social media engagement + tools to track

Published November 18, 2019

Knowing how to measure social media engagement, and the different types of engagement doesn’t have to be hard. Many tools exist to do the math for you. It should be...

How to measure virality

Published October 25, 2019

Has your boss ever handed you an assignment that was little more than the imperative: make our brand go viral? First you might worry, how can I go viral? Then you might wonder, how to measure virality? We’re here for you.

A woman takes a photo of an iconic tourist destination and uses an Instagram hashtag to achieve maximum visibility.

The ultimate guide to using Instagram hashtags for brands

Published July 03, 2019

With over 500 million daily users on Instagram Stories, and nearly 100 million photos and videos posted to the platform every day, it's easy to get lost in the noise.

How Grubhub listened to customers to deliver excellence

Published September 07, 2021

Grubhub's services became an essential lifeline for food delivery when the global pandemic struck. Using consumer insights from social media, they were able to improve and inspire the food experience during a challenging time. Learn how the Grubhub team: Listened to customers to learn their concerns about the delivery process and put them at ease Monitored and cheered as New...