Rafael's blog
Text mining - transform unstructured data into insight
Text mining is a natural language processing technique that helps analysts generate powerful insights by finding meaningful patterns and tendencies in unstructured data.
Get a demo of what unstructured data mining can do for your brand...
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US fashion trends
How the pandemic changed beauty and fashion, and how brands are responding to new consumer demands.
Things move quickly when it comes to fashion and beauty trends. As new home-bound...
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15 best consumer research tools and datasets
Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them.
Understanding what motivates your customer, where they are, when they're...
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Customer journey management to grow your business
Managing the customer journey is to take active control of a series of decisions your customers will make, consciously or not.
The customer journey begins with a problem. Your brand,...
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The best social media conferences to attend in person in 2021
What’s hot, what’s best practice in social media changes quickly.
Keeping up with these changes can sometimes become a full-time job itself for the curious social media professional.
The landscape...
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America's Favorite Brands
You probably have a favorite brand. It’s probably different from your friend’s favorite, your parents’ favorite. But the reasons why it’s your favorite brand may be similar to other peoples’...
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Consumer trends in the US
As consumers emerge from over a year of isolation, we’re poised to see some big shifts in consumer trends in 2021 across the United States.
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Podcast analytics tools - beyond stats, hear your listener
Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social proof of useful products, podcasts...
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It's time to go beyond social and build your data lake
Your brand needs a data lake, now more than ever. It’s time for brands to go beyond social and build a data lake from which they can fish for insights. This data lake should be fed from both owned and external data.
Top Consumer Conversation Trends 2021...
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[Updated] Social media dashboards: a guide
Social media dashboards allow you to decide the answer to the pivotal question every stressed out marketer asks: Does this need immediate attention? This includes a range of tasks such...
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Super Bowl LV: What's happening on social media
Monday, February 8th, 2021
Just like that, there’s no more football until at least August. For NFL fans, the draft in April is the only highlight coming up on the...
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E-commerce industry report - now shipping
Talkwalker’s new e-commerce industry report is out now. The report(s) are filled with US and global insights on how brands are tackling the suddenly-hyperactive sales channel of online retail. There’s...
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Social media monitoring versus social listening
What is the difference?
Social media requires rigorous analytics and fanatical attention to the details. The best social media managers know when the brand needs to strike a respectful and helpful tone, and when it can pay dividends to be cheeky.
For the rest of us, there are social media monitoring, social listening, and social media analytics tools to help.
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Telehealth marketing strategies
It’s way easier than going to the doctor’s actual office, everyone is doing it nowadays: telehealth! Telehealth’s marketing strategies are effective, as growth in the industry shows. Virtual doctor’s visits...
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Summer of Hard Seltzer
If you’re uber cool and super-culturally connected, like me, you’re probably thinking the summer of hard seltzer was last year, right? Nope, this has been the summer of seltzer. No...
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Sports are back, and so are the brands
With the return of three of the major sports leagues from hiatus and postponement, Americans are rejoicing because there’s live sports on TV again! They won’t look exactly the same...
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IKON Pass marketing strategy
Marketing strategies that the IKON Pass, and other big ticket purchases like ski passes, cruises or luxury goods use are different from other products.
Learn how to get customers to...
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The best online marketing courses and certificates
The best marketing courses online -- and the certificates they grant -- can help you prove you’re the marketer you say you are. Becoming a better marketer is hard. It...
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Report: Social media audience trends during the pandemic
Looking at trends around social media audiences during the pandemic reveals a lot of new shifts. It should come as no surprise, during the lockdown society has endured for the...
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Best Marketing Virtual Events and Webinars This Year
Virtual marketing events are so hot right now. Were you excited for a calendar chock-full of exciting physical events, with expert speakers, perhaps in exotic locales? The novel coronavirus pandemic...
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#StayAtHomeChallenge: Hashtags for social good
Social media has played its role in bringing people together during our new reality of self-isolation and social distancing. Positive hashtags have become public service announcements in the fight to save lives and rallying cries to applaud those saving them. In the United States and around the world, these positive hashtags such as #StayAtHomeChallenge, #FlattenTheCurve, and #HealthcareHeroes have exploded on...
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Food delivery services: the industry now
Food delivery services are facing a surge in demand. Their marketing now must shift away from winning customers to understanding customers. This report will look at how America is staying...
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The best social media marketing resources for each social channel
The best social media marketing resources show off the best in nuance, creativity, analysis, and testing in the field. They should also give you a pathway to emulate their success.
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Super Bowl LIV Social Media Stats 2020
Looking for 2021's edition? Click here.
Talkwalker has done what we do best: monitoring social media to learn and share insights from the Super Bowl. Get ready to learn about the...
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21 of the best digital marketing blogs in the US
The best digital marketing blogs in the US tend to be written by the best digital marketers. That shouldn’t come as a surprise, but you should use it as a benchmark.
Get your free digital marketing guide.
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How to measure social media engagement + tools to track
Knowing how to measure social media engagement, and the different types of engagement doesn’t have to be hard. Many tools exist to do the math for you. It should be...
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How to measure virality
Has your boss ever handed you an assignment that was little more than the imperative: make our brand go viral? First you might worry, how can I go viral? Then...
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44 best US Instagram Influencers
Instagram Influencers have taken over the US! Scrolling through Instagram can feel like flipping through a magazine and all your friends are modeling pretty outfits and preaching the benefits of...
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The ultimate guide to using Instagram hashtags for brands
With over 500 million daily users on Instagram Stories, and nearly 100 million photos and videos posted to the platform every day, it's easy to get lost in the noise.
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Rafael's Publications
How Grubhub listened to customers to deliver excellence
Grubhub's services became an essential lifeline for food delivery when the global pandemic struck. Using consumer insights from social media, they were able to improve and inspire the food experience during a challenging time.
Learn how the Grubhub team:
Listened to customers to learn their concerns about the delivery process and put them at ease
Monitored and cheered as New...
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How Square Enix launches a video game while optimizing for the fan experience
Square Enix is the video game publisher behind some of the most beloved video game titles of all time, including the Final Fantasy series.
During a video game launch, it's...
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Super Bowl LV Summary
We know Tampa Bay won it all. But which brand is also planning a parade?
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Industry report: E-commerce in the US
Innovative brands shift to an online selling strategy
How can companies make the most of this fast-growing industry?
Simple: They must adapt.
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Sports, Stadiums, and Sponsors: From Brand Noise to Strategic Insights
What does gameday look like at the ballpark on social media? The Milwaukee Brewers have an answer and it delights fans and sponsors alike.
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Social Media Audience Trends During the Pandemic
What does that mean for a marketer today? Where can you focus your efforts to ensure you’re reaching and generating powerful brand loyalists?
In this comprehensive report powered by Talkwalker...
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