Pragati is an inbound marketing geek and is always on the look out for marketing hacks. When she's not in work mode, you'll find her curled up with a good book and a big mug of hot chocolate.
The last weekend saw one of the biggest events in cricket this year - the IPL 2018 final. Sunrisers Hyderabad faced Chennai Super Kings (CSK) in a match that was action packed and nothing short of scintillating. And CSK didn’t disappoint - they took the trophy home following their return after two years. That’s 3 out of the 9 times...
It’s that time of the year again - the Eurovision Song Contest 2018 finals are just around the corner and the Internet is abuzz with mentions. Even though the contest...
Media monitoring and online reputation management are the pillars of crafting a successful PR strategy. And when not done correctly... it can lead to a disaster of epic proportions. Think...
Ever since the re-launch of Talkwalker Alerts, our inboxes have been flooded with questions from all over the world about how it can be used to track social and web...
Who doesn’t know Google Alerts? From using it in school in order to finish assignments to following your favorite topics online today - it’s a tool that all of us...
It’s that time of the year again. Black Friday’s right around the corner and that means that consumers in every part of the world, armed with their wallets and the...
If you’re a digital marketer like me, you probably wish there were 30-hour days and 8-day weeks. Being on alert for social media, constantly watching out for PR crises and churning out campaigns hoping to go viral can seem a wee bit much at times.
We’ve all heard it. The buzz around social mentions - how harnessing them can virtually fuel your marketing engine for free or how social mentions can enhance brand awareness and...
