Pragati Archive - Talkwalker Blog (EN)

Pragati

Pragati is an inbound marketing geek and is always on the look out for marketing hacks. When she's not in work mode, you'll find her curled up with a good book and a big mug of hot chocolate.

Pragati's blog

Social media statistics in India

Published November 22, 2021

India currently has a total population of over 1.36 billion people (it’s the second most populous country). Of that population, 230 million or 70% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in India. From online demographics to the top 10 influencers on Facebook and Instagram,...

Flipkart’s marketing strategy & why it works

Last updated October 05, 2021

Flipkart is India’s answer to Amazon. And just like Amazon, the company has rapidly become one of India’s original unicorns. Founded by two friends, Sachin and Binny Bansal, as recently...

a summary of Zomato's incredible marketing strategy and initiative from Talkwalker

A guide to the winning Zomato marketing strategy

Last updated October 05, 2021

Zomato’s marketing strategy is the stuff of dreams - from a small food review website, specific only to foodies, they’ve become a multinational giant serving over 65 million people every...

Why Indian pharma brands need a robust marketing strategy

Published February 17, 2021

The pharma industry is booming. A few years ago, no one would have thought that the industry would grow to become one of the hottest topics on the internet, but...

Talkwalker's social media trends for 2021

Social media trends for India in 2021

Published November 02, 2020

What a year 2020 has been! We’re all in unchartered territory, living in uncertain times. This means communication has undergone significant changes. What will 2021 look like? We asked industry...

Top 60 Twitter Influencers in India

Published July 17, 2020

What is influencer marketing without influencers? Twitter is undoubtedly one of the most popular social media platforms in India- but do you know the influencers with the highest engagement to...

What brands should keep in mind while communicating #aftercorona. Vanshika Mehta shares her expert advice

What will the world look like #aftercorona? An expert's perspective

Published May 12, 2020

The Covid-19 crisis has affected each and every one of us personally - whether it’s via the strict lockdown or via the changes we’ve had to make within the business...

Our favorite marketing campaigns from 2019 in India and what we can learn from them

The Top 5 Marketing Campaigns in India

Published March 19, 2020

Crafting the perfect marketing campaign may seem like mission impossible these days. Gone are the days when marketing was all about brand visibility. Today it’s closer to data science than...

Most popular posts of 2019 in India

Published January 23, 2020

2019 was, to say the least, an eventful year, it thus follows that the most popular posts of 2019 in India would be all about these events that made the year such a memorable one. Want to up your social game and drive up the likes?

The Best Digital Marketing Blogs in India

Published December 16, 2019

India is exploding with digital marketing blogs - digital marketing is the fastest growing segment of marketing. According to PWC’s report last year, internet media and advertising spends in India...

Best digital marketing tools

Published December 03, 2019

Digital marketing can be a bit overwhelming at first. So many parts of it and so many things to take care of - SEO, social media, content, emailing... the list...

The most popular Instagram Hashtags in India (2019)

Published May 23, 2019

Move over Facebook and Twitter - Instagram is the (not-so) new kid on the block in India. Digital marketers everywhere are trying to crack the Instagram code and a very...

The top 10 (+1) Indian YouTubers

Published February 13, 2019

225M+ Indians regularly use YouTube. That number continues to rise. What does this mean for brands? Just a whole new channel for influencer marketing!!! I’m going to show you how big brands are working with Indian YouTubers. The top influencers, and the big wins. That’s not all… there’s an awesome infographic and a comprehensive eBook on how to create your...

Can the Internet predict Bollywood box office numbers?

Published January 22, 2019

Who doesn’t love a good old Bollywood film? We all do, but it turns out, the internet loves it the most. And what’s even more interesting is that social media...

Digital marketing events in India that you must attend in 2019

Published January 16, 2019

India is a booming market and attending digital marketing events and conferences is one of the best ways to network with industry leaders, learn from experts and even find potential...

Social media CRM has changed customer service - are you keeping up?

Published October 11, 2018

Have you ever woken up to the feeling that you have miles to catch up on when it comes to your social channels? Us too. This is where social media...

How tracking our digital footprint increased our social ROI

Published August 16, 2018

Remember how you were taught to leave a paper trail for virtually everything you did? You may think that in the digital age, paper trails are an obsolete concept but...

7 little known facts about IPL 2018 that you simply cannot miss

Published May 31, 2018

The last weekend saw one of the biggest events in cricket this year - the IPL 2018 final. Sunrisers Hyderabad faced Chennai Super Kings (CSK) in a match that was...

21 social media tools you should be using

Published May 22, 2018

Social media is constantly evolving - it’s not enough to just be active on the major social networks anymore. You need to almost use scientific precision to time your posts,...

Eurovision 2018 - The five ESC stats that matter most

Published May 09, 2018

It’s that time of the year again - the Eurovision Song Contest 2018 finals are just around the corner and the Internet is abuzz with mentions. Even though the contest...

Gini Dietrich’s take on media monitoring in the age of “Instant Everything”

Published March 15, 2018

Media monitoring and online reputation management are the pillars of crafting a successful PR strategy. And when not done correctly... it can lead to a disaster of epic proportions. Think Pepsi, or Adidas or more recently the Dallas Mavericks.

8 Experts reveal why they use Talkwalker Alerts to track social and web mentions

Published January 18, 2018

Ever since the re-launch of Talkwalker Alerts, our inboxes have been flooded with questions from all over the world about how it can be used to track social and web...

How to set up Google Alerts and monitor the web for free!

Published December 19, 2017

Who doesn’t know Google Alerts? From using it in school in order to finish assignments to following your favorite topics online today - it’s a tool that all of us...

How to Score SEO Points for Free with This Tool

Published December 07, 2017

When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the G machine can...

Best black friday brands on social media

Our top 4 social media favorites this Black Friday

Published November 21, 2017

It’s that time of the year again. Black Friday’s right around the corner and that means that consumers in every part of the world, armed with their wallets and the best deals (courtesy: the world wide web) will set out to win the “value for money” war. And like every year, brands have already started wowing and seducing their consumers...