Pragati is an inbound marketing geek and is always on the look out for marketing hacks. When she's not in work mode, you'll find her curled up with a good book and a big mug of hot chocolate.
Remember how you were taught to leave a paper trail for virtually everything you did? You may think that in the digital age, paper trails are an obsolete concept but don’t underestimate your digital footprint. What is a digital footprint? It’s basically a version of a paper trail, but online only. Want to track your digital footprint online for free?
The last weekend saw one of the biggest events in cricket this year - the IPL 2018 final. Sunrisers Hyderabad faced Chennai Super Kings (CSK) in a match that was...
Social media is constantly evolving - it’s not enough to just be active on the major social networks anymore. You need to almost use scientific precision to time your posts,...
It’s that time of the year again - the Eurovision Song Contest 2018 finals are just around the corner and the Internet is abuzz with mentions. Even though the contest...
Media monitoring and online reputation management are the pillars of crafting a successful PR strategy. And when not done correctly... it can lead to a disaster of epic proportions. Think...
Ever since the re-launch of Talkwalker Alerts, our inboxes have been flooded with questions from all over the world about how it can be used to track social and web...
Who doesn’t know Google Alerts? From using it in school in order to finish assignments to following your favorite topics online today - it’s a tool that all of us...
It’s that time of the year again. Black Friday’s right around the corner and that means that consumers in every part of the world, armed with their wallets and the best deals (courtesy: the world wide web) will set out to win the “value for money” war.
And like every year, brands have already started wowing and seducing their consumers...
If you’re a digital marketer like me, you probably wish there were 30-hour days and 8-day weeks. Being on alert for social media, constantly watching out for PR crises and...
We’ve all heard it. The buzz around social mentions - how harnessing them can virtually fuel your marketing engine for free or how social mentions can enhance brand awareness and...
