Pragati Archive - Talkwalker Blog (EN)

Pragati

Pragati is an inbound marketing geek and is always on the look out for marketing hacks. When she's not in work mode, you'll find her curled up with a good book and a big mug of hot chocolate.

Pragati's blog

The rise of Indian YouTubers

February 13, 2019

YouTube in India is on the rise. 225 million Indians have access to YouTube (source: Yourstory) and tune into it on a regular basis ...and this number is growing daily. And for brands and marketers throughout the country this means that they have a whole new channel for influencer marketing! And if you're a marketer like me, then you're definitely...

Can the Internet predict Bollywood box office numbers?

January 22, 2019

Who doesn’t love a good old Bollywood film? We all do, but it turns out, the internet loves it the most. And what’s even more interesting is that social media...

Digital marketing events in India that you must attend in 2019

January 16, 2019

India is a booming market and attending digital marketing events and conferences is one of the best ways to network with industry leaders, learn from experts and even find potential...

Social media CRM has changed customer service - are you keeping up?

October 11, 2018

Have you ever woken up to the feeling that you have miles to catch up on when it comes to your social channels? Us too. This is where social media...

How tracking our digital footprint increased our social ROI

August 16, 2018

Remember how you were taught to leave a paper trail for virtually everything you did? You may think that in the digital age, paper trails are an obsolete concept but...

7 little known facts about IPL 2018 that you simply cannot miss

May 31, 2018

The last weekend saw one of the biggest events in cricket this year - the IPL 2018 final. Sunrisers Hyderabad faced Chennai Super Kings (CSK) in a match that was...

21 social media tools you should be using in 2018

May 22, 2018

Social media is constantly evolving - it’s not enough to just be active on the major social networks anymore. You need to almost use scientific precision to time your posts,...

Eurovision 2018 - The five ESC stats that matter most

May 09, 2018

It’s that time of the year again - the Eurovision Song Contest 2018 finals are just around the corner and the Internet is abuzz with mentions. Even though the contest...

Gini Dietrich’s take on media monitoring in the age of “Instant Everything”

March 15, 2018

Media monitoring and online reputation management are the pillars of crafting a successful PR strategy. And when not done correctly... it can lead to a disaster of epic proportions. Think Pepsi, or Adidas or more recently the Dallas Mavericks.

8 Experts reveal why they use Talkwalker Alerts to track social and web mentions

January 18, 2018

Ever since the re-launch of Talkwalker Alerts, our inboxes have been flooded with questions from all over the world about how it can be used to track social and web...

How to set up Google Alerts and monitor the web for free!

December 19, 2017

Who doesn’t know Google Alerts? From using it in school in order to finish assignments to following your favorite topics online today - it’s a tool that all of us...

How to Score SEO Points for Free with This Tool

December 07, 2017

When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the G machine can...

Best black friday brands on social media

Our top 4 social media favorites this Black Friday

November 21, 2017

It’s that time of the year again. Black Friday’s right around the corner and that means that consumers in every part of the world, armed with their wallets and the best deals (courtesy: the world wide web) will set out to win the “value for money” war. And like every year, brands have already started wowing and seducing their consumers...