Pragati's blog

India most loved brands

India’s Most Loved Brands & how they got it right

These are some strange times we live in. Navigating a global crisis as well as your consumers’ feelings is rather tricky - but that’s where brand love comes in. If you give consumers what they want or address issues relevant to them, it goes a long way in building brand advocacy and loyalty, and of course weather the storm that...
Read more
Flipkart’s marketing strategy & why it works

Flipkart’s marketing strategy & why it works

Flipkart is India’s answer to Amazon. And just like Amazon, the company has rapidly become one of India’s original unicorns. Founded by two friends, Sachin and Binny Bansal, as recently...
Read more
What brands should keep in mind while communicating #aftercorona. Vanshika Mehta shares her expert advice

What will the world look like #aftercorona? An expert's perspective

The Covid-19 crisis has affected each and every one of us personally - whether it’s via the strict lockdown or via the changes we’ve had to make within the business...
Read more
a summary of Zomato's incredible marketing strategy and initiative from Talkwalker

A guide to the winning Zomato marketing strategy

Zomato’s marketing strategy is the stuff of dreams - from a small food review website, specific only to foodies, they’ve become a multinational giant serving over 65 million people every...
Read more
Our favorite marketing campaigns from 2019 in India and what we can learn from them

The Top 5 Marketing Campaigns in India

Crafting the perfect marketing campaign may seem like mission impossible these days. Gone are the days when marketing was all about brand visibility. Today it’s closer to data science than...
Read more
Most popular posts of 2019 in India

Most popular posts of 2019 in India

2019 was, to say the least, an eventful year, it thus follows that the most popular posts of 2019 in India would be all about these events that made the...
Read more
The Best Digital Marketing Blogs in India

The Best Digital Marketing Blogs in India

India is exploding with digital marketing blogs - digital marketing is the fastest growing segment of marketing. According to PWC’s report last year, internet media and advertising spends in India...
Read more
Best digital marketing tools

Best digital marketing tools

Digital marketing can be a bit overwhelming at first. So many parts of it and so many things to take care of - SEO, social media, content, emailing... the list...
Read more
social-media-statistics-in-india

Social media statistics in India

India currently has a total population of over 1.36 billion people (it’s the second most populous country). Of that population, 230 million or 70% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in India. From online demographics to the top 10 influencers on Facebook and Instagram,...
Read more
instagram influencers india

The top 60 Instagram influencers in India

Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is...
Read more
The most popular Instagram Hashtags in India (2019)

The most popular Instagram Hashtags in India (2019)

Move over Facebook and Twitter - Instagram is the (not-so) new kid on the block in India. Digital marketers everywhere are trying to crack the Instagram code and a very...
Read more
The rise of Indian YouTubers

The top 10 (+1) Indian YouTubers

225M+ Indians regularly use YouTube. That number continues to rise. What does this mean for brands? Just a whole new channel for influencer marketing!!! I’m going to show you how...
Read more
Can the Internet predict Bollywood box office numbers?

Can the Internet predict Bollywood box office numbers?

Who doesn’t love a good old Bollywood film? We all do, but it turns out, the internet loves it the most. And what’s even more interesting is that social media can help give an accurate indication of the bollywood box office performance.    Track your favorite movie for free!
Read more
Digital marketing events in India that you must attend in 2019

Digital marketing events in India that you must attend in 2019

India is a booming market and attending digital marketing events and conferences is one of the best ways to network with industry leaders, learn from experts and even find potential...
Read more
social media crm

Social media CRM has changed customer service - are you keeping up?

Have you ever woken up to the feeling that you have miles to catch up on when it comes to your social channels? Us too. This is where social media...
Read more
digital-footprint

How tracking our digital footprint increased our social ROI

Remember how you were taught to leave a paper trail for virtually everything you did? You may think that in the digital age, paper trails are an obsolete concept but...
Read more
IPL 2018 - a social overview

7 little known facts about IPL 2018 that you simply cannot miss

The last weekend saw one of the biggest events in cricket this year - the IPL 2018 final. Sunrisers Hyderabad faced Chennai Super Kings (CSK) in a match that was...
Read more
21 social media tools you should be using in 2018

21 social media tools you should be using in 2018

Social media is constantly evolving - it’s not enough to just be active on the major social networks anymore. You need to almost use scientific precision to time your posts,...
Read more
Eurovision 2018 - The five ESC stats that matter most

Eurovision 2018 - The five ESC stats that matter most

It’s that time of the year again - the Eurovision Song Contest 2018 finals are just around the corner and the Internet is abuzz with mentions. Even though the contest...
Read more
Gini Dietrich’s take on media monitoring in the age of “Instant Everything”

Gini Dietrich’s take on media monitoring in the age of “Instant Everything”

Media monitoring and online reputation management are the pillars of crafting a successful PR strategy. And when not done correctly... it can lead to a disaster of epic proportions. Think...
Read more
8 Experts reveal why they use Talkwalker Alerts to track social and web mentions

8 Experts reveal why they use Talkwalker Alerts to track social and web mentions

Ever since the re-launch of Talkwalker Alerts, our inboxes have been flooded with questions from all over the world about how it can be used to track social and web mentions. So we got the industry experts to answer your questions about Talkwalker Alerts. Win-Win!
Read more
How to set up google alerts and monitor the web for free

How to set up Google Alerts and monitor the web for free!

Who doesn’t know Google Alerts? From using it in school in order to finish assignments to following your favorite topics online today - it’s a tool that all of us...
Read more
talkwalker Alerts

How to Score SEO Points for Free with This Tool

When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the G machine can...
Read more
Best black friday brands on social media

Our top 4 social media favorites this Black Friday

It’s that time of the year again. Black Friday’s right around the corner and that means that consumers in every part of the world, armed with their wallets and the...
Read more
Three Steps to Identify Trending Content

Three Steps to Identify Trending Content

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.
Read more
3 Ways Talkwalker Alerts Will Make a Digital Marketer's Job Easier

3 Ways Talkwalker Alerts Will Make a Digital Marketer's Job Easier

If you’re a digital marketer like me, you probably wish there were 30-hour days and 8-day weeks. Being on alert for social media, constantly watching out for PR crises and...
Read more
How to Track Social Mentions 101

How to track social mentions 101 - Your guide to making social work for you

If you’re an SMB, or work in a small team, chances are you don’t have the resources or time to find and use your social mentions. But, tracking social mentions...
Read more

Pragati's Publications

How the world will recover from Covid-19

How the world will recover from Covid-19

Nielsen decodes the world post Corona...
Read more
IPL sponsorship decoded

IS IPL SPONSORSHIP REALLY WORTH IT?

IPL Sponsorship - Is it Really Worth it?
Read more