Pragati is an inbound marketing geek and is always on the look out for marketing hacks. When she's not in work mode, you'll find her curled up with a good book and a big mug of hot chocolate.
India is exploding with digital marketing blogs - digital marketing is the fastest growing segment of marketing. According to PWC’s report last year, internet media and advertising spends in India are double that compared to the rest of the world. So it's definitely important that you know what you're doing with you marketing $. Download our free ebook and master...
Digital marketing can be a bit overwhelming at first. So many parts of it and so many things to take care of - SEO, social media, content, emailing... the list...
India currently has a total population of over 1.36 billion people (it’s the second most populous country). Of that population, 230 million or 70% are active social media users. To...
Influencer marketing has been on the rise over the last few years and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is...
Move over Facebook and Twitter - Instagram is the (not-so) new kid on the block in India. Digital marketers everywhere are trying to crack the Instagram code and a very...
225M+ Indians regularly use YouTube. That number continues to rise. What does this mean for brands? Just a whole new channel for influencer marketing!!! I’m going to show you how...
Who doesn’t love a good old Bollywood film? We all do, but it turns out, the internet loves it the most. And what’s even more interesting is that social media...
India is a booming market and attending digital marketing events and conferences is one of the best ways to network with industry leaders, learn from experts and even find potential...
Have you ever woken up to the feeling that you have miles to catch up on when it comes to your social channels? Us too. This is where social media CRM (Customer Relationship Management) comes into the picture.
Free social CRM tool this way!
Remember how you were taught to leave a paper trail for virtually everything you did? You may think that in the digital age, paper trails are an obsolete concept but...
The last weekend saw one of the biggest events in cricket this year - the IPL 2018 final. Sunrisers Hyderabad faced Chennai Super Kings (CSK) in a match that was...
Social media is constantly evolving - it’s not enough to just be active on the major social networks anymore. You need to almost use scientific precision to time your posts,...
It’s that time of the year again - the Eurovision Song Contest 2018 finals are just around the corner and the Internet is abuzz with mentions. Even though the contest has been around for 63 years, it’s become more popular over time. And this year is no surprise, with 4.2 million mentions of Eurovision in the last 6 months!
Media monitoring and online reputation management are the pillars of crafting a successful PR strategy. And when not done correctly... it can lead to a disaster of epic proportions. Think...
Ever since the re-launch of Talkwalker Alerts, our inboxes have been flooded with questions from all over the world about how it can be used to track social and web...
Who doesn’t know Google Alerts? From using it in school in order to finish assignments to following your favorite topics online today - it’s a tool that all of us...
It’s that time of the year again. Black Friday’s right around the corner and that means that consumers in every part of the world, armed with their wallets and the...
If you’re a digital marketer like me, you probably wish there were 30-hour days and 8-day weeks. Being on alert for social media, constantly watching out for PR crises and...
If you’re an SMB, or work in a small team, chances are you don’t have the resources or time to find and use your social mentions. But, tracking social mentions and exploiting them is possible. And, with a comprehensive strategy in place, it’s easy. Let me show you...
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