Nigel's blog
Love brands of India: Becoming consumer favorites
Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional connection, value alignment, and trust in the brands that they purchase from. Which unique strategies are leveraged by the most popular brands in India to fuel brand love? We ran an analysis across more than...
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The top 60 Instagram influencers in India
Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is...
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Introducing Talkwalker's new Managing Director (ANZ) - Dimitri Lanssens
Dimitri Lanssens has joined Talkwalker as our new Managing Director for the Australia and New Zealand markets. I sat down with him for a chat, to learn about his plans...
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Nigel's Publications
India food industry trends
We partnered with Quora to analyze India's food industry, and tap into the conversations to identify valuable insights for 2022.
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Car-buying landscape in India - The road ahead
India is expected to be the world’s third-largest automotive market in terms of volume by 2026, with an estimated market size of US$300 billion. The passenger vehicle industry alone is...
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