Nigel's blog
How to utilize social media analytics in banking
Most retail banks and financial services today are on a journey towards building a digital first presence, through digital and mobile banking applications, and omnichannel consumer touch points including social media. Never has social media analytics in banking been more integral to awareness raising and customer engagement for financial brands.
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CX, Communities, Metaverse: Top social media trends in India & APAC
Social media is constantly ablaze with consumer feedback and opinions, with up to 4 million brand connections being made per day. But how much of this volume is simply buzz?
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Love brands of India: Becoming consumer favorites
Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional connection, value alignment, and trust...
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The top 60 Instagram influencers in India
Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is...
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Introducing Talkwalker's new Managing Director (ANZ) - Dimitri Lanssens
Dimitri Lanssens has joined Talkwalker as our new Managing Director for the Australia and New Zealand markets. I sat down with him for a chat, to learn about his plans...
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Nigel's Publications
India food industry trends
We partnered with Quora to analyze India's food industry, and tap into the conversations to identify valuable insights for 2022.
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Car-buying landscape in India - The road ahead
India is expected to be the world’s third-largest automotive market in terms of volume by 2026, with an estimated market size of US$300 billion. The passenger vehicle industry alone is...
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