Nigel's blog
The top 60 Instagram influencers in India
Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is to Yang. So any conversation about it is incomplete without a reference to Instagram influencers. Convince and Convert reports that as a channel, influencer marketing has 11x more ROI than...
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Introducing Talkwalker's new Managing Director (ANZ) - Dimitri Lanssens
Dimitri Lanssens has joined Talkwalker as our new Managing Director for the Australia and New Zealand markets. I sat down with him for a chat, to learn about his plans...
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Nigel's Publications
Car-buying landscape in India - The road ahead
India is expected to be the world’s third-largest automotive market in terms of volume by 2026, with an estimated market size of US$300 billion. The passenger vehicle industry alone is expected to grow 22-25% in FY22. To find out which trends and behaviours are fuelling this rapid growth, Quora, Talkwalker, and Grant Thornton team up to investigate the following in...
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