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Nigel's blog

India's most loved brands

Love brands of India: Becoming consumer favorites

Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional connection, value alignment, and trust in the brands that they purchase from. Which unique strategies are leveraged by the most popular brands in India to fuel brand love? We ran an analysis across more than...
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Best Instagram influencers india

The top 60 Instagram influencers in India

Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is...
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Introducing Talkwalker's new Managing Director (ANZ) - Dimitri Lanssens

Introducing Talkwalker's new Managing Director (ANZ) - Dimitri Lanssens

Dimitri Lanssens has joined Talkwalker as our new Managing Director for the Australia and New Zealand markets. I sat down with him for a chat, to learn about his plans...
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Nigel's Publications

India food industry trends

India food industry trends

We partnered with Quora to analyze India's food industry, and tap into the conversations to identify valuable insights for 2022.
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Find out which trends and brands are accelerating in India's automotive industry

Car-buying landscape in India - The road ahead

India is expected to be the world’s third-largest automotive market in terms of volume by 2026, with an estimated market size of US$300 billion. The passenger vehicle industry alone is...
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