Meg's blog

data visualisation tools

Best data visualization tools

Welcome to the age of big data! Data critical for strategic decision-making. To make this data profitable, it has to be user-friendly. With the human brain processing images 60,000 times faster than text, dataviz is the way forward. I’m going to explain why and how, along with the best data visualization tools to clearly illustrate your results. Follow me...
Read more
Consumer intelligence guide

Consumer intelligence guide

Why are consumers buying your competitor’s product and not yours? Consumers, spoilt for choice, are more demanding and less loyal. It’s your job to gain and retain customers. Harness intelligence...
Read more
Glossary Of Social Media Terms

Glossary of Social Media Terms

UPDATED - Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun.
Read more
Marketing to Millennials

Marketing to Millennials | In their own words

There are over 80 million Millennials in the US alone. Spending $600 billion per year. They’re tech-savvy. They’re opinionated. They crave authentic content. Talk at them, and they’ll ignore you.
Read more
Best social media analytics tools

Best social media analytics tools

What are people saying about your brand on social media? Are they happy? Angry? Using social media analytics tools, you can gather this social data, analyze it, and make informed...
Read more
best crisis management tools

9 best crisis management tools

69% of businesses have experienced a crisis in the last five years. 29% don’t have a crisis management team. Brands are exposed on social media. They’re vulnerable to consumer attacks.
Read more
holiday marketing reading - free reports and templates

Holiday marketing reading

Relax. Smear on the SPF 50. Guzzle your cocktail. Check out my ultimate holiday marketing reading list. Lose yourself in marketing insights. Absorb lots of thinky stuff. Collect your cool...
Read more
Hashtag tracking tools

15 free hashtag tracking tools - from the experts - 2019

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
Read more
Content strategy how to

How to develop your content strategy in 2019

You can’t just rely on social media for promotion. Updating your website content once a year, won't work. Creating masses of great content without a content strategy… is a time waster. Who’s your audience? Where are they? What are their pain points? Get this right and you’ll improve brand reputation, build a community, and win brand advocates. Do it wrong...
Read more
The best Facebook analytics tools

The best Facebook analytics tools

Facebook is a social media platform where you share your life, your cat’s life, your dinner. With friends, family, colleagues, the world. Facebook is a business-generating, marketing tool. Back in...
Read more
Best Instagram analytics tools

Best Instagram analytics tools

Fancy exposing yourself to over 1 billion people? Straight up. No kidding. Instagram, initially an online photo album of users’ breakfasts, holiday snaps, sludge-green smoothies, has grown up. It’s now...
Read more
From marketing strategy to marketing plan - your complete guide

From marketing strategy to marketing plan - your complete guide

Creating your marketing strategy is a challenge. Your first challenge. Your second, is drawing up your marketing plan. Together, they’ll guide you and your team towards determining your goals, finding...
Read more
User generated content how to

How to get the most out of user-generated content

90% of consumers say that user-generated content influences their purchasing decisions. Impressive! Exploiting UGC isn’t a new thing. But with 86% of millennials regarding consumers’ comments as an indicator of brand quality, marketers are getting twitchy. With some brands unclear how to use UGC. Look no further… here to help...
Read more
Best video analytics tools

9 best video analytics tools

The Internet is gridlocked with visual traffic! Great for brands - boosting brand awareness and trust. Downside? Protecting their trademark, their customers, their brand’s reputation. Globally, videos will make up...
Read more
What is image analysis?

What is image analysis?

Something we can't live without. Images grab attention. They’re memorable. They’re engaging. They’re shared. Big time! Should brands care? Yes. With over 3 billion images shared online every day, how...
Read more
How to find the best Instagram influencers to promote your brand

How to find the best Instagram influencers to promote your brand

Seen our influencer marketing survey? 69% of respondents said influencer marketing is their strategic priority. ONLY 69%! C’mon guys, you should be milking this cash cow. Influencer marketing delivers 11...
Read more
The best social listening tool on the market

Talkwalker is something else!

Talkwalker is more than a social listening tool. Much more. Talkwalker is the BEST social listening tool. Sure, I’m blowing our own trumpet. But, I fear that you aren’t getting...
Read more
11 steps for PR crisis management

11 steps for PR crisis management

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance keeps your brand on track. Diffuse the...
Read more
Marketing and social strategy

Complete your 2019 marketing and social strategy with 6 must-haves

Sharpen your skill-set as a marketer with the best digital marketing resources in the industry. I’ve created a library, stuffed to the rafters with expert opinions, free templates, tips and...
Read more
social media analytics guide

The complete social media analytics guide

Do you know what to measure? How to find and analyze social data that'll enable you to make smart business decisions? Having a social media analytics strategy will help you...
Read more
Social media measurement – proving the impact of your strategy

The complete social media measurement guide

Obviously, you're using social media. Who isn't? But... are you measuring results? Without social media measurement, how will you know if your campaigns are working? Whether you're meeting business objectives - engagement, revenue, ROI? I’m going to show you how to measure your social media marketing campaigns. Come with me...
Read more
What is influencer marketing and why your brand needs it

What is influencer marketing? Why does your brand need it?

94% of marketers use influencer marketing because it drives 11x more ROI than traditional digital marketing channels. What is influencer marketing? Not - as voiced by many critics - a...
Read more
What is AI? What are the AI trends? Marketing experts have their say!

What is AI? What are the AI trends? Marketing experts have their say!

What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...
Read more
Marketer’s guide to competitive intelligence

Marketers' guide to competitive intelligence

What is a competitive intelligence program (CIP) and why do you need one? Communication. Where it comes from and how you analyze and use it, is what your CI program...
Read more
How Bonduelle turned social media data into actionable insights

How Bonduelle turned social media data into actionable insights

Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness - excellence - integrity - equity - simplicity) and who want to support our ambition. Bonduelle is an FMCG that lost strategic business insights due to silos of social media data.
Read more
The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer

The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer

Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...
Read more
Essential holiday reading - stuff your boss expects you to know

Essential holiday reading - stuff your boss expects you to know

SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...
Read more
The best sentiment analysis tools

The best sentiment analysis tools

Us humans, we’re clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the true sentiment. We get slang. All...
Read more
Influencer marketing with champions: Ronaldo vs Messi

Influencer marketing with champions: Ronaldo vs Messi

It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace.
Read more
The best social listening tools

The best social listening tools

No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a pivotal role in marketing and product development. The key to...
Read more
3 steps to online brand protection

3 step guide to online brand protection

So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...
Read more
How to create a social media report with Talkwalker

How to create a social media report

You and your team spent a long time on your latest social media campaign. Preparation was intense, working late, pizza again. Now what? Tell your organization what you’ve done. Show...
Read more
Sentiment analysis guide

The practical guide to sentiment analysis

Real-time understanding of consumer conversations starts with sentiment analysis - opinion mining - that identifies the emotional tone behind users’ comments. How do they feel about your brand, product, or service? Love, hate, disdain? Find data with automated, real-time insights to understand shifts in sentiment, reactions to new products, feelings towards your competitors.
Read more
Definitive guide to PR measurement

Definitive guide to PR measurement

PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without...
Read more
How to conduct a competitor analysis

How to conduct a competitor analysis

Why are your competitors outranking you? What are their strengths? What are their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they...
Read more
Crisis management | Planning for the inevitable social media disaster

Crisis management guide - Planning for the inevitable social media disaster

It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...
Read more
How to avoid a social media crisis with Talkwalker Alerts

How to avoid a social media crisis with Talkwalker Alerts

The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get bloody. Every PR professional’s nightmare is waking up and finding their brand trending online - for the wrong reason. I’m here to help you avoid a social media crisis.
Read more
The Talkwalker Yeti does Christmas | Chatting with a social listening superstar!

Chatting with a social listening superstar!

🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...
Read more
YouTube stats to jazz up your marketing campaigns

82 amazing YouTube stats to jazz up your marketing campaigns

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...
Read more
How to go viral online and social media

How to go viral on social media

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has...
Read more
50 Amazing Instagram Stats to Fire up Your Marketing Campaigns

50 amazing Instagram stats to fire up your marketing campaigns

Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...
Read more
The Better Than Ultimate Top 10 List of Marketing Tools for Your Martech Stack

The Better Than Ultimate Top 10 List of Marketing Tools for Your MarTech Stack

MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were...
Read more
40 amazing Facebook stats to inspire your campaigns

40 amazing Facebook stats to inspire your campaigns

“I'm trying to make the world a more open place.” Mark Zuckerberg.
Read more
Best Talkwalker Reads Of The Year - So Far

Best Talkwalker Reads of the Year - So Far

Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list...
Read more
The best PR Tools

The best PR tools for public relations professionals

PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out the best. These PR tools will help with monitoring your media mentions online, finding journalists, outreach, writing, pitching – the whole kit and caboodle.
Read more
What’s Been Going Down at Yeti HQ?

What’s Been Going Down at Yeti HQ?

YAY!!! Seven months to the day, I joined the Talkwalker team and took possession of my very own Yeti!
Read more
How to use Visual Storytelling to Make Your Brand Instagrammable

How to use Visual Storytelling to Make Your Brand Instagrammable

Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...
Read more
What is Social Media Listening & Why is it Important?

Guide | What is Social Media Listening & Why is it Important?

If you don’t listen to consumers, why should they listen to you? You won’t identify consumers’ pain points, so you’ll fail to help. You’ll miss feedback about your brand that...
Read more
Using Facebook Insights Integration to Find Social ROI

New Feature: Using Facebook Insights Integration to Find Social ROI

Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to start! The platform’s inbuilt analytics tool, Facebook Insights, gives you, the page owner, the tools to track user interaction, the number of active users, and overall page performance. Facebook Insights...
Read more
New office opening in San Francisco

New Office Opening on US West Coast - Yeti Crashes San Francisco!

Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members. And, drum roll... we've a...
Read more
Google Analytics & social data integration for measuring social media ROI

Google Analytics & Social Data Integration for Measuring your Social Media ROI

You as a marketer recognize the important role social media plays. Engaging with your audience, increasing brand awareness, and driving traffic to your website. But, is determining social media ROI...
Read more
4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks...
Read more
Santa Claus interview with Talkwalker

EXCLUSIVE: Santa Claus Reveals All in Talkwalker Interview

Have we pulled a Christmas cracker of an interview for you! Let’s give a big hand for the legend… the one… the only… SANTA CLAUS!!! TW:  Hi Santy! Thanks so...
Read more
40 Amazing Twitter Stats to Inspire Your 2017 Social Strategy

40 amazing Twitter stats to inspire your social strategy

With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats.
Read more
Brand protection on social media with image recognition

Brand protection in the social media era – why image recognition holds the key

The Internet has created a world of virtual shopfronts. Social media? Its megaphone. There’s nowhere to hide. Your brand, as your company identifier, illustrates your mission, culture, voice, industry, and...
Read more

Meg's Publications

Forrester Wave Report

Forrester Wave Report

Talkwalker named a Strong Performer in Forrester Wave™ Report...
Read more
Automotive industry ranking  on social media

Automotive Industry Ranked On Social Media

95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights...
Read more
Death of the Retail Industry

Death of the Retail Industry! Will it/Can it Rise Again?

  Can the retail industry survive Millennials? You know the ones, they’ve got a smartphone in one hand and a Unicorn Frappuccino in the other. Our latest report explores the...
Read more
How the Financial Services Industry Can Use Social Media to Drive Business Advantage

How the Financial Services Industry Can Use Social Media to Drive Business Advantage

Are you struggling to see the benefit of having your company on social media? Your brand has a presence, but you’re not sure why? 74% of consumers rely on social...
Read more
Top 20 Brands On Twitter - Playing Their Cards Right In 2016

Top 20 Brands On Twitter - Playing Their Cards Right In 2016

How can you maximize the power of Twitter? With over 350,000 tweets posted every minute of every day, people and brands are fighting for centre stage. In our latest report,...
Read more