Meg's blog
Social media analytics guide
Your social media posts. Interactions with consumers. Comments. Responses. Feedback. Engagement. Competitors' dialogue with customers... There's a ton of insights buried in this online activity. Your social media analytics strategy will identify and analyze data points that'll measure your social media performance and that of your competitors, to find what's working and what's not, and improve your social media marketing.
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Social media listening guide
If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You'll ignore requests for help. You’ll miss feedback on your products.
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Best brand intelligence solutions
Are you listening? Consumers are talking about your brand. On social media, forums, review sites, online surveys. Conversations packed with insights about your brand, products, and competitors. Brand intelligence solutions...
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Sentiment analysis guide
Brands use sentiment analysis when analyzing customer feedback, product reviews, and survey responses, to understand the true emotion behind. My sentiment analysis guide will look at how opinion mining supports...
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The best sentiment analysis tools
Humans read text and know whether the sentiment is positive or negative. We understand sarcasm, slang, and irony. Manually checking a couple of tweets is fine. But, as a brand...
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13 best image recognition tools
Every day, consumers are uploading tons of images to their social media channel. Cocktail, dinner, cat, outfit, holiday... Things they care about. Many of these online images include logos, but...
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Best marketing strategies for financial services
When’s the last time you visited your bank… physically? It’s a trend that’s been building for some time, but the pandemic’s put a rocket under it. Consumers have changed how...
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How to create a social media report | 2022 update
You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your results. A social media report...
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Consumer intelligence guide & tools
Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will win new customers and reduce churn. Use consumer intelligence tools to collect consumer insights, and improve the CX. Meet consumer demands. Surpass their expectations. Here's how consumer intelligence works and the CI tools you’ll need.
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How to map & measure the consumer journey
The consumer journey used to be simple. An ad - TV, billboard, newspaper, radio - would pique your interest. Ooh, I need that product. Some research, then off to the...
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How to create your PR strategy
Looking to get eyeballs on your brand? Promote your products and services to a new audience? Public relations defines how a company communicates with people - customers, prospects, partners, journalists,...
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Plant-based burgers disrupting the meat industry
There’s an ongoing industry battle amongst plant-based meat producers, including Impossible Food, Beyond Meat, and Nestlé. With meat substitute brands aiming to turn protein-loving consumers on to vegan meat alternatives, claiming...
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15 free Hashtag Tracking Tools - from the experts - 2022
Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
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Coke vs Pepsi: Marketing strategies
After living through a pandemic, consumers are acutely aware of their health and wellbeing. While they still want flavor, limiting sugar intake and natural ingredients are top priorities. To align...
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Trend analysis… types, benefits, and examples
Do you dream about finding the next big consumer trend? Management consultant Peter Drucker said, “You cannot predict the future, but you can create it.” Trend analysis will help you...
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Best social media campaigns 2021
2021. A cruel year that stole lives, damaged mental wellbeing, destabilized many industries. But, we’re resilient. We carried on. We found ways to cope. Social media gave us a platform...
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8 Best marketing case study examples
Looking to drive your marketing strategy? Read our best marketing case study examples that show how global brands have used social listening and consumer intelligence to maximize their results. Can't...
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Try the best crisis management tools
95% of respondents to PwC’s 2019 Global Crisis Survey said they thought a crisis would hit within two years. When COVID-19 struck, over 30% of respondents to the 2021 survey...
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End of year marketing report guide
Your end of year marketing report should prove your results and provide marketing data to improve campaign performance. We know - believe me - that presenting your year end report...
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Definitive guide to PR measurement
PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without...
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Marketing strategy to marketing plan
Creating your marketing strategy is a challenge. Your first challenge. Your second, is writing your marketing plan. Together, they’ll guide you, your team, and your business towards determining your goals, finding your voice, targeting demographics, and analyzing competitors. Working with USPs, KPIs, SEO, and launching successful marketing campaigns. Marketing strategy to marketing plan. Here’s how it’s done…...
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Your essential TikTok guide
TikTok is rocking social media, leaving other platforms playing catch-up. This short-term video platform has broken download records, and is now the go-to app for connecting with customers and prospects.
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11 steps for PR Crisis Management
Do you get a buzz from PR crisis management? I do, but don’t tell! Panic gets you nowhere, while balance keeps your brand on track. Diffuse the situation, and potentially...
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How to create a content strategy
Don't rely purely on social media for promotion. Updating your website content once a year, won't work. Creating tons of quality content without a content strategy… is a time waster.
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How to manage customer review data
Super excited to let you know that we’ve acquired Reviewbox, an all-in-one review management platform. We’re currently integrating Reviewbox’s e-commerce data into our consumer intelligence platform, to give you additional customer insights and product review data. This single customer view will complement our social, consumer, and customer data gathering and analytics capabilities.
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How to find the best Instagram Influencers to Promote your Brand
Seen our influencer marketing survey? 69% of respondents said influencer marketing is their strategic priority. ONLY 69%! C’mon guys, you should be milking this cash cow. Influencer marketing delivers 11...
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35 best PR tools
PR is a huge job, especially if you don’t have the best tools. To make life easier for you, I’ve trawled through gazillions of sites, and picked out the 35...
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Free Twitter Analytics Tools - with views from experts
Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a whole heap of social media data. Tweets include ads, customer opinions, political rants, jokes,...
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How to conduct a competitor analysis
Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they targeting? Competitor...
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Consumer insights guide
We expect a high-quality customer experience and the best products and services. Anything less, and we walk. Capturing consumer insights will enable your brand to create informed marketing strategies based...
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What’s brand equity and how to measure it
Why should strong brand equity be every brand’s goal? Because customers buy their products, whatever the price. Whatever the features. These brands are top of peoples’ minds, providing a positive...
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Optimize event sponsorship with audience insights
Picture this… you're a major broadcast channel and you’re looking for sponsorship marketing. You need to tell your sponsor about your audience. Telling them it’s Jo Public isn’t going to...
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Consumer behavior in marketing
I’m always banging on about data. Collecting it. Analyzing it. Visualizing it. While you’ll find consumer insights, there are other factors to consider when defining consumer behavior in marketing. Culture, society, income, age, attitude... also influence buyer habits. For the full picture, you need consumer behavior analysis…...
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Best text analytics tools & guide
Hidden inside your organization, there’s a wealth of untapped information about consumers. With text analytics tools you can convert this unstructured text into meaningful data. To measure consumer opinion, user...
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What is customer data integration (CDI)?
Customer data integration - CDI - is a process that consolidates and manages data about your customers taken from multiple sources. It helps you drive sales and revenue by identifying...
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19 customer experience metrics to monitor
Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone beyond product or price. Consumers expect a...
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Why use speech analytics tools
Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational intelligence, fraud management. This. This is what speech analytics tools bring to your organization. Instant access to market intelligence. Going beyond social listening and activating the voice of the customer.
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How to become a customer-centric brand
Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put the customer at the heart of their...
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How to write an RFP for marketing
Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and hard to navigate, and the board wants it updated by...
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Best online reputation management tools & guide
What happens on the Internet, stays on the Internet. Forever! Social media gave consumers a voice. A loud voice. Awesome, if they’re toasting your brand. Not so cool if it's...
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Conversation analysis guide & tools
Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the tone and emotion behind consumer conversations. Analyzing your target audience...
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Why invest in an enterprise-level social listening tool
Engage with audiences quickly and at scale. Respond to actionable posts in real time. Mitigate risks. Prevent crises. Enterprise-level social listening tools are knowledge-intensive. To get the best out of...
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What is image analysis?
Something we can't live without. Images grab our attention. They’re memorable. They’re engaging. We share them. Big time! Should brands care? Yes. With over 3 billion images shared online every...
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How to conduct a brand audit
Tough love! Your brand isn’t perfect. Your logo's looking tired, no? Losing sales to competitors? What happened to all your social media followers? Ooh, why is there a huge spike...
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Market research tools & guide
Looking to jump into a new market? Change your marketing strategy? Launch a new product? If you want to win, if you want your business to survive, you have to do market research. It’s the best way to understand consumers, competitors, your industry. Equip your company with insights and make informed business decisions, with market research tools and tips. Ready?
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Social media tips for marketers
Wow! A traffic jam. Hundreds. No. Thousands of people eager to reach my website. How did I do it? Social media. A platform for promoting your brand. And… a unique...
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The Forrester Wave™: Social Listening Platforms, Q4 2020 - Talkwalker a Leader
We’ve big news to share! Foremost global research and advisory firm Forrester, has named Talkwalker a Leader in The Forrester Wave™: Social Listening Platforms, Q4 2020 Report. The report states...
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What is performance benchmarking?
How does your business stack up against your competitors? Your industry? Better? Worse? No idea? I’m not talking about profits. I’m talking processes, operations, time to market, customer retention. A...
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SEO vs PPC - Which is best for your brand?
Google processes 3.5B+ searches every day. 40,000 per second. How are you going to get your brand noticed? Your website ranking above your competitors? SEO vs PPC - the two best search engine marketing methods to generate sales and increase traffic. Search engine optimization and pay-per-click advertising - what, how, pros, cons, ROI, working together. Ready?
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Essential guide | Social media advertising
Bad news. Getting your content noticed is harder and harder. Search engine ranking factors. Social media algorithms. Not to mention the constant stream of new content. They’re conspiring against us.
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Essential guide | Paid vs earned vs owned media
Would you like me to explain the difference between paid vs earned vs owned media? Sure. Understanding how to capitalize on each media type, will help you create a more...
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Build the best social media engagement strategy
What's your social media engagement strategy? Hurling content at Twitter, all day, every day? Sell, sell, sell! Not working, is it? If you’re looking for more engagement, ultimately bringing leads...
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Brand monitoring | Find brand mentions
Any clue as to what consumers are saying about your brand? Do you have a good brand reputation? Or bad? Brand monitoring - finding brand mentions - is the most...
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What is influencer marketing?
94% of marketers use influencer marketing because it drives 11x more ROI than traditional marketing. What is influencer marketing? Not - as voiced by many critics - a trend. It...
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Which social media metrics matter?
Is social media a big thing in your company? Paid social. Customer support. Promoting content. Eating up time and money, how do you prove to your boss it’s working? What...
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Glossary of Social Media Terms
UPDATED - Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun.
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11 marketing assets you missed
Throughout the year, we share marketing assets to help you on your marketing journey. To increase awareness of your brand. To drive your marketing campaigns. To prepare you for a crisis. To protect your online reputation. To streamline your reporting. Surveys, eBooks, deep-analysis reports, templates, and checklists. I’ve got your back!
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How to create your marketing plan template
A strategic marketing plan drives your marketing initiatives. It guides your product development to meet the needs of your target market. A high level marketing plan shows consumers why you’re...
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Best data visualization tools
Welcome to the age of big data! Data critical for strategic decision-making. To make this data profitable, it has to be user-friendly. With the human brain processing images 60,000 times...
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Marketing to Millennials | In their own words
There are over 80 million Millennials in the US alone. Spending $600 billion per year. They’re tech-savvy. They’re opinionated. They crave authentic content. Talk at them, and they’ll ignore you.
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56 best social media analytics tools & guide
What are people saying about your brand on social media? Are they happy? Angry? Use social media analytics tools to find this social data, analyze it, and make informed business decisions. Sounds good, no? Increased revenue. Reduced customer service costs. Priceless product feedback. Online reputation management. Crisis management. Do you want to see how? Follow me...
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Holiday marketing reading
Relax. Smear on the SPF 50. Guzzle your cocktail. Check out my ultimate holiday marketing reading list. Lose yourself in marketing insights. Absorb lots of thinky stuff. Collect your cool...
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The best social listening tools
No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis...
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Plan your 2021 marketing & social strategy with 6 must-haves
Sharpen your skill-set as a marketer with the best digital marketing resources in the industry. I’ve created a library, stuffed to the rafters with expert opinions, free templates, tips and...
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The best Facebook analytics tools
Facebook is a social media platform where you share your life, your cat’s life, your dinner. With friends, family, colleagues, the world. Facebook is a business-generating, marketing tool. Back in...
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Best Instagram analytics tools
Fancy exposing yourself to over 1 billion people? Straight up! Instagram, initially an online photo album - cats, holiday pics, fluorescent cocktails - has grown up. Now a brand’s dream,...
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How to get the most out of user-generated content
90% of consumers say that user-generated content influences their purchasing decisions. Impressive! Exploiting UGC isn’t a new thing. But with 86% of millennials regarding consumers’ comments as an indicator of...
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9 best video analytics tools
The Internet is gridlocked with visual traffic! Great for brands - boosting brand awareness and trust. Downside? Protecting their trademark, their customers, their brand’s reputation. Globally, videos will make up...
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Talkwalker is something else!
Talkwalker is more than a social listening tool. Much more. Talkwalker is the BEST social listening tool. Sure, I’m blowing our own trumpet. But, I fear that you aren’t getting the full benefit of our awesome, industry-leading product suite. You’re missing out, and that makes me sad. So, ready to listen?
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Social media measurement guide
Obviously, you're using social media. Who isn't? But... are you measuring your results? Without social media measurement, how will you know if your campaigns are working? Whether you're meeting business...
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What is AI? What are the AI trends? Marketing experts have their say!
What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...
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Marketers' guide to competitive intelligence
What is a competitive intelligence program (CIP) and why do you need one? The collection and analysis of data about your industry, marketplace, competitors, and their products. The results demonstrate...
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How Bonduelle turned social media data into actionable insights
Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness - excellence - integrity - equity - simplicity) and who want to support our ambition. Bonduelle is an FMCG that lost strategic business insights due to silos of social media data.
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The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer
Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...
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Essential holiday reading - stuff your boss expects you to know
SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...
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Influencer marketing with champions: Ronaldo vs Messi
It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace.
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3 step guide to online brand protection
So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...
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How to use visual storytelling to make your brand Instagrammable
Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...
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Crisis management guide - Planning for the inevitable social media disaster
It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...
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How to avoid a social media crisis with Talkwalker Alerts
The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...
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Chatting with a social listening superstar!
🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to top, I hear you say. But no. After a recent heavy snowfall, I spotted footprints, big footprints. I followed and managed to snare me the Yeti. We chatted…...
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82 amazing YouTube stats to jazz up your marketing campaigns
YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...
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How to go viral on social media
Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has...
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50 amazing Instagram stats to fire up your marketing campaigns
Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...
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The Better Than Ultimate Top 10 List of Marketing Tools for Your MarTech Stack
MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were welcomed with a big bear hug. They automated functions and made life simple. There was data to prove bottom-line impact. And when the boss chased results, marketing had reports ready.
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40 amazing Facebook stats to inspire your campaigns
“I'm trying to make the world a more open place.”
Mark Zuckerberg.
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Best Talkwalker Reads of the Year - So Far
Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list...
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What’s Been Going Down at Yeti HQ?
YAY!!! Seven months to the day, I joined the Talkwalker team and took possession of my very own Yeti!
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New Feature: Using Facebook Insights Integration to Find Social ROI
Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to...
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New Office Opening on US West Coast - Yeti Crashes San Francisco!
Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members.
And, drum roll... we've a...
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Google Analytics & Social Data Integration for Measuring your Social Media ROI
You as a marketer recognize the important role social media plays. Engaging with your audience, increasing brand awareness, and driving traffic to your website. But, is determining social media ROI...
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4 Tips for Your Twitter Marketing Strategy From 20 Top Brands
What’s your Twitter marketing strategy? Is it working?
There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks...
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EXCLUSIVE: Santa Claus Reveals All in Talkwalker Interview
Have we pulled a Christmas cracker of an interview for you! Let’s give a big hand for the legend… the one… the only… SANTA CLAUS!!!
TW: Hi Santy! Thanks so much for finding time in your incredibly busy schedule for a chat.
You answer to many names: Father Christmas, Sinterklaas, Père Noël, Kris Kringle, Święty Mikołaj, Christkind, Ded Moroz, Saint...
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Brand protection in the social media era – why image recognition holds the key
The Internet has created a world of virtual shopfronts. Social media? Its megaphone. There’s nowhere to hide. Your brand, as your company identifier, illustrates your mission, culture, voice, industry, and...
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Meg's Publications
UniCredit leverages insights to remain consumer close
UniCredit - a pan-European commercial bank - boosted its digital channels and optimized its branch network, in an effort to stay close to consumer communities. Consequently, the brand needed to know how people were reacting to change, and how this impacted its online reputation.
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Bottomline walks the talk on measuring brand awareness
Bottomline Technologies, a leading fintech, was looking to better understand industry conversations and build awareness for its brand and SMEs. Although the fintech had access to analytics platforms, it struggled...
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Automotive Industry Ranked On Social Media
95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights...
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Death of the Retail Industry! Will it/Can it Rise Again?
Can the retail industry survive Millennials? You know the ones, they’ve got a smartphone in one hand and a Unicorn Frappuccino in the other. Our latest report explores the...
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How the Financial Services Industry Can Use Social Media to Drive Business Advantage
Are you struggling to see the benefit of having your company on social media? Your brand has a presence, but you’re not sure why?
74% of consumers rely on social...
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Top 20 Brands On Twitter - Playing Their Cards Right In 2016
How can you maximize the power of Twitter?
With over 350,000 tweets posted every minute of every day, people and brands are fighting for centre stage.
In our latest report,...
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