Meg is a member of the Talkwalker content team. Walking to the beat of a different drum, she swears that she’s only wearing black until a darker colour is invented. She may dramatize, she may exaggerate, she’s always brutally honest, but she’s never ever ever sarcastic!
She hates writing about herself in the third person, but was persuaded by a small, blue Yeti.
A strategic marketing plan drives your marketing initiatives. It guides your product development to meet the needs of your target market. A high level marketing plan shows consumers why you’re better than your competitors, increases your customer base, and your bottom line. Here's what to include in your marketing plan template…...
Welcome to the age of big data! Data critical for strategic decision-making. To make this data profitable, it has to be user-friendly. With the human brain processing images 60,000 times...
[UPDATED] What happens on the Internet, stays on the Internet. Forever! Social media gave consumers a voice. A loud voice. Awesome, if they’re toasting your brand. Not so cool if...
[UPDATED] Do you know what to measure? How to find and analyze social data that'll enable you to make smart business decisions? Having a social media analytics strategy will help...
Why are consumers buying your competitor’s product and not yours? Buyers, spoilt for choice, are more demanding and less loyal. It’s your job to win and keep customers. Do this...
UPDATED - Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun.
There are over 80 million Millennials in the US alone. Spending $600 billion per year. They’re tech-savvy. They’re opinionated. They crave authentic content. Talk at them, and they’ll ignore you.
What are people saying about your brand on social media? Are they happy? Angry? Using social media analytics tools, you can gather this social data, analyze it, and make informed...
69% of businesses have experienced a crisis in the last five years. 29% don’t have a crisis management team. Brands are exposed on social media. They’re vulnerable to consumer attacks. While companies try to prevent a crisis, they should be readying for one to hit. Unprepared, and brand reputation will be damaged. Solution? Crisis management tools and a crisis plan.
Relax. Smear on the SPF 50. Guzzle your cocktail. Check out my ultimate holiday marketing reading list. Lose yourself in marketing insights. Absorb lots of thinky stuff. Collect your cool...
You can’t rely purely on social media for promotion. Updating your website content once a year, won't work. Creating masses of great content without a content strategy… is a time...
Sharpen your skill-set as a marketer with the best digital marketing resources in the industry. I’ve created a library, stuffed to the rafters with expert opinions, free templates, tips and tricks, checklists, eBooks, and more. Review 2019. Master 2020. Be action-ready for the oncoming digital storm with a targeted marketing and social strategy.
Facebook is a social media platform where you share your life, your cat’s life, your dinner. With friends, family, colleagues, the world. Facebook is a business-generating, marketing tool. Back in...
Fancy exposing yourself to over 1 billion people? Straight up. No kidding. Instagram, initially an online photo album of users’ breakfasts, holiday snaps, sludge-green smoothies, has grown up. It’s now...
If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You'll ignore requests for help. You’ll miss feedback on your products.
Creating your marketing strategy is a challenge. Your first challenge. Your second, is drawing up your marketing plan. Together, they’ll guide you and your team towards determining your goals, finding...
90% of consumers say that user-generated content influences their purchasing decisions. Impressive! Exploiting UGC isn’t a new thing. But with 86% of millennials regarding consumers’ comments as an indicator of...
Find out what consumers think of your brand. I dare you... Understanding consumer conversations starts with online sentiment analysis - opinion mining. Reading the emotional tone behind users’ comments. How...
The Internet is gridlocked with visual traffic! Great for brands - boosting brand awareness and trust. Downside? Protecting their trademark, their customers, their brand’s reputation. Globally, videos will make up...
Something we can't live without. Images grab attention. They’re memorable. They’re engaging. They’re shared. Big time! Should brands care? Yes. With over 3 billion images shared online every day, how can brands police their logo? Protect their reputation? Boost awareness? I’d like to talk to you about image analysis. The technology as it was. As it is. As it will...
Seen our influencer marketing survey? 69% of respondents said influencer marketing is their strategic priority. ONLY 69%! C’mon guys, you should be milking this cash cow. Influencer marketing delivers 11...
Talkwalker is more than a social listening tool. Much more. Talkwalker is the BEST social listening tool. Sure, I’m blowing our own trumpet. But, I fear that you aren’t getting...
Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance keeps your brand on track. Diffuse the...
Obviously, you're using social media. Who isn't? But... are you measuring results? Without social media measurement, how will you know if your campaigns are working? Whether you're meeting business objectives - engagement, revenue, ROI? I’m going to show you how to measure your social media marketing campaigns. Come with me...
94% of marketers use influencer marketing because it drives 11x more ROI than traditional digital marketing channels. What is influencer marketing? Not - as voiced by many critics - a...
What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...
What is a competitive intelligence program (CIP) and why do you need one? Communication. Where it comes from and how you analyze and use it, is what your CI program...
Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness -...
Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...
SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...
Us humans, we’re clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the true sentiment. We get slang. All...
It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace. It takes 42 seconds. 42 seconds! The camera zooms in for a close up. GOAL! Puma, shoots and scores. Sales increased by over 300%. It’s an influencer marketing win.
No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a pivotal role in marketing and product development. The key to...
So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...
You and your team spent a long time on your latest social media campaign. Preparation was intense, working late, pizza again. Now what? Tell your organization what you’ve done. Show...
PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without it, you’ve got diddly-squat, nada, zero. You won’t learn anything and won’t be able to improve future PR campaigns.
Why are your competitors outranking you? What are their strengths? What are their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they...
It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...
The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...
🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...
YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...
Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has...
Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...
MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were welcomed with a big bear hug. They automated functions and made life simple. There was data to prove bottom-line impact. And when the boss chased results, marketing had reports ready.
Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list...
PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out...
Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...
Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to...
Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members.
And, drum roll... we've a...
You as a marketer recognize the important role social media plays. Engaging with your audience, increasing brand awareness, and driving traffic to your website. But, is determining social media ROI...
What’s your Twitter marketing strategy? Is it working?
There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks...
Have we pulled a Christmas cracker of an interview for you! Let’s give a big hand for the legend… the one… the only… SANTA CLAUS!!!
TW: Hi Santy! Thanks so...
With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats.
The Internet has created a world of virtual shopfronts. Social media? Its megaphone. There’s nowhere to hide. Your brand, as your company identifier, illustrates your mission, culture, voice, industry, and history. To your customers, it’s a trust symbol, a promise of validity. Its financial value is unquantifiable. Obviously, you have a brand protection strategy? No? Whaaaat?!!
95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights...
Can the retail industry survive Millennials? You know the ones, they’ve got a smartphone in one hand and a Unicorn Frappuccino in the other. Our latest report explores the...
Are you struggling to see the benefit of having your company on social media? Your brand has a presence, but you’re not sure why?
74% of consumers rely on social...
How can you maximize the power of Twitter?
With over 350,000 tweets posted every minute of every day, people and brands are fighting for centre stage.
In our latest report,...
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