Meg Archive - Talkwalker Blog (EN)

Meg

Meg is a member of the Talkwalker content team. Walking to the beat of a different drum, she swears that she’s only wearing black until a darker colour is invented. She may dramatize, she may exaggerate, she’s always brutally honest, but she’s never ever ever sarcastic!

She hates writing about herself in the third person, but was persuaded by a small, blue Yeti.

Meg's blog

What is influencer marketing and why your brand needs it

October 23, 2018

94% of marketers use influencer marketing because it drives 11x more ROI than traditional digital marketing channels. What is influencer marketing? Not - as voiced by many critics - a trend. It works. It works big! Reach a larger audience. Increase conversions, trust, and ROI. Improve brand awareness. I’m going to show you how.

From marketing strategy to marketing plan - your complete guide

October 18, 2018

Creating your marketing strategy is a challenge. Your first challenge. Your second, is drawing up your marketing plan. Together, they’ll guide you and your team towards determining your goals, finding...

What is AI? What are the AI trends? Marketing experts have their say!

October 02, 2018

What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...

Marketer’s guide to competitive intelligence

September 26, 2018

What is a competitive intelligence program (CIP) and why do you need one? Communication. Where it comes from and how you analyze and use it, is what your CI program...

How Bonduelle turned social media data into actionable insights

September 11, 2018

Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness -...

The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer

August 28, 2018

Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...

Essential holiday reading - stuff your boss expects you to know

July 31, 2018

SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...

The best sentiment analysis tools

July 24, 2018

Us humans, we’re clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the true sentiment. We get slang. All...

Influencer marketing with champions: Ronaldo vs Messi

June 19, 2018

It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace. It takes 42 seconds. 42 seconds! The camera zooms in for a close up. GOAL! Puma, shoots and scores. Sales increased by over 300%. It’s an influencer marketing win.

Simply the best social listening tools

June 12, 2018

No longer just a soapbox for spitting out your opinions. Way beyond a mere advertising billboard. Social media plays a pivotal role in marketing and product development. The key to...

3 steps to online brand protection

May 24, 2018

So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...

Creating a social media report with Talkwalker

How to create a social media report

April 24, 2018

You and your team spent a long time on your latest social media campaign. Preparation was intense, working till late, pizza again. Now what? Tell your organization what you’ve done.

The practical guide to sentiment analysis

April 03, 2018

Real-time understanding of consumer conversations starts with sentiment analysis - opinion mining - that identifies the emotional tone behind consumers’ comments. How do they feel about your brand, product, or service? Love, hate, disdain? Find meaningful data with automated, real-time insights to understand shifts in sentiment, reactions to new products, feelings towards your competitors.

Definitive guide to PR measurement

March 13, 2018

PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without...

How to conduct a competitor analysis

February 13, 2018

Why are your competitors outranking you? What are their strengths? What are their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they...

Crisis management | Planning for the inevitable social media disaster

Crisis management guide - Planning for the inevitable social media disaster

January 23, 2018

It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...

How to avoid a social media crisis with Talkwalker Alerts

January 16, 2018

The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...

Chatting with a social listening superstar!

December 19, 2017

🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...

82 amazing YouTube stats to jazz up your marketing campaigns

December 12, 2017

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...

How to go viral on social media

November 23, 2017

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has...

50 amazing Instagram stats to fire up your marketing campaigns

October 31, 2017

Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product camera-ready, is it Instagrammable? Shiny new cars, sparkly cosmetics, sick tatts, unicorn fetish - Instagram is your shop window. Check out these Instagram stats and fire up your campaigns.

Glossary of Social Media Terms

September 15, 2017

Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun. Online tech...

The Better Than Ultimate Top 10 List of Marketing Tools for Your MarTech Stack

July 31, 2017

MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were...

40 amazing Facebook stats to inspire your campaigns

July 18, 2017

“I'm trying to make the world a more open place.” Mark Zuckerberg.

Best Talkwalker Reads of the Year - So Far

July 11, 2017

Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list of our most sizzling reads. From embarrassing PR disasters to Jedi Knights, #unicorn to #foodporn, and Trump to poo emoji - something for everyone, I think.

The best PR tools for public relations professionals

June 15, 2017

PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out...

What’s Been Going Down at Yeti HQ?

May 31, 2017

YAY!!! Seven months to the day, I joined the Talkwalker team and took possession of my very own Yeti!

How to use Visual Storytelling to Make Your Brand Instagrammable

May 23, 2017

Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...

Guide | What is Social Media Listening & Why is it Important?

May 10, 2017

If you don’t listen to consumers, why should they listen to you? You won’t identify consumers’ pain points, so you’ll fail to help. You’ll miss feedback about your brand that...

New Feature: Using Facebook Insights Integration to Find Social ROI

March 08, 2017

Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to...

New Office Opening on US West Coast - Yeti Crashes San Francisco!

February 14, 2017

Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members. And, drum roll... we've a...

Google Analytics & social data integration for measuring social media ROI

Google Analytics & Social Data Integration for Measuring your Social Media ROI

February 07, 2017

You as a marketer recognize the important role social media plays. Engaging with your audience, increasing brand awareness, and driving traffic to your website. But, is determining social media ROI...

4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

January 12, 2017

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks and more big brands, fought for attention and won. Luck or brilliant Twitter marketing? 18 Brands, 2 CEOs, 9 Industries => The Perfect Twitter Marketing Strategy We took a close...