Brand protection in the social media era – why image recognition holds the key
The Internet has created a world of virtual shopfronts. Social media? Its megaphone. There’s nowhere to hide. Your brand, as your company identifier, illustrates your mission, culture, voice, industry, and history. To your customers, it’s a trust symbol, a promise of validity. Its financial value is unquantifiable. Obviously, you have a brand protection strategy? No? Whaaaat?!!