Meg's blog

Social media measurement – proving the impact of your strategy

Social media measurement – proving the impact of your strategy

Of course you're using social media. How are you measuring results? Without social media measurement you won’t know if your campaigns are working or not. Are you meeting your business objectives - engagement, revenue, ROI? I’m going to show you how to measure your social media campaigns, to improve and take home the prize!
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What is influencer marketing and why your brand needs it

What is influencer marketing and why your brand needs it

94% of marketers use influencer marketing because it drives 11x more ROI than traditional digital marketing channels. What is influencer marketing? Not - as voiced by many critics - a...
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From marketing strategy to marketing plan - your complete guide

From marketing strategy to marketing plan - your complete guide

Creating your marketing strategy is a challenge. Your first challenge. Your second, is drawing up your marketing plan. Together, they’ll guide you and your team towards determining your goals, finding...
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What is AI? What are the AI trends? Marketing experts have their say!

What is AI? What are the AI trends? Marketing experts have their say!

What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...
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Marketer’s guide to competitive intelligence

Marketer’s guide to competitive intelligence

What is a competitive intelligence program (CIP) and why do you need one? Communication. Where it comes from and how you analyze and use it, is what your CI program...
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How Bonduelle turned social media data into actionable insights

How Bonduelle turned social media data into actionable insights

Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness -...
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The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer

The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer

Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...
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Essential holiday reading - stuff your boss expects you to know

Essential holiday reading - stuff your boss expects you to know

SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...
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The best sentiment analysis tools

The best sentiment analysis tools

Us humans, we’re clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the true sentiment. We get slang. All good, if you’re analyzing a couple of tweets. Listening to your entire audience? You’re gonna need help. Here’s my pick of the best sentiment analysis tools for the job.
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Influencer marketing with champions: Ronaldo vs Messi

Influencer marketing with champions: Ronaldo vs Messi

It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace.
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Simply the best social listening tools

Simply the best social listening tools

No longer just a soapbox for spitting out your opinions. Way beyond a mere advertising billboard. Social media plays a pivotal role in marketing and product development. The key to...
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3 steps to online brand protection

3 step guide to online brand protection

So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...
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Creating a social media report with Talkwalker

How to create a social media report

You and your team spent a long time on your latest social media campaign. Preparation was intense, working till late, pizza again. Now what? Tell your organization what you’ve done. Show your boss what you’ve achieved. A social media report will highlight your goals, your results, your wins. I’m going to show you how.
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Sentiment analysis guide

The practical guide to sentiment analysis

Real-time understanding of consumer conversations starts with sentiment analysis - opinion mining - that identifies the emotional tone behind consumers’ comments. How do they feel about your brand, product, or...
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Definitive guide to PR measurement

Definitive guide to PR measurement

PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without...
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How to conduct a competitor analysis

How to conduct a competitor analysis

Why are your competitors outranking you? What are their strengths? What are their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they...
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Crisis management | Planning for the inevitable social media disaster

Crisis management guide - Planning for the inevitable social media disaster

It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...
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How to avoid a social media crisis with Talkwalker Alerts

How to avoid a social media crisis with Talkwalker Alerts

The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...
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The Talkwalker Yeti does Christmas | Chatting with a social listening superstar!

Chatting with a social listening superstar!

🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...
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YouTube stats to jazz up your marketing campaigns

82 amazing YouTube stats to jazz up your marketing campaigns

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...
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How to go viral online and social media

How to go viral on social media

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has gone viral online. You’re a social media superstar… in an ideal world.
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50 Amazing Instagram Stats to Fire up Your Marketing Campaigns

50 amazing Instagram stats to fire up your marketing campaigns

Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...
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Glossary Of Social Media Terms

Glossary of Social Media Terms

Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun. Online tech...
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The Better Than Ultimate Top 10 List of Marketing Tools for Your Martech Stack

The Better Than Ultimate Top 10 List of Marketing Tools for Your MarTech Stack

MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were...
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40 amazing Facebook stats to inspire your campaigns

40 amazing Facebook stats to inspire your campaigns

“I'm trying to make the world a more open place.” Mark Zuckerberg.
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Best Talkwalker Reads Of The Year - So Far

Best Talkwalker Reads of the Year - So Far

Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list...
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The best PR Tools

The best PR tools for public relations professionals

PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out...
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What’s Been Going Down at Yeti HQ?

What’s Been Going Down at Yeti HQ?

YAY!!! Seven months to the day, I joined the Talkwalker team and took possession of my very own Yeti!
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How to use Visual Storytelling to Make Your Brand Instagrammable

How to use Visual Storytelling to Make Your Brand Instagrammable

Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...
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What is Social Media Listening & Why is it Important?

Guide | What is Social Media Listening & Why is it Important?

If you don’t listen to consumers, why should they listen to you? You won’t identify consumers’ pain points, so you’ll fail to help. You’ll miss feedback about your brand that...
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Using Facebook Insights Integration to Find Social ROI

New Feature: Using Facebook Insights Integration to Find Social ROI

Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to...
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New office opening in San Francisco

New Office Opening on US West Coast - Yeti Crashes San Francisco!

Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members. And, drum roll... we've a...
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Google Analytics & social data integration for measuring social media ROI

Google Analytics & Social Data Integration for Measuring your Social Media ROI

You as a marketer recognize the important role social media plays. Engaging with your audience, increasing brand awareness, and driving traffic to your website. But, is determining social media ROI a pain point? Pressure from on high is asking for figures, proof of the value of your social media campaigns. You need to demonstrate what’s working and what isn’t; to...
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4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks...
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Santa Claus interview with Talkwalker

EXCLUSIVE: Santa Claus Reveals All in Talkwalker Interview

Have we pulled a Christmas cracker of an interview for you! Let’s give a big hand for the legend… the one… the only… SANTA CLAUS!!! TW:  Hi Santy! Thanks so...
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40 Amazing Twitter Stats to Inspire Your 2017 Social Strategy

40 amazing Twitter stats to inspire your social strategy

With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats.
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Brand protection on social media with image recognition

Brand protection in the social media era – why image recognition holds the key

The Internet has created a world of virtual shopfronts. Social media? Its megaphone. There’s nowhere to hide. Your brand, as your company identifier, illustrates your mission, culture, voice, industry, and history. To your customers, it’s a trust symbol, a promise of validity. Its financial value is unquantifiable. Obviously, you have a brand protection strategy? No? Whaaaat?!!
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Meg's Publications

Forrester Wave Report

Forrester Wave Report

Talkwalker named a Strong Performer in Forrester Wave™ Report...
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Automotive industry ranking  on social media

Automotive Industry Ranked On Social Media

95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights...
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Death of the Retail Industry

Death of the Retail Industry! Will it/Can it Rise Again?

  Can the retail industry survive Millennials? You know the ones, they’ve got a smartphone in one hand and a Unicorn Frappuccino in the other. Our latest report explores the...
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How the Financial Services Industry Can Use Social Media to Drive Business Advantage

How the Financial Services Industry Can Use Social Media to Drive Business Advantage

Are you struggling to see the benefit of having your company on social media? Your brand has a presence, but you’re not sure why? 74% of consumers rely on social...
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Top 20 Brands On Twitter - Playing Their Cards Right In 2016

Top 20 Brands On Twitter - Playing Their Cards Right In 2016

How can you maximize the power of Twitter? With over 350,000 tweets posted every minute of every day, people and brands are fighting for centre stage. In our latest report,...
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