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Meg's blog

How to conduct a competitor analysis

How to conduct a competitor analysis

Sound familiar? Competitor analysis is performed at the creation of a new company or during development of a new product. Social media is scanned daily, checking out what the competition is doing. This is NOT good competitive analysis. Much will be assumed, more will be missed. Good competitor analysis provides valuable insights into how to run your business, and win!
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Crisis management | Planning for the inevitable social media disaster

Crisis management | Planning for the inevitable social media disaster

It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...
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How to avoid a social media crisis with Talkwalker Alerts

How to avoid a social media crisis with Talkwalker Alerts

The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...
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The Talkwalker Yeti does Christmas | Chatting with a social listening superstar!

Chatting with a social listening superstar!

🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...
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YouTube stats to jazz up your marketing campaigns

82 amazing YouTube stats to jazz up your marketing campaigns

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...
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How to go viral online and social media

How to go viral on social media

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has...
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50 Amazing Instagram Stats to Fire up Your Marketing Campaigns

50 amazing Instagram stats to fire up your marketing campaigns

Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...
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Planning a Winning Marketing Strategy

5 Steps to planning a winning marketing strategy for 2018

Do you have your marketing strategy ready for next year? No? Yikes! This guide will walk you through creating your plan, your road map outlining your marketing goals, tactics, costs,...
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Glossary Of Social Media Terms

Glossary of Social Media Terms

Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun. Online tech that lets people publish, chat, and share content online. Tech that has brought - a whole new language. 
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The Better Than Ultimate Top 10 List of Marketing Tools for Your Martech Stack

The Better Than Ultimate Top 10 List of Marketing Tools for Your MarTech Stack

MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were...
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40 amazing Facebook stats to inspire your campaigns

40 amazing Facebook stats to inspire your campaigns

“I'm trying to make the world a more open place.” Mark Zuckerberg.
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Best Talkwalker Reads Of The Year - So Far

Best Talkwalker Reads of the Year - So Far

Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list...
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The best PR Tools

The Best PR Tools For Public Relations Professionals

PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out the best. These PR tools will help with monitoring your media mentions online, finding journalists, outreach, writing, pitching – the whole kit and caboodle.
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What’s Been Going Down at Yeti HQ?

What’s Been Going Down at Yeti HQ?

YAY!!! Seven months to the day, I joined the Talkwalker team and took possession of my very own Yeti!
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How to use Visual Storytelling to Make Your Brand Instagrammable

How to use Visual Storytelling to Make Your Brand Instagrammable

Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...
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What is Social Media Listening & Why is it Important?

Guide | What is Social Media Listening & Why is it Important?

If you don’t listen to consumers, why should they listen to you? You won’t identify consumers’ pain points, so you’ll fail to help. You’ll miss feedback about your brand that...
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Using Facebook Insights Integration to Find Social ROI

New Feature: Using Facebook Insights Integration to Find Social ROI

Facebook dominates the social landscape. Learn how you can use Facebook Insights data to prove ROI.
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New office opening in San Francisco

New Office Opening on US West Coast - Yeti Crashes San Francisco!

Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members. And, drum roll... we've a...
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Google Analytics & social data integration for measuring social media ROI

Google Analytics & Social Data Integration for Measuring your Social Media ROI

It takes several tools to measure accurately and collect all the data you need. Find out how you can bring web analytics and social data together easily.
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4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

4 Tips for Your Twitter Marketing Strategy From 20 Top Brands

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks...
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Santa Claus interview with Talkwalker

EXCLUSIVE: Santa Claus Reveals All in Talkwalker Interview

Have we pulled a Christmas cracker of an interview for you! Let’s give a big hand for the legend… the one… the only… SANTA CLAUS!!! TW:  Hi Santy! Thanks so much for finding time in your incredibly busy schedule for a chat. You answer to many names: Father Christmas, Sinterklaas, Père Noël, Kris Kringle, Święty Mikołaj, Christkind, Ded Moroz, Saint...
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40 Amazing Twitter Stats to Inspire Your 2017 Social Strategy

40 amazing Twitter stats to inspire your social strategy

With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats.
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Brand protection on social media with image recognition

Brand Protection in the Social Media Era – Why Image Recognition Holds the Key

Your brand’s logo is your company identifier. It illustrates your mission, culture, voice, industry, and history. To your customers, it’s a trust symbol, a promise of validity. Its financial value...
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Meg's Publications

Automotive industry ranking  on social media

Automotive Industry Ranked On Social Media

95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights...
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Death of the Retail Industry

Death of the Retail Industry! Will it/Can it Rise Again?

  Can the retail industry survive Millennials? You know the ones, they’ve got a smartphone in one hand and a Unicorn Frappuccino in the other. Our latest report explores the...
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How the Financial Services Industry Can Use Social Media to Drive Business Advantage

How the Financial Services Industry Can Use Social Media to Drive Business Advantage

Are you struggling to see the benefit of having your company on social media? Your brand has a presence, but you’re not sure why? 74% of consumers rely on social...
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Top 20 Brands On Twitter - Playing Their Cards Right In 2016

Top 20 Brands On Twitter - Playing Their Cards Right In 2016

How can you maximize the power of Twitter? With over 350,000 tweets posted every minute of every day, people and brands are fighting for centre stage. In our latest report,...
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