Meg is a member of the Talkwalker content team. Walking to the beat of a different drum, she swears that she’s only wearing black until a darker colour is invented. She may dramatize, she may exaggerate, she’s always brutally honest, but she’s never ever ever sarcastic!
She hates writing about herself in the third person, but was persuaded by a small, blue Yeti.
Of course you're using social media. How are you measuring results? Without social media measurement you won’t know if your campaigns are working or not. Are you meeting your business objectives - engagement, revenue, ROI? I’m going to show you how to measure your social media campaigns, to improve and take home the prize!
94% of marketers use influencer marketing because it drives 11x more ROI than traditional digital marketing channels. What is influencer marketing? Not - as voiced by many critics - a...
Creating your marketing strategy is a challenge. Your first challenge. Your second, is drawing up your marketing plan. Together, they’ll guide you and your team towards determining your goals, finding...
What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...
What is a competitive intelligence program (CIP) and why do you need one? Communication. Where it comes from and how you analyze and use it, is what your CI program...
Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness -...
Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...
SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...
Us humans, we’re clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the true sentiment. We get slang. All good, if you’re analyzing a couple of tweets. Listening to your entire audience? You’re gonna need help. Here’s my pick of the best sentiment analysis tools for the job.
It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace.
No longer just a soapbox for spitting out your opinions. Way beyond a mere advertising billboard. Social media plays a pivotal role in marketing and product development. The key to...
So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...
You and your team spent a long time on your latest social media campaign. Preparation was intense, working till late, pizza again. Now what? Tell your organization what you’ve done. Show your boss what you’ve achieved. A social media report will highlight your goals, your results, your wins. I’m going to show you how.
Real-time understanding of consumer conversations starts with sentiment analysis - opinion mining - that identifies the emotional tone behind consumers’ comments. How do they feel about your brand, product, or...
PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without...
Why are your competitors outranking you? What are their strengths? What are their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they...
It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical...
The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...
🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...
YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...
Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has gone viral online. You’re a social media superstar… in an ideal world.
Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...
Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun. Online tech...
MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were...
Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list...
PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out...
Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...
If you don’t listen to consumers, why should they listen to you? You won’t identify consumers’ pain points, so you’ll fail to help. You’ll miss feedback about your brand that...
Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to...
Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members.
And, drum roll... we've a...
You as a marketer recognize the important role social media plays. Engaging with your audience, increasing brand awareness, and driving traffic to your website. But, is determining social media ROI a pain point?
Pressure from on high is asking for figures, proof of the value of your social media campaigns. You need to demonstrate what’s working and what isn’t; to...
What’s your Twitter marketing strategy? Is it working?
There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks...
Have we pulled a Christmas cracker of an interview for you! Let’s give a big hand for the legend… the one… the only… SANTA CLAUS!!!
TW: Hi Santy! Thanks so...
With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats.
The Internet has created a world of virtual shopfronts. Social media? Its megaphone. There’s nowhere to hide. Your brand, as your company identifier, illustrates your mission, culture, voice, industry, and history. To your customers, it’s a trust symbol, a promise of validity. Its financial value is unquantifiable. Obviously, you have a brand protection strategy? No? Whaaaat?!!
95% of car shoppers use digital channels to research. Using social listening technology, we analyzed the Facebook, Instagram, and Twitter accounts of 29 international automotive giants. This report contains insights...
Can the retail industry survive Millennials? You know the ones, they’ve got a smartphone in one hand and a Unicorn Frappuccino in the other. Our latest report explores the...
Are you struggling to see the benefit of having your company on social media? Your brand has a presence, but you’re not sure why?
74% of consumers rely on social...
How can you maximize the power of Twitter?
With over 350,000 tweets posted every minute of every day, people and brands are fighting for centre stage.
In our latest report,...
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