Meg Archive - Talkwalker Blog (EN)

Meg

Meg is a member of the Talkwalker content team. Walking to the beat of a different drum, she swears that she’s only wearing black until a darker colour is invented. She may dramatize, she may exaggerate, she’s always brutally honest, but she’s never ever ever sarcastic!

She hates writing about herself in the third person, but was persuaded by a small, blue Yeti.

Meg's blog

How to become a customer-centric brand

March 26, 2021

Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put the customer at the heart of their business. Creating a customer experience that’ll keep them happy, and eager to promote your brand. Remember? The customer is always right...

How to write an RFP for marketing

March 18, 2021

Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and hard to navigate, and the board wants it updated by...

15 free hashtag tracking tools - from the experts - 2021

March 17, 2021

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

Best online reputation management tools & guide

February 25, 2021

What happens on the Internet, stays on the Internet. Forever! Social media gave consumers a voice. A loud voice. Awesome, if they’re toasting your brand. Not so cool if it's...

People sat at a table, talking about what they're seeing online - conversation analysis tools & guide

Conversation analysis guide & tools

February 18, 2021

Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the tone and emotion behind consumer conversations. Analyzing your target audience...

Two people looking at monitor - using an enterprise-level social listening tool

Why invest in an enterprise-level social listening tool

February 15, 2021

Engage with audiences quickly and at scale. Respond to actionable posts in real-time. Mitigate risks. Prevent crises. Enterprise-level social listening tools are knowledge-intensive. To get the best out of them,...

What is image analysis?

February 11, 2021

Something we can't live without. Images grab our attention. They’re memorable. They’re engaging. We share them. Big time! Should brands care? Yes. With over 3 billion images shared online every...

How to conduct a brand audit

January 21, 2021

Tough love! Your brand isn’t perfect. Your logo's looking tired, no? Losing sales to competitors? What happened to all your social media followers? Ooh, why is there a huge spike...

Best social media campaigns 2020

January 08, 2021

Last year was brutal. Which means those brands that created the best social media campaigns of 2020, should be applauded. Loudly. Social can be a tough channel. Competition. Negative comments. Failed campaigns. I’m going to share the strategies that aced it. Including insights to help drive your own winning strategy in 2021.

Market research tools & guide

December 17, 2020

Looking to jump into a new market? Change your marketing strategy? Launch a new product? If you want to win, if you want your business to survive, you have to...

Social media tips for marketers

December 03, 2020

Wow! A traffic jam. Hundreds. No. Thousands of people eager to reach my website. How did I do it? Social media. A platform for promoting your brand. And… a unique...

How to write your end of year marketing report, with free template

End of year marketing report guide

November 27, 2020

A good end of year marketing report isn’t about proving your strategy was a success - goals and KPIs reached. A good EOY annual report should provide actionable insights that...

The Forrester Wave™: Social Listening Platforms, Q4 2020 - Talkwalker a Leader

November 10, 2020

We’ve big news to share! Foremost global research and advisory firm Forrester, has named Talkwalker a Leader in The Forrester Wave™: Social Listening Platforms, Q4 2020 Report. The report states that, "Talkwalker serves up endless menus of listening options for flexible analysis. Rapid global expansion from its Luxembourg headquarters encouraged Talkwalker’s evolution from its corporate communications roots into new “conversational...

What is performance benchmarking?

October 22, 2020

How does your business stack up against your competitors? Your industry? Better? Worse? No idea? I’m not talking about profits. I’m talking processes, operations, time to market, customer retention. A...

How to conduct a competitor analysis

September 21, 2020

Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What countries are they targeting? Competitor...

Best text analytics tools & guide

September 17, 2020

Hidden inside your organization, there’s a wealth of untapped information. With text analytics tools you can convert this unstructured text into meaningful data. To measure consumer opinion, user feedback, product...

How to create a social media report

September 08, 2020

You and your team spent a long time on your latest social media campaign. Preparation was intense, working late, pizza again. Now what? Tell your organization what you’ve done. Show...

SEO vs PPC - Which is best for your brand?

August 20, 2020

Google processes 3.5B+ searches every day. 40,000 per second. How are you going to get your brand noticed? Your website ranking above your competitors? SEO vs PPC - the two...

Paid social media advertising (SMA) strategy guide

Essential guide | Social media advertising

July 24, 2020

Bad news. Getting your content noticed is harder and harder. Search engine ranking factors. Social media algorithms. Not to mention the constant stream of new content. They’re conspiring against us.

How to create your PR strategy

July 14, 2020

Looking to get eyeballs on your brand? To promote your products and services to a new audience? Public relations defines how a company communicates with people - customers, prospects, partners,...

Essential guide | Paid vs earned vs owned media

June 18, 2020

Would you like me to explain the difference between paid vs earned vs owned media? Sure. Understanding how to capitalize on each media type, will help you create a more effective digital marketing strategy that will deliver the results you crave. Here goes...

Build the best social media engagement strategy

May 22, 2020

What's your social media engagement strategy? Hurling content at Twitter, all day, every day? Sell, sell, sell! Not working, is it? If you’re looking for more engagement, ultimately bringing leads...

Brand monitoring | Find brand mentions

April 23, 2020

Any clue as to what consumers are saying about your brand? Do you have a good brand reputation? Or bad? Brand monitoring - finding brand mentions - is the most...

From marketing strategy to marketing plan - your complete guide

April 14, 2020

Creating your marketing strategy is a challenge. Your first challenge. Your second, is drawing up your marketing plan. Together, they’ll guide you and your team towards determining your goals, finding...

What is influencer marketing?

February 26, 2020

94% of marketers use influencer marketing because it drives 11x more ROI than traditional marketing. What is influencer marketing? Not - as voiced by many critics - a trend. It works. It works big! Reach a larger audience. Increase conversions, trust, ROI, and brand awareness. Here’s how...

Consumer behavior in marketing

February 25, 2020

I’m always banging on about data. Collecting it. Analyzing it. Visualizing it. While you’ll find consumer insights, there are other factors to consider when identifying consumer behavior in marketing. Culture,...

Which social media metrics matter?

January 27, 2020

Is social media a big thing in your company? Paid social. Customer support. Promoting content. Eating up time and money, how do you prove to your boss it’s working? What...

Glossary of Social Media Terms

January 23, 2020

UPDATED - Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun.

How to develop your content strategy

January 14, 2020

You can’t rely purely on social media for promotion. Updating your website content once a year, won't work. Creating masses of great content without a content strategy… is a time...

11 marketing assets you missed

January 06, 2020

Throughout the year, we share marketing assets to help you on your marketing journey. To increase awareness of your brand. To drive your marketing campaigns. To prepare you for a...

How to create your marketing plan template

November 25, 2019

A strategic marketing plan drives your marketing initiatives. It guides your product development to meet the needs of your target market. A high level marketing plan shows consumers why you’re...

Best data visualization tools

October 09, 2019

Welcome to the age of big data! Data critical for strategic decision-making. To make this data profitable, it has to be user-friendly. With the human brain processing images 60,000 times...

The complete social media analytics guide

September 12, 2019

[UPDATED] Do you know what to measure? How to find and analyze social data that'll enable you to make smart business decisions? Having a social media analytics strategy will help you identify trends, sentiment, new opportunities, potential crises. You'll understand what's working and what isn't. This guide is the difference between rocking your social media presence, or crashing into the...

Consumer intelligence guide & tools

September 12, 2019

Why are consumers buying your competitor’s product and not yours? Buyers, spoilt for choice, are more demanding and less loyal. It’s your job to win and keep customers. Do this...

Marketing to Millennials | In their own words

September 10, 2019

There are over 80 million Millennials in the US alone. Spending $600 billion per year. They’re tech-savvy. They’re opinionated. They crave authentic content. Talk at them, and they’ll ignore you.

9 best crisis management tools

September 05, 2019

69% of businesses have experienced a crisis in the last five years. 29% don’t have a crisis management team. Brands are exposed on social media. They’re vulnerable to consumer attacks.

57 best social media analytics tools & guide

August 30, 2019

What are people saying about your brand on social media? Are they happy? Angry? Use social media analytics tools to find this social data, analyze it, and make informed business decisions. Sounds good, no? Increased revenue. Reduced customer service costs. Priceless product feedback. Online reputation management. Crisis management. Do you want to see how? Follow me...

Definitive guide to PR measurement

August 13, 2019

PR experts, I’m talking to you. You’re investing considerable time and money into PR campaigns. Were they successful? Effective? Big fail? I realize that PR measurement is painful, but without...

Holiday marketing reading

July 23, 2019

Relax. Smear on the SPF 50. Guzzle your cocktail. Check out my ultimate holiday marketing reading list. Lose yourself in marketing insights. Absorb lots of thinky stuff. Collect your cool...

The best social listening tools

June 11, 2019

No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis...

Plan your 2021 marketing & social strategy with 6 must-haves

June 04, 2019

Sharpen your skill-set as a marketer with the best digital marketing resources in the industry. I’ve created a library, stuffed to the rafters with expert opinions, free templates, tips and...

The best Facebook analytics tools

June 03, 2019

Facebook is a social media platform where you share your life, your cat’s life, your dinner. With friends, family, colleagues, the world. Facebook is a business-generating, marketing tool. Back in...

Best Instagram analytics tools

May 14, 2019

Fancy exposing yourself to over 1 billion people? Straight up! Instagram, initially an online photo album - cats, holiday pics, fluorescent cocktails - has grown up. Now a brand’s dream,...

Guide | What is social media listening & why is it important?

May 10, 2019

If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You'll ignore requests for help. You’ll miss feedback on your products.

How to get the most out of user-generated content

April 08, 2019

90% of consumers say that user-generated content influences their purchasing decisions. Impressive! Exploiting UGC isn’t a new thing. But with 86% of millennials regarding consumers’ comments as an indicator of brand quality, marketers are getting twitchy. With some brands unclear how to use UGC. Look no further… here to help...

Online sentiment analysis

April 03, 2019

Find out what consumers think of your brand. I dare you... Understanding consumer conversations starts with online sentiment analysis - opinion mining. Reading the emotional tone behind users’ comments. How...

9 best video analytics tools

March 25, 2019

The Internet is gridlocked with visual traffic! Great for brands - boosting brand awareness and trust. Downside? Protecting their trademark, their customers, their brand’s reputation. Globally, videos will make up...

How to find the best Instagram influencers to promote your brand

February 18, 2019

Seen our influencer marketing survey? 69% of respondents said influencer marketing is their strategic priority. ONLY 69%! C’mon guys, you should be milking this cash cow. Influencer marketing delivers 11...

The best social listening tool on the market

Talkwalker is something else!

February 14, 2019

Talkwalker is more than a social listening tool. Much more. Talkwalker is the BEST social listening tool. Sure, I’m blowing our own trumpet. But, I fear that you aren’t getting the full benefit of our awesome, industry-leading product suite. You’re missing out, and that makes me sad. So, ready to listen?

11 steps for PR crisis management

January 15, 2019

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance keeps your brand on track. Diffuse the...

Social media measurement – proving the impact of your strategy

Social media measurement guide

November 22, 2018

Obviously, you're using social media. Who isn't? But... are you measuring your results? Without social media measurement, how will you know if your campaigns are working? Whether you're meeting business...

What is AI? What are the AI trends? Marketing experts have their say!

October 02, 2018

What is AI? The conversations about artificial intelligence have stirred up controversy, fueled debate, and spooked. Scaremongering, fake news, blatant untruths have created a reluctance to even consider an artificial...

Marketers' guide to competitive intelligence

September 26, 2018

What is a competitive intelligence program (CIP) and why do you need one? The collection and analysis of data about your industry, marketplace, competitors, and their products. The results demonstrate...

How Bonduelle turned social media data into actionable insights

September 11, 2018

Bonduelle is a global market leader in canned, frozen, fresh, and ready-to-use vegetables. “We want to involve talents who share our values (concern for people - confidence - openness -...

The Forrester Wave™: Social Listening Platforms, Q3 2018 - Talkwalker a Strong Performer

August 28, 2018

Big news! Leading global research and advisory firm named Talkwalker as a Strong Performer in the Forrester Wave™: Social Listening Platforms, Q3 2018. Recognized for our “vision to create a...

Essential holiday reading - stuff your boss expects you to know

July 31, 2018

SCHOOOOOL’S OUT FOR SUMMER! With a heap of free time on your hands, there’s a danger you’re gonna get bored - LOL! To avoid this catastrophic situation, I’ve put together...

The best sentiment analysis tools

July 24, 2018

Us humans, we’re clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the true sentiment. We get slang. All good, if you’re analyzing a couple of tweets. Listening to your entire audience? You’re gonna need help. Here’s my pick of the best sentiment analysis tools for the job.

Influencer marketing with champions: Ronaldo vs Messi

June 19, 2018

It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is delayed, Pelé - the greatest soccer player of all time* - kneels to tie his shoelace.

3 step guide to online brand protection

May 24, 2018

So sad. Brand reputation… kaput! All that effort. All that time. All that money. Gone. When your reputation is lost, wave goodbye to your customers, your team, your revenue. What...

How to use visual storytelling to make your brand Instagrammable

May 23, 2018

Walk down the street and you’ll bump into people totally focused on their smartphones, whilst you narrowly dodge cars as you scroll your email. We’re obsessed! Image-based networks like Instagram,...

Crisis management | Planning for the inevitable social media disaster

Crisis management guide - Planning for the inevitable social media disaster

January 23, 2018

It takes years to earn a good reputation... and seconds to annihilate it. Time spent building up trust around your brand, turned to dust. With people online 24/7/365, it’s critical that brands have a crisis management plan. Ignoring online conversation isn’t an option. Brands must communicate, listen, and respond effectively to meet customer expectations.

How to avoid a social media crisis with Talkwalker Alerts

January 16, 2018

The possibility of a social media car crash is an ever present danger in our ‘always on’ world. Angry customer, bitter employee, mismanaged campaign, vengeful competitor - it’s gonna get...

Chatting with a social listening superstar!

December 19, 2017

🎵 Last Christmas, I gave you my heart. But the very next day… Oops, no, not right. Last Christmas I brought you an exclusive interview with Santa Claus. Hard to...

82 amazing YouTube stats to jazz up your marketing campaigns

December 12, 2017

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find...

How to go viral on social media

November 23, 2017

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has...

50 amazing Instagram stats to fire up your marketing campaigns

October 31, 2017

Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product...

The Better Than Ultimate Top 10 List of Marketing Tools for Your MarTech Stack

July 31, 2017

MarTech makes life easier. But with so many marketing tools to choose from, finding the right ones has become a pain in the butt. When they first appeared, they were...

40 amazing Facebook stats to inspire your campaigns

July 18, 2017

“I'm trying to make the world a more open place.” Mark Zuckerberg.

Best Talkwalker Reads of the Year - So Far

July 11, 2017

Gearing up for the holiday season? It’s time to shake the cobwebs from your bucket and spade, and choose your vacation books. To make things easier, I’ve compiled a list of our most sizzling reads. From embarrassing PR disasters to Jedi Knights, #unicorn to #foodporn, and Trump to poo emoji - something for everyone, I think.

The best PR tools for public relations professionals

June 15, 2017

PR is a huge job, if you don’t have the best tools at hand. To make life easier for you, I’ve trawled through gazillions of PR tools, and picked out...

What’s Been Going Down at Yeti HQ?

May 31, 2017

YAY!!! Seven months to the day, I joined the Talkwalker team and took possession of my very own Yeti!

New Feature: Using Facebook Insights Integration to Find Social ROI

March 08, 2017

Using Facebook for your business? According to a Forrester report, Facebook dominates the social landscape. With a penetration rate of 63%, if you’re not using it, now's the time to...

New Office Opening on US West Coast - Yeti Crashes San Francisco!

February 14, 2017

Phew, what a year it's been so far! Only two months in and already we've launched new tools, exciting features, and welcomed new team members. And, drum roll... we've a new office opening in San Francisco! We first hit the US in 2015, when we opened an office in New York City. Interest in Talkwalker's social media analytics platform was...