4 ways to level up your trend research with Conversation Clusters
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Published January 21, 2020
Whether you work in PR, marketing or consumer insights, the scale and speed of available data has become so overwhelming that, paradoxically, light-bulb moments are now few and far between. Predicting upcoming trends, finding that magic content topic or acting on consumer opinion too often turns into a frustrating, long-winded hunt for insights - success not guaranteed. This is where...
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