Liesa 's blog

GDPR FAQs from Talkwalker

GDPR & Talkwalker: 8 questions and answers

If your inbox is anything like ours, not a day has gone by in May without at least one email about updated terms of service or communication preferences. And for good reason: this week, the General Data Protection Regulation, or GDPR for short, is coming into effect.
Read more
Sentiment analysis just got smarter

Sentiment Analysis Just Got Smarter

The state of sentiment analysis technology is something brands regularly and rightly name and shame. I’m here to tell you it’s time to get your hopes up.
Read more
Web Crawler Blog Header Talkwalker

Web Crawling 101: How Bots Index and Enrich New Content

As Talkwalker’s web crawler now indexes more than 300 million new articles daily and adds five new sources every second, let’s take a look at how web crawling works.
Read more
AI & Deep Learning: How Talkwalker Develops The Social Listening Features Of Tomorrow

AI & Deep Learning: How Talkwalker Develops The Social Listening Features Of Tomorrow

If there is one buzzword in the business world right now, it’s AI. But while “training sets” and “neural networks” have become a firm part of daily Talkwalker vocabulary, AI...
Read more
How To Do A Social Media Audit: Dusting Out The Social Cobwebs

How To Do A Social Media Audit: Dusting Out The Social Cobwebs

Have you updated your social media accounts recently? Learn how to perform the ultimate social media health check based on what really matters. 
Read more
[Infographic] The Emoji History of Trump's First 100 Days

[Infographic] The Emoji History of Trump's First 100 Days

Using Talkwalker's new Emoji Theme Cloud, we've taken a look at Trump's first 100 days in office and created an infographic to show how people reacted throughout his first few...
Read more
Dark Social: The Black Hole of Your Referral Traffic

Dark Social: The Black Hole of Your Referral Traffic

The term "Dark Social" is being kicked around every so often by marketers. In this post, we'll answer some of the most important questions about the topic: what is it,...
Read more
7 Essential Takeaways from our Social Measurement Webinar

7 Essential Takeaways from our Social Measurement Webinar

In our Social ROI webinar, Samantha Ngo from Forrester and Jonny Bentwood from Edelman Intelligence shared their inside knowledge on social measurement. Here you can watch the webinar on demand...
Read more
8 reputation management tools

8 brilliant online reputation management tools

If your brand is active on social media, it's likely you've had to deal with online reputation management. 86% of people will hesitate to purchase products or services from a business that has negative online reviews, so the impact of what your consumers are saying about you online couldn't be bigger.
Read more
Social ROI: Digital Marketers Need to Stop Measuring the Wrong Things

Social ROI: Digital Marketers Need to Stop Measuring the Wrong Things

For many of the digital marketers we talk to, social measurement is a permanent headache. Am I looking at the right KPIs? Is there an easy way to determine ROI?
Read more
Free Social Media Analytics Tools as Recommended by Experts

Free Social Media Analytics Tools as Recommended by Experts

Being on social media is second nature for most brands today, but if you want to make the most of it, you need tools to help you understand what’s being...
Read more
Pinterest for Business: What You Need to Know for 2017

Pinterest for Business: What You Need to Know for 2017

Businesses today need to stay on top of many social networks at the same time, and one that's not at the top of many marketers' lists is Pinterest.  Pinterest? That place where...
Read more
Introducing Quick Search - The Ultimate Search Engine for Trends

Introducing Quick Search - The Ultimate Search Engine for Trends

Making content relevant and timely is essential. Nobody wants to read the 100th article about social media marketing when the discussion has moved elsewhere already.   But that's easier said than done. Every day, stories are developing, topics are moving and the discussion is changing. Trying to keep up is hard work, and Twitter and Facebook trends only show you...
Read more
Talkwalker+Hootsuite leader for social media publishing & analytics - Goldbach tool report 2016

Talkwalker+Hootsuite leader for social media publishing & analytics - Goldbach tool report 2016

Every year, Swiss digital agency Goldbach Interactive publishes a tool report that aims to give brands an overview of the current market leaders in monitoring & analytics. This year, the...
Read more
What Pokémon Go can teach B2B about the future of augmented reality

What Pokémon Go can teach B2B about the future of augmented reality

The beginning of July saw swarms of people converging on random spots around the countryside and even the most fervent opponents of physical activity suddenly started walking everywhere – it...
Read more
Instagram analytics: 7 metrics every marketer should track

Instagram analytics: 7 metrics every marketer should track

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself...
Read more
What Is Image Recognition? The 9 Best Resources From Around The Web

What Is Image Recognition? The 9 Best Resources From Around The Web

We’ve said before that images are everywhere online. With now more than 1.8 billion photos being uploaded daily on the internet, the web has become thoroughly visual. As specialists in...
Read more
Image Recognition in Action: Are You Nutella?

Image Recognition in Action: Are You Nutella?

Customers are telling great stories online. The way users interact with brands today is changing, and visuals are at the heart of these new relationships. Using our groundbreaking image recognition...
Read more
Image Recognition in Action: How the Green KitKat Conquered the World

Image Recognition in Action: How the Green KitKat Conquered the World

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find...
Read more
5 Things Social Listening Data Can Tell Us About Zika

5 Things Social Listening Data Can Tell Us About Zika

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to...
Read more
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report,...
Read more
Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Marketers are always looking for fresh ways to make their content more appealing and impactful. In our latest report, we’ve looked at top FMCG household and personal care brands and...
Read more
How Social Media Data Gives Retail Brands an Edge Over Their Competitors

How Social Media Data Gives Retail Brands an Edge Over Their Competitors

Retail brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks...
Read more
Introducing Image Recognition: The Future of Social Listening

Introducing Image Recognition: The Future of Social Listening

In 2016, talking about the internet means talking about visuals. More than 1.8 billion photos are uploaded daily on the internet. Twitter users post 175 million images every day. On...
Read more
The 10 Point Checklist for Effective Social Media Analytics (with Infographic)

The 10 Point Checklist for Effective Social Media Analytics (with Infographic)

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The...
Read more
10 Top European Tourist Spots Ranked According to Social Media

10 Top European Tourist Spots Ranked According to Social Media

With an estimated share of 9% of global GDP, the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge...
Read more
Michael Kors Leading the Way for Luxury Ahead of Valentine's Day - 1 Minute Insight

Michael Kors Leading the Way for Luxury Ahead of Valentine's Day - 1 Minute Insight

Valentine’s Day is almost upon us, and luxury brands are taking to social media to make the most out of the holiday.  Using social listening, we’ve taken a quick snapshot of...
Read more
1 Minute Insight: Data is Top of the Agenda for Digital Transformation

1 Minute Insight: Data is Top of the Agenda for Digital Transformation

The concept of using technology to drive innovation in your business, also known as digital transformation, was one of the biggest business topics of 2015.   Our new report shows...
Read more
Luxury Fashion Meets Social Media: Gucci vs. Prada

Luxury Fashion Meets Social Media: Gucci vs. Prada

Prada and Gucci have long been among the top luxury brands that celebrate their rich history online. With the major Fashion Weeks just round the corner, it’s a great opportunity to see how...
Read more
BIG DATA FOR B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

BIG DATA FOR B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Customer case study showing how the world's oldest pharmaceutical and chemical company uses big data mining to create new business opportunities.
Read more

Liesa 's Publications

The Perfect Marketing Tech Stack

The Perfect Marketing Tech Stack

With 7000+ marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. So many to choose from, sounds fantastic, no? But how to know which to choose? Call it what you will - marketing technology stack or martech, every company has a set of marketing tools they use to run their marketing strategies. Our report will...
Read more
PR Disasters Report Cover Page

Fortune 500 PR Disasters And How To Avoid Them

In our latest report, we've looked at some of the world's biggest brands and their biggest challenges on social - PR disasters. Any PR pro knows that a crisis can stick...
Read more
social roi report measurement

The Key to Social ROI is a Killer Measurement Strategy

This guide explains the 7 levels of measurement that digital marketers must focus on. 
Read more
Big Data For B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Big Data For B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Merck KGaA, Darmstadt, Germany, a leading science and technology company, faced the challenging questions that many B2B companies are trying to answer. How can we get a faster and more...
Read more
Pharma Connects on Social: Top 20 Pharmaceutical Companies on Social Media in 2016

Pharma Connects on Social: Top 20 Pharmaceutical Companies on Social Media in 2016

When it comes to innovative strategies on social, communications professionals don’t think about Big Pharma as a shining example. But should they? Healthcare is moving into the digital sphere and...
Read more
Social Listening for Pharma: How to Track Side Effects, Manage a Crisis and Find New Influencers

Social Listening for Pharma: How to Track Side Effects, Manage a Crisis and Find New Influencers

Did you know that more than 80% of internet users look up health information online? As health care moves into the digital sphere, companies need to adapt their strategies to...
Read more
How Retail Brands Win at Social Media – 6 Best Practices that Actually Work

How Retail Brands Win at Social Media – 6 Best Practices that Actually Work

Was your last social media campaign effective? Are you looking for new ways to make sure your marketing campaigns make a bigger impact? In our new report, we used social...
Read more
6 New Ways to Use Social Media Analytics for FMCG Companies

6 New Ways to Use Social Media Analytics for FMCG Companies

We’re always looking for new ways to help brands and companies benefit from social data. In our latest guide, we used examples from the world of FMCG to help you...
Read more
Big data for B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Big data for B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Customer case study showing how the world's oldest pharmaceutical and chemical company uses big data mining to create new business opportunities.
Read more