Liesa Archive - Talkwalker Blog (EN)

Liesa

Liesa is part of the content team at Talkwalker (the loudest part, some might say). Her mission is to help marketers navigate the listening and analytics parts of their jobs.

When she's not doing research or writing, she can be found spending too much money in the local bookshop. Follow her on Twitter or LinkedIn for everything analytics and updates about her mustard obsession.

Liesa's blog

4 ways to level up your trend research with Conversation Clusters

Published January 21, 2020

Whether you work in PR, marketing or consumer insights, the scale and speed of available data has become so overwhelming that, paradoxically, light-bulb moments are now few and far between. Predicting upcoming trends, finding that magic content topic or acting on consumer opinion too often turns into a frustrating, long-winded hunt for insights - success not guaranteed. This is where...

GDPR & Talkwalker: 8 questions and answers

Published May 23, 2018

If your inbox is anything like ours, not a day has gone by in May without at least one email about updated terms of service or communication preferences. And for...

Sentiment Analysis Just Got Smarter

Published September 19, 2017

The state of sentiment analysis technology is something brands regularly and rightly name and shame. I’m here to tell you it’s time to get your hopes up.

Web Crawling 101: How Bots Index and Enrich New Content

Published September 07, 2017

As Talkwalker’s web crawler now indexes more than 300 million new articles daily and adds five new sources every second, let’s take a look at how web crawling works.

AI & Deep Learning: How Talkwalker Develops The Social Listening Features Of Tomorrow

Published July 05, 2017

If there is one buzzword in the business world right now, it’s AI. But while “training sets” and “neural networks” have become a firm part of daily Talkwalker vocabulary, AI...

How To Do A Social Media Audit: Dusting Out The Social Cobwebs

Published May 18, 2017

Have you updated your social media accounts recently? Learn how to perform the ultimate social media health check based on what really matters.

[Infographic] The Emoji History of Trump's First 100 Days

Published April 25, 2017

Using Talkwalker's new Emoji Theme Cloud, we've taken a look at Trump's first 100 days in office and created an infographic to show how people reacted throughout his first few...

Dark Social: The Black Hole of Your Referral Traffic

Published April 12, 2017

The term "Dark Social" is being kicked around every so often by marketers. In this post, we'll answer some of the most important questions about the topic: what is it,...

7 Essential Takeaways from our Social Measurement Webinar

Published April 04, 2017

In our Social ROI webinar, Samantha Ngo from Forrester and Jonny Bentwood from Edelman Intelligence shared their inside knowledge on social measurement. Here you can watch the webinar on demand or read a summary of the main concepts and questions they discussed.

Best online reputation management tools

Published March 14, 2017

What happens on the Internet, stays on the Internet. Forever! Awesome, if people are saying nice things about you brand. Not so cool if they’re trashing you. ORM minimizes the...

Social ROI: Digital Marketers Need to Stop Measuring the Wrong Things

Published March 09, 2017

For many of the digital marketers we talk to, social measurement is a permanent headache. Am I looking at the right KPIs? Is there an easy way to determine ROI?

Free Social Media Analytics Tools as Recommended by Experts

Published February 16, 2017

Being on social media is second nature for most brands today, but if you want to make the most of it, you need tools to help you understand what’s being...

Pinterest for Business: What You Need to Know for 2017

Published November 17, 2016

Businesses today need to stay on top of many social networks at the same time, and one that's not at the top of many marketers' lists is Pinterest. Pinterest? That place where soccer moms pin recipes and inspirational quotes to boards? Well, yes. But Pinterest has come a long long way since it first started in 2010, and it's high time we...

Introducing Quick Search - The Ultimate Search Engine for Trends

Published November 07, 2016

Making content relevant and timely is essential. Nobody wants to read the 100th article about social media marketing when the discussion has moved elsewhere already. But that's easier said...

Talkwalker+Hootsuite leader for social media publishing & analytics - Goldbach tool report 2016

Published October 05, 2016

Every year, Swiss digital agency Goldbach Interactive publishes a tool report that aims to give brands an overview of the current market leaders in monitoring & analytics. This year, the...

What Pokémon Go can teach B2B about the future of augmented reality

Published September 13, 2016

The beginning of July saw swarms of people converging on random spots around the countryside and even the most fervent opponents of physical activity suddenly started walking everywhere – it...

Instagram analytics: 7 metrics every marketer should track

Published July 14, 2016

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself...

What Is Image Recognition? The 9 Best Resources From Around The Web

Published June 27, 2016

We’ve said before that images are everywhere online. With now more than 1.8 billion photos being uploaded daily on the internet, the web has become thoroughly visual. As specialists in...

Image Recognition in Action: Are You Nutella?

Published May 24, 2016

Customers are telling great stories online. The way users interact with brands today is changing, and visuals are at the heart of these new relationships. Using our groundbreaking image recognition...

Image Recognition in Action: How the Green KitKat Conquered the World

Published May 19, 2016

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find...

5 Things Social Listening Data Can Tell Us About Zika

Published May 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. We’ve used the Talkwalker social listening platform to dig deeper into the conversation and find some insights into how the Zika virus...

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Published April 14, 2016

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than...

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Published April 01, 2016

Marketers are always looking for fresh ways to make their content more appealing and impactful. In our latest report, we’ve looked at top FMCG household and personal care brands and...

How Social Media Data Gives Retail Brands an Edge Over Their Competitors

Published March 17, 2016

Retail brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks...

Introducing Image Recognition: The Future of Social Listening

Published March 09, 2016

In 2016, talking about the internet means talking about visuals. More than 1.8 billion photos are uploaded daily on the internet. Twitter users post 175 million images every day. On Instagram, users are sharing 80 million images per day. Images are everywhere. In fact, you’re probably kind of wishing we’d just made an infographic about this. Pictures present an incredible...

The 10 Point Checklist for Effective Social Media Analytics (with Infographic)

Published March 08, 2016

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when...

10 Top European Tourist Spots Ranked According to Social Media

Published February 22, 2016

With an estimated share of 9% of global GDP, the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge...

Michael Kors Leading the Way for Luxury Ahead of Valentine's Day - 1 Minute Insight

Published February 11, 2016

Valentine’s Day is almost upon us, and luxury brands are taking to social media to make the most out of the holiday. Using social listening, we’ve taken a quick snapshot of...

1 Minute Insight: Data is Top of the Agenda for Digital Transformation

Published January 27, 2016

The concept of using technology to drive innovation in your business, also known as digital transformation, was one of the biggest business topics of 2015. Our new report shows...

Luxury Fashion Meets Social Media: Gucci vs. Prada

Published January 15, 2016

Prada and Gucci have long been among the top luxury brands that celebrate their rich history online. With the major Fashion Weeks just round the corner, it’s a great opportunity to see how...

BIG DATA FOR B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Published July 08, 2015

Customer case study showing how the world's oldest pharmaceutical and chemical company uses big data mining to create new business opportunities.

Fortune 500 PR Disasters And How To Avoid Them

Published June 13, 2017

In our latest report, we've looked at some of the world's biggest brands and their biggest challenges on social - PR disasters. Any PR pro knows that a crisis can stick to your brand like mud. In this report, we dissect what doesn't work plus show brands that have a cracking crisis communication strategy. Learn: Why the apology by British Airways...

The Key to Social ROI is a Killer Measurement Strategy

Published May 02, 2017

This guide explains the 7 levels of measurement that digital marketers must focus on.

Big Data For B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Published September 15, 2016

Merck KGaA, Darmstadt, Germany, a leading science and technology company, faced the challenging questions that many B2B companies are trying to answer. How can we get a faster and more...

Pharma Connects on Social: Top 20 Pharmaceutical Companies on Social Media in 2016

Big data for B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life