Liesa is part of the content team at Talkwalker (the loudest part, some might say). Her mission is to help marketers navigate the listening and analytics parts of their jobs.
When she's not doing research or writing, she can be found spending too much money in the local bookshop. Follow her on Twitter or LinkedIn for everything analytics and updates about her mustard obsession.
If your inbox is anything like ours, not a day has gone by in May without at least one email about updated terms of service or communication preferences. And for good reason: this week, the General Data Protection Regulation, or GDPR for short, is coming into effect.
The state of sentiment analysis technology is something brands regularly and rightly name and shame. I’m here to tell you it’s time to get your hopes up.
As Talkwalker’s web crawler now indexes more than 300 million new articles daily and adds five new sources every second, let’s take a look at how web crawling works.
If there is one buzzword in the business world right now, it’s AI. But while “training sets” and “neural networks” have become a firm part of daily Talkwalker vocabulary, AI...
Using Talkwalker's new Emoji Theme Cloud, we've taken a look at Trump's first 100 days in office and created an infographic to show how people reacted throughout his first few...
The term "Dark Social" is being kicked around every so often by marketers. In this post, we'll answer some of the most important questions about the topic: what is it,...
In our Social ROI webinar, Samantha Ngo from Forrester and Jonny Bentwood from Edelman Intelligence shared their inside knowledge on social measurement. Here you can watch the webinar on demand...
If your brand is active on social media, it's likely you've had to deal with online reputation management. 86% of people will hesitate to purchase products or services from a business that has negative online reviews, so the impact of what your consumers are saying about you online couldn't be bigger.
For many of the digital marketers we talk to, social measurement is a permanent headache. Am I looking at the right KPIs? Is there an easy way to determine ROI?
Being on social media is second nature for most brands today, but if you want to make the most of it, you need tools to help you understand what’s being...
Businesses today need to stay on top of many social networks at the same time, and one that's not at the top of many marketers' lists is Pinterest.
Pinterest? That place where...
Making content relevant and timely is essential. Nobody wants to read the 100th article about social media marketing when the discussion has moved elsewhere already.
But that's easier said than done. Every day, stories are developing, topics are moving and the discussion is changing. Trying to keep up is hard work, and Twitter and Facebook trends only show you...
Every year, Swiss digital agency Goldbach Interactive publishes a tool report that aims to give brands an overview of the current market leaders in monitoring & analytics.
This year, the...
The beginning of July saw swarms of people converging on random spots around the countryside and even the most fervent opponents of physical activity suddenly started walking everywhere – it...
In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself...
We’ve said before that images are everywhere online. With now more than 1.8 billion photos being uploaded daily on the internet, the web has become thoroughly visual. As specialists in...
Customers are telling great stories online. The way users interact with brands today is changing, and visuals are at the heart of these new relationships. Using our groundbreaking image recognition...
User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find...
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to...
Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions.
In our recent report,...
Marketers are always looking for fresh ways to make their content more appealing and impactful. In our latest report, we’ve looked at top FMCG household and personal care brands and...
Retail brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks...
In 2016, talking about the internet means talking about visuals.
More than 1.8 billion photos are uploaded daily on the internet. Twitter users post 175 million images every day.
On...
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The...
With an estimated share of 9% of global GDP, the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge...
Valentine’s Day is almost upon us, and luxury brands are taking to social media to make the most out of the holiday. Using social listening, we’ve taken a quick snapshot of...
The concept of using technology to drive innovation in your business, also known as digital transformation, was one of the biggest business topics of 2015.
Our new report shows...
Prada and Gucci have long been among the top luxury brands that celebrate their rich history online. With the major Fashion Weeks just round the corner, it’s a great opportunity to see how...
In our latest report, we've looked at some of the world's biggest brands and their biggest challenges on social - PR disasters. Any PR pro knows that a crisis can stick to your brand like mud. In this report, we dissect what doesn't work plus show brands that have a cracking crisis communication strategy.
Learn:
Why the apology by British Airways...
Merck KGaA, Darmstadt, Germany, a leading science and technology company, faced the challenging questions that many B2B companies are trying to answer. How can we get a faster and more...
When it comes to innovative strategies on social, communications professionals don’t think about Big Pharma as a shining example. But should they?
Healthcare is moving into the digital sphere and...
Did you know that more than 80% of internet users look up health information online?
As health care moves into the digital sphere, companies need to adapt their strategies to...
Was your last social media campaign effective? Are you looking for new ways to make sure your marketing campaigns make a bigger impact?
In our new report, we used social...
We’re always looking for new ways to help brands and companies benefit from social data.
In our latest guide, we used examples from the world of FMCG to help you...
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![[Infographic] The Emoji History of Trump's First 100 Days](https://www.talkwalker.com/images/blog/blog-thumbnails/en/blog-header-trump.jpg)
