If your inbox is anything like ours, not a day has gone by in May without at least one email about updated terms of service or communication preferences. And for good reason: this week, the General Data Protection Regulation, or GDPR for short, is coming into effect.

If your brand is active on social media, it's very likely that you've had to deal with online reputation management in some form or other. As we recently showed, 86% of people will hesitate to purchase products or services from a business that has negative online reviews, so the impact of what your consumers are saying about you online couldn't...

Making content relevant and timely is essential. Nobody wants to read the 100th article about social media marketing when the discussion has moved elsewhere already.   But that's easier said than done. Every day, stories are developing, topics are moving and the discussion is changing. Trying to keep up is hard work, and Twitter and Facebook trends only show you...

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report,...

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The...

With 7000+ marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. So many to choose from, sounds fantastic, no? But how to know which to choose? Call it what you will - marketing technology stack or martech, every company has a set of marketing tools they use to run their marketing strategies. Our report will...

Customer case study showing how the world's oldest pharmaceutical and chemical company uses big data mining to create new business opportunities.