4 ways to level up your trend research with Conversation Clusters
Published January 21, 2020
Whether you work in PR, marketing or consumer insights, the scale and speed of available data has become so overwhelming that, paradoxically, light-bulb moments are now few and far between. Predicting upcoming trends, finding that magic content topic or acting on consumer opinion too often turns into a frustrating, long-winded hunt for insights - success not guaranteed. This is where...
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