Lama's blog
Social media statistics and usage in South Africa
40% of South Africa’s population are active social media users. That’s 22.89 million people out of an estimated population of over 57 million.
To cut through that noise, you need to have a solid understanding of how the South African population is using social media today. From online demographics to the top influencers, this blog post will give you the...
Read more
Unpacking the secrets of the world's most loved brands
We joined forces with marketing experts from all over the world to unpack the findings from our latest report, the Brand Love Story 2020, which revealed the 50 most loved...
Read more
Revealed: Middle East & Africa’s favorite brands
Building brand love is no longer just an option. It’s a need. And it’s a major asset in times like these to continue growth during an economic downturn.
Looking for...
Read more
Top Instagram influencers in South Africa to follow in 2020
Influencer marketing is a fast-growing marketing activity and media channel across the globe. That’s no surprise considering that most of us check our social media feeds on a daily basis.
Read more
A guide to TikTok: Opportunities for brands & influencers
Nothing like a good dose of humor and dance routines to fill up days of self-isolation that blend into each other.
That’s exactly why TikTok usage has soared over the...
Read more
Ultimate guide to Instagram influencer marketing in Saudi Arabia
Social media and influencer marketing have proven more important and resilient than ever today. With increased consumption of digital media during quarantine, the demand for digital content is at an...
Read more
Top Middle East podcasts that should be on your radar
It’s no secret that the podcast scene in the Middle East is booming! Aptly enough - given the Middle East’s rich history that is steeped in oral tradition. Have you...
Read more
Ultimate list of Instagram influencers in the UAE
When was the last time you talked about influencers? We read about them, we follow them, we have debates over them, we research them, and we often end up working...
Read more
A complete guide to webinar marketing in 2020
If you haven’t delved into the world of webinar marketing yet, this guide will help you cash in on one of the most powerful marketing tools today. From webinar marketing strategies and best practices, to a comparison of webinar softwares, I’ve got you covered!
Read more
Top Instagram influencers in Bahrain to follow in 2020
The role of digital and social media marketing in Bahrain, and the Gulf as a whole, is growing year after year. Specifically, when it comes to Instagram influencer marketing.
Read more
Expert roundup: advice for brands to follow during COVID-19
The coronavirus pandemic has affected virtually every business in the world.
This is a crucial moment.
How brands react now will shape long-term loyalty. We reached out to our network...
Read more
Middle East marketing, tech & business events to attend in 2020
The best Middle East marketing, technology and business virtual events are right at your fingertips with this frequently updated list & 2020 calendar with over 60 listings. Must attend? I...
Read more
What is digital PR and why is it important?
Backlinks. Link building. Black hat links. Domain authority. Link indexation.
Traditional public relations professionals might not understand how these terms have anything to do with PR. Digital PR professionals live and breathe links and know these terms like the back of their hands. Such is the state of the public relations industry today.
Read more
Top South Africa marketing, tech & business events to attend in 2020
The best marketing, technology and business events to attend in South Africa are right at your fingertips with this frequently updated list & 2020 calendar of over 60 conferences. Must...
Read more
#WelcomeToArabia: The Social Media Campaign That Unveiled a New Side of Saudi Arabia
Hashtags are key to planning and managing an effective online marketing campaign, so don’t forget to track and analyze them!
Read more
Middle East travel influencers you need to know about
Whether you're looking for a travel influencer to work with on a marketing campaign or to simply inspire your next vacation, you've landed at the right place!
Read more
Social media statistics in Saudi Arabia
Saudi Arabia currently has a total population of 33.85 million. Of that population, 23 million or 68% are active social media users. To cut through the social noise, you need...
Read more
5 marketing campaign lessons from Middle East brands
The busiest ad season of the year comes with its share of excitement, competition, and marketing campaign lessons to be learned.
Read more
Social insights: Middle East Film & Comic Con 2019
Every marketer knows an event doesn't start and end on the actual day of the event. The buzz generated before, during, and after an event offers brands a wealth of...
Read more
Lama's Publications
The Global State of PR
What do public relations activities look like today? Should PR sit under marketing, digital or SEO? Or is it a standalone industry in its own right?
Read more
