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Lama
Digital Communications Officer
Lama leads on digital communications for the Middle East & Africa market at Talkwalker.
A compulsive planner who is a tad too obsessed with spreadsheets, she has a color-coded tab for almost every aspect of her life. When she's taking a break from her screens, you can find her in a yoga pose or nose deep in a book.
Vodacom’s marketing strategy has been hugely successful in enabling the South African brand to achieve a massive brand pivot. In the last few years, Vodacom went from being just a telecommunications provider to becoming a leading digital company. Keep reading to find out how they managed the pivot and get inspired!
40% of South Africa’s population are active social media users. That’s 22.89 million people out of an estimated population of over 57 million.
To cut through that noise, you need...
We joined forces with marketing experts from all over the world to unpack the findings from our latest report, the Brand Love Story 2020, which revealed the 50 most loved...
Influencer marketing is a fast-growing marketing activity and media channel across the globe. That’s no surprise considering that most of us check our social media feeds on a daily basis.
Backlinks. Link building. Black hat links. Domain authority. Link indexation...
Traditional public relations professionals might not understand how these terms have anything to do with PR. Digital PR professionals live...
Social media and influencer marketing have proven more important and resilient than ever today. With increased consumption of digital media during quarantine, the demand for digital content is at an...
It’s no secret that the podcast scene in the Middle East is booming! Aptly enough - given the Middle East’s rich history that is steeped in oral tradition. Have you...
If you haven’t delved into the world of webinar marketing yet, this guide will help you cash in on one of the most powerful marketing tools today. From webinar marketing...
The role of digital and social media marketing in Bahrain, and the Gulf as a whole, is growing year after year. Specifically, when it comes to Instagram influencer marketing.
The coronavirus pandemic has affected virtually every business in the world.
This is a crucial moment.
How brands react now will shape long-term loyalty. We reached out to our network...
The best Middle East marketing, technology and business virtual events are right at your fingertips with this frequently updated list & 2021 calendar with over 60 listings. Must attend? I...
The best marketing, technology and business events to attend in South Africa are right at your fingertips with this frequently updated list & 2020 calendar of over 60 conferences. Must...
Whether you're looking for a travel influencer to work with on a marketing campaign or to simply inspire your next vacation, you've landed at the right place!
Every marketer knows an event doesn't start and end on the actual day of the event. The buzz generated before, during, and after an event offers brands a wealth of...