Lama Archive - Talkwalker Blog (EN)

Lama

Digital Communications Officer

Lama leads on digital communications for the Middle East & Africa market at Talkwalker.

A compulsive planner who is a tad too obsessed with spreadsheets, she has a color-coded tab for almost every aspect of her life. When she's taking a break from her screens, you can find her in a yoga pose or nose deep in a book.

Lama's blog

people at event, conference, or forum discussing marketing, business, technology, social media

Middle East Marketing, Tech & Business events to attend in 2020

Last updated November 02, 2021

The best Middle East marketing, technology and business virtual events are right at your fingertips with this frequently updated list & 2021 calendar with over 60 listings. Must attend? I think so!

Vodacom marketing strategy

Published August 26, 2020

Vodacom’s marketing strategy has been hugely successful in enabling the South African brand to achieve a massive brand pivot. In the last few years, Vodacom went from being just a...

Social media statistics and usage in South Africa

Published July 23, 2020

40% of South Africa’s population are active social media users. That’s 22.89 million people out of an estimated population of over 57 million. To cut through that noise, you need...

Unpacking the secrets of the world's most loved brands

Published July 15, 2020

We joined forces with marketing experts from all over the world to unpack the findings from our latest report, the Brand Love Story 2020, which revealed the 50 most loved...

What is digital PR and why is it important?

Published June 09, 2020

Backlinks. Link building. Black hat links. Domain authority. Link indexation... Traditional public relations professionals might not understand how these terms have anything to do with PR. Digital PR professionals live...

A complete guide to webinar marketing in 2020

Published May 19, 2020

If you haven’t delved into the world of webinar marketing yet, this guide will help you cash in on one of the most powerful marketing tools today. From webinar marketing...

Bahrain Instagram influencer go pro scenic photo

Top Instagram influencers in Bahrain to follow in 2020

Published April 28, 2020

The role of digital and social media marketing in Bahrain, and the Gulf as a whole, is growing year after year. Specifically, when it comes to Instagram influencer marketing.

employee video conference with colleagues during coronavirus COVID-19

Expert roundup: advice for brands to follow during COVID-19

Published April 21, 2020

The coronavirus pandemic has affected virtually every business in the world. This is a crucial moment. How brands react now will shape long-term loyalty. We reached out to our network...

people at event, conference, or forum in south africa discussing marketing, business, technology, social media

Top South Africa marketing, tech & business events to attend in 2020

Published January 08, 2020

The best marketing, technology and business events to attend in South Africa are right at your fingertips with this frequently updated list & 2020 calendar of over 60 conferences. Must attend? I think so!

#WelcomeToArabia: The Social Media Campaign That Unveiled a New Side of Saudi Arabia

Published October 16, 2019

Hashtags are key to planning and managing an effective online marketing campaign, so don’t forget to track and analyze them!

over 400 travel influencers based in the Middle East to work on summer marketing campaigns

Middle East travel influencers you need to know about

Published October 11, 2019

Whether you're looking for a travel influencer to work with on a marketing campaign or to simply inspire your next vacation, you've landed at the right place!

marketing-campaign-lessons-middle-east-brands

5 marketing campaign lessons from Middle East brands

Published May 20, 2019

The busiest ad season of the year comes with its share of excitement, competition, and marketing campaign lessons to be learned.

Social insights: Middle East Film & Comic Con 2019

Published April 16, 2019

Every marketer knows an event doesn't start and end on the actual day of the event. The buzz generated before, during, and after an event offers brands a wealth of data and benefit when it comes to audience insights, trends, and sponsorship ROI.

The Global State of PR

Published February 04, 2020

What do public relations activities look like today? Should PR sit under marketing, digital or SEO? Or is it a standalone industry in its own right?