Dan is an active member of the Talkwalker content team. He likes good metaphors and bad puns.
He loves to try new things, like skiing, scuba-diving, stage make-up, and ballroom dancing. He once appeared on a TV dating show, which still haunts him to this day.
Your brand is a lie. At least, how you think your consumers perceive it is. With so many departments, talking to clients in different ways, you’re missing unity and clarity. What you’re missing is a single source of truth. Let’s look at how this strategy can help align your brand image across your company, putting you back in control of...
2020 is just weeks away. But before we hit it, let’s rewind and take a look at a year in review with Quick Search. This recap will highlight some of...
Winning on social media is tough. But never impossible. We’re looking back at the best social media campaigns 2019, to see how some of the globe’s best brands created memorable...
When it comes to managing your brand's social media, you know it works. I know it works. But how do you prove the impact of social media on business performance...
2020 is almost here. A chance to restart your strategy and think afresh. But first, end of year reporting.
Here’s how to write a marketing report that will impress your...
Get inspired for your 2020 campaigns, with these trendsetters. The brands already jumping on next year’s digital marketing trends creating exciting, creative, and most importantly, engaging campaigns.
It’s back. Bigger and better than ever. The social media trends you need to know. This year, we’ve teamed up with HubSpot. To not just discuss the trends for the...
Streaming is becoming the way to watch. Staying ahead of the competition by producing quality content will be essential. To do that, these new streaming services need instant audience feedback. Enter social listening.
The Net Promoter Score® (NPS) is used to quantify your customer loyalty. Its use is on the rise, with two thirds of Fortune 1000 companies using the metric. But is...
For successful social media, being relevant is key. But keeping on top of the latest industry news and trends - aka newsjacking - can be tough. Unless you’re using Talkwalker’s...
The Philippines currently has a total population of 107.3 million. Of that population, 76 million or 71% are active social media users. To cut through the social noise, you need...
The United States currently has a total population of 327.9 million. Of that population, 230 million or 70% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in the United States. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let...
Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. To cut through the social noise, you need to...
With 18 million Australians or 72% of the country’s population being active social media users, companies have to develop a strong online presence to capture those eyeballs. Not convinced how...
Earned media value is one of those calculations that helps prove the value of the work marketers and PR professionals do. But is it as viable as it once was,...
We do love to win recognition. But we’re honored when it comes from the people that matter - our clients. Which is why we’re proud to be announced a G2...
Social data is more important than ever. In fact, 80% of people say that social data provides insights that cannot be found elsewhere. That’s just a sample of what our...
Your social media marketing strategy should never be set in stone. Whether you’re halfway through the year, or just halfway through Q1, if you spot an issue, change it! This...
Protect your brand against a reputational storm! Listening? That tweet trashed your customer service. Oops, negative review of your product. Social media gave consumers a voice. A loud voice. Ignore...
Love them or hate them, emoji offer an insight into how your consumers communicate. And to really understand those conversations, you need to understand those emoji meanings. Let’s take a deep dive into Starbucks’ social media mentions, and see how their most popular emoji translate into insights.
We’ve done it again! 3 years ago, Talkwalker revolutionized social media analytics with the introduction of our industry-leading image recognition. Now, we’re doing it again, as the 1st social listening...
Time flies when you’re having fun. And that’s certainly the case at Talkwalker. This year, we celebrate our tenth birthday. A decade of data analytics, and helping clients. We’ve gone...
The Instagram API has changed. And that has had a huge impact on how brands can monitor their Instagram analytics. With technical ingenuity, and plenty of elbow grease, Talkwalker has...
Introducing our new for 2019 series. The new series, CMO 1x1, looks at the biggest challenges facing CMOs and senior marketing managers this year. Expect industry experts from some of the biggest brand names to cover the topics that matter most to you. This month, we feature Talkwalker’s very own Elena Melnikova discussing the best marketing tools, in the marketing...
In this fast world of social media, you can’t afford to be one step behind. That’s why at Talkwalker we focus on innovation - as defined by our numerous industry...
At Talkwalker, we don’t just want to create industry-leading social listening tools. We want to give you the power to use them effectively. That’s why we’re introducing our Digital Excellence...
It’s that time of year again! When we gather the biggest and best experts, to discover the social media trends that will matter most in 2019. If you want to...
We’ve shown you how to effectively leverage influencers using Influencer One. Now, we’re going to inspire you with what you can do with them - here are some of the...
What's the best metric for measuring the effectiveness of PR? If you're from the AVE - advertising value equivalency - school of thought... seriously, it's time to catch up. Yes,...
Influencer marketing is on the rise. Bigger budgets. Bigger teams. And bigger ROIs. But how do your teams manage all your influencers? And how do you measure your ROI? You...
As traditional digital media struggles to gain engagement, brands are turning more to an influencer marketing strategy. Using influential people to guide consumers back to their business. But it’s not...
How does AI work in social media analytics? Talkwalker is leading the way as a pioneer in artificial intelligence. Here’s what we’re doing. With the Talkwalker AI Engine combining our image recognition, and sentiment analysis, plus our revolutionary new custom models, you now have access to more high quality data and digital marketing insights. Even faster.
Artificial intelligence (AI) is today’s biggest buzzword. Yet, it could also be the most divisive. While some fail to comprehend the benefits AI can have on the industry, others fear...
The holidays are over, and Q4 is looming. But we’ve got you covered with our most popular, and free, social media templates, ready for your Q4 prep. Whether you want...
Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that...
Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with a bonus tip on finding hidden hashtags.
To get the most from your queries, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this,...
The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you have one hour to give that perfect advertising or PR...
Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure...
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI, trust issues surrounding mainstream media, and changes in PR metrics, there’s a lot to keep on top of.
You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and...
Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with Quick Search - the fastest way to brand and communication insights.
How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest...
I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their...
They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?
Engagement is on the lips of every social media manager.
But how do you get it time and again?
In our new 2019 Campaign Playbook, we’ve stepped back into Quick...
With 7000+ marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. So many to choose from, sounds fantastic, no? But how to know which to...
Every campaign you create has to make an impact.
How do you maximize impact every time?
In our new 2018 Campaign Playbook, we have analyzed some of the biggest brands in...
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