Dan's blog
COVID19 | Positive brand communication techniques
How to communicate during the current climate is difficult. Events are changing daily, and we’re having to adapt our marketing strategy as fast. The impact is being felt across almost all industries, and the battle is now on to maintain a brand during a crisis.
Here, I’ve listed some of the techniques you can use to continue engagement and sales,...
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The importance of data-driven decision making in marketing
Marketing has evolved. Gone are the days of gut decisions, and hoping for the best. Now, we have a new weapon in our arsenal - data-driven decision making. Here’s how...
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Your quick crisis communication plan
A global crisis can hit at any time, and even with the best marketing strategy in the world, you can’t stop it impacting your brand. But you can mitigate the...
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Customer retention - how to use data and reduce churn
The main goal of business is to gain more customers. But really, customer retention can also help you win big. Repeat sales, upsales, endorsements. All benefits of keeping your customers...
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The 7 best influencer marketing campaigns
Looking for ideas for your next influencer marketing campaign? We’ve rounded up the best influencer marketing examples, to get you inspired.
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11 crucial social media data sources for brand monitoring
Social media is big. Billions of posts, snaps, photos, videos, blogs, stories, tweets and more posted every single day. You can monitor it, but how do you keep on top...
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Social data to optimize your customer journey
Wouldn’t it be nice if the customer journey was simple. User hears about a product => buys it. Easy. But in the real world, we know it’s not like that.
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The global state of digital PR 2020
What will shape digital PR in the next year? Or 10? Talkwalker partnered with YouGov to understand the challenges, questions, and developments the industry faces today.
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Without a single source of truth, your brand is a lie
Your brand is a lie. At least, how you think your consumers perceive it is. With so many departments, talking to clients in different ways, you’re missing unity and clarity. What you’re missing is a single source of truth. Let’s look at how this strategy can help align your brand image across your company, putting you back in control of...
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A year in review: social media stats for 2019 (insights by Quick Search)
Let's rewind to 2019. I want to look at a year in review with Quick Search. This recap will highlight some of the biggest events, social media campaigns, trends, and...
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5 best social media campaigns 2019
Winning on social media is tough. But never impossible. We’re looking back at the best social media campaigns 2019, to see how some of the globe’s best brands created memorable...
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How to prove the impact of social media on business
When it comes to managing your brand's social media, you know it works. I know it works. But how do you prove the impact of social media on business performance...
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Martech Challenges : Talkwalker named class leader in social listening
We are proud to announce that Talkwalker has been ranked as a leading social listening platform in the first edition of Martech Challenges!
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How to write a marketing report + free template
Every report is a new opportunity. A chance to restart your strategy and think afresh.
Here’s how to write a marketing report that will impress your boss, and help you...
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Best campaigns driving 2020 digital marketing trends
Get inspired for your 2020 campaigns, with these trendsetters. The brands already jumping on next year’s digital marketing trends creating exciting, creative, and most importantly, engaging campaigns.
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Social Media Trends for 2020
It’s back. Bigger and better than ever. The social media trends you need to know. This year, we’ve teamed up with HubSpot. To not just discuss the trends for the...
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Streaming tune-in: Instant audience feedback from social listening
Streaming is becoming the way to watch. Staying ahead of the competition by producing quality content will be essential. To do that, these new streaming services need instant audience feedback.
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Why your Net Promoter Score® needs integrated customer data
The Net Promoter Score® (NPS) is used to quantify your customer loyalty. Its use is on the rise, with two thirds of Fortune 1000 companies using the metric. But is...
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The quick guide to newsjacking with Free Social Search
For successful social media, being relevant is key. But keeping on top of the latest industry news and trends - aka newsjacking - can be tough. Unless you’re using Talkwalker’s...
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Social media statistics in the Philippines
The Philippines currently has a total population of 107.3 million. Of that population, 76 million or 71% are active social media users. To cut through the social noise, you need...
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Social media statistics in the United States
The United States currently has a total population of 327.9 million. Of that population, 230 million or 70% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in the United States. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let...
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Social media statistics in Singapore
Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. To cut through the social noise, you need to...
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Social Media Statistics in Australia
With 18 million Australians or 72% of the country’s population being active social media users, companies have to develop a strong online presence to capture those eyeballs. Not convinced how...
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Is earned media value (EMV) really valuable?
Earned media value is one of those calculations that helps prove the value of the work marketers and PR professionals do. But is it as viable as it once was,...
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Talkwalker - G2 Crowd social media monitoring software leader; summer 2019
We do love to win recognition. But we’re honored when it comes from the people that matter - our clients. Which is why we’re proud to be announced a G2 Crowd leader for summer 2019, in social media monitoring software. Let’s take a look why.
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Get Smart - Why your brand needs social intelligence
Social data is more important than ever. In fact, 80% of people say that social data provides insights that cannot be found elsewhere. That’s just a sample of what our...
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5 step eBook to a social media marketing strategy win
Your social media marketing strategy should never be set in stone. Whether you’re halfway through the year, or just halfway through Q1, if you spot an issue, change it! This...
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Your guide to online reputation management
Protect your brand against a reputational storm! Listening? That tweet trashed your customer service. Oops, negative review of your product. Social media gave consumers a voice. A loud voice. Ignore...
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Discovering Starbucks’ mysterious emoji meanings
Love them or hate them, emoji offer an insight into how your consumers communicate. And to really understand those conversations, you need to understand those emoji meanings. Let’s take a...
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Video recognition - The future of marketing and a 1st for social listening
We’ve done it again! 3 years ago, Talkwalker revolutionized social media analytics with the introduction of our industry-leading image recognition. Now, we’re doing it again, as the 1st social listening...
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Happy birthday Talkwalker - A decade of data analytics
Time flies when you’re having fun. And that’s certainly the case at Talkwalker. This year, we celebrate our tenth birthday. A decade of data analytics, and helping clients. We’ve gone...
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Instagram analytics changed; Talkwalker helps you focus on what’s important
The Instagram API has changed. And that has had a huge impact on how brands can monitor their Instagram analytics. With technical ingenuity, and plenty of elbow grease, Talkwalker has...
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CMO 1x1 - A Talkwalker Series - MarTech Stack
Introducing our new for 2019 series. The new series, CMO 1x1, looks at the biggest challenges facing CMOs and senior marketing managers this year. Expect industry experts from some of the biggest brand names to cover the topics that matter most to you. This month, we feature Talkwalker’s very own Elena Melnikova discussing the best marketing tools, in the marketing...
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Innovation: Talkwalker’s industry and social media awards 2018
In this fast world of social media, you can’t afford to be one step behind. That’s why at Talkwalker we focus on innovation - as defined by our numerous industry...
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Digital Excellence Center - Your knowledge base for social listening
At Talkwalker, we don’t just want to create industry-leading social listening tools. We want to give you the power to use them effectively. That’s why we’re introducing our Digital Excellence...
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Social media trends that will impact 2019
It’s that time of year again! When we gather the biggest and best experts, to discover the social media trends that will matter most in 2019. If you want to...
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7 top influencer campaigns
We’ve shown you how to effectively leverage influencers using Influencer One. Now, we’re going to inspire you with what you can do with them - here are some of the best influencer campaigns so far.
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Advertising value equivalency: Do AVEs ad value to your PR measuring?
What's the best metric for measuring the effectiveness of PR? If you're from the AVE - advertising value equivalency - school of thought... seriously, it's time to catch up. Yes,...
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One solution, One influencer marketing platform - manage, measure, monetize
Influencer marketing is on the rise. Bigger budgets. Bigger teams. And bigger ROIs. But how do your teams manage all your influencers? And how do you measure your ROI? You...
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12 dos and don’ts for a great influencer marketing strategy
As traditional digital media struggles to gain engagement, brands are turning more to an influencer marketing strategy. Using influential people to guide consumers back to their business. But it’s not...
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Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?
How does AI work in social media analytics? Talkwalker is leading the way as a pioneer in artificial intelligence. Here’s what we’re doing. With the Talkwalker AI Engine combining our...
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The Talkwalker AI Engine - The future of AI marketing & PR analytics
Artificial intelligence (AI) is today’s biggest buzzword. Yet, it could also be the most divisive. While some fail to comprehend the benefits AI can have on the industry, others fear...
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Six super social media templates for Q4
The holidays are over, and Q4 is looming. But we’ve got you covered with our most popular, and free, social media templates, ready for your Q4 prep. Whether you want...
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7 things you can do with Facebook analytics & Talkwalker
Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that...
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Trending hashtags - The best hacks for more engagement
Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with a bonus tip on finding hidden hashtags.
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How Boolean search operators make searching a piece of cake
To get the most from your queries, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this,...
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They shoot. They score. Measuring the impact of World Cup sponsorships
The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
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3 essential tips for earnings call success
Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
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Pitch perfect - spotlight your PR or advertising pitch
Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you've one hour to give that perfect advertising or PR pitch. But there’s a fine line between blowing them away and blowing your chances. These 5 steps show you how to light their fuse.
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360° media monitoring - how to capture your coverage
Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
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What is scarcity marketing?
Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
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Emoji analysis - 5 ways to crack the consumer code
There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure...
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6 essential PR trends to watch in 2018 - the experts' view
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI,...
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How to prove the value of your PR strategy to your CEO
You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
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How to get more social media engagement from kick-ass content
Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
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Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions
When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and...
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How to be a savvy social searcher: Find brand insights fast with Quick Search
Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with Quick Search - the fastest way to brand and communication insights.
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Get in shape with our social media marketing news for January 18
How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
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How to use image recognition to monitor worldwide wine trends
New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
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Hate Mondays? These results say you don’t.
People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.
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10 Super Social Media Marketing News Stories - Nov 17
Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest super stories making an impact this November.
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What is influencer marketing? Your ultimate influencer marketing guide
I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their...
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13 Social Media Marketing News Stories to Watch Out For - Oct 2017
They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
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Dan's Publications
How Cargolux measured the splash from a whale of a sponsorship
Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?
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How to turn up your social media engagement
Engagement is on the lips of every social media manager.
But how do you get it time and again?
In our new 2019 Campaign Playbook, we’ve stepped back into Quick...
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[Report] The State of Social Intelligence
How mature is your social intelligence strategy?
Better or worse than your competitors?
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Video Analytics Report: unveil your hidden mentions
Without Talkwalker’s industry-leading video analytics, you could be missing up to half of your brand's online conversations.
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The perfect marketing tech stack - Updated 2019
With 7000+ marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. So many to choose from, sounds fantastic, no? But how to know which to...
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Finance report: Big money, bad social
Driving engagement on social when you work for a financial brand can be tough, but that’s not an excuse.
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Hong Kong Airlines: How to turn a crisis into a soaring success
A crisis can hit at any time. How you handle it, proves your mettle as a marketer.
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How to measure the impact of your sponsorship
Event sponsorship is a big investment, but when done well, your brand can gain huge impact.
But how do you measure your sponsorship ROI?
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How top brands are using the power of brand purpose
By bringing your brand purpose to life, you can engage consumers, improve long-term customer experience, and ultimately, boost sales.
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How to create marketing campaigns that impact
Every campaign you create has to make an impact.
How do you maximize impact every time?
In our new 2018 Campaign Playbook, we have analyzed some of the biggest brands in...
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