Dan's blog

Martech Challenges : Talkwalker named class leader in social listening

Martech Challenges : Talkwalker named class leader in social listening

We are proud to announce that Talkwalker has been ranked as a leading social listening platform in the first edition of Martech Challenges!
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End of year: How to write a marketing report

End of year: How to write a marketing report

2020 is almost here. A chance to restart your strategy and think afresh. But first, end of year reporting. Here’s how to write a marketing report that will impress your...
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Best campaigns driving 2020 digital marketing trends

Best campaigns driving 2020 digital marketing trends

Get inspired for your 2020 campaigns, with these trendsetters. The brands already jumping on next year’s digital marketing trends creating exciting, creative, and most importantly, engaging campaigns.
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Social Media Trends for 2020

Social Media Trends for 2020

It’s back. Bigger and better than ever. The social media trends you need to know. This year, we’ve teamed up with HubSpot. To not just discuss the trends for the...
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Streaming tune-in: Instant audience feedback from social listening

Streaming tune-in: Instant audience feedback from social listening

Streaming is becoming the way to watch. Staying ahead of the competition by producing quality content will be essential. To do that, these new streaming services need instant audience feedback.
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Why your Net Promoter Score® needs integrated customer data

Why your Net Promoter Score® needs integrated customer data

The Net Promoter Score® (NPS) is used to quantify your customer loyalty. Its use is on the rise, with two thirds of Fortune 1000 companies using the metric. But is...
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The quick guide to newsjacking with Free Social Search

The quick guide to newsjacking with Free Social Search

For successful social media, being relevant is key. But keeping on top of the latest industry news and trends - aka newsjacking - can be tough. Unless you’re using Talkwalker’s...
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Social media statistics in the Philippines

Social media statistics in the Philippines

The Philippines currently has a total population of 107.3 million. Of that population, 76 million or 71% are active social media users. To cut through the social noise, you need...
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Social media statistics in the United States

Social media statistics in the United States

The United States currently has a total population of 327.9 million. Of that population, 230 million or 70% are active social media users. To cut through the social noise, you need to be aware of all relevant social media statistics in the United States. From online demographics to the top 10 influencers on Facebook and Instagram, this article will let...
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Social media statistics in Singapore

Social media statistics in Singapore

Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. To cut through the social noise, you need to...
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Social media statistics Australia

Social Media Statistics in Australia

With 18 million Australians or 72% of the country’s population being active social media users, companies have to develop a strong online presence to capture those eyeballs. Not convinced how...
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Is earned media value (EMV) really valuable?

Is earned media value (EMV) really valuable?

Earned media value is one of those calculations that helps prove the value of the work marketers and PR professionals do. But is it as viable as it once was,...
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Talkwalker - G2 Crowd social media monitoring software leader: summer 2019

Talkwalker - G2 Crowd social media monitoring software leader; summer 2019

We do love to win recognition. But we’re honored when it comes from the people that matter - our clients. Which is why we’re proud to be announced a G2 Crowd leader for summer 2019, in social media monitoring software. Let’s take a look why.
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Get Smart - Why your brand needs social intelligence

Get Smart - Why your brand needs social intelligence

Social data is more important than ever. In fact, 80% of people say that social data provides insights that cannot be found elsewhere. That’s just a sample of what our...
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5 step eBook to a social media marketing strategy win

5 step eBook to a social media marketing strategy win

Your social media marketing strategy should never be set in stone. Whether you’re halfway through the year, or just halfway through Q1, if you spot an issue, change it! This...
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Your guide to online reputation management

Your guide to online reputation management

Protect your brand against a reputational storm! Listening? That tweet trashed your customer service. Oops, negative review of your product. Social media gave consumers a voice. A loud voice. Ignore...
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Discovering Starbucks’ mysterious emoji meanings

Discovering Starbucks’ mysterious emoji meanings

Love them or hate them, emoji offer an insight into how your consumers communicate. And to really understand those conversations, you need to understand those emoji meanings. Let’s take a...
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Video recognition - The future of marketing and a 1st for social listening

Video recognition - The future of marketing and a 1st for social listening

We’ve done it again! 3 years ago, Talkwalker revolutionized social media analytics with the introduction of our industry-leading image recognition. Now, we’re doing it again, as the 1st social listening...
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Happy birthday Talkwalker - A decade of data analytics

Happy birthday Talkwalker - A decade of data analytics

Time flies when you’re having fun. And that’s certainly the case at Talkwalker. This year, we celebrate our tenth birthday. A decade of data analytics, and helping clients. We’ve gone...
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Instagram analytics changed; Talkwalker helps you focus on what’s important

Instagram analytics changed; Talkwalker helps you focus on what’s important

The Instagram API has changed. And that has had a huge impact on how brands can monitor their Instagram analytics. With technical ingenuity, and plenty of elbow grease, Talkwalker has...
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CMO 1x1 - Marketing tools for MarTech stack

CMO 1x1 - A Talkwalker Series - MarTech Stack

Introducing our new for 2019 series. The new series, CMO 1x1, looks at the biggest challenges facing CMOs and senior marketing managers this year. Expect industry experts from some of the biggest brand names to cover the topics that matter most to you. This month, we feature Talkwalker’s very own Elena Melnikova discussing the best marketing tools, in the marketing...
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Innovation: Talkwalker’s industry and social media awards 2018

Innovation: Talkwalker’s industry and social media awards 2018

In this fast world of social media, you can’t afford to be one step behind. That’s why at Talkwalker we focus on innovation - as defined by our numerous industry...
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Digital Excellence Center - Your knowledge base for social listening

Digital Excellence Center - Your knowledge base for social listening

At Talkwalker, we don’t just want to create industry-leading social listening tools. We want to give you the power to use them effectively. That’s why we’re introducing our Digital Excellence...
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The 6 best social media campaigns that created the trends in 2018

The 6 best social media campaigns that created the trends in 2018

We’ve covered the trends that will matter most next year. But how do you turn them into impactful campaigns? Here are some successful social media campaigns that foresaw the future,...
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Social media trends that will impact 2019

Social media trends that will impact 2019

It’s that time of year again! When we gather the biggest and best experts, to discover the social media trends that will matter most in 2019. If you want to stay ahead of the game, you want to read this!
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7 top influencer campaigns

7 top influencer campaigns

We’ve shown you how to effectively leverage influencers using Influencer One. Now, we’re going to inspire you with what you can do with them - here are some of the...
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One solution, One influencer marketing platform - manage, measure, monetize

One solution, One influencer marketing platform - manage, measure, monetize

Influencer marketing is on the rise. Bigger budgets. Bigger teams. And bigger ROIs. But how do your teams manage all your influencers? And how do you measure your ROI? You...
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12 dos and don’ts for a great influencer marketing strategy

12 dos and don’ts for a great influencer marketing strategy

As traditional digital media struggles to gain engagement, brands are turning more to an influencer marketing strategy. Using influential people to guide consumers back to their business. But it’s not...
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Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?

Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?

How does AI work in social media analytics? Talkwalker is leading the way as a pioneer in artificial intelligence. Here’s what we’re doing. With the Talkwalker AI Engine combining our...
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The Talkwalker AI Engine - The future of AI marketing & PR analytics

The Talkwalker AI Engine - The future of AI marketing & PR analytics

Artificial intelligence (AI) is today’s biggest buzzword. Yet, it could also be the most divisive. While some fail to comprehend the benefits AI can have on the industry, others fear...
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Six super social media templates for Q4

Six super social media templates for Q4

The holidays are over, and Q4 is looming. But we’ve got you covered with our most popular, and free, social media templates, ready for your Q4 prep. Whether you want...
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7 things you can do with Facebook analytics & Talkwalker

7 things you can do with Facebook analytics & Talkwalker

Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that...
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Trending hashtags - The best hacks for more engagement

Trending hashtags - The best hacks for more engagement

Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with a bonus tip on finding hidden hashtags.
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How Boolean search operators make searching a piece of cake

How Boolean search operators make searching a piece of cake

To get the most from your queries, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this,...
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They shoot. They score. Measuring the impact of World Cup sponsorships

They shoot. They score. Measuring the impact of World Cup sponsorships

The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
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3 essential tips for earnings call success

3 essential tips for earnings call success

Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
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Perfect pitch - put your PR or advertising pitch in the spotlight

Perfect pitch - put your PR or advertising pitch in the spotlight

Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you have one hour to give that perfect advertising or PR pitch. But there’s a fine line between blowing them away and blowing your chances. These 5 steps show you how to light their fuse.
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360° media monitoring - how to capture your coverage

360° media monitoring - how to capture your coverage

Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
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What is scarcity marketing?

What is scarcity marketing?

Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
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Emoji analysis - 5 ways to crack the consumer code

Emoji analysis - 5 ways to crack the consumer code

There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure...
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6 essential PR trends to watch in 2018 - the experts' view

6 essential PR trends to watch in 2018 - the experts' view

PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI,...
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How to prove the value of your PR strategy to your CEO

How to prove the value of your PR strategy to your CEO

You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
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How to get more social media engagement from kick-ass content

How to get more social media engagement from kick-ass content

Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
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Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and...
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How to be a savvy social searcher: Find brand insights fast with Quick Search

How to be a savvy social searcher: Find brand insights fast with Quick Search

Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with Quick Search - the fastest way to brand and communication insights.
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Get in shape with our social media marketing news for January 18

Get in shape with our social media marketing news for January 18

How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
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How to use image recognition to monitor worldwide wine trends

How to use image recognition to monitor worldwide wine trends

New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
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Hate Mondays? These Results Say You Don’t.

Hate Mondays? These results say you don’t.

People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.
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10 Super Social Media Marketing News Stories - Nov 17

10 Super Social Media Marketing News Stories - Nov 17

Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest super stories making an impact this November.
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Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising value equivalency: Do AVEs ad value to your PR measuring?

Advertising Value Equivalency, AVEs, or Ad Values. Whatever you call them, Tom Watson traced their origin back to the 1940s.
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Influencer marketing - all you need to know

What is influencer marketing? Your ultimate influencer marketing guide

I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their...
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13 Social Media Marketing News Stories to Watch Out For - Oct 2017

13 Social Media Marketing News Stories to Watch Out For - Oct 2017

They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
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Dan's Publications

How Cargolux measured the splash from a whale of a sponsorship

How Cargolux measured the splash from a whale of a sponsorship

Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?
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How to create marketing campaigns that impact

How to turn up your social media engagement

Engagement is on the lips of every social media manager.  But how do you get it time and again? In our new 2019 Campaign Playbook, we’ve stepped back into Quick...
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Video analytics report - What 5 of the biggest global brands missed without it

[Report] The State of Social Intelligence

How mature is your social intelligence strategy? Better or worse than your competitors?
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Video analytics report - What 5 of the biggest global brands missed without it

Video Analytics Report: unveil your hidden mentions

Without Talkwalker’s industry-leading video analytics, you could be missing up to half of your brand's online conversations. 
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The perfect marketing tech stack

The perfect marketing tech stack - Updated 2019

With 7000+ marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. So many to choose from, sounds fantastic, no? But how to know which to...
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Finance report: Social performance

Finance report: Big money, bad social

Driving engagement on social when you work for a financial brand can be tough, but that’s not an excuse.
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Hong Kong Airlines: How to turn a crisis into a soaring success

Hong Kong Airlines: How to turn a crisis into a soaring success

A crisis can hit at any time. How you handle it, proves your mettle as a marketer.
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How to measure the impact of your sponsorship

How to measure the impact of your sponsorship

Event sponsorship is a big investment, but when done well, your brand can gain huge impact. But how do you measure your sponsorship ROI?
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Boom or bust - How top brands are using the power of brand purpose

How top brands are using the power of brand purpose

By bringing your brand purpose to life, you can engage consumers, improve long-term customer experience, and ultimately, boost sales.
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How to create marketing campaigns that impact

How to create marketing campaigns that impact

Every campaign you create has to make an impact. How do you maximize impact every time? In our new 2018 Campaign Playbook, we have analyzed some of the biggest brands in...
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