Dan's blog

Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?

Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?

How does AI work in social media analytics? Talkwalker is leading the way as a pioneer in artificial intelligence. Here’s what we’re doing. With the Talkwalker AI Engine combining our image recognition, and sentiment analysis, plus our revolutionary new custom models, you now have access to more high quality data and digital marketing insights. Even faster.
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The Talkwalker AI Engine - The future of AI marketing & PR analytics

The Talkwalker AI Engine - The future of AI marketing & PR analytics

Artificial intelligence (AI) is today’s biggest buzzword. Yet, it could also be the most divisive. While some fail to comprehend the benefits AI can have on the industry, others fear...
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Six super social media templates for Q4

Six super social media templates for Q4

The holidays are over, and Q4 is looming. But we’ve got you covered with our most popular, and free, social media templates, ready for your Q4 prep. Whether you want...
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7 things you can do with Facebook analytics & Talkwalker

7 things you can do with Facebook analytics & Talkwalker

Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that...
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Trending hashtags - The best hacks for more engagement

Trending hashtags - The best hacks for more engagement

Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with...
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How Boolean search operators make searching a piece of cake

How Boolean search operators make searching a piece of cake

To get the most from your queries, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this,...
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They shoot. They score. Measuring the impact of World Cup sponsorships

They shoot. They score. Measuring the impact of World Cup sponsorships

The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
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3 essential tips for earnings call success

3 essential tips for earnings call success

Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
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Perfect pitch - put your PR or advertising pitch in the spotlight

Perfect pitch - put your PR or advertising pitch in the spotlight

Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you have one hour to give that perfect advertising or PR pitch. But there’s a fine line between blowing them away and blowing your chances. These 5 steps show you how to light their fuse.
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360° media monitoring - how to capture your coverage

360° media monitoring - how to capture your coverage

Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
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What is scarcity marketing?

What is scarcity marketing?

Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
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Emoji analysis - 5 ways to crack the consumer code

Emoji analysis - 5 ways to crack the consumer code

There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure...
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6 essential PR trends to watch in 2018 - the experts' view

6 essential PR trends to watch in 2018 - the experts' view

PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI, trust issues surrounding mainstream media, and changes in PR metrics, there’s a lot to keep on top of.
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How to prove the value of your PR strategy to your CEO

How to prove the value of your PR strategy to your CEO

You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
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How to get more social media engagement from kick-ass content

How to get more social media engagement from kick-ass content

Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
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Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and...
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How to be a savvy social searcher: Find brand insights fast with Quick Search

How to be a savvy social searcher: Find brand insights fast with Quick Search

Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with...
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Get in shape with our social media marketing news for January 18

Get in shape with our social media marketing news for January 18

How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
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How to use image recognition to monitor worldwide wine trends

How to use image recognition to monitor worldwide wine trends

New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
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Your guide to online reputation management

Your guide to online reputation management

Google your brand. What did you find? Is it good or bad? Online reputation management (ORM) means you take control of online conversation. Ensuring consumers find the right, the best...
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Hate Mondays? These Results Say You Don’t.

Hate Mondays? These results say you don’t.

People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.
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10 Super Social Media Marketing News Stories - Nov 17

10 Super Social Media Marketing News Stories - Nov 17

Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest...
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Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising Value Equivalency, AVEs, or Ad Values. Whatever you call them, Tom Watson traced their origin back to the 1940s.
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Influencer marketing - all you need to know

What is influencer marketing? Your ultimate influencer marketing guide

I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their...
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13 Social Media Marketing News Stories to Watch Out For - Oct 2017

13 Social Media Marketing News Stories to Watch Out For - Oct 2017

They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to keep you up to date on the current trends.
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Dan's Publications

How to measure the impact of your sponsorship

How to measure the impact of your sponsorship

Event sponsorship is a big investment, but when done well, your brand can gain huge impact. But how do you measure your sponsorship ROI?
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Boom or bust - How top brands are using the power of brand purpose

How top brands are using the power of brand purpose

By bringing your brand purpose to life, you can engage consumers, improve long-term customer experience, and ultimately, boost sales.
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How to create marketing campaigns that impact

How to create marketing campaigns that impact

Every campaign you create has to make an impact. How do you maximize impact every time? In our new 2018 Campaign Playbook, we have analyzed some of the biggest brands in...
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