Dan's blog
How to drive growth with conversational intelligence
We’re stuck in a data overload. Struggling to handle, and benefit from the masses of data that brands and consumers create every day.
To survive, you need to move away from merely crunching data and focus on conversational intelligence. With powerful insights driven by the conversations that matter most to consumers. Here’s how…...
Read more
Voice of the customer - What consumers are desperate to share
The current crisis is holding a magnifying glass up to businesses. Why are some riding out the storm, while others are drowning? It’s all down to the voice of the...
Read more
Talkwalker refresh - for collaboration, ease, and instant insights
Introducing the refreshed Talkwalker platform. A brand new user experience, that combines the powerful analytics that users love, with a faster, easier to use, more collaborative interface. Packed with new...
Read more
How world's 50 most popular brands survived the pandemic
The coronavirus and the following economic turmoil has shaken businesses to the core. When the dust settles, and we adjust to the ‘new normal’ there will be brands that hold...
Read more
Love me do - The marketing KPIs to measure your brand love
When the economy is volatile, there’s one marketing strategy you can still turn to. Brand love. It can build loyalty, advocacy, and even makes consumers more forgiving of price increases.
Read more
Lead your industry with category insights
To you, your brand is ultimate. But to consumers, you’re just another name they’ve remembered in a multitude of others. You have to stand out. And for that, you need...
Read more
Stay home: Consumer trends during COVID-19
As the coronavirus crosses the world, our day-to-day lives are changing dramatically. Here, I look at how it’s impacting consumer trends, and how businesses are adapting to meet these new...
Read more
COVID19 | Positive brand communication techniques
How to communicate during the current climate is difficult. Events are changing daily, and we’re having to adapt our marketing strategy as fast. The impact is being felt across almost...
Read more
The importance of data-driven decision making in marketing
Marketing has evolved. Gone are the days of gut decisions, and hoping for the best. Now, we have a new weapon in our arsenal - data-driven decision making. Here’s how to utilize data in your marketing, to switch from actions you think will work, to actions you know that will.
Read more
Your quick crisis communication plan
A global crisis can hit at any time, and even with the best marketing strategy in the world, you can’t stop it impacting your brand. But you can mitigate the...
Read more
Customer retention - how to use data and reduce churn
The main goal of business is to gain more customers. But really, customer retention can also help you win big. Repeat sales, upsales, endorsements. All benefits of keeping your customers...
Read more
The 7 best influencer marketing campaigns
Looking for ideas for your next influencer marketing campaign? We’ve rounded up the best influencer marketing examples, to get you inspired.
Read more
11 crucial social media data sources for brand monitoring
Social media is huge. Billions of posts, snaps, photos, videos, blogs, stories, tweets, and more posted every day. You have to monitor it, but how to keep on top of all the social media data sources? Which should you be tracking for your brand? Here are the most important social data sources you must follow for effective social listening.
Read more
Social data to optimize your customer journey
Wouldn’t it be nice if the customer journey was simple. User hears about a product => buys it. Easy. But in the real world, we know it’s not like that.
Read more
The global state of digital PR 2020
What will shape digital PR in the next year? Or 10? Talkwalker partnered with YouGov to understand the challenges, questions, and developments the industry faces today.
Read more
Without a single source of truth, your brand is a lie
Your brand is a lie. At least, how you think your consumers perceive it is. With so many departments, talking to clients in different ways, you’re missing unity and clarity.
Read more
A year in review: social media stats for 2019 (insights by Quick Search)
Let's rewind to 2019. I want to look at a year in review with Quick Search. This recap will highlight some of the biggest events, social media campaigns, trends, and...
Read more
5 best social media campaigns 2019
Winning on social media is tough. But never impossible. We’re looking back at the best social media campaigns 2019, to see how some of the globe’s best brands created memorable...
Read more
How to prove the impact of social media on business
When it comes to managing your brand's social media, you know it works. I know it works. But how do you prove the impact of social media on business performance...
Read more
Martech Challenges : Talkwalker named class leader in social listening
We are proud to announce that Talkwalker has been ranked as a leading social listening platform in the first edition of Martech Challenges!
Read more
How to write a marketing report + free template
Every report is a new opportunity. A chance to restart your strategy and think afresh.
Here’s how to write a marketing report that will impress your boss, and help you analyze your results ready for next year.
Read more
Best campaigns driving 2020 digital marketing trends
Get inspired for your 2020 campaigns, with these trendsetters. The brands already jumping on next year’s digital marketing trends creating exciting, creative, and most importantly, engaging campaigns.
Read more
Social Media Trends for 2020
It’s back. Bigger and better than ever. The social media trends you need to know. This year, we’ve teamed up with HubSpot. To not just discuss the trends for the...
Read more
Streaming tune-in: Instant audience feedback from social listening
Streaming is becoming the way to watch. Staying ahead of the competition by producing quality content will be essential. To do that, these new streaming services need instant audience feedback.
Read more
Why your Net Promoter Score® needs integrated customer data
The Net Promoter Score® (NPS) is used to quantify your customer loyalty. Its use is on the rise, with two thirds of Fortune 1000 companies using the metric. But is it as comprehensive as it could be? We take a look at how to amplify its impact, by supporting your NPS with integrated customer data.
Read more
The quick guide to newsjacking with Free Social Search
For successful social media, being relevant is key. But keeping on top of the latest industry news and trends - aka newsjacking - can be tough. Unless you’re using Talkwalker’s...
Read more
Social media statistics in the Philippines
The Philippines currently has a total population of 107.3 million. Of that population, 76 million or 71% are active social media users. To cut through the social noise, you need...
Read more
Social media statistics in the United States
The United States currently has a total population of 327.9 million. Of that population, 230 million or 70% are active social media users. To cut through the social noise, you...
Read more
Social media statistics in Singapore
Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. To cut through the social noise, you need to...
Read more
Social Media Statistics in Australia
With 18 million Australians or 72% of the country’s population being active social media users, companies have to develop a strong online presence to capture those eyeballs. Not convinced how...
Read more
Is earned media value (EMV) really valuable?
Earned media value is one of those calculations that helps prove the value of the work marketers and PR professionals do. But is it as viable as it once was,...
Read more
Talkwalker - G2 Crowd social media monitoring software leader; summer 2019
We do love to win recognition. But we’re honored when it comes from the people that matter - our clients. Which is why we’re proud to be announced a G2...
Read more
Get Smart - Why your brand needs social intelligence
Social data is more important than ever. In fact, 80% of people say that social data provides insights that cannot be found elsewhere. That’s just a sample of what our partnership with the Social Intelligence Lab discovered in the State of Social Intelligence survey. With insights from analytics users across the world, let’s take a deep dive into what’s happening...
Read more
5 step eBook to a social media marketing strategy win
Your social media marketing strategy should never be set in stone. Whether you’re halfway through the year, or just halfway through Q1, if you spot an issue, change it! This...
Read more
Your guide to online reputation management
Protect your brand against a reputational storm! Listening? That tweet trashed your customer service. Oops, negative review of your product. Social media gave consumers a voice. A loud voice. Ignore...
Read more
Discovering Starbucks’ mysterious emoji meanings
Love them or hate them, emoji offer an insight into how your consumers communicate. And to really understand those conversations, you need to understand those emoji meanings. Let’s take a...
Read more
Video recognition - The future of marketing and a 1st for social listening
We’ve done it again! 3 years ago, Talkwalker revolutionized social media analytics with the introduction of our industry-leading image recognition. Now, we’re doing it again, as the 1st social listening company to offer video recognition! The world doesn’t stop moving - and neither do we...
Read more
Happy birthday Talkwalker - A decade of data analytics
Time flies when you’re having fun. And that’s certainly the case at Talkwalker. This year, we celebrate our tenth birthday. A decade of data analytics, and helping clients. We’ve gone...
Read more
Instagram analytics changed; Talkwalker helps you focus on what’s important
The Instagram API has changed. And that has had a huge impact on how brands can monitor their Instagram analytics. With technical ingenuity, and plenty of elbow grease, Talkwalker has...
Read more
CMO 1x1 - A Talkwalker Series - MarTech Stack
Introducing our new for 2019 series. The new series, CMO 1x1, looks at the biggest challenges facing CMOs and senior marketing managers this year. Expect industry experts from some of...
Read more
Innovation: Talkwalker’s industry and social media awards 2018
In this fast world of social media, you can’t afford to be one step behind. That’s why at Talkwalker we focus on innovation - as defined by our numerous industry...
Read more
Digital Excellence Center - Your knowledge base for social listening
At Talkwalker, we don’t just want to create industry-leading social listening tools. We want to give you the power to use them effectively. That’s why we’re introducing our Digital Excellence...
Read more
Social media trends that will impact 2019
It’s that time of year again! When we gather the biggest and best experts, to discover the social media trends that will matter most in 2019. If you want to...
Read more
7 top influencer campaigns
We’ve shown you how to effectively leverage influencers using Influencer One. Now, we’re going to inspire you with what you can do with them - here are some of the...
Read more
Advertising value equivalency: Do AVEs ad value to your PR measuring?
What's the best metric for measuring the effectiveness of PR? If you're from the AVE - advertising value equivalency - school of thought... seriously, it's time to catch up. Yes, measuring with AVEs is easy, but you're not getting valid results or insights into the impact of your campaigns. Let me explain...
Read more
One solution, One influencer marketing platform - manage, measure, monetize
Influencer marketing is on the rise. Bigger budgets. Bigger teams. And bigger ROIs. But how do your teams manage all your influencers? And how do you measure your ROI? You...
Read more
12 dos and don’ts for a great influencer marketing strategy
As traditional digital media struggles to gain engagement, brands are turning more to an influencer marketing strategy. Using influential people to guide consumers back to their business. But it’s not...
Read more
Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?
How does AI work in social media analytics? Talkwalker is leading the way as a pioneer in artificial intelligence. Here’s what we’re doing. With the Talkwalker AI Engine combining our...
Read more
The Talkwalker AI Engine - The future of AI marketing & PR analytics
Artificial intelligence (AI) is today’s biggest buzzword. Yet, it could also be the most divisive. While some fail to comprehend the benefits AI can have on the industry, others fear it as a tool that could take jobs. In reality, artificial intelligence will revolutionize social analytics, with AI marketing and PR pros reaping the benefits. And the Talkwalker AI Engine...
Read more
Six super social media templates for Q4
The holidays are over, and Q4 is looming. But we’ve got you covered with our most popular, and free, social media templates, ready for your Q4 prep. Whether you want...
Read more
7 things you can do with Facebook analytics & Talkwalker
Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that...
Read more
Trending hashtags - The best hacks for more engagement
Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with...
Read more
How Boolean search operators make searching a piece of cake
To find what you're looking for, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this, you...
Read more
They shoot. They score. Measuring the impact of World Cup sponsorships
The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
Read more
3 essential tips for earnings call success
Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
Read more
Pitch perfect - spotlight your PR or advertising pitch
Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you've one hour to give that perfect advertising or PR pitch.
Read more
360° media monitoring - how to capture your coverage
Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel landscape. Here’s why that’s essential.
Read more
What is scarcity marketing?
Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
Read more
Emoji analysis - 5 ways to crack the consumer code
There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure...
Read more
6 essential PR trends to watch in 2018 - the experts' view
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI,...
Read more
How to prove the value of your PR strategy to your CEO
You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer is first).
Read more
How to get more social media engagement from kick-ass content
Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
Read more
Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions
When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and...
Read more
How to be a savvy social searcher: Find brand insights fast with Quick Search
Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with...
Read more
Get in shape with our social media marketing news for January 18
How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
Read more
How to use image recognition to monitor worldwide wine trends
New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
Read more
Hate Mondays? These results say you don’t.
People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.
Read more
10 Super Social Media Marketing News Stories - Nov 17
Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest...
Read more
What is influencer marketing? Your ultimate influencer marketing guide
I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their partnerships, aware that if they endorse rubbish, they'll lose the adulation of their fans. I’m going to show you how influencer marketing will increase your audience and your ROI.
Read more
13 Social Media Marketing News Stories to Watch Out For - Oct 2017
They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
Read more
Dan's Publications
How Bakamo and EVE Online revolutionize the gaming & HR industries
Understanding your customers is essential. But it can be tricky if your audience isn’t the most active in sharing their interests.
Read more
Industry report consumer goods (food)
Consumer insights for sales success!
How has the pandemic impacted the CPG/FMCG industry?
In this report, we look at some of the most valuable data-driven consumer insights from the sector...
Read more
Brand love story 2020 - the world’s most loved brands
And how you can be one...
Using the power of social listening, we analyzed almost 800 brands from across the globe to identify the 50 most loved.
Read more
Covid-19 industry reports
Not every industry is struggling through this crisis. Some are experiencing a boom, as consumer demands adapt.
But with that added success, come additional challenges.
Read more
How Cargolux measured the splash from a whale of a sponsorship
Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not...
Read more
How to turn up your social media engagement
Engagement is on the lips of every social media manager.
But how do you get it time and again?
In our Campaign Playbook, we’ve stepped back into Quick Search, to...
Read more
[Report] The State of Social Intelligence
How mature is your social intelligence strategy?
Better or worse than your competitors?
Read more
Video Analytics Report: unveil your hidden mentions
Without Talkwalker’s industry-leading video analytics, you could be missing up to half of your brand's online conversations.
Read more
The perfect marketing tech stack - Updated 2019
With 7000+ marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. So many to choose from, sounds fantastic, no? But how to know which to choose?
Call it what you will - marketing technology stack or martech, every company has a set of marketing tools they use to run their marketing strategies. Our report will...
Read more
Finance report: Big money, bad social
Driving engagement on social when you work for a financial brand can be tough, but that’s not an excuse.
Read more
Hong Kong Airlines: How to turn a crisis into a soaring success
A crisis can hit at any time. How you handle it, proves your mettle as a marketer.
Read more
How to measure the impact of your sponsorship
Event sponsorship is a big investment, but when done well, your brand can gain huge impact.
But how do you measure your sponsorship ROI?
Read more
