Dan is an active member of the Talkwalker content team. He likes good metaphors and bad puns.
He loves to try new things, like skiing, scuba-diving, stage make-up, and ballroom dancing. He once appeared on a TV dating show, which still haunts him to this day.
Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that data and make it actionable for your business.
Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with...
To get the most from your queries, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this,...
The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you have one hour to give that perfect advertising or PR...
Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure you can crack what’s being said, we're giving you a code breaker for emoji analysis. Take a look!
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI,...
You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and often a pretty heated one at that), how do we find the answers?
Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with...
How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
Google your brand. What did you find? Is it good or bad? Online reputation management (ORM) means you take control of online conversation. Ensuring consumers find the right, the best...
Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest...
I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their partnerships, aware that if they endorse rubbish, they'll lose the adulation of their fans. I’m going to show you how influencer marketing will increase your audience and your ROI.
They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
Every campaign you create has to make an impact.
How do you maximize impact every time?
In our new 2018 Campaign Playbook, we have analyzed some of the biggest brands in...
When it comes to your online reputation, you’ll never be able to avoid every crisis. But what you do when a crisis hits, will massively affect your company.
