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Dan's blog

Perfect pitch - put your PR or advertising pitch in the spotlight

Perfect pitch - put your PR or advertising pitch in the spotlight

Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you have one hour to give that perfect advertising or PR pitch. But there’s a fine line between blowing them away and blowing your chances. These 5 steps show you how to light their fuse.
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360° media monitoring - how to capture your coverage

360° media monitoring - how to capture your coverage

Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
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What is scarcity marketing?

What is scarcity marketing?

Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
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Emoji analysis - 5 ways to crack the consumer code

Emoji analysis - 5 ways to crack the consumer code

There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure...
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6 essential PR trends to watch in 2018 - the experts' view

6 essential PR trends to watch in 2018 - the experts' view

PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI,...
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How to prove the value of your PR strategy to your CEO

How to prove the value of your PR strategy to your CEO

You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
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How to get more social media engagement from kick-ass content

How to get more social media engagement from kick-ass content

Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
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Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and...
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How to be a savvy social searcher: Find brand insights fast with Quick Search

How to be a savvy social searcher: Find brand insights fast with Quick Search

Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with Quick Search - the fastest way to brand and communication insights.
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Get in shape with our social media marketing news for January 18

Get in shape with our social media marketing news for January 18

How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
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How to use image recognition to monitor worldwide wine trends

How to use image recognition to monitor worldwide wine trends

New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
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Your guide to online reputation management

Your guide to online reputation management

Whether you’re facing a crisis, or are looking to improve your consumers' perception of your brand, it’s not easy to know where to start. Our online reputation management guide will...
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Hate Mondays? These Results Say You Don’t.

Hate Mondays? These results say you don’t.

People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.
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10 Super Social Media Marketing News Stories - Nov 17

10 Super Social Media Marketing News Stories - Nov 17

Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest...
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Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising Value Equivalency, AVEs, or Ad Values. Whatever you call them, Tom Watson traced their origin back to the 1940s.
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Influencer marketing - all you need to know

What is influencer marketing? Your ultimate influencer marketing guide

I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their...
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13 Social Media Marketing News Stories to Watch Out For - Oct 2017

13 Social Media Marketing News Stories to Watch Out For - Oct 2017

They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
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Dan's Publications

Boom or bust - How top brands are using the power of brand purpose

How top brands are using the power of brand purpose

By bringing your brand purpose to life, you can engage consumers, improve long-term customer experience, and ultimately, boost sales.
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How to create marketing campaigns that impact

How to create marketing campaigns that impact

Every campaign you create has to make an impact. How do you maximize impact every time? In our new 2018 Campaign Playbook, we have analyzed some of the biggest brands in...
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Free Brand Protection Bundle

Free Brand Protection Bundle

When it comes to your online reputation, you’ll never be able to avoid every crisis. But what you do when a crisis hits, will massively affect your company.
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