Dan's blog
Q&A - Why brands are struggling to create consumer closeness
Consumer closeness is all about connecting brands with their consumers, to put them at the heart of decision making. Yet, it’s much easier said than done, with many brands struggling to get it right.
I sat down with Talkwalker’s CEO Tod Nielsen to find out more.
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Household brands - The challenge of quality, price, and sustainability
When it comes to consumer packaged goods (CPG), especially household brands, consumers want three things. Products that are cheap. That clean well. And that are sustainable. Yet these three demands...
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How to create successful marketing campaigns
2021 was by no means an easy year. However, many brands still found a way to forge ahead, pulling off successful marketing campaigns that really made an impact. How? By...
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Romain Mazeries: An innovative way to put back clients in the center of our strategy
Romain Mazeries, CEO, MANGOPAY talks about how you can reconnect with your customer, by better listening to social data. Enabling successful brands to put clients at the center of their...
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Bruce Hoang: How the pandemic changed consumer behavior
We caught up with Bruce Hoang, Director Communication, Channels and data, ORANGE France. Here he looks at how the pandemic has changed consumer buying habits, and how social listening is...
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Bringing consumer intelligence to life
We welcome discover.ai to the Talkwalker family, as their strategists join our Activate team. In this blog, we discover what makes them tick, and how they turn consumer intelligence into...
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Social Media Trends for 2022
It’s back. Bigger and better than ever. The social media trends you need to know. Together with HubSpot, we've brought together insights from 70+ influencers and experts, survey data from...
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Fast-track your brand to success with consumer intelligence acceleration
Forget your CEO. Consumers are in charge, and to succeed you need to meet their demands, their expectations, their indecision. Or they will jump straight to your competition.
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The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021 - Talkwalker a Leader
Talkwalker has done it! Foremost global research and advisory firm Forrester, has named Talkwalker a Leader in The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021. The report states that, "[Talkwalker] offers the strongest balance across search, insights discovery, and analytics”, and is “a strong fit for enterprises operating across many regions and languages.”...
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Introducing Talkwalker’s new CEO - Tod Nielsen
Tod Nielsen has joined Talkwalker as our new CEO, to help consolidate our position as a leading consumer intelligence platform. Here, I ask him a few questions, to reveal his...
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Is earned media value (EMV) really valuable?
Earned media value is one of those calculations that helps prove the value of the work marketers and PR professionals do. But is it as viable as it once was,...
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The marketing KPIs to benchmark your brand love
Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love?
In this blog, I break down the data...
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The secrets behind some of the UK’s favourite brands
Which brands are bringing the love in the UK? As part of our latest Brand Love Story 2021, we looked at the brands that won over consumers during the global lockdown - and how they did it.
In this blog, we take a look at the brands that stirred up the strongest emotions across the UK, to build those all...
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Why data quality is damaging your brand - and how to fix it
The good news. Data is now driving more and more businesses to success. The hard news. Data quality is more important than ever - and maintaining that quality can be...
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Voice of the customer analytics
Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that when actioned, will give them...
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Pitch perfect - Nail your advertising pitch
Imagine. You’ve spent months trying to arrange a meeting with your dream client. After all that hard work, you have one hour to give that perfect campaign, PR, or advertising...
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6 ways to optimize your marketing budget
When an economic slowdown strikes, brands quickly tighten the purse strings. And often that means quick cuts to marketing budgets. In the short term, that can ease up your cash...
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How to drive growth with conversational intelligence
Stuck in a data overload? Struggling to handle, and benefit from the masses of data that brands and consumers create every day?
To survive, move away from endlessly crunching data...
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Talkwalker refresh - for collaboration, ease, and instant insights
Introducing the refreshed Talkwalker platform. A brand new user experience, that combines the powerful analytics that users love, with a faster, easier to use, more collaborative interface. Packed with new...
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How world's 50 most popular brands survived the pandemic
The coronavirus and the following economic turmoil has shaken businesses to the core. When the dust settles, and we adjust to the ‘new normal’ there will be brands that hold...
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Lead your industry with category insights
To you, your brand is ultimate. But to consumers, you’re just another name they’ve remembered in a multitude of others. You have to stand out. And for that, you need category insights - exclusive knowledge you’ve gleaned from your industry that will make your brand more engaging, more impactful, and ultimately, increase sales and profits. Here’s how to find category...
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Stay home: Consumer trends during COVID-19
As the coronavirus crosses the world, our day-to-day lives are changing dramatically. Here, I look at how it’s impacting consumer trends, and how businesses are adapting to meet these new...
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COVID19 | Positive brand communication techniques
How to communicate during the current climate is difficult. Events are changing daily, and we’re having to adapt our marketing strategy as fast. The impact is being felt across almost...
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The importance of data-driven decision making in marketing
Marketing has evolved. Gone are the days of gut decisions, and hoping for the best. Now, we have a new weapon in our arsenal - data-driven decision making. Here’s how...
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Your quick crisis communication plan
A global crisis can hit at any time, and even with the best marketing strategy in the world, you can’t stop it impacting your brand. But you can mitigate the damage with an effective crisis communication plan. Here are our top tips to build yours.
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Customer retention - how to use data and reduce churn
The main goal of business is to gain more customers. But really, customer retention can also help you win big. Repeat sales, upsales, endorsements. All benefits of keeping your customers...
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The 7 best influencer marketing campaigns
Looking for ideas for your next influencer marketing campaign? We’ve rounded up the best influencer marketing examples, to get you inspired.
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11 crucial social media data sources for brand monitoring
Social media is huge. Billions of posts, snaps, photos, videos, blogs, stories, tweets, and more posted every day. You have to monitor it, but how to keep on top of...
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Social data to optimize your customer journey
Wouldn’t it be nice if the customer journey was simple. User hears about a product => buys it. Easy. But in the real world, we know it’s not like that.
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The global state of digital PR 2020
What will shape digital PR in the next year? Or 10? Talkwalker partnered with YouGov to understand the challenges, questions, and developments the industry faces today.
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Without a single source of truth, your brand is a lie
Your brand is a lie. At least, how you think your consumers perceive it is. With so many departments, talking to clients in different ways, you’re missing unity and clarity.
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A year in review: social media stats for 2019 (insights by Quick Search)
Let's rewind to 2019. I want to look at a year in review with Quick Search. This recap will highlight some of the biggest events, social media campaigns, trends, and...
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How to prove the impact of social media on business
When it comes to managing your brand's social media, you know it works. I know it works. But how do you prove the impact of social media on business performance to the people that matter - management. Here’s four ways to analyze your social media strategy and show that it’s making a difference to the business figures that matter.
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Martech Challenges : Talkwalker named class leader in social listening
We are proud to announce that Talkwalker has been ranked as a leading social listening platform in the first edition of Martech Challenges!
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Best campaigns driving 2020 digital marketing trends
Get inspired for your 2020 campaigns, with these trendsetters. The brands already jumping on next year’s digital marketing trends creating exciting, creative, and most importantly, engaging campaigns.
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Streaming tune-in: Instant audience feedback from social listening
Streaming is becoming the way to watch. Staying ahead of the competition by producing quality content will be essential. To do that, these new streaming services need instant audience feedback.
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Why your Net Promoter Score® needs integrated customer data
The Net Promoter Score® (NPS) is used to quantify your customer loyalty. Its use is on the rise, with two thirds of Fortune 1000 companies using the metric. But is it as comprehensive as it could be? We take a look at how to amplify its impact, by supporting your NPS with integrated customer data.
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The quick guide to newsjacking with Free Social Search
For successful social media, being relevant is key. But keeping on top of the latest industry news and trends - aka newsjacking - can be tough. Unless you’re using Talkwalker’s...
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Social media statistics in the Philippines
The Philippines currently has a total population of 107.3 million. Of that population, 76 million or 71% are active social media users. To cut through the social noise, you need...
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Social media statistics in the United States
The United States currently has a total population of 327.9 million. Of that population, 230 million or 70% are active social media users. To cut through the social noise, you...
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Social media statistics in Singapore
Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. To cut through the social noise, you need to...
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Social Media Statistics in Australia
With 18 million Australians or 72% of the country’s population being active social media users, companies have to develop a strong online presence to capture those eyeballs. Not convinced how...
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Talkwalker - G2 Crowd social media monitoring software leader; summer 2019
We do love to win recognition. But we’re honored when it comes from the people that matter - our clients. Which is why we’re proud to be announced a G2...
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Get Smart - Why your brand needs social intelligence
Social data is more important than ever. In fact, 80% of people say that social data provides insights that cannot be found elsewhere. That’s just a sample of what our...
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5 step eBook to a social media marketing strategy win
Your social media marketing strategy should never be set in stone. Whether you’re halfway through the year, or just halfway through Q1, if you spot an issue, change it! This eBook will show you the steps you need to flip your results around - with added social media strategy templates to help along the way.
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Your guide to online reputation management
Protect your brand against a reputational storm! Listening? That tweet trashed your customer service. Oops, negative review of your product. Social media gave consumers a voice. A loud voice. Ignore...
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Discovering Starbucks’ mysterious emoji meanings
Love them or hate them, emoji offer an insight into how your consumers communicate. And to really understand those conversations, you need to understand those emoji meanings. Let’s take a...
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Video recognition - The future of marketing and a 1st for social listening
We’ve done it again! 3 years ago, Talkwalker revolutionized social media analytics with the introduction of our industry-leading image recognition. Now, we’re doing it again, as the 1st social listening...
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Happy birthday Talkwalker - A decade of data analytics
Time flies when you’re having fun. And that’s certainly the case at Talkwalker. This year, we celebrate our tenth birthday. A decade of data analytics, and helping clients. We’ve gone from a small start-up in Luxembourg, to a global brand with 5 offices and over 2,000 clients around the world. I chat with our founders, to see how it all...
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Instagram analytics changed; Talkwalker helps you focus on what’s important
The Instagram API has changed. And that has had a huge impact on how brands can monitor their Instagram analytics. With technical ingenuity, and plenty of elbow grease, Talkwalker has...
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CMO 1x1 - A Talkwalker Series - MarTech Stack
Introducing our new for 2019 series. The new series, CMO 1x1, looks at the biggest challenges facing CMOs and senior marketing managers this year. Expect industry experts from some of...
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Innovation: Talkwalker’s industry and social media awards 2018
In this fast world of social media, you can’t afford to be one step behind. That’s why at Talkwalker we focus on innovation - as defined by our numerous industry...
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Digital Excellence Center - Your knowledge base for social listening
At Talkwalker, we don’t just want to create industry-leading social listening tools. We want to give you the power to use them effectively. That’s why we’re introducing our Digital Excellence...
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Social media trends that will impact 2019
It’s that time of year again! When we gather the biggest and best experts, to discover the social media trends that will matter most in 2019. If you want to...
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7 top influencer campaigns
We’ve shown you how to effectively leverage influencers using Influencer One. Now, we’re going to inspire you with what you can do with them - here are some of the...
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Advertising value equivalency: Do AVEs ad value to your PR measuring?
What's the best metric for measuring the effectiveness of PR? If you're from the AVE - advertising value equivalency - school of thought... seriously, it's time to catch up. Yes,...
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One solution, One influencer marketing platform - manage, measure, monetize
Influencer marketing is on the rise. Bigger budgets. Bigger teams. And bigger ROIs. But how do your teams manage all your influencers? And how do you measure your ROI? You need a complete influencer marketing platform. You need Influencer One.
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12 dos and don’ts for a great influencer marketing strategy
As traditional digital media struggles to gain engagement, brands are turning more to an influencer marketing strategy. Using influential people to guide consumers back to their business. But it’s not...
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Bye Booleans - Hi Talkwalker AI Engine. How does AI work in social media analytics?
How does AI work in social media analytics? Talkwalker is leading the way as a pioneer in artificial intelligence. Here’s what we’re doing. With the Talkwalker AI Engine combining our...
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The Talkwalker AI Engine - The future of AI marketing & PR analytics
Artificial intelligence (AI) is today’s biggest buzzword. Yet, it could also be the most divisive. While some fail to comprehend the benefits AI can have on the industry, others fear...
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Six super social media templates for Q4
The holidays are over, and Q4 is looming. But we’ve got you covered with our most popular, and free, social media templates, ready for your Q4 prep. Whether you want to find the best time to post, the best hashtag to use, or the best influencer to share your brand with, we’ve got you covered. Check out our templates below.
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7 things you can do with Facebook analytics & Talkwalker
Facebook has over 2.1 billion active users globally. They engage with brands on a daily basis, generating trillions of conversations and interactions. Here’s how Talkwalker will help you analyze that...
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Trending hashtags - The best hacks for more engagement
Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your audience engage with? Here’s how - with...
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How Boolean search operators make searching a piece of cake
To find what you're looking for, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have favorites. And after this, you...
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They shoot. They score. Measuring the impact of World Cup sponsorships
The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like yours can put a...
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3 essential tips for earnings call success
Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your PR strategy - both good and...
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360° media monitoring - how to capture your coverage
Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can measure brand mentions across a multi-channel...
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What is scarcity marketing?
Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing social experiment.
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Emoji analysis - 5 ways to crack the consumer code
There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and brands. To ensure you can crack what’s being said, we're giving you a code breaker for emoji analysis. Take a look!
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6 essential PR trends to watch - the experts' view
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI,...
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How to prove the value of your PR strategy to your CEO
You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? (The customer...
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How to get more social media engagement from kick-ass content
Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content on people’s news feeds, it sent ripples...
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Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions
When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the Internet. But when everyone has an opinion (and often a pretty heated one at that), how do we find the answers?
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How to be a savvy social searcher: Find brand insights fast with Quick Search
Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you became a social searcher with...
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Get in shape with our social media marketing news for January 18
How are the New Year resolutions going? Approaching 2018 at a pace, or fallen by the wayside like yesterday’s turkey sandwiches? Kickstart them now by updating your online plans, with...
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How to use image recognition to monitor worldwide wine trends
New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, and see how people around the world...
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Hate Mondays? These results say you don’t.
People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.
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10 Super Social Media Marketing News Stories - Nov 17
Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, here are the latest...
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What is influencer marketing? Your ultimate influencer marketing guide
I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course, they're paid. But, influencers choose their...
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13 Social Media Marketing News Stories to Watch Out For - Oct 2017
They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media News Stories, to...
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Dan's Publications
Shape Tomorrow
How today’s consumer connections will shape your brand’s future
The secret to brand growth isn’t about creating a brand for today, but shaping one for tomorrow. But that is the biggest challenge businesses face.
As we step out of the pandemic, we look at why shaping tomorrow is more critical than ever. Not just for brand growth, but for the...
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How the University of Sydney proves the value of social media
The secret to a great social media strategy is ensuring it’s aligned with your global brand goals. In this case study, we look at how the University of Sydney has...
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How to turn up your social media engagement
Engagement is on the lips of every social media manager.
But how do you get it time and again?
In our Campaign Playbook, we’ve stepped back into Quick Search, to...
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The Forrester New Wave™ Report
The Forrester New Wave™ Report provides intelligent and proven recommendations for enterprises looking for the ideal consumer intelligence solution. Saving months of research, and helping them make fully-informed decisions.
Talkwalker...
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Brand Love Story 2021 - How to profit from love in a lockdown
For the 2nd year running, we’ve used the power of consumer conversation analysis, to prune over 1,200 global brands, into a list of the 50 most loved brands in the...
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The perfect marketing tech stack - Updated 2020
With a near limitless number of marketing tools to choose from, marketers are spoiled for choice when building their martech stacks. But how do you ensure you're using the right...
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How Bakamo and EVE Online revolutionize the gaming & HR industries
Understanding your customers is essential. But it can be tricky if your audience isn’t the most active in sharing their interests.
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Industry report consumer goods (food)
Consumer insights for sales success!
How has the pandemic impacted the CPG/FMCG industry?
In this report, we look at some of the most valuable data-driven consumer insights from the sector...
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Covid-19 industry reports
Not every industry is struggling through this crisis. Some are experiencing a boom, as consumer demands adapt.
But with that added success, come additional challenges.
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How Cargolux measured the splash from a whale of a sponsorship
Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not...
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[Report] The State of Social Intelligence
How mature is your social intelligence strategy?
Better or worse than your competitors?
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Video Analytics Report: unveil your hidden mentions
Without Talkwalker’s industry-leading video analytics, you could be missing up to half of your brand's online conversations.
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