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fake news social media brand reputation

Fake News: 5 Ways It Will Hurt Your Brand

What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today’s social media age, they have never spread to a larger scale. 
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The #280character Question

The #280character Question

Every now and then, there are these questions that divide social media. Brexit or Remain. Trump or Hillary. What color is this dress? And then there was the #280character question.
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Example of what a social room can look like

7 ways a social media command center will empower your brand

An increasing number of brands are using social rooms on a day-to-day basis to engage with their customers, monitor their online reputation and optimize their strategy. Is it time for...
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Luxembourg's Prime Minister Xavier Bettel Visits Talkwalker

Luxembourg's Prime Minister Xavier Bettel Visits Talkwalker

Guess who stopped by the Talkwalker office this morning? None other than Luxembourg's Prime Minister Xavier Bettel ! Talkwalker founder Thibaut Britz and CEO Robert Glaesener had the pleasure to meet...
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Luxury Brands and Social Media Marketing - Dos and Don'ts

Luxury Brands and Social Media Marketing - Dos and Don'ts

Luxury brands promote exclusivity - meaning that when social media marketing became the big thing, the prospect for luxury brands was, and still is to some, alarming.  Believing that these...
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Infographic online reputation management for brands social media analytics

Infographic: 4 Easy Steps to Get Started With Online Reputation Management

With the rise of social media, brands have had to change the way they manage their reputation online. Billions of messages and articles are shared on the web every day,...
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Join Us at Connect Via Hoosuite

Join Us at Connect Via Hoosuite

If you're anything like us, you must love free learning opportunities. Here's a great one to add to your calendar: Connect Via Hootsuite 2016 (#HootConnect), a full day of insightful...
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4 Metrics Everyone in the Marketing Industry Should Be Using Right Now

4 Metrics Everyone in the Marketing Industry Should Be Using Right Now

Dig deeper into KPIs that matter: learn about four metrics you can use to tie your marketing strategy to business objectives. 
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10 Brands Killing It On Instagram in 2016

10 Brands Killing It On Instagram in 2016

With over 500 million monthly active users, Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own...
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5 Great Hashtag Campaigns From The Hospitality Industry

5 Great Hashtag Campaigns From The Hospitality Industry

Why should you bother creating your own hashtag campaign? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help...
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Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics, we have created a live, open data dashboard to uncover...
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Tennis on Social: Game Over For Nadal

Tennis on Social: Game Over For Nadal

Have you been watching the French Open last week? Using social listening, we have analyzed over 729,000 social results to retrace this first few days of the tournament from a...
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Visual Analytics: Find Your Brand’s Visual Influencers

Visual Analytics: Find Your Brand’s Visual Influencers

You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. And yes,...
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Content Tagging For Better Social Media Analytics

Content Tagging For Better Social Media Analytics

What is rule based tagging? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define...
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Friday Quiz: Who’s the Best Influencer For Your Brand?

Friday Quiz: Who’s the Best Influencer For Your Brand?

Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people...
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Talkwalker Image Recognition Wins Best Innovation Award

Talkwalker Image Recognition Wins Best Innovation Award

Talkwalker Image Recognition is officially an award-winning technology! Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston. “They say a picture’s worth...
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Data Maturity Quiz: Are You a Data Dinosaur?

Data Maturity Quiz: Are You a Data Dinosaur?

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report...
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The Roadmap to a Perfect Social Media Post

The Roadmap to a Perfect Social Media Post

What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics, we looked at a...
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Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

A search for pictures featuring the Adidas logo using the Talkwalker social listening platform With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat (over 600 million...
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Talkwalker Team Comes Second In Global AI Challenge

Talkwalker Team Comes Second In Global AI Challenge

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. But the individuals behind the platform are...
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Expert Tips to Measure the ROI of Your Influencer Marketing

Expert Tips to Measure the ROI of Your Influencer Marketing

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. To help luxury brands cut through this noise - Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to...
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Video Tutorial: A Beginner's Guide to Boolean Operators

Video Tutorial: A Beginner's Guide to Boolean Operators

What are Boolean operators, and how do they relate to social media analytics? Put simply, they are keywords such as OR, AND or NEAR/x that allow you to broaden or...
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Talkwalker Teams with Tableau: A New Way to Generate Business Insights from Social Data

Talkwalker Teams with Tableau: A New Way to Generate Business Insights from Social Data

2016 has just begun but here at Talkwalker we have already started working hard to provide you with an even better service. We are very excited to announce a new...
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Best of CES 2016: The Innovations, Brands and People that Got Social Talking

Best of CES 2016: The Innovations, Brands and People that Got Social Talking

For over forty years, CES (Consumer Electronic Show) has been the place to be for those wishing to discover new gadgets and innovations in the tech industry. From LG’s rollable...
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5 Great Social Media Campaigns To Inspire Your 2016 Marketing Strategy

5 Great Social Media Campaigns To Inspire Your 2016 Marketing Strategy

2015 is coming to an end, and it is time to look back and determine what we can learn from social media analytics for the next year. For all brands that want to improve their social media marketing in 2016, here are five great campaign strategies across a variety of platforms selected just for you. Want to track the success of...
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The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns

The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns

The epic Star Wars saga continues. After a decade long hiatus, Hollywood director J.J. Abrams is giving new life to the Sci-Fi classic with “The Force Awakens”. Fans are eagerly...
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Four Things Social Listening Can Tell You about COP21

Four Things Social Listening Can Tell You about COP21

We are now at the end of the second week of negotiations at the UN Climate Conference (COP21) in Paris. The mere fact that the meeting occurred is remarkable given...
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Using Social Listening to Determine Social Media ROI – Webinar Recap

Using Social Listening to Determine Social Media ROI – Webinar Recap

Last week we had a great webinar with Social Media Today, focusing on the topic of Social Media ROI, or more specifically the question: Is social media worth multi-million dollar...
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Handling Social Media Marketing – Top Blogs in November

Handling Social Media Marketing – Top Blogs in November

If content marketing is one cornerstone of a successful online presence, social media marketing and ads are certainly another. While many people like to read a good blog post every now...
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Brand Reputation: A Fumble on Twitter?

Brand Reputation: A Fumble on Twitter?

Screen capture of the team's Twitter account (@redskins) Sending holiday greetings to your audience is usually a sound brand marketing technique. Yet the "Redskins" (an American football team based in...
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Social Media Analytics for Agencies: The Easy Way to A Perfect Pitch

Social Media Analytics for Agencies: The Easy Way to A Perfect Pitch

“Pitching is a priority”, baseball team owner Tom Hicks once said. What holds true for sports is equally true for agencies – successful pitches are key to winning new clients...
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#Thanksgiving: Tracking the Turkey On Social Media

#Thanksgiving: Tracking the Turkey On Social Media

If your newsfeed is anything like mine, the hashtag Thanksgiving has been giving you food hallucinations for the last couple of weeks. Using Talkwalker’s social media analytics tool, I was...
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 Hunger Games Social Buzz: from Katniss’ Dress to Effie’s Makeup

Hunger Games Social Buzz: from Katniss’ Dress to Effie’s Makeup

The wait is over folks! The last instalment of the Hunger Games series is playing at your nearest movie theater as we speak. With a few days of Hunger Games related buzz to work with since the launch on Wednesday, Talkwalker used its powerful social media analytics to spot the top trending topics. Team Peeta Dominates World Discussions   Sorry...
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Social Listening For Predictive Insights

Social Listening For Predictive Insights

The 47th FIBEP World Media Intelligence Congress is happening at the end of the month and for this occasion, FIBEP MarComm Expert and Founder of Talkwalker shares his views on...
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A 3-Step Guide to First-Class Customer Care

A 3-Step Guide to First-Class Customer Care

Customer care is probably the most important aspect of any business. Companies live and die depending on how they treat their customers and with the growth of social media customers...
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What Is The Best Social Listening Tool So Far? Experts Share Their Views

What Is The Best Social Listening Tool So Far? Experts Share Their Views

You probably know, or know you should know about social listening. Or perhaps you have your own interpretation of what this practice means. But are you really convinced by the...
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 How To Be A Social CEO - Lessons From Europe's Best

How To Be A Social CEO - Lessons From Europe's Best

Twitter has established itself as one of the most important channels for brand communication, with customer service and senior executives, all the way up to CEOs, using the social network. At times, it is equally – or even more - important than news channels. We’ve already analysed the Twitter performance for some of the CEOs of the biggest quoted companies...
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4 Winning Social Media Campaign Tips Experts Agree On

4 Winning Social Media Campaign Tips Experts Agree On

Remember the "World's Toughest Job" campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and...
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Once Upon A Crisis At Volkswagen

Once Upon A Crisis At Volkswagen

Breakdown of a crisis: the 4 questions you need to ask yourself and how social media analytics help at each stage of the crisis management. For this article, all the...
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New York Fashion Week’s Story on Social Media

New York Fashion Week’s Story on Social Media

The who, what, when and where of this much awaited, high profile event. Who - Writers and designers shining on the social media runway Are Twitter and magazines a female...
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4 Steps to Making Your Products Succeed

4 Steps to Making Your Products Succeed

Customer preferences a subject to constant change. That is something that companies in all industries have to deal with. With new trends coming up and new products hitting the market...
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Marvel vs. DC Comics: The Legendary Social Media Battle

Marvel vs. DC Comics: The Legendary Social Media Battle

A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than...
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10 Things Influencers Can Teach You About Customer Retention

10 Things Influencers Can Teach You About Customer Retention

In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another...
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Champions or Cheaters? Social Reactions to the Tour de France

Champions or Cheaters? Social Reactions to the Tour de France

Each year, millions of people from around the world descend upon towns and cities all over France to see the riders of the Tour de France battle to win the...
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Think Globally, Act Locally: Introducing Advanced Geolocation

Think Globally, Act Locally: Introducing Advanced Geolocation

Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker, we understand that our customers are always looking for deeper insights they can leverage from for a variety of departments. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Now...
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A Quick Guide to Tracking Hashtag Campaigns Using Social Media Analytics

A Quick Guide to Tracking Hashtag Campaigns Using Social Media Analytics

Hashtags are a great tool to track conversations about brands, companies or events. They make it easy for users to follow discussions and keep up with the conversation, as well...
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Sizzle, Bang, Shop: How Independence Day Played Out on Social

Sizzle, Bang, Shop: How Independence Day Played Out on Social

Of all major U.S. holidays, July 4th is up there with the biggest, standing shoulder to shoulder with the likes of Thanksgiving and Christmas. A celebration of USA’s independence from...
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Social Media Day Reflections: Social Media Trends Throughout 2015

Social Media Day Reflections: Social Media Trends Throughout 2015

Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos...
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Succeed at #SocialSelling With These 10 Online Influencers

Succeed at #SocialSelling With These 10 Online Influencers

Today's customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel conversion rates and sales performances. If you think about it, valuable information is publicly available within reach at the micro-level. You can get to know about a prospect's network, their...
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It’s All About Fashion: Who Wins Our Hearts on Social Media?

It’s All About Fashion: Who Wins Our Hearts on Social Media?

Let’s be honest: we all have our favourite store to shop at, or to just stop by and browse to find new fashion trends. No matter if it is a...
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3 Steps to Successful Campaign Management Using Social Listening

3 Steps to Successful Campaign Management Using Social Listening

A constant array of new products, growing competition and constantly changing customer needs…these are the challenges marketers in any industry face today. With increasing pressure on marketing budgets, the success...
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10 Influencers Share Their Productivity Hacks for Busy Marketers

10 Influencers Share Their Productivity Hacks for Busy Marketers

Modern marketers needs to cope with two challenges on their everyday life: staying at the top of their game, and staying focused in the highly distracting and pervasive environment of...
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#Cannes2015: 4 questions asked by social media (and why they matter)

#Cannes2015: 4 questions asked by social media (and why they matter)

1. Fashion and Luxury Brands: “Who are they wearing?” One way for the fashion industry to go strong in a highly competitive market is to understand and embrace the media...
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5 Easy Steps to Effectively Manage Industry Disruption

5 Easy Steps to Effectively Manage Industry Disruption

Most, if not all industries, are influenced by constant changes and developments. The upcome of new technologies, competitors’ product launches, mergers & acquisitions transactions, regulatory changes disrupt established processes and...
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How the Bank of England predicts economic trends through social media monitoring

How the Bank of England predicts economic trends through social media monitoring

Last year, the Bank of England hired Paul Robinson, a former senior Barclays foreign exchange analyst, as its first ever Head of Advanced Analytics, running a brand new data-crunching unit...
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UK Election Social Round Up: The Final Countdown

UK Election Social Round Up: The Final Countdown

After weeks of debates, manifestos and embarrassing election stories, the big day is finally here: on May 7th, the UK will decide on a new – or old – government...
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Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid

Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid

New York Times best-selling author Brandon Mull once said: “Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.”   While it’s undeniably hard to make brilliant marketing choices all the time, it’s nevertheless possible to consistently avoid known mistakes – some of which can be costly to your business and your reputation.
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UK Election Social Round Up: #EdBallsDay Celebrations, Russell Brand Interviews and David Cameron’s #Villagate

UK Election Social Round Up: #EdBallsDay Celebrations, Russell Brand Interviews and David Cameron’s #Villagate

With mere days to go until the UK General Election, the party leaders and their supporters are eager to make use of the time left until the big day. This...
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Case Study: Water, wind, sun – which green energy wins online?

Case Study: Water, wind, sun – which green energy wins online?

With increasing concerns about the environmental impact of fossil fuels and nuclear power, renewable energies have grown in popularity over recent years. As the market for green energy matured, it...
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3 Steps to Better Crisis Management in the Oil Industry

3 Steps to Better Crisis Management in the Oil Industry

Negative postings from customers, critical media coverage, accidents – those things all have the potential to turn into a major crisis that needs to be managed carefully to prevent lasting...
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UK Party Leader's Debate: Criticism for Farage, Support for Sturgeon

UK Party Leader's Debate: Criticism for Farage, Support for Sturgeon

During last night’s debate, the leaders of seven British parties faced each other on live television to discuss a number of different issues, from immigration to the NHS and health services, to benefit cuts in the United Kingdom. After last week’s indirect face-off between Ed Miliband and David Cameron, the live debated was highly anticipated among voters and journalists alike.
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It's All About Relationship-Building on Social Media: Top Blog Articles of March

It's All About Relationship-Building on Social Media: Top Blog Articles of March

Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in March many bloggers were speaking about relationships on...
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UK General Elections: Miliband Ahead on Social Media

UK General Elections: Miliband Ahead on Social Media

Reaction to the unfolding UK election across all social media favoured Labour's Ed Miliband over Prime Minister David Cameron in the weeks preceding the official start of the election campaign.    ...
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Jeremy Clarkson, BBC and the

Jeremy Clarkson, BBC and the "fracas": Rally to Social Media Support

Jeremy Clarkson, host of BBC’s popular series “Top Gear”, has never been known for his soft or sensitive side. But when he allegedly slapped a producer during while working on...
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“Spring Forward”: Social Reactions to Apple’s Newest Gadgets

“Spring Forward”: Social Reactions to Apple’s Newest Gadgets

When Apple announced a special event for March 9th, many people immediately concluded that it must be related to the smartwatch the tech giant debuted last year. The suspicion seemed...
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Going Head-to-Head: Powerful Women vs Men on Social Media

Going Head-to-Head: Powerful Women vs Men on Social Media

As with many official and unofficial holidays, many people assume that International Women’s Day was established by greeting card manufacturers and the flower industry. But the holiday - which celebrates...
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Making Use of Instagram Data: Deeper Insights with Talkwalker

Making Use of Instagram Data: Deeper Insights with Talkwalker

Visual content is increasingly critical for social media and marketing. With the rising popularity of image and video content - Instagram currently has about 300 million active users - keeping track...
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Top Blog Articles of February Were About… Writing a Killer Blog Post

Top Blog Articles of February Were About… Writing a Killer Blog Post

Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in February many bloggers were speaking about successful blog...
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Oscars 2015: Social Media Highlights in Pictures

Oscars 2015: Social Media Highlights in Pictures

“Life is full of surprises,” said Pawel Pawlikowski upon receiving his Oscar for Best Foreign picture Ida. But Sunday’s 87th annual Academy Awards in Los Angeles passed with few surprises delivering: great speeches that will enter the history of Oscar ceremonies, painfully awkward moments (hint: John Travolta, reloaded), calls for equality (Go Selma! Go Witherspoon! Go Arquette!), and inspiration (basically,...
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Case study: Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle?

Case study: Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle?

The Internet has become our go-to source for every aspect of our daily lives. Financial operations are no exception to this – we pay our bills and rent online, we...
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Predicting Trends and Measuring the Economy: Benefits of Social Data Intelligence for Banks

Predicting Trends and Measuring the Economy: Benefits of Social Data Intelligence for Banks

Unemployment and new jobs, house hunting and becoming a homeowner – all are important events and milestones during the course of a lifetime and are increasingly shared on social media.
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Survey: “You spend all day on Facebook, right?” – Challenges of a Digital Professional (+ Infographic)

Survey: “You spend all day on Facebook, right?” – Challenges of a Digital Professional (+ Infographic)

What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are...
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Survey: The 3 Phases in the Life of a Digital Marketer (+ Infographic)

Survey: The 3 Phases in the Life of a Digital Marketer (+ Infographic)

What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are just a few of the questions we asked you during our survey. Our intent was to find out what you – social media and community managers, market researchers, PR executives,...
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Private Jets and Climate Change - Insights from the World Economic Forum

Private Jets and Climate Change - Insights from the World Economic Forum

The World Economic Forum (WEF) in Switzerland has become a must-attend event for leaders from business, politics, technology and beyond. Each year, the world’s influencers come together in Davos-Klosters to...
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Top 5 Most Viral Products at #CES2015

Top 5 Most Viral Products at #CES2015

Every year over 100,000 people descend upon the CES (consumer electronics show) convention in Las Vegas to get a first look at the products that will be hitting stores in...
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Experts' view: 5 Social Media Trends for 2015

Experts' view: 5 Social Media Trends for 2015

As we near the end of another year, the world of social media has once again seen massive changes. With 2015 fast approaching, we asked industry experts what trends they...
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Tracking epidemics on social media: “Big Pharma” and the Ebola vaccine

Tracking epidemics on social media: “Big Pharma” and the Ebola vaccine

The Ebola epidemic was – and still is – heavily discussed across different online platforms. Information about the disease and its spread are shared heavily, as are new developments in...
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Talkwalker Academy: Social Media Monitoring for the Pharma Industry

Talkwalker Academy: Social Media Monitoring for the Pharma Industry

Like most – or really all – industries, pharmaceuticals can’t ignore the importance of social media and the conversation happening on these networks. Patients turn to blogs and Facebook to...
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Pharma goes Social: 6 essentials to successful social media analytics

Pharma goes Social: 6 essentials to successful social media analytics

Have you ever been sick and googled your symptoms? Then you are not alone. The rise of patient forums, blogs and social networks has changed the relationship between doctors and...
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3 Items Everyone Wants for Black Friday 2014: Samsung, Apple, and Free Products

3 Items Everyone Wants for Black Friday 2014: Samsung, Apple, and Free Products

Photo Credits: Tom Pennington/Getty Images Black Friday is in a couple of days and now is the time to sniff out the best deals to prepare for this day of shopping...
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Develop your CEO’s star power to enhance brand equity

Develop your CEO’s star power to enhance brand equity

Even if your company offers the most useful, affordable and brilliant products and/or services, and carries out the most laudable CSR actions, your reputation could still be at risk if the audience judges your company on your CEO’s reputation, and they happen not to like his/her personality. On the other hand, you can leverage a CEO’s good reputation to further...
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Tottenham vs Manchester City: What the social buzz around a football match can tell you

Tottenham vs Manchester City: What the social buzz around a football match can tell you

We must admit that when we were asked to produce an analysis on sentiment for the Manchester City vs Tottenham match, we were worried about the endless possibilities for conversation...
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4 Reasons to Exploit Social Media for Investor Relations

4 Reasons to Exploit Social Media for Investor Relations

For many Investor Relations Officers, Directors and CFOs the idea of using social media to attract investment opportunities may seem imprudent or unnecessary. This article should hopefully dispel such notions...
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Talkwalker How-To: Refining your search queries

Talkwalker How-To: Refining your search queries

For some brands or companies, it can be hard to keep up with the sheer volume of buzz they receive on social media. Sometimes there are just too many results...
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Talkwalker Updates: A new look for your social media monitoring

Talkwalker Updates: A new look for your social media monitoring

As we’ve mentioned before – here at Talkwalker, we are constantly working to further improve your social media experience. With our latest update, we have changed a few things that will make using Talkwalker even more convenient for you. The project menu   First off, we reworked the menu. Once you log in to your Talkwalker, you have the name...
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Social Media and the Stock Market: What Internet users expect from Alibaba

Social Media and the Stock Market: What Internet users expect from Alibaba

When Chinese e-commerce giant Alibaba went public on the New York Stock Exchange (NYSE) on September 19th, many people outside China were not even sure what its business entailed, much...
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Yes or No? Social Media Insights on the Scottish Independence Referendum

Yes or No? Social Media Insights on the Scottish Independence Referendum

For centuries, Scotland has been a part of the United Kingdom. And for almost as long, there were attempts to turn Scotland into an independent and sovereign state. With the...
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Yes or No? Monitoring the Scottish Independence Referendum

Yes or No? Monitoring the Scottish Independence Referendum

For centuries, Scotland has been a part of the United Kingdom. And for almost as long, there were attempts to turn Scotland into an independent and sovereign state. With the...
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Talkwalker updates for enriched social media experience

Talkwalker updates for enriched social media experience

Here at Talkwalker, we’re always hard at work to provide the best possible experience for our users. With the latest update to our social media monitoring tool, we have established...
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Social Media Monitoring for the Finance Industry: Critical cases

Social Media Monitoring for the Finance Industry: Critical cases

We have already discussed the importance of social media monitoring for the banking and finance industry and also looked at how to use Talkwalker for reputation management. Our example was...
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Online reputation management for banks: The lessons learned from BNP Paribas

Online reputation management for banks: The lessons learned from BNP Paribas

Even in traditionally more “conservative” industries like banking, monitoring your brand reputation is key. A recent example of the importance of watching your online reputation closely is BNP Paribas. The...
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How to set up search queries with Talkwalker

How to set up search queries with Talkwalker

Every day, so much information is posted on the Internet that it can be hard to keep up – especially if you are new to social media monitoring. To cut...
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Talkwalker among the Top 15 Social Media Monitoring Tools 2014 worldwide

Talkwalker among the Top 15 Social Media Monitoring Tools 2014 worldwide

Social Media Monitoring is an ever-evolving field and many companies offer their solution for businesses to keep themselves up-to-date on social conversations. But how to make the best choice among the array of tools available on the market? Goldbach Interactive conducted for the 4th consecutive year a comprehensive study of the Top 15 Social Media Monitoring Tools 2014 worldwide –...
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Germany vs Argentina - Performance on and off the field : How the players fare in social media

Germany vs Argentina - Performance on and off the field : How the players fare in social media

It’s official: the FIFA Worldcup 2014 will be decided between Germany and Argentina. After Germany’s landslide 7-1 victory over Brazil in Belo Horizonte, Argentina defeated the Dutch team 4-2 after...
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Argentina vs Netherlands – Performance on and off the field : How the players fare in social media

Argentina vs Netherlands – Performance on and off the field : How the players fare in social media

The first semi-final of the Worldcup 2014 in Brazil set a more than impressive example. Germany beat worldcup host country Brazil with an historic 7-1 win and moves on to...
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Germany vs Brazil - Performance on and off the field : How the Worldcup players fare in social media

Germany vs Brazil - Performance on and off the field : How the Worldcup players fare in social media

Tonight’s the night: the first semi-final in the FIFA Worldcup 2014. The game marks the beginning of the last round before the final match of the worldcup in Brazil, which...
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Talkwalker selected to be a Twitter Certified Product

Talkwalker selected to be a Twitter Certified Product

Yet another fantastic milestone in our journey! We are thrilled to have been selected into the exclusive club of the Twitter Certified Products Program. This privilege of being part of the hand-picked crowd of leading social media tools has been awarded to only 36 providers worldwide, out of which as few as 3 are based in Europe.   The Twitter...
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Combatting the Luxury Counterfeit Crisis with Social Media Monitoring.

Combatting the Luxury Counterfeit Crisis with Social Media Monitoring.

A luxury brand’s most valuable assets are its status, heritage, quality and products’ exclusive price tag. However, it's estimated that sales of counterfeit goods now represent 7% of world trade...
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Talkwalker launches Free Social Search and Analytics !

Talkwalker launches Free Social Search and Analytics !

Marketers, rejoice: Talkwalker is taking the lid off of a powerful new social search engine!   Today, we are excited to introduce you to our new, powerful and yes, you...
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Survey: Getting inside the mind of a Social Media Marketer

Survey: Getting inside the mind of a Social Media Marketer

Has there ever been a more exciting or complex time to be a marketer? The rules are changing constantly and rapid shifts in technology are giving marketing best practices the...
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Navigating the automotive recall storm with social media monitoring.

Navigating the automotive recall storm with social media monitoring.

In April 2014, Toyota faced a nightmare situation for any brand, but particularly for one that staked its reputation on safety and quality: The company had to recall over 6.39...
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The new Talkwalker: taking social media insight to the next level!

The new Talkwalker: taking social media insight to the next level!

As we have seen social media mature as a medium over the last few years, it has created a seismic shift in the way both our consumers and businesses communicate...
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Survey: Is Marketing facing a paradigm shift?

Survey: Is Marketing facing a paradigm shift?

Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily...
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Case Study: Preventing risk at mass events with Social Media Monitoring

Case Study: Preventing risk at mass events with Social Media Monitoring

Big events like concerts, sports events, or festivals always carry an unknown risk. Whenever large numbers of people come together at major events, there is an increased risk of panic,...
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 EU debate, Round 2: Social Media mirrors developing public opinions in real-time

EU debate, Round 2: Social Media mirrors developing public opinions in real-time

Last night Nigel Farage and Nick Clegg went head-to-head in the second of two TV debates on the topical subject of Britain's membership of the European Union. When Talkwalker monitored Round 1 of this Eurocentric showdown in real-time last week, what we found striking was that social media sentiment very closely mirrored the post-debate data coming from extensive offline opinion...
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EU debate: Social media mirrors developing public opinions in real-time

EU debate: Social media mirrors developing public opinions in real-time

Deputy Prime minister Nick Clegg and UKIP leader Nigel Farage went head-to-head last week in the first of two debates discussing the future of Britain’s membership to the EU.  Talkwalker...
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Survey: Who’s in charge? The never-ending battle between the US and the UK has taken on digital working environment.

Survey: Who’s in charge? The never-ending battle between the US and the UK has taken on digital working environment.

A month ago we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their...
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How can Social Media Monitoring support Media Agencies?

How can Social Media Monitoring support Media Agencies?

Talkwalker is a powerful and easy-to-use social media monitoring and analytics tool used for online reputation tracking, campaign measurement, crisis monitoring and early-warning alerting. Whether you are pulling data for...
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Case Study: how to boost media monitoring by integrating social data

Case Study: how to boost media monitoring by integrating social data

If you conduct traditional media monitoring services, extend your offer by cooperating with a strong technology partner, which focuses on social media and Big Data. This is because today’s PR professionals are working with a new type of public and new ways of communicating. Discover how French leading media monitoring company Argus de la Presse managed to provide a one...
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How to use Social Media Monitoring for Risk Management

How to use Social Media Monitoring for Risk Management

Risk means the probability of negative occurrence that may be avoided through pre-emptive action. This can include risks of harm to a company directly or financially, to a brand name...
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How to export data from Talkwalker?

How to export data from Talkwalker?

Once you have tracked and analyzed your relevant social media mentions with the help of Talkwalker, you may also find yourself wanting to share some of these insights and discoveries...
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Top 3 Digital Trends for your 2014 Marketing: Part 3/3

Top 3 Digital Trends for your 2014 Marketing: Part 3/3

Video marketing As digital marketing picked up speed throughout 2013, one area that continued to own the stage was online video. By owning the stage I don't just mean driving just...
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Talkwalker Alerts App for HootSuite: Expand Your Social Media Monitoring Capabilities

Talkwalker Alerts App for HootSuite: Expand Your Social Media Monitoring Capabilities

Today, it gives us great pleasure to announce the launch of the Talkwalker Alerts - the best alternative to Google Alerts- app for HootSuite. This app will allow users to...
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Top 3 Digital Trends for your 2014 Marketing: Part 2/3

Top 3 Digital Trends for your 2014 Marketing: Part 2/3

The ROI of Paid Social Advertising.   In our last blog post we saw that content marketing is going to be a critical focus for your business in the coming...
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Top 3 Digital Trends for your 2014 Marketing: Part 1/3

Top 3 Digital Trends for your 2014 Marketing: Part 1/3

2013 has been a busy year for digital marketers. Social Media and mobile marketing has continued to grow in popularity and there has never been a more exciting time to...
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13 Social Media Marketing Trends in 2014 from the Experts

13 Social Media Marketing Trends in 2014 from the Experts

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of...
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Talkwalker now leader of the top 6 social media monitoring tools worldwide

Talkwalker now leader of the top 6 social media monitoring tools worldwide

Earlier this year, Swiss digital agency Goldbach Interactive ranked Talkwalker as one of the top 5 best social media monitoring tools worldwide for the year 2013. Further analysis was conducted and recently published by German IT magazine Computerwoche, narrowing down the research to 6 tools. The test focused on data volumes and sentiment detection, for which Talkwalker proudly ranks number 1 internationally...
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Save time and money by creating automated press reviews with Talkwalker

Save time and money by creating automated press reviews with Talkwalker

Background Traditional media monitoring entered the field of public relations in early 20th century in the form of clipping services, becoming indispensable ever since. Until today, the core mission is...
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Who are the real social media influencers?

Who are the real social media influencers?

As a quick recap of last week’s Social Media Marketing Conference in the Cavendish Conference Centre, London, we would like to share some insights on the 'real' social media influencers.
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Talkwalker is hiring!

Talkwalker is hiring!

Are you passionate about social media and technology? Do you think social media is changing the way businesses advertise, communicate, engage, develop products and provide customer service? Do you want...
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Social media monitoring that speaks your language

Social media monitoring that speaks your language

A growing team that speaks many languages Talkwalker’s team currently consists of 29 people of 15 different nationalities that speak a total of 19 different languages. That’s an average of 4 languages per person (or 3,8 to be more precise). Talkwalker is growing rapidly and welcomes about 2 new employees every month. The most multilingual team members: Anna: 5 languages...
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4 sweet social media insights about ice cream

4 sweet social media insights about ice cream

By the looks of the long queues that gather at ice cream vendors as soon as the weather gets hot, it seems obvious that ice cream sales are heavily reliant...
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Campaign Monitoring with Talkwalker

Campaign Monitoring with Talkwalker

Background Like every year friends and fans of Apple products, and new technology in general, were impatiently waiting for new and innovative devices of the legendary iPhone founder from Cupertino.
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Talkwalker Alerts by RSS feed (or email) save the day!

Talkwalker Alerts by RSS feed (or email) save the day!

Not only do Google Reader fans have to mourn the death of their beloved feed reader. Many now also have to suffer the fact that Google Alerts have stopped their...
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Talkwalker ranked in 2013 top 5 best social media monitoring and online reputation management tools

Talkwalker ranked in 2013 top 5 best social media monitoring and online reputation management tools

  For the second year Swiss interactive agency Goldbach has compiled an annual report about which social media monitoring and online reputation management tools are the most advanced from a performance...
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Talkwalker turns on the Twitter firehose via Gnip

Talkwalker turns on the Twitter firehose via Gnip

Europe's leading social media monitoring and social analytics tool Talkwalker teams up with Gnip to offer clients real-time access to the full firehose of Twitter data. The collaboration allows Talkwalker...
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Top 20 Father’s Day Gift Ideas Trending On The Web

Top 20 Father’s Day Gift Ideas Trending On The Web

Are you wondering if your dad is fed up of getting the same old ties and pens that have been piling up in his drawer over the last few years?
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Trendiction and Argus de la Presse partner to offer social media monitoring tool Talkwalker in France

Trendiction and Argus de la Presse partner to offer social media monitoring tool Talkwalker in France

Madrid and Luxembourg, 6 June 2013. In the context of the current AMEC Summit (“International Association for the Measurement and Evaluation of Communication”) assembling in Madrid the major international media...
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How instant notifications can save online brand reputation

How instant notifications can save online brand reputation

"You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time". The wise words of poet John Lydgate nicely describe why nobody, individuals and businesses alike, can be completely sheltered from negative opinions towards them. With the prevalence...
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We launched Talkwalker Alerts today – a free and easy alternative to Google Alerts

We launched Talkwalker Alerts today – a free and easy alternative to Google Alerts

Had some concerns about Google products lately? We did too. Lately, we saw Google shutting down free services one after another, especially at its most recent Spring Cleaning with the...
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Albane's Publications

OneLife: Fostering Digital Transformation in Fintech using Social Data

OneLife: Fostering Digital Transformation in Fintech using Social Data

Is your company living in digital denial? 33% of organizations are developing their plans for digital transformation, but won’t execute them in the next 12 months. Maybe it’s time for a change. In this case study, you’ll discover how OneLife, a European Fintech specialist, is using Talkwalker’s social data throughout the company to: - Identify high-quality leads and better understand...
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Social Data Metrics Marketing Strategy Talkwalker

10 Social Data Metrics to Prove the Value of Marketing & PR

This guide explores 10 social media metrics that help you boost the ROI of your marketing and PR efforts.
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Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb

Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb

What is the secret behind Airbnb’s 1 million followers on Instagram? Why does Hilton have multiple accounts on Twitter? We analyzed over 3.8 million online results to identify the best practices of 12...
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Engage With Customers at Every Step of the Consumer Decision Journey Using Social Listening

Engage With Customers at Every Step of the Consumer Decision Journey Using Social Listening

In the hospitality industry, social media is both an opportunity and a challenge. It has the potential to destroy a brand, but at the same time customers are increasingly turning...
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Luxury Wars On Social Media - 10 Luxury Brands Go Head To Head

Luxury Wars On Social Media - 10 Luxury Brands Go Head To Head

Luxury brands can no longer stay away from social media. In recent years, the internet has come to play a growing role in the decision-making process of luxury shoppers, with...
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Influencer Marketing: 3 Social Listening Strategies For Luxury Brands

Influencer Marketing: 3 Social Listening Strategies For Luxury Brands

With the rise of the digital age, luxury brands such as Dior, Ferrari and Cartier have seen a shift in their customers’ behaviour. While brick-and-mortar stores still play a key...
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How Newspapers Use their Twitter Presence

How Newspapers Use their Twitter Presence

For years, the main sources of information were newspapers delivered to our doorstep every morning and TV news broadcast into our living room every night. But with the Internet, the...
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