Albane is a member of the Talkwalker content team, as well as the person in charge of marketing operations on the US market. When she's not writing about social media, you'll either find her with her nose in a book, swinging away on the golf course or planning her next trip.
Follow her on Twitter for amazing tweets on the digital sphere, European affairs & obscure golf references.
What a month for soccer fans! Here's what over 8 million results from social media and beyond can tell us about the 2019 FIFA Women's Soccer World Cup.
What does share of voice really mean, and how do you measure it? In this guide, we’ll explore the different facets of this essential marketing and PR indicator.
What can we learn from Amazon’s marketing strategy? Whether you work in digital marketing or not, Amazon is a fascinating company. Forbes’ 2018 ranking positions it as one of the...
Each year, I attend several marketing and PR conferences in different countries, but one thing is now clear to me: Social Media Marketing World is at the top of the...
As a social media professional, one of the hardest (and most interesting) aspects of the job is to keep up with the ever-changing industry landscape: new players, new technology, new...
Your end of year report is near. Like many marketers and PR professionals, you’re probably asking yourself what to incorporate or scale up in your 2019 strategy to boost your...
The summer may be over, but the great news keeps coming at Talkwalker HQ! We’ve just been recognized as the winner of the Best Use of Artificial Intelligence in MarTech...
The World Cup™ has arrived! In this article, you'll find a metric ton of social media stats about football in general and the 2018 World Cup™, from the players to the...
What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today’s social media age, they have never spread to a larger scale.
Every now and then, there are these questions that divide social media. Brexit or Remain. Trump or Hillary. What color is this dress? And then there was the #280character question.
An increasing number of brands are using social rooms on a day-to-day basis to engage with their customers, monitor their online reputation and optimize their strategy. Is it time for...
Guess who stopped by the Talkwalker office this morning? None other than Luxembourg's Prime Minister Xavier Bettel ! Talkwalker founder Thibaut Britz and CEO Robert Glaesener had the pleasure to meet...
Luxury brands promote exclusivity - meaning that when social media marketing became the big thing, the prospect for luxury brands was, and still is to some, alarming.
With the rise of social media, brands have had to change the way they manage their reputation online. Billions of messages and articles are shared on the web every day,...
If you're anything like us, you must love free learning opportunities. Here's a great one to add to your calendar: Connect Via Hootsuite 2016 (#HootConnect), a full day of insightful...
The digital world offers a lot of straightforward metrics like retweets, Facebook shares or Instagram likes but today, social media analytics can give you much more. Looking beyond the obvious...
With over 500 million monthly active users, Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and...
Track your favorite hashtags Now!
Why should you bother creating your own hashtag campaign? A good hashtag can redefine your online brand identity, provide you with new ways to interact...
Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics, we have created a live, open data dashboard to uncover...
Have you been watching the French Open last week? Using social listening, we have analyzed over 729,000 social results to retrace this first few days of the tournament from a...
You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. And yes,...
What is rule based tagging? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define...
Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people...
Talkwalker Image Recognition is officially an award-winning technology! Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston.
“They say a picture’s worth...
For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report from Forbes and McKinsey, around 90% of organizations now report medium to high levels of investment in big data analytics. How does this translate in your work environment? Do you...
What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics, we looked at a...
A search for pictures featuring the Adidas logo using the Talkwalker social listening platform
With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat (over 600 million...
Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. But the individuals behind the platform are...
New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social.
To help luxury brands...
What are Boolean operators, and how do they relate to social media analytics? Put simply, they are keywords such as OR, AND or NEAR/x that allow you to broaden or...
2016 has just begun but here at Talkwalker we have already started working hard to provide you with an even better service. We are very excited to announce a new...
For over forty years, CES (Consumer Electronic Show) has been the place to be for those wishing to discover new gadgets and innovations in the tech industry. From LG’s rollable...
2015 is coming to an end, and it is time to look back and determine what we can learn from social media analytics for the next year. For all brands that want to improve their social media marketing in 2016, here are five great campaign strategies across a variety of platforms selected just for you.
Want to track the success of...
The epic Star Wars saga continues. After a decade long hiatus, Hollywood director J.J. Abrams is giving new life to the Sci-Fi classic with “The Force Awakens”. Fans are eagerly...
Last week we had a great webinar with Social Media Today, focusing on the topic of Social Media ROI, or more specifically the question: Is social media worth multi-million dollar...
If content marketing is one cornerstone of a successful online presence, social media marketing and ads are certainly another. While many people like to read a good blog post every now...
Screen capture of the team's Twitter account (@redskins)
Sending holiday greetings to your audience is usually a sound brand marketing technique. Yet the "Redskins" (an American football team based in Washington DC) generated a lot of bad buzz yesterday when they published a tweet wishing a Happy Thanksgiving to their fans from their official account. We thought this would be...
“Pitching is a priority”, baseball team owner Tom Hicks once said. What holds true for sports is equally true for agencies – successful pitches are key to winning new clients...
If your newsfeed is anything like mine, the hashtag Thanksgiving has been giving you food hallucinations for the last couple of weeks. Using Talkwalker’s social media analytics tool, I was...
The wait is over folks! The last instalment of the Hunger Games series is playing at your nearest movie theater as we speak. With a few days of Hunger Games...
The 47th FIBEP World Media Intelligence Congress is happening at the end of the month and for this occasion, FIBEP MarComm Expert and Founder of Talkwalker shares his views on...
Customer care is probably the most important aspect of any business. Companies live and die depending on how they treat their customers and with the growth of social media customers...
You probably know, or know you should know about social listening. Or perhaps you have your own interpretation of what this practice means. But are you really convinced by the...
Twitter has established itself as one of the most important channels for brand communication, with customer service and senior executives, all the way up to CEOs, using the social network.
Remember the "World's Toughest Job" campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and replicate the success of these past few years’ top social media campaigns, while coming up with an extra layer of creativity adapted to current trends.
In a way, little has...
Breakdown of a crisis: the 4 questions you need to ask yourself and how social media analytics help at each stage of the crisis management. For this article, all the...
The who, what, when and where of this much awaited, high profile event.
Who - Writers and designers shining on the social media runway
Are Twitter and magazines a female...
Customer preferences a subject to constant change. That is something that companies in all industries have to deal with. With new trends coming up and new products hitting the market...
A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than 20 movie adaptations planned in the next 4 years, superhero movies are bound to break box office numbers, and social media records. While we must reckon that comparing Marvel and...
In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another...
Each year, millions of people from around the world descend upon towns and cities all over France to see the riders of the Tour de France battle to win the...
Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker, we understand that our customers are always looking for deeper insights they...
Hashtags are a great tool to track conversations about brands, companies or events. They make it easy for users to follow discussions and keep up with the conversation, as well...
Of all major U.S. holidays, July 4th is up there with the biggest, standing shoulder to shoulder with the likes of Thanksgiving and Christmas. A celebration of USA’s independence from...
Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos...
Today's customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel...
Let’s be honest: we all have our favourite store to shop at, or to just stop by and browse to find new fashion trends. No matter if it is a budget retailer or a high-end designer – it is all about fashion! In the online era, social media has become a key lever for brands to engage with customers, boost...
A constant array of new products, growing competition and constantly changing customer needs…these are the challenges marketers in any industry face today. With increasing pressure on marketing budgets, the success...
Modern marketers needs to cope with two challenges on their everyday life: staying at the top of their game, and staying focused in the highly distracting and pervasive environment of...
1. Fashion and Luxury Brands: “Who are they wearing?”
One way for the fashion industry to go strong in a highly competitive market is to understand and embrace the media...
Most, if not all industries, are influenced by constant changes and developments. The upcome of new technologies, competitors’ product launches, mergers & acquisitions transactions, regulatory changes disrupt established processes and patterns all the time. That makes it all the more important for companies to constantly track industry developments and keep an eye on the evolution in customers’ behaviour to gain...
Last year, the Bank of England hired Paul Robinson, a former senior Barclays foreign exchange analyst, as its first ever Head of Advanced Analytics, running a brand new data-crunching unit...
New York Times best-selling author Brandon Mull once said: “Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.”
While it’s undeniably...
With increasing concerns about the environmental impact of fossil fuels and nuclear power, renewable energies have grown in popularity over recent years. As the market for green energy matured, it...
Negative postings from customers, critical media coverage, accidents – those things all have the potential to turn into a major crisis that needs to be managed carefully to prevent lasting...
Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in March many bloggers were speaking about relationships on...
Jeremy Clarkson, host of BBC’s popular series “Top Gear”, has never been known for his soft or sensitive side. But when he allegedly slapped a producer during while working on...
When Apple announced a special event for March 9th, many people immediately concluded that it must be related to the smartwatch the tech giant debuted last year. The suspicion seemed...
Visual content is increasingly critical for social media and marketing. With the rising popularity of image and video content - Instagram currently has about 300 million active users - keeping track of your brand’s performance on image-driven networks like Instagram is a challenge that should not be undervalued. That’s why our development team has worked hard over the last few months...
Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in February many bloggers were speaking about successful blog...
“Life is full of surprises,” said Pawel Pawlikowski upon receiving his Oscar for Best Foreign picture Ida. But Sunday’s 87th annual Academy Awards in Los Angeles passed with few surprises...
The Internet has become our go-to source for every aspect of our daily lives. Financial operations are no exception to this – we pay our bills and rent online, we...
Unemployment and new jobs, house hunting and becoming a homeowner – all are important events and milestones during the course of a lifetime and are increasingly shared on social media. Aside from keeping friends and families up-to-date, these insights also serve another purpose: they are indicators of larger economic trends. By monitoring the conversation and structuring this mass of data...
What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are...
What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are...
Every year over 100,000 people descend upon the CES (consumer electronics show) convention in Las Vegas to get a first look at the products that will be hitting stores in...
As we near the end of another year, the world of social media has once again seen massive changes. With 2015 fast approaching, we asked industry experts what trends they...
The Ebola epidemic was – and still is – heavily discussed across different online platforms. Information about the disease and its spread are shared heavily, as are new developments in...
Like most – or really all – industries, pharmaceuticals can’t ignore the importance of social media and the conversation happening on these networks. Patients turn to blogs and Facebook to...
Have you ever been sick and googled your symptoms? Then you are not alone. The rise of patient forums, blogs and social networks has changed the relationship between doctors and...
Photo Credits: Tom Pennington/Getty Images
Black Friday is in a couple of days and now is the time to sniff out the best deals to prepare for this day of shopping madness.
With the help of the Talkwalker social media analytics tool, I’ve put together the most popular Black Friday deal mentions in a ranking, and out of 1.3 million publications...
Even if your company offers the most useful, affordable and brilliant products and/or services, and carries out the most laudable CSR actions, your reputation could still be at risk if...
We must admit that when we were asked to produce an analysis on sentiment for the Manchester City vs Tottenham match, we were worried about the endless possibilities for conversation...
For many Investor Relations Officers, Directors and CFOs the idea of using social media to attract investment opportunities may seem imprudent or unnecessary. This article should hopefully dispel such notions...
For some brands or companies, it can be hard to keep up with the sheer volume of buzz they receive on social media. Sometimes there are just too many results to keep an eye on all of them. In these cases, it can be helpful to narrow down results by employing Boolean operators to refine a search query. We've already...
As we’ve mentioned before – here at Talkwalker, we are constantly working to further improve your social media experience. With our latest update, we have changed a few things that...
When Chinese e-commerce giant Alibaba went public on the New York Stock Exchange (NYSE) on September 19th, many people outside China were not even sure what its business entailed, much...
Here at Talkwalker, we’re always hard at work to provide the best possible experience for our users. With the latest update to our social media monitoring tool, we have established...
We have already discussed the importance of social media monitoring for the banking and finance industry and also looked at how to use Talkwalker for reputation management. Our example was...
Even in traditionally more “conservative” industries like banking, monitoring your brand reputation is key. A recent example of the importance of watching your online reputation closely is BNP Paribas. The...
Every day, so much information is posted on the Internet that it can be hard to keep up – especially if you are new to social media monitoring. To cut...
Social Media Monitoring is an ever-evolving field and many companies offer their solution for businesses to keep themselves up-to-date on social conversations. But how to make the best choice among...
It’s official: the FIFA Worldcup 2014 will be decided between Germany and Argentina. After Germany’s landslide 7-1 victory over Brazil in Belo Horizonte, Argentina defeated the Dutch team 4-2 after penalty shootout and will now face Germany in Rio de Janeiro on Sunday. As we have done for the semi-finals between Germany and Brazil as well as Argentina and the...
The first semi-final of the Worldcup 2014 in Brazil set a more than impressive example. Germany beat worldcup host country Brazil with an historic 7-1 win and moves on to...
Tonight’s the night: the first semi-final in the FIFA Worldcup 2014. The game marks the beginning of the last round before the final match of the worldcup in Brazil, which...
Yet another fantastic milestone in our journey! We are thrilled to have been selected into the exclusive club of the Twitter Certified Products Program.
This privilege of being part of...
A luxury brand’s most valuable assets are its status, heritage, quality and products’ exclusive price tag. However, it's estimated that sales of counterfeit goods now represent 7% of world trade and the global market for luxury fakes has exploded, especially in the digital world.
So how can luxury brands protect their online reputation and brand prestige in the face of...
Marketers, rejoice: Talkwalker is taking the lid off of a powerful new social search engine!
Today, we are excited to introduce you to our new, powerful and yes, you...
Has there ever been a more exciting or complex time to be a marketer? The rules are changing constantly and rapid shifts in technology are giving marketing best practices the...
In April 2014, Toyota faced a nightmare situation for any brand, but particularly for one that staked its reputation on safety and quality: The company had to recall over 6.39...
As we have seen social media mature as a medium over the last few years, it has created a seismic shift in the way both our consumers and businesses communicate...
Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily...
Big events like concerts, sports events, or festivals always carry an unknown risk.
Whenever large numbers of people come together at major events, there is an increased risk of panic,...
A month ago we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their...
Talkwalker is a powerful and easy-to-use social media monitoring and analytics tool used for online reputation tracking, campaign measurement, crisis monitoring and early-warning alerting.
Whether you are pulling data for pitches, making client recommendations, optimizing campaigns, or just in need of a dedicated monitoring service to retain and service your client base more efficiently - Talkwalker can help by providing...
If you conduct traditional media monitoring services, extend your offer by cooperating with a strong technology partner, which focuses on social media and Big Data.
This is because today’s PR...
Risk means the probability of negative occurrence that may be avoided through pre-emptive action.
This can include risks of harm to a company directly or financially, to a brand name...
Once you have tracked and analyzed your relevant social media mentions with the help of Talkwalker, you may also find yourself wanting to share some of these insights and discoveries...
Video marketing
As digital marketing picked up speed throughout 2013, one area that continued to own the stage was online video.
By owning the stage I don't just mean driving just views to Ylvis’ weird and wonderful ‘What does the Fox say?’ phenomenon, but rather that the ubiquity of Wi-Fi has made video more widely accessible and we've increasingly seen demand and...
Today, it gives us great pleasure to announce the launch of the Talkwalker Alerts - the best alternative to Google Alerts- app for HootSuite. This app will allow users to...
The ROI of Paid Social Advertising.
In our last blog post we saw that content marketing is going to be a critical focus for your business in the coming...
2013 has been a busy year for digital marketers. Social Media and mobile marketing has continued to grow in popularity and there has never been a more exciting time to...
2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of...
Earlier this year, Swiss digital agency Goldbach Interactive ranked Talkwalker as one of the top 5 best social media monitoring tools worldwide for the year 2013.
Further analysis was conducted and...
Background
Traditional media monitoring entered the field of public relations in early 20th century in the form of clipping services, becoming indispensable ever since. Until today, the core mission is...
As a quick recap of last week’s Social Media Marketing Conference in the Cavendish Conference Centre, London, we would like to share some insights on the 'real' social media influencers.
Are you passionate about social media and technology? Do you think social media is changing the way businesses advertise, communicate, engage, develop products and provide customer service? Do you want to join a team that has developed an award winning solution that allows companies to monitor and analyze online and social media globally in real time?
We are currently looking...
A growing team that speaks many languages
Talkwalker’s team currently consists of 29 people of 15 different nationalities that speak a total of 19 different languages. That’s an average of...
By the looks of the long queues that gather at ice cream vendors as soon as the weather gets hot, it seems obvious that ice cream sales are heavily reliant...
Background
Like every year friends and fans of Apple products, and new technology in general, were impatiently waiting for new and innovative devices of the legendary iPhone founder from Cupertino.
Not only do Google Reader fans have to mourn the death of their beloved feed reader. Many now also have to suffer the fact that Google Alerts have stopped their RSS feed since yesterday.
The termination of Google Alerts RSS feeds was signalled to users with the following message:
All new Google Alerts...
For the second year Swiss interactive agency Goldbach has compiled an annual report about which social media monitoring and online reputation management tools are the most advanced from a performance...
Europe's leading social media monitoring and social analytics tool Talkwalker teams up with Gnip to offer clients real-time access to the full firehose of Twitter data. The collaboration allows Talkwalker...
Madrid and Luxembourg, 6 June 2013.
In the context of the current AMEC Summit (“International Association for the Measurement and Evaluation of Communication”) assembling in Madrid the major international media...
Had some concerns about Google products lately? We did too.
Lately, we saw Google shutting down free services one after another, especially at its most recent Spring Cleaning with the...
Did you know that 64% of consumers will buy or boycott a brand depending on its social or political purpose? In this new report, we look at how brands are fighting for authenticity in the war against plastic.
Business is growing? That's great news! However, that also means that the amount of conversations about your brand will grow exponentially. This is exactly what HelloFresh had to face.
Influencer marketing is a buzzword included in most social media trends articles written over the past few years, but what is the reality on the ground?
Is your company living in digital denial? 33% of organizations are developing their plans for digital transformation, but won’t execute them in the next 12 months. Maybe it’s time for...
What is the secret behind Airbnb’s 1 million followers on Instagram? Why does Hilton have multiple accounts on Twitter?
We analyzed over 3.8 million online results to identify the best practices of 12 great hospitality brands on Twitter, Facebook and Instagram.
In this case study, you will discover how:
- Airbnb has generated over 3 times the interactions of its closest competitor on Instagram
-...
In the hospitality industry, social media is both an opportunity and a challenge. It has the potential to destroy a brand, but at the same time customers are increasingly turning...
Luxury brands can no longer stay away from social media. In recent years, the internet has come to play a growing role in the decision-making process of luxury shoppers, with...
With the rise of the digital age, luxury brands such as Dior, Ferrari and Cartier have seen a shift in their customers’ behaviour. While brick-and-mortar stores still play a key...
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