Albane Archive - Talkwalker Blog (EN)

Albane

Albane is a member of the Talkwalker content team, as well as the person in charge of marketing operations on the US market. When she's not writing about social media, you'll either find her with her nose in a book, swinging away on the golf course or planning her next trip.

Follow her on Twitter for amazing tweets on the digital sphere, European affairs & obscure golf references.

Albane's blog

Amazon’s marketing strategy: 5 ways to win on social

April 16, 2019

Whether you work in digital marketing or not, Amazon is a fascinating company. According to Forbes’ 2018 ranking, it is one of the top 10 most valuable brands in the world, along with giants such as Apple, Samsung and Toyota. Tthe platform has been spreading its reach in multiple sectors way beyond e-commerce. What can we learn from Amazon’s marketing...

Social Media Marketing World Conference Talkwalker Takeways

7 key takeaways from Social Media Marketing World 2019

March 27, 2019

Each year, I attend several marketing and PR conferences in different countries, but one thing is now clear to me: Social Media Marketing World is at the top of the...

Christopher Penn, Mari Smith at Social Media Marketing World in San Diego

The Best Social Media Conferences to Attend in the US

January 10, 2019

As a social media professional, one of the hardest (and most interesting) aspects of the job is to keep up with the ever-changing industry landscape: new players, new technology, new...

Introducing the Talkwalker Influencer Marketing Survey

November 20, 2018

Your end of year report is near. Like many marketers and PR professionals, you’re probably asking yourself what to incorporate or scale up in your 2019 strategy to boost your...

Best Use of AI In MarTech : Talkwalker snags new award

September 04, 2018

The summer may be over, but the great news keeps coming at Talkwalker HQ! We’ve just been recognized as the winner of the Best Use of Artificial Intelligence in MarTech...

Live Social Media Stats about football and the world cup

World Cup: Live social media stats

May 14, 2018

The World Cup™ has arrived! In this article, you'll find a metric ton of social media stats about football in general and the 2018 World Cup™, from the players to the...

Fake News: 5 Ways It Will Hurt Your Brand

October 12, 2017

What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey...

The #280character Question

September 27, 2017

Every now and then, there are these questions that divide social media. Brexit or Remain. Trump or Hillary. What color is this dress? And then there was the #280character question.

Example of what a social room can look like

7 ways a social media command center will empower your brand

August 03, 2017

An increasing number of brands are using social rooms on a day-to-day basis to engage with their customers, monitor their online reputation and optimize their strategy. Is it time for your brand to get its very own social media command center? ...

Luxembourg's Prime Minister Xavier Bettel Visits Talkwalker

February 16, 2017

Guess who stopped by the Talkwalker office this morning? None other than Luxembourg's Prime Minister Xavier Bettel ! Talkwalker founder Thibaut Britz and CEO Robert Glaesener had the pleasure to meet...

Luxury Brands and Social Media Marketing - Dos and Don'ts

January 26, 2017

Luxury brands promote exclusivity - meaning that when social media marketing became the big thing, the prospect for luxury brands was, and still is to some, alarming.

Infographic: 4 Easy Steps to Get Started With Online Reputation Management

October 18, 2016

With the rise of social media, brands have had to change the way they manage their reputation online. Billions of messages and articles are shared on the web every day,...

Join Us at Connect Via Hoosuite

October 04, 2016

If you're anything like us, you must love free learning opportunities. Here's a great one to add to your calendar: Connect Via Hootsuite 2016 (#HootConnect), a full day of insightful online talks and exclusive content created to inspire social media professionals. This (free) conference will take place on October 5th (it's tomorrow!) and focuses on the theme ‘Connecting with Customers’...

4 Metrics Everyone in the Marketing Industry Should Be Using Right Now

September 28, 2016

The digital world offers a lot of straightforward metrics like retweets, Facebook shares or Instagram likes but today, social media analytics can give you much more. Looking beyond the obvious...

10 Brands Killing It On Instagram in 2016

September 08, 2016

With over 500 million monthly active users, Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and...

5 Great Hashtag Campaigns From The Hospitality Industry

July 28, 2016

Track your favorite hashtags Now! Why should you bother creating your own hashtag campaign? A good hashtag can redefine your online brand identity, provide you with new ways to interact...

Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

June 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics, we have created a live, open data dashboard to uncover...

Tennis on Social: Game Over For Nadal

May 30, 2016

Have you been watching the French Open last week? Using social listening, we have analyzed over 729,000 social results to retrace this first few days of the tournament from a...

Visual Analytics: Find Your Brand’s Visual Influencers

May 26, 2016

You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Images and videos play an ever increasing role in the way people interact on...

Content Tagging For Better Social Media Analytics

April 28, 2016

What is rule based tagging? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define...

Friday Quiz: Who’s the Best Influencer For Your Brand?

April 22, 2016

Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people they can connect to. With Talkwalker’s social media analytics, we were able to identify three main categories of digital brand advocates: traditional celebrities, social media stars and micro influencers. Take...

Talkwalker Image Recognition Wins Best Innovation Award

April 13, 2016

Talkwalker Image Recognition is officially an award-winning technology! Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston. “They say a picture’s worth...

Data Maturity Quiz: Are You a Data Dinosaur?

April 08, 2016

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report...

The Roadmap to a Perfect Social Media Post

March 29, 2016

What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics, we looked at a...

Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

March 16, 2016

A search for pictures featuring the Adidas logo using the Talkwalker social listening platform With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat (over 600 million pictures uploaded each day just for the latter), visual content has never been as important as it is today. The visual web is here to stay, and brands will have...

Talkwalker Team Comes Second In Global AI Challenge

February 19, 2016

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. But the individuals behind the platform are...

Expert Tips to Measure the ROI of Your Influencer Marketing

February 08, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. To help luxury brands...

Video Tutorial: A Beginner's Guide to Boolean Operators

January 21, 2016

What are Boolean operators, and how do they relate to social media analytics? Put simply, they are keywords such as OR, AND or NEAR/x that allow you to broaden or...

Talkwalker Teams with Tableau: A New Way to Generate Business Insights from Social Data

January 12, 2016

2016 has just begun but here at Talkwalker we have already started working hard to provide you with an even better service. We are very excited to announce a new...

Best of CES 2016: The Innovations, Brands and People that Got Social Talking

January 07, 2016

For over forty years, CES (Consumer Electronic Show) has been the place to be for those wishing to discover new gadgets and innovations in the tech industry. From LG’s rollable...

5 Great Social Media Campaigns To Inspire Your 2016 Marketing Strategy

December 22, 2015

2015 is coming to an end, and it is time to look back and determine what we can learn from social media analytics for the next year. For all brands that...

The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns

December 17, 2015

The epic Star Wars saga continues. After a decade long hiatus, Hollywood director J.J. Abrams is giving new life to the Sci-Fi classic with “The Force Awakens”. Fans are eagerly...

Using Social Listening to Determine Social Media ROI – Webinar Recap

December 07, 2015

Last week we had a great webinar with Social Media Today, focusing on the topic of Social Media ROI, or more specifically the question: Is social media worth multi-million dollar investment? The webinar featured social media influencer Neal Schaffer, Kim Celestre of Jive Software, IBM’s Ben Kay and our very own CEO Americas, Todd Grossman. The discussion crossed multiple sectors...

Handling Social Media Marketing – Top Blogs in November

December 03, 2015

If content marketing is one cornerstone of a successful online presence, social media marketing and ads are certainly another. While many people like to read a good blog post every now...

Brand Reputation: A Fumble on Twitter?

November 27, 2015

Screen capture of the team's Twitter account (@redskins) Sending holiday greetings to your audience is usually a sound brand marketing technique. Yet the "Redskins" (an American football team based in...

Social Media Analytics for Agencies: The Easy Way to A Perfect Pitch

November 26, 2015

“Pitching is a priority”, baseball team owner Tom Hicks once said. What holds true for sports is equally true for agencies – successful pitches are key to winning new clients...

#Thanksgiving: Tracking the Turkey On Social Media

November 25, 2015

If your newsfeed is anything like mine, the hashtag Thanksgiving has been giving you food hallucinations for the last couple of weeks. Using Talkwalker’s social media analytics tool, I was able to track and comment on a few of the most associated hashtags to this beloved American holiday. Most popular hashtags associated with Thanksgiving over the last week #Thanksgiving...

Hunger Games Social Buzz: from Katniss’ Dress to Effie’s Makeup

November 20, 2015

The wait is over folks! The last instalment of the Hunger Games series is playing at your nearest movie theater as we speak. With a few days of Hunger Games...

Social Listening For Predictive Insights

November 05, 2015

The 47th FIBEP World Media Intelligence Congress is happening at the end of the month and for this occasion, FIBEP MarComm Expert and Founder of Talkwalker shares his views on...

A 3-Step Guide to First-Class Customer Care

November 03, 2015

Customer care is probably the most important aspect of any business. Companies live and die depending on how they treat their customers and with the growth of social media customers...

What Is The Best Social Listening Tool So Far? Experts Share Their Views

October 29, 2015

You probably know, or know you should know about social listening. Or perhaps you have your own interpretation of what this practice means. But are you really convinced by the...

How To Be A Social CEO - Lessons From Europe's Best

October 05, 2015

Twitter has established itself as one of the most important channels for brand communication, with customer service and senior executives, all the way up to CEOs, using the social network.

4 Winning Social Media Campaign Tips Experts Agree On

October 01, 2015

Remember the "World's Toughest Job" campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and...

Once Upon A Crisis At Volkswagen

September 24, 2015

Breakdown of a crisis: the 4 questions you need to ask yourself and how social media analytics help at each stage of the crisis management. For this article, all the...

New York Fashion Week’s Story on Social Media

September 11, 2015

The who, what, when and where of this much awaited, high profile event. Who - Writers and designers shining on the social media runway Are Twitter and magazines a female business? Articles found in magazines are in a large part written by female authors, such as Forbes contributors Ko Im and Vivienne Decker, style and beauty writers Rachel Torgerson and...

4 Steps to Making Your Products Succeed

September 01, 2015

Customer preferences a subject to constant change. That is something that companies in all industries have to deal with. With new trends coming up and new products hitting the market...

Marvel vs. DC Comics: The Legendary Social Media Battle

August 11, 2015

A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than...

10 Things Influencers Can Teach You About Customer Retention

August 04, 2015

In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another...

Champions or Cheaters? Social Reactions to the Tour de France

July 27, 2015

Each year, millions of people from around the world descend upon towns and cities all over France to see the riders of the Tour de France battle to win the honour of wearing the prestigious yellow jersey after 3 weeks of intense, almost superhuman cycle races. This year’s edition came to an end over the weekend and Tour winner Chris...

Think Globally, Act Locally: Introducing Advanced Geolocation

July 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker, we understand that our customers are always looking for deeper insights they...

A Quick Guide to Tracking Hashtag Campaigns Using Social Media Analytics

July 07, 2015

Hashtags are a great tool to track conversations about brands, companies or events. They make it easy for users to follow discussions and keep up with the conversation, as well...

Sizzle, Bang, Shop: How Independence Day Played Out on Social

July 06, 2015

Of all major U.S. holidays, July 4th is up there with the biggest, standing shoulder to shoulder with the likes of Thanksgiving and Christmas. A celebration of USA’s independence from...

Social Media Day Reflections: Social Media Trends Throughout 2015

June 30, 2015

Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos...

Succeed at #SocialSelling With These 10 Online Influencers

June 25, 2015

Today's customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel...

It’s All About Fashion: Who Wins Our Hearts on Social Media?

June 24, 2015

Let’s be honest: we all have our favourite store to shop at, or to just stop by and browse to find new fashion trends. No matter if it is a...

3 Steps to Successful Campaign Management Using Social Listening

June 16, 2015

A constant array of new products, growing competition and constantly changing customer needs…these are the challenges marketers in any industry face today. With increasing pressure on marketing budgets, the success...

10 Influencers Share Their Productivity Hacks for Busy Marketers

June 04, 2015

Modern marketers needs to cope with two challenges on their everyday life: staying at the top of their game, and staying focused in the highly distracting and pervasive environment of social media. Besides, the limited number of resources – including time – and the increasingly competitive landscape make it more important than ever to learn how to skyrocket productivity. Social...

#Cannes2015: 4 questions asked by social media (and why they matter)

May 21, 2015

1. Fashion and Luxury Brands: “Who are they wearing?” One way for the fashion industry to go strong in a highly competitive market is to understand and embrace the media...

5 Easy Steps to Effectively Manage Industry Disruption

May 13, 2015

Most, if not all industries, are influenced by constant changes and developments. The upcome of new technologies, competitors’ product launches, mergers & acquisitions transactions, regulatory changes disrupt established processes and...

How the Bank of England predicts economic trends through social media monitoring

May 11, 2015

Last year, the Bank of England hired Paul Robinson, a former senior Barclays foreign exchange analyst, as its first ever Head of Advanced Analytics, running a brand new data-crunching unit...

Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid

May 05, 2015

New York Times best-selling author Brandon Mull once said: “Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.” While it’s undeniably hard to make brilliant marketing choices all the time, it’s nevertheless possible to consistently avoid known mistakes – some of which can be costly to your business and your reputation.

Case Study: Water, wind, sun – which green energy wins online?

April 21, 2015

With increasing concerns about the environmental impact of fossil fuels and nuclear power, renewable energies have grown in popularity over recent years. As the market for green energy matured, it...

3 Steps to Better Crisis Management in the Oil Industry

April 15, 2015

Negative postings from customers, critical media coverage, accidents – those things all have the potential to turn into a major crisis that needs to be managed carefully to prevent lasting...

It's All About Relationship-Building on Social Media: Top Blog Articles of March

April 01, 2015

Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in March many bloggers were speaking about relationships on...

$Jeremy Clarkson, BBC and the "fracas": Rally to Social Media Support$

Jeremy Clarkson, BBC and the "fracas": Rally to Social Media Support

March 11, 2015

Jeremy Clarkson, host of BBC’s popular series “Top Gear”, has never been known for his soft or sensitive side. But when he allegedly slapped a producer during while working on...

“Spring Forward”: Social Reactions to Apple’s Newest Gadgets

March 10, 2015

When Apple announced a special event for March 9th, many people immediately concluded that it must be related to the smartwatch the tech giant debuted last year. The suspicion seemed...

Making Use of Instagram Data: Deeper Insights with Talkwalker

March 05, 2015

Visual content is increasingly critical for social media and marketing. With the rising popularity of image and video content - Instagram currently has about 300 million active users - keeping track...

Top Blog Articles of February Were About… Writing a Killer Blog Post

Oscars 2015: Social Media Highlights in Pictures

February 23, 2015

“Life is full of surprises,” said Pawel Pawlikowski upon receiving his Oscar for Best Foreign picture Ida. But Sunday’s 87th annual Academy Awards in Los Angeles passed with few surprises delivering: great speeches that will enter the history of Oscar ceremonies, painfully awkward moments (hint: John Travolta, reloaded), calls for equality (Go Selma! Go Witherspoon! Go Arquette!), and inspiration (basically,...

Case study: Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle?

February 18, 2015

The Internet has become our go-to source for every aspect of our daily lives. Financial operations are no exception to this – we pay our bills and rent online, we...

Predicting Trends and Measuring the Economy: Benefits of Social Data Intelligence for Banks

February 10, 2015

Unemployment and new jobs, house hunting and becoming a homeowner – all are important events and milestones during the course of a lifetime and are increasingly shared on social media.

Survey: “You spend all day on Facebook, right?” – Challenges of a Digital Professional (+ Infographic)

February 03, 2015

What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are...

Survey: The 3 Phases in the Life of a Digital Marketer (+ Infographic)

January 26, 2015

What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are just a few of the questions we asked you during our survey. Our intent was to find out what you – social media and community managers, market researchers, PR executives,...

Top 5 Most Viral Products at #CES2015

January 09, 2015

Every year over 100,000 people descend upon the CES (consumer electronics show) convention in Las Vegas to get a first look at the products that will be hitting stores in...

Experts' view: 5 Social Media Trends for 2015

December 16, 2014

As we near the end of another year, the world of social media has once again seen massive changes. With 2015 fast approaching, we asked industry experts what trends they...

Tracking epidemics on social media: “Big Pharma” and the Ebola vaccine

December 15, 2014

The Ebola epidemic was – and still is – heavily discussed across different online platforms. Information about the disease and its spread are shared heavily, as are new developments in...

Talkwalker Academy: Social Media Monitoring for the Pharma Industry

December 11, 2014

Like most – or really all – industries, pharmaceuticals can’t ignore the importance of social media and the conversation happening on these networks. Patients turn to blogs and Facebook to...

Pharma goes Social: 6 essentials to successful social media analytics

December 09, 2014

Have you ever been sick and googled your symptoms? Then you are not alone. The rise of patient forums, blogs and social networks has changed the relationship between doctors and...

3 Items Everyone Wants for Black Friday 2014: Samsung, Apple, and Free Products

November 27, 2014

Photo Credits: Tom Pennington/Getty Images Black Friday is in a couple of days and now is the time to sniff out the best deals to prepare for this day of shopping...

Develop your CEO’s star power to enhance brand equity

November 19, 2014

Even if your company offers the most useful, affordable and brilliant products and/or services, and carries out the most laudable CSR actions, your reputation could still be at risk if...

Tottenham vs Manchester City: What the social buzz around a football match can tell you

November 18, 2014

We must admit that when we were asked to produce an analysis on sentiment for the Manchester City vs Tottenham match, we were worried about the endless possibilities for conversation that a football match provides. And this one did not disappoint: penalties, red cards, 4 goals scored by a single player - the Etihad stadium was on fire from beginning...

4 Reasons to Exploit Social Media for Investor Relations

November 13, 2014

For many Investor Relations Officers, Directors and CFOs the idea of using social media to attract investment opportunities may seem imprudent or unnecessary. This article should hopefully dispel such notions...

Talkwalker How-To: Refining your search queries

October 29, 2014

For some brands or companies, it can be hard to keep up with the sheer volume of buzz they receive on social media. Sometimes there are just too many results...

Talkwalker Updates: A new look for your social media monitoring

October 08, 2014

As we’ve mentioned before – here at Talkwalker, we are constantly working to further improve your social media experience. With our latest update, we have changed a few things that...

Social Media and the Stock Market: What Internet users expect from Alibaba

September 26, 2014

When Chinese e-commerce giant Alibaba went public on the New York Stock Exchange (NYSE) on September 19th, many people outside China were not even sure what its business entailed, much less what to expect from its stock performance. The platform mainly focuses on business-to-business sales, but also offers vendors an opportunity to sell their merchandise directly to customers. It also...

Talkwalker updates for enriched social media experience

September 09, 2014

Here at Talkwalker, we’re always hard at work to provide the best possible experience for our users. With the latest update to our social media monitoring tool, we have established...

Social Media Monitoring for the Finance Industry: Critical cases

September 05, 2014

We have already discussed the importance of social media monitoring for the banking and finance industry and also looked at how to use Talkwalker for reputation management. Our example was...

Online reputation management for banks: The lessons learned from BNP Paribas

September 03, 2014

Even in traditionally more “conservative” industries like banking, monitoring your brand reputation is key. A recent example of the importance of watching your online reputation closely is BNP Paribas. The...

How to set up search queries with Talkwalker

August 29, 2014

Every day, so much information is posted on the Internet that it can be hard to keep up – especially if you are new to social media monitoring. To cut...

Talkwalker among the Top 15 Social Media Monitoring Tools 2014 worldwide

July 21, 2014

Social Media Monitoring is an ever-evolving field and many companies offer their solution for businesses to keep themselves up-to-date on social conversations. But how to make the best choice among...

Germany vs Argentina - Performance on and off the field : How the players fare in social media

July 11, 2014

It’s official: the FIFA Worldcup 2014 will be decided between Germany and Argentina. After Germany’s landslide 7-1 victory over Brazil in Belo Horizonte, Argentina defeated the Dutch team 4-2 after...

Argentina vs Netherlands – Performance on and off the field : How the players fare in social media

July 09, 2014

The first semi-final of the Worldcup 2014 in Brazil set a more than impressive example. Germany beat worldcup host country Brazil with an historic 7-1 win and moves on to...

Germany vs Brazil - Performance on and off the field : How the Worldcup players fare in social media

July 08, 2014

Tonight’s the night: the first semi-final in the FIFA Worldcup 2014. The game marks the beginning of the last round before the final match of the worldcup in Brazil, which will take place on Sunday. As the players of Brazil and Germany prepare for their match in Belo Horizonte, we have done a little digging to see how they are...

Talkwalker selected to be a Twitter Certified Product

June 26, 2014

Yet another fantastic milestone in our journey! We are thrilled to have been selected into the exclusive club of the Twitter Certified Products Program. This privilege of being part of...

Combatting the Luxury Counterfeit Crisis with Social Media Monitoring.

June 24, 2014

A luxury brand’s most valuable assets are its status, heritage, quality and products’ exclusive price tag. However, it's estimated that sales of counterfeit goods now represent 7% of world trade...

Talkwalker launches Free Social Search and Analytics !

June 10, 2014

Marketers, rejoice: Talkwalker is taking the lid off of a powerful new social search engine! Today, we are excited to introduce you to our new, powerful and yes, you...

Survey: Getting inside the mind of a Social Media Marketer

May 28, 2014

Has there ever been a more exciting or complex time to be a marketer? The rules are changing constantly and rapid shifts in technology are giving marketing best practices the shelf life of a ripe banana. It’s an era where social business success favours the nimble and experimental social media marketer. But who’s in the driving seat on your social...

Navigating the automotive recall storm with social media monitoring.

May 15, 2014

In April 2014, Toyota faced a nightmare situation for any brand, but particularly for one that staked its reputation on safety and quality: The company had to recall over 6.39...

The new Talkwalker: taking social media insight to the next level!

May 13, 2014

As we have seen social media mature as a medium over the last few years, it has created a seismic shift in the way both our consumers and businesses communicate...

Survey: Is Marketing facing a paradigm shift?

April 09, 2014

Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily...

Case Study: Preventing risk at mass events with Social Media Monitoring

April 08, 2014

Big events like concerts, sports events, or festivals always carry an unknown risk. Whenever large numbers of people come together at major events, there is an increased risk of panic,...

Survey: Who’s in charge? The never-ending battle between the US and the UK has taken on digital working environment.

April 01, 2014

A month ago we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their...

How can Social Media Monitoring support Media Agencies?

March 12, 2014

Talkwalker is a powerful and easy-to-use social media monitoring and analytics tool used for online reputation tracking, campaign measurement, crisis monitoring and early-warning alerting. Whether you are pulling data for...

Case Study: how to boost media monitoring by integrating social data

March 07, 2014

If you conduct traditional media monitoring services, extend your offer by cooperating with a strong technology partner, which focuses on social media and Big Data. This is because today’s PR...

How to use Social Media Monitoring for Risk Management

February 27, 2014

Risk means the probability of negative occurrence that may be avoided through pre-emptive action. This can include risks of harm to a company directly or financially, to a brand name or even risks affecting parts of the supply chain through natural catastrophes, political decisions or human actions – depending on the industry and targets. Especially large companies with a great...

How to export data from Talkwalker?

February 14, 2014

Once you have tracked and analyzed your relevant social media mentions with the help of Talkwalker, you may also find yourself wanting to share some of these insights and discoveries...

Top 3 Digital Trends for your 2014 Marketing: Part 3/3

February 06, 2014

Video marketing As digital marketing picked up speed throughout 2013, one area that continued to own the stage was online video. By owning the stage I don't just mean driving just...

Talkwalker Alerts App for HootSuite: Expand Your Social Media Monitoring Capabilities

February 03, 2014

Today, it gives us great pleasure to announce the launch of the Talkwalker Alerts - the best alternative to Google Alerts- app for HootSuite. This app will allow users to...

Top 3 Digital Trends for your 2014 Marketing: Part 2/3

January 29, 2014

The ROI of Paid Social Advertising. In our last blog post we saw that content marketing is going to be a critical focus for your business in the coming year, but there are many ways to create and distribute compelling content to your audience and paid social advertising is definitely one of them. In 2013, we saw social ads...

Top 3 Digital Trends for your 2014 Marketing: Part 1/3

January 23, 2014

2013 has been a busy year for digital marketers. Social Media and mobile marketing has continued to grow in popularity and there has never been a more exciting time to...

13 Social Media Marketing Trends in 2014 from the Experts

December 12, 2013

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of...

Talkwalker now leader of the top 6 social media monitoring tools worldwide

December 11, 2013

Earlier this year, Swiss digital agency Goldbach Interactive ranked Talkwalker as one of the top 5 best social media monitoring tools worldwide for the year 2013. Further analysis was conducted and...

Save time and money by creating automated press reviews with Talkwalker

November 13, 2013

Background Traditional media monitoring entered the field of public relations in early 20th century in the form of clipping services, becoming indispensable ever since. Until today, the core mission is...

Who are the real social media influencers?

October 29, 2013

As a quick recap of last week’s Social Media Marketing Conference in the Cavendish Conference Centre, London, we would like to share some insights on the 'real' social media influencers.

Talkwalker is hiring!

September 10, 2013

Are you passionate about social media and technology? Do you think social media is changing the way businesses advertise, communicate, engage, develop products and provide customer service? Do you want...

Social media monitoring that speaks your language

August 27, 2013

A growing team that speaks many languages Talkwalker’s team currently consists of 29 people of 15 different nationalities that speak a total of 19 different languages. That’s an average of...

4 sweet social media insights about ice cream

August 06, 2013

By the looks of the long queues that gather at ice cream vendors as soon as the weather gets hot, it seems obvious that ice cream sales are heavily reliant on meteorological conditions. It is also evident that eating ice cream is a social occasion that brings people together and that it is an activity that sparks strong emotions such...

Campaign Monitoring with Talkwalker

July 18, 2013

Background Like every year friends and fans of Apple products, and new technology in general, were impatiently waiting for new and innovative devices of the legendary iPhone founder from Cupertino.

Talkwalker Alerts by RSS feed (or email) save the day!

July 02, 2013

Not only do Google Reader fans have to mourn the death of their beloved feed reader. Many now also have to suffer the fact that Google Alerts have stopped their...

Talkwalker ranked in 2013 top 5 best social media monitoring and online reputation management tools

July 01, 2013

For the second year Swiss interactive agency Goldbach has compiled an annual report about which social media monitoring and online reputation management tools are the most advanced from a performance...

Talkwalker turns on the Twitter firehose via Gnip

June 20, 2013

Europe's leading social media monitoring and social analytics tool Talkwalker teams up with Gnip to offer clients real-time access to the full firehose of Twitter data. The collaboration allows Talkwalker to offer access to the largest European social data pool available. Talkwalker clients now benefit from the most reliable and comprehensive source of Twitter data available. Gnip became the first...

Top 20 Father’s Day Gift Ideas Trending On The Web

June 15, 2013

Are you wondering if your dad is fed up of getting the same old ties and pens that have been piling up in his drawer over the last few years?

Trendiction and Argus de la Presse partner to offer social media monitoring tool Talkwalker in France

June 05, 2013

Madrid and Luxembourg, 6 June 2013. In the context of the current AMEC Summit (“International Association for the Measurement and Evaluation of Communication”) assembling in Madrid the major international media...

How instant notifications can save online brand reputation

June 05, 2013

"You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people...

We launched Talkwalker Alerts today – a free and easy alternative to Google Alerts

March 27, 2013

Had some concerns about Google products lately? We did too. Lately, we saw Google shutting down free services one after another, especially at its most recent Spring Cleaning with the...

The Global State of Influencer Marketing in 2019

March 18, 2019

Influencer marketing is a buzzword found in most social media trends articles written in the last few years, but what is the reality on the ground?

HelloFresh: When Social Listening is the Secret Ingredient

February 26, 2019

“At HelloFresh, data is at the center of everything we do. It was only natural for us to turn to social listening to improve the performance and efficiency of our...

US Finance on Twitter - The best and the worst of 30 American FinServ brands

January 30, 2019

From American Express to Goldman Sachs, get inspired by the best Twitter moments of 30 American financial services throughout 2018.

NGO Susan G Komen social listening case study

Beyond Pink - How Susan G. Komen Greater NYC Uses Social Listening

October 04, 2018

How can NGOs use online data to further their activities?

How Bonduelle broke down data silos to make critical business decisions

September 11, 2018

Without a good working knowledge of its data, a company cannot fully exploit its potential.

OneLife: Fostering Digital Transformation in Fintech using Social Data

March 02, 2017

Is your company living in digital denial? 33% of organizations are developing their plans for digital transformation, but won’t execute them in the next 12 months. Maybe it’s time for...

Social Data Metrics Marketing Strategy Talkwalker

10 Social Data Metrics to Prove the Value of Marketing & PR

September 28, 2016

This guide explores 10 social media metrics that help you boost the ROI of your marketing and PR efforts.

Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb

July 26, 2016

What is the secret behind Airbnb’s 1 million followers on Instagram? Why does Hilton have multiple accounts on Twitter? We analyzed over 3.8 million online results to identify the best practices of 12...

Engage With Customers at Every Step of the Consumer Decision Journey Using Social Listening

July 19, 2016

In the hospitality industry, social media is both an opportunity and a challenge. It has the potential to destroy a brand, but at the same time customers are increasingly turning to these platforms at every step of their decision journey. In 2014, over 80% of travellers used social networks for inspiration when researching hotels or vacation destinations (Google 2014). These...

Albane's blog

Amazon’s marketing strategy: 5 ways to win on social

7 key takeaways from Social Media Marketing World 2019

The Best Social Media Conferences to Attend in the US

Introducing the Talkwalker Influencer Marketing Survey

Best Use of AI In MarTech : Talkwalker snags new award

World Cup: Live social media stats

Fake News: 5 Ways It Will Hurt Your Brand

The #280character Question

7 ways a social media command center will empower your brand

Luxembourg's Prime Minister Xavier Bettel Visits Talkwalker

Luxury Brands and Social Media Marketing - Dos and Don'ts

Infographic: 4 Easy Steps to Get Started With Online Reputation Management

Join Us at Connect Via Hoosuite

4 Metrics Everyone in the Marketing Industry Should Be Using Right Now

10 Brands Killing It On Instagram in 2016

5 Great Hashtag Campaigns From The Hospitality Industry

Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Tennis on Social: Game Over For Nadal

Visual Analytics: Find Your Brand’s Visual Influencers

Content Tagging For Better Social Media Analytics

Friday Quiz: Who’s the Best Influencer For Your Brand?

Talkwalker Image Recognition Wins Best Innovation Award

Data Maturity Quiz: Are You a Data Dinosaur?

The Roadmap to a Perfect Social Media Post

Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Talkwalker Team Comes Second In Global AI Challenge

Expert Tips to Measure the ROI of Your Influencer Marketing

Video Tutorial: A Beginner's Guide to Boolean Operators

Talkwalker Teams with Tableau: A New Way to Generate Business Insights from Social Data

Best of CES 2016: The Innovations, Brands and People that Got Social Talking

5 Great Social Media Campaigns To Inspire Your 2016 Marketing Strategy

The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns

Using Social Listening to Determine Social Media ROI – Webinar Recap

Handling Social Media Marketing – Top Blogs in November

Brand Reputation: A Fumble on Twitter?

Social Media Analytics for Agencies: The Easy Way to A Perfect Pitch

#Thanksgiving: Tracking the Turkey On Social Media

Hunger Games Social Buzz: from Katniss’ Dress to Effie’s Makeup

Social Listening For Predictive Insights

A 3-Step Guide to First-Class Customer Care

What Is The Best Social Listening Tool So Far? Experts Share Their Views

How To Be A Social CEO - Lessons From Europe's Best

4 Winning Social Media Campaign Tips Experts Agree On

Once Upon A Crisis At Volkswagen

New York Fashion Week’s Story on Social Media

4 Steps to Making Your Products Succeed

Marvel vs. DC Comics: The Legendary Social Media Battle

10 Things Influencers Can Teach You About Customer Retention

Champions or Cheaters? Social Reactions to the Tour de France

Think Globally, Act Locally: Introducing Advanced Geolocation

A Quick Guide to Tracking Hashtag Campaigns Using Social Media Analytics

Sizzle, Bang, Shop: How Independence Day Played Out on Social

Social Media Day Reflections: Social Media Trends Throughout 2015

Succeed at #SocialSelling With These 10 Online Influencers

It’s All About Fashion: Who Wins Our Hearts on Social Media?

3 Steps to Successful Campaign Management Using Social Listening

10 Influencers Share Their Productivity Hacks for Busy Marketers

#Cannes2015: 4 questions asked by social media (and why they matter)

5 Easy Steps to Effectively Manage Industry Disruption

How the Bank of England predicts economic trends through social media monitoring

Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid

Case Study: Water, wind, sun – which green energy wins online?

3 Steps to Better Crisis Management in the Oil Industry

It's All About Relationship-Building on Social Media: Top Blog Articles of March

Jeremy Clarkson, BBC and the "fracas": Rally to Social Media Support

“Spring Forward”: Social Reactions to Apple’s Newest Gadgets

Making Use of Instagram Data: Deeper Insights with Talkwalker

Top Blog Articles of February Were About… Writing a Killer Blog Post

Oscars 2015: Social Media Highlights in Pictures

Case study: Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle?

Predicting Trends and Measuring the Economy: Benefits of Social Data Intelligence for Banks

Survey: “You spend all day on Facebook, right?” – Challenges of a Digital Professional (+ Infographic)

Survey: The 3 Phases in the Life of a Digital Marketer (+ Infographic)

Top 5 Most Viral Products at #CES2015

Experts' view: 5 Social Media Trends for 2015

Tracking epidemics on social media: “Big Pharma” and the Ebola vaccine

Talkwalker Academy: Social Media Monitoring for the Pharma Industry

Pharma goes Social: 6 essentials to successful social media analytics

3 Items Everyone Wants for Black Friday 2014: Samsung, Apple, and Free Products