Albane's blog
Pharma marketing: 3 things to monitor right now
The world’s biggest companies are using social listening to turn consumer conversations about their brands and products into useful insights. For pharma companies, it is of vital importance to know how their patients experience their products, as well as to protect the reputation of their brand.
Here are 3 things pharmaceutical marketing and communication professionals should be monitoring before, during...
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Introducing Paid Social: 4 key benefits for your campaign management
There has never been as much competition amongst brands for online attention. In order to succeed, marketing and communications managers have no choice but to make the most of their...
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Share of voice: a quick guide for marketers
Do you know your share of voice? Do you even know what it means? How important it is? Think competitive advantage, customer engagement, campaign effectiveness. I'm going to explain why...
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Marketing with Quora: 5 tips for marketers
As marketers, we are always looking for new platforms to grow our brand visibility and acquire new leads. Quora is a great tool for professionals who want to better understand...
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Your guide to better marketing campaigns + free template
It is hard to make the most of a marketing campaign. There are just so many channels, tactics, and metrics to choose from! That is why you need a solid...
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FIFA Women’s World Cup: 4 social data takeaways
What a month for soccer fans! Here's what over 8 million results from social media and beyond can tell us about the 2019 FIFA Women's Soccer World Cup.
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Amazon’s marketing strategy: 5 ways to win on social
What can we learn from Amazon’s marketing strategy? Whether you work in digital marketing or not, Amazon is awesome. Forbes ranks it as one of the top 10 most valuable...
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7 key takeaways from Social Media Marketing World 2019
Each year, I attend several marketing and PR conferences in different countries, but one thing is now clear to me: Social Media Marketing World is at the top of the...
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Introducing the Talkwalker Influencer Marketing Survey
Your end of year report is near. Like many marketers and PR professionals, you’re probably asking yourself what to incorporate or scale up in your 2019 strategy to boost your results and wow your boss. One answer might be influencer marketing.
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Best Use of AI In MarTech : Talkwalker snags new award
The summer may be over, but the great news keeps coming at Talkwalker HQ! We’ve just been recognized as the winner of the Best Use of Artificial Intelligence in MarTech...
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World Cup: Live social media stats
The World Cup™ has arrived! In this article, you'll find a metric ton of social media stats about football in general and the 2018 World Cup™, from the players to the...
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Fake News: 5 Ways It Will Hurt Your Brand
What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey...
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The #280character Question
Every now and then, there are these questions that divide social media. Brexit or Remain. Trump or Hillary. What color is this dress? And then there was the #280character question. The long and the short of it is, to tweet or not to tweet.
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7 ways a social media command center will empower your brand
An increasing number of brands are using social rooms on a day-to-day basis to engage with their customers, monitor their online reputation and optimize their strategy. Is it time for...
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Luxembourg's Prime Minister Xavier Bettel Visits Talkwalker
Guess who stopped by the Talkwalker office this morning? None other than Luxembourg's Prime Minister Xavier Bettel ! Talkwalker founder Thibaut Britz and CEO Robert Glaesener had the pleasure to meet...
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Luxury Brands and Social Media Marketing - Dos and Don'ts
Luxury brands promote exclusivity - meaning that when social media marketing became the big thing, the prospect for luxury brands was, and still is to some, alarming.
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Infographic: 4 Easy Steps to Get Started With Online Reputation Management
With the rise of social media, brands have had to change the way they manage their reputation online. Billions of messages and articles are shared on the web every day,...
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Join Us at Connect Via Hoosuite
If you're anything like us, you must love free learning opportunities. Here's a great one to add to your calendar: Connect Via Hootsuite 2016 (#HootConnect), a full day of insightful...
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4 Metrics Everyone in the Marketing Industry Should Be Using Right Now
The digital world offers a lot of straightforward metrics like retweets, Facebook shares or Instagram likes but today, social media analytics can give you much more. Looking beyond the obvious...
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10 Brands Killing It On Instagram in 2016
With over 500 million monthly active users, Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and...
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5 Great Hashtag Campaigns From The Hospitality Industry
Track your favorite hashtags Now!
Why should you bother creating your own hashtag campaign? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. It's also something that can be easily measured so you can regularly track and optimize performance.
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Euro 2016 & Social Media: 5 Things We’ve Learned From the Data
Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics, we have created a live, open data dashboard to uncover...
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Tennis on Social: Game Over For Nadal
Have you been watching the French Open last week? Using social listening, we have analyzed over 729,000 social results to retrace this first few days of the tournament from a...
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Visual Analytics: Find Your Brand’s Visual Influencers
You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Images and videos play an ever increasing role in the way people interact on...
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Content Tagging For Better Social Media Analytics
What is rule based tagging? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results. This is an incredible time saver: our filters are great for handling most qualitative...
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Friday Quiz: Who’s the Best Influencer For Your Brand?
Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people...
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Talkwalker Image Recognition Wins Best Innovation Award
Talkwalker Image Recognition is officially an award-winning technology! Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston.
“They say a picture’s worth...
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Data Maturity Quiz: Are You a Data Dinosaur?
For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report...
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The Roadmap to a Perfect Social Media Post
What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics, we looked at a...
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Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View
A search for pictures featuring the Adidas logo using the Talkwalker social listening platform
With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat (over 600 million...
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Talkwalker Team Comes Second In Global AI Challenge
Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. But the individuals behind the platform are...
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Expert Tips to Measure the ROI of Your Influencer Marketing
New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social.
To help luxury brands...
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Video Tutorial: A Beginner's Guide to Boolean Operators
What are Boolean operators, and how do they relate to social media analytics? Put simply, they are keywords such as OR, AND or NEAR/x that allow you to broaden or restrict the range of your search queries. This logic system, invented by mathematician Georges Boole, has become the backbone of several search engines, and Talkwalker's search queries are no exception.
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Talkwalker Teams with Tableau: A New Way to Generate Business Insights from Social Data
2016 has just begun but here at Talkwalker we have already started working hard to provide you with an even better service. We are very excited to announce a new...
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Best of CES 2016: The Innovations, Brands and People that Got Social Talking
For over forty years, CES (Consumer Electronic Show) has been the place to be for those wishing to discover new gadgets and innovations in the tech industry. From LG’s rollable...
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5 Great Social Media Campaigns To Inspire Your 2016 Marketing Strategy
2015 is coming to an end, and it is time to look back and determine what we can learn from social media analytics for the next year. For all brands that...
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The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns
The epic Star Wars saga continues. After a decade long hiatus, Hollywood director J.J. Abrams is giving new life to the Sci-Fi classic with “The Force Awakens”. Fans are eagerly anticipating the new movie – and so are brands using the popularity of the franchise for their marketing campaigns. We already saw how much buzz there was for Star Wars...
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Using Social Listening to Determine Social Media ROI – Webinar Recap
Last week we had a great webinar with Social Media Today, focusing on the topic of Social Media ROI, or more specifically the question: Is social media worth multi-million dollar...
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Handling Social Media Marketing – Top Blogs in November
If content marketing is one cornerstone of a successful online presence, social media marketing and ads are certainly another. While many people like to read a good blog post every now...
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Brand Reputation: A Fumble on Twitter?
Screen capture of the team's Twitter account (@redskins)
Sending holiday greetings to your audience is usually a sound brand marketing technique. Yet the "Redskins" (an American football team based in...
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Social Media Analytics for Agencies: The Easy Way to A Perfect Pitch
“Pitching is a priority”, baseball team owner Tom Hicks once said. What holds true for sports is equally true for agencies – successful pitches are key to winning new clients...
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#Thanksgiving: Tracking the Turkey On Social Media
If your newsfeed is anything like mine, the hashtag Thanksgiving has been giving you food hallucinations for the last couple of weeks. Using Talkwalker’s social media analytics tool, I was...
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Hunger Games Social Buzz: from Katniss’ Dress to Effie’s Makeup
The wait is over folks! The last instalment of the Hunger Games series is playing at your nearest movie theater as we speak. With a few days of Hunger Games...
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Social Listening For Predictive Insights
The 47th FIBEP World Media Intelligence Congress is happening at the end of the month and for this occasion, FIBEP MarComm Expert and Founder of Talkwalker shares his views on...
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A 3-Step Guide to First-Class Customer Care
Customer care is probably the most important aspect of any business. Companies live and die depending on how they treat their customers and with the growth of social media customers have a louder, stronger voice than ever before.
Social listening can help companies to better understand the pain points, needs and preferences of their customers and guarantee a high level...
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What Is The Best Social Listening Tool So Far? Experts Share Their Views
You probably know, or know you should know about social listening. Or perhaps you have your own interpretation of what this practice means. But are you really convinced by the...
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How To Be A Social CEO - Lessons From Europe's Best
Twitter has established itself as one of the most important channels for brand communication, with customer service and senior executives, all the way up to CEOs, using the social network.
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4 Winning Social Media Campaign Tips Experts Agree On
Remember the "World's Toughest Job" campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and...
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Once Upon A Crisis At Volkswagen
Breakdown of a crisis: the 4 questions you need to ask yourself and how social media analytics help at each stage of the crisis management. For this article, all the data was pulled using the Talkwalker social intelligence tool.
1. Should I worry?
So you have a social listening system that is showing you the latest mentions of your brand...
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New York Fashion Week’s Story on Social Media
The who, what, when and where of this much awaited, high profile event.
Who - Writers and designers shining on the social media runway
Are Twitter and magazines a female...
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4 Steps to Making Your Products Succeed
Customer preferences a subject to constant change. That is something that companies in all industries have to deal with. With new trends coming up and new products hitting the market...
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Marvel vs. DC Comics: The Legendary Social Media Battle
A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than...
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10 Things Influencers Can Teach You About Customer Retention
In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another...
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Champions or Cheaters? Social Reactions to the Tour de France
Each year, millions of people from around the world descend upon towns and cities all over France to see the riders of the Tour de France battle to win the...
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Think Globally, Act Locally: Introducing Advanced Geolocation
Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker, we understand that our customers are always looking for deeper insights they...
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A Quick Guide to Tracking Hashtag Campaigns Using Social Media Analytics
Hashtags are a great tool to track conversations about brands, companies or events. They make it easy for users to follow discussions and keep up with the conversation, as well...
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Sizzle, Bang, Shop: How Independence Day Played Out on Social
Of all major U.S. holidays, July 4th is up there with the biggest, standing shoulder to shoulder with the likes of Thanksgiving and Christmas. A celebration of USA’s independence from Britain in 1776, it’s a holiday right in the middle of summer, making it the perfect occasion for BBQ’s, parties and generally having a good time. And as with many...
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Social Media Day Reflections: Social Media Trends Throughout 2015
Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos...
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Succeed at #SocialSelling With These 10 Online Influencers
Today's customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel...
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It’s All About Fashion: Who Wins Our Hearts on Social Media?
Let’s be honest: we all have our favourite store to shop at, or to just stop by and browse to find new fashion trends. No matter if it is a...
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3 Steps to Successful Campaign Management Using Social Listening
A constant array of new products, growing competition and constantly changing customer needs…these are the challenges marketers in any industry face today. With increasing pressure on marketing budgets, the success of every marketing campaign becomes crucial. Social media monitoring can help marketing departments manage a variety of tasks related to the planning, execution and measurement of campaigns.
In our new...
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10 Influencers Share Their Productivity Hacks for Busy Marketers
Modern marketers needs to cope with two challenges on their everyday life: staying at the top of their game, and staying focused in the highly distracting and pervasive environment of...
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#Cannes2015: 4 questions asked by social media (and why they matter)
1. Fashion and Luxury Brands: “Who are they wearing?”
One way for the fashion industry to go strong in a highly competitive market is to understand and embrace the media...
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5 Easy Steps to Effectively Manage Industry Disruption
Most, if not all industries, are influenced by constant changes and developments. The upcome of new technologies, competitors’ product launches, mergers & acquisitions transactions, regulatory changes disrupt established processes and...
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How the Bank of England predicts economic trends through social media monitoring
Last year, the Bank of England hired Paul Robinson, a former senior Barclays foreign exchange analyst, as its first ever Head of Advanced Analytics, running a brand new data-crunching unit...
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Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid
New York Times best-selling author Brandon Mull once said: “Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.”
While it’s undeniably...
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Case Study: Water, wind, sun – which green energy wins online?
With increasing concerns about the environmental impact of fossil fuels and nuclear power, renewable energies have grown in popularity over recent years. As the market for green energy matured, it...
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3 Steps to Better Crisis Management in the Oil Industry
Negative postings from customers, critical media coverage, accidents – those things all have the potential to turn into a major crisis that needs to be managed carefully to prevent lasting...
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It's All About Relationship-Building on Social Media: Top Blog Articles of March
Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in March many bloggers were speaking about relationships on social media.
Here is the list of some of the most popular articles that caught our attention:
Introduction
The emotional relationships cultivated by a brand, whether it’s a personal brand,...
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Jeremy Clarkson, BBC and the "fracas": Rally to Social Media Support
Jeremy Clarkson, host of BBC’s popular series “Top Gear”, has never been known for his soft or sensitive side. But when he allegedly slapped a producer during while working on...
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“Spring Forward”: Social Reactions to Apple’s Newest Gadgets
When Apple announced a special event for March 9th, many people immediately concluded that it must be related to the smartwatch the tech giant debuted last year. The suspicion seemed...
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Making Use of Instagram Data: Deeper Insights with Talkwalker
Visual content is increasingly critical for social media and marketing. With the rising popularity of image and video content - Instagram currently has about 300 million active users - keeping track...
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Top Blog Articles of February Were About… Writing a Killer Blog Post
Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in February many bloggers were speaking about successful blog writing. Here is the list of the most popular on social media, ordered by buzz - what we call here the level of engagement.
And the winners are…
Crafting...
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Oscars 2015: Social Media Highlights in Pictures
“Life is full of surprises,” said Pawel Pawlikowski upon receiving his Oscar for Best Foreign picture Ida. But Sunday’s 87th annual Academy Awards in Los Angeles passed with few surprises...
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Case study: Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle?
The Internet has become our go-to source for every aspect of our daily lives. Financial operations are no exception to this – we pay our bills and rent online, we...
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Predicting Trends and Measuring the Economy: Benefits of Social Data Intelligence for Banks
Unemployment and new jobs, house hunting and becoming a homeowner – all are important events and milestones during the course of a lifetime and are increasingly shared on social media.
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Survey: “You spend all day on Facebook, right?” – Challenges of a Digital Professional (+ Infographic)
What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are...
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Survey: The 3 Phases in the Life of a Digital Marketer (+ Infographic)
What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are...
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Top 5 Most Viral Products at #CES2015
Every year over 100,000 people descend upon the CES (consumer electronics show) convention in Las Vegas to get a first look at the products that will be hitting stores in...
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Experts' view: 5 Social Media Trends for 2015
As we near the end of another year, the world of social media has once again seen massive changes. With 2015 fast approaching, we asked industry experts what trends they...
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Tracking epidemics on social media: “Big Pharma” and the Ebola vaccine
The Ebola epidemic was – and still is – heavily discussed across different online platforms. Information about the disease and its spread are shared heavily, as are new developments in the research for a cure or vaccine against the disease. The conversation around these topics contains valuable information, especially for the pharma companies involved in the development of Ebola treatments...
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Talkwalker Academy: Social Media Monitoring for the Pharma Industry
Like most – or really all – industries, pharmaceuticals can’t ignore the importance of social media and the conversation happening on these networks. Patients turn to blogs and Facebook to...
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Pharma goes Social: 6 essentials to successful social media analytics
Have you ever been sick and googled your symptoms? Then you are not alone. The rise of patient forums, blogs and social networks has changed the relationship between doctors and...
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3 Items Everyone Wants for Black Friday 2014: Samsung, Apple, and Free Products
Photo Credits: Tom Pennington/Getty Images
Black Friday is in a couple of days and now is the time to sniff out the best deals to prepare for this day of shopping...
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Develop your CEO’s star power to enhance brand equity
Even if your company offers the most useful, affordable and brilliant products and/or services, and carries out the most laudable CSR actions, your reputation could still be at risk if the audience judges your company on your CEO’s reputation, and they happen not to like his/her personality. On the other hand, you can leverage a CEO’s good reputation to further...
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Tottenham vs Manchester City: What the social buzz around a football match can tell you
We must admit that when we were asked to produce an analysis on sentiment for the Manchester City vs Tottenham match, we were worried about the endless possibilities for conversation...
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4 Reasons to Exploit Social Media for Investor Relations
For many Investor Relations Officers, Directors and CFOs the idea of using social media to attract investment opportunities may seem imprudent or unnecessary. This article should hopefully dispel such notions...
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Talkwalker How-To: Refining your search queries
For some brands or companies, it can be hard to keep up with the sheer volume of buzz they receive on social media. Sometimes there are just too many results...
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Talkwalker Updates: A new look for your social media monitoring
As we’ve mentioned before – here at Talkwalker, we are constantly working to further improve your social media experience. With our latest update, we have changed a few things that...
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Social Media and the Stock Market: What Internet users expect from Alibaba
When Chinese e-commerce giant Alibaba went public on the New York Stock Exchange (NYSE) on September 19th, many people outside China were not even sure what its business entailed, much...
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Talkwalker updates for enriched social media experience
Here at Talkwalker, we’re always hard at work to provide the best possible experience for our users. With the latest update to our social media monitoring tool, we have established...
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Social Media Monitoring for the Finance Industry: Critical cases
We have already discussed the importance of social media monitoring for the banking and finance industry and also looked at how to use Talkwalker for reputation management. Our example was...
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Online reputation management for banks: The lessons learned from BNP Paribas
Even in traditionally more “conservative” industries like banking, monitoring your brand reputation is key. A recent example of the importance of watching your online reputation closely is BNP Paribas. The France-based bank was fined a record sum of almost 9 billion US dollars by the United States for secretly conducting transactions with Cuba, Iran, and Sudan between 2002 and 2009.
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How to set up search queries with Talkwalker
Every day, so much information is posted on the Internet that it can be hard to keep up – especially if you are new to social media monitoring. To cut...
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Talkwalker among the Top 15 Social Media Monitoring Tools 2014 worldwide
Social Media Monitoring is an ever-evolving field and many companies offer their solution for businesses to keep themselves up-to-date on social conversations. But how to make the best choice among...
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Germany vs Argentina - Performance on and off the field : How the players fare in social media
It’s official: the FIFA Worldcup 2014 will be decided between Germany and Argentina. After Germany’s landslide 7-1 victory over Brazil in Belo Horizonte, Argentina defeated the Dutch team 4-2 after...
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Argentina vs Netherlands – Performance on and off the field : How the players fare in social media
The first semi-final of the Worldcup 2014 in Brazil set a more than impressive example. Germany beat worldcup host country Brazil with an historic 7-1 win and moves on to the final round in Rio on Sunday. Today, the match between Argentina and the Netherlands will decide who will face Germany in the final match of the Worldcup. As the...
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Germany vs Brazil - Performance on and off the field : How the Worldcup players fare in social media
Tonight’s the night: the first semi-final in the FIFA Worldcup 2014. The game marks the beginning of the last round before the final match of the worldcup in Brazil, which...
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Combatting the Luxury Counterfeit Crisis with Social Media Monitoring.
A luxury brand’s most valuable assets are its status, heritage, quality and products’ exclusive price tag. However, it's estimated that sales of counterfeit goods now represent 7% of world trade...
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Talkwalker launches Free Social Search and Analytics !
Marketers, rejoice: Talkwalker is taking the lid off of a powerful new social search engine!
Today, we are excited to introduce you to our new, powerful and yes, you...
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Survey: Getting inside the mind of a Social Media Marketer
Has there ever been a more exciting or complex time to be a marketer? The rules are changing constantly and rapid shifts in technology are giving marketing best practices the...
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Navigating the automotive recall storm with social media monitoring.
In April 2014, Toyota faced a nightmare situation for any brand, but particularly for one that staked its reputation on safety and quality: The company had to recall over 6.39...
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The new Talkwalker: taking social media insight to the next level!
As we have seen social media mature as a medium over the last few years, it has created a seismic shift in the way both our consumers and businesses communicate...
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Survey: Is Marketing facing a paradigm shift?
Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily...
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Case Study: Preventing risk at mass events with Social Media Monitoring
Big events like concerts, sports events, or festivals always carry an unknown risk.
Whenever large numbers of people come together at major events, there is an increased risk of panic, emergencies, and at times there is even a risk of violence. Increasingly, hosts are learning from past situations and now want to pro-actively spot and avoid these kinds of risks...
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Survey: Who’s in charge? The never-ending battle between the US and the UK has taken on digital working environment.
A month ago we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their...
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How can Social Media Monitoring support Media Agencies?
Talkwalker is a powerful and easy-to-use social media monitoring and analytics tool used for online reputation tracking, campaign measurement, crisis monitoring and early-warning alerting.
Whether you are pulling data for...
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Case Study: how to boost media monitoring by integrating social data
If you conduct traditional media monitoring services, extend your offer by cooperating with a strong technology partner, which focuses on social media and Big Data.
This is because today’s PR...
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How to use Social Media Monitoring for Risk Management
Risk means the probability of negative occurrence that may be avoided through pre-emptive action.
This can include risks of harm to a company directly or financially, to a brand name or even risks affecting parts of the supply chain through natural catastrophes, political decisions or human actions – depending on the industry and targets.
Especially large companies with a great...
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How to export data from Talkwalker?
Once you have tracked and analyzed your relevant social media mentions with the help of Talkwalker, you may also find yourself wanting to share some of these insights and discoveries...
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Top 3 Digital Trends for your 2014 Marketing: Part 3/3
Video marketing
As digital marketing picked up speed throughout 2013, one area that continued to own the stage was online video.
By owning the stage I don't just mean driving just...
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Talkwalker Alerts App for HootSuite: Expand Your Social Media Monitoring Capabilities
Today, it gives us great pleasure to announce the launch of the Talkwalker Alerts - the best alternative to Google Alerts- app for HootSuite. This app will allow users to...
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Top 3 Digital Trends for your 2014 Marketing: Part 2/3
The ROI of Paid Social Advertising.
In our last blog post we saw that content marketing is going to be a critical focus for your business in the coming...
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Top 3 Digital Trends for your 2014 Marketing: Part 1/3
2013 has been a busy year for digital marketers. Social Media and mobile marketing has continued to grow in popularity and there has never been a more exciting time to...
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13 Social Media Marketing Trends in 2014 from the Experts
2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of...
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Talkwalker now leader of the top 6 social media monitoring tools worldwide
Earlier this year, Swiss digital agency Goldbach Interactive ranked Talkwalker as one of the top 5 best social media monitoring tools worldwide for the year 2013.
Further analysis was conducted and...
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Save time and money by creating automated press reviews with Talkwalker
Background
Traditional media monitoring entered the field of public relations in early 20th century in the form of clipping services, becoming indispensable ever since. Until today, the core mission is to create a documentation about relevant topics as accurate and comprehensive as possible. This is aimed for communications departments and decision-makers in order to provide them clear, structured and reader-friendly...
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Who are the real social media influencers?
As a quick recap of last week’s Social Media Marketing Conference in the Cavendish Conference Centre, London, we would like to share some insights on the 'real' social media influencers.
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Talkwalker is hiring!
Are you passionate about social media and technology? Do you think social media is changing the way businesses advertise, communicate, engage, develop products and provide customer service? Do you want...
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Social media monitoring that speaks your language
A growing team that speaks many languages
Talkwalker’s team currently consists of 29 people of 15 different nationalities that speak a total of 19 different languages. That’s an average of...
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4 sweet social media insights about ice cream
By the looks of the long queues that gather at ice cream vendors as soon as the weather gets hot, it seems obvious that ice cream sales are heavily reliant on meteorological conditions. It is also evident that eating ice cream is a social occasion that brings people together and that it is an activity that sparks strong emotions such...
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Campaign Monitoring with Talkwalker
Background
Like every year friends and fans of Apple products, and new technology in general, were impatiently waiting for new and innovative devices of the legendary iPhone founder from Cupertino.
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Talkwalker Alerts by RSS feed (or email) save the day!
Not only do Google Reader fans have to mourn the death of their beloved feed reader. Many now also have to suffer the fact that Google Alerts have stopped their...
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Talkwalker ranked in 2013 top 5 best social media monitoring and online reputation management tools
For the second year Swiss interactive agency Goldbach has compiled an annual report about which social media monitoring and online reputation management tools are the most advanced from a performance...
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Talkwalker turns on the Twitter firehose via Gnip
Europe's leading social media monitoring and social analytics tool Talkwalker teams up with Gnip to offer clients real-time access to the full firehose of Twitter data. The collaboration allows Talkwalker...
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Top 20 Father’s Day Gift Ideas Trending On The Web
Are you wondering if your dad is fed up of getting the same old ties and pens that have been piling up in his drawer over the last few years?
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Trendiction and Argus de la Presse partner to offer social media monitoring tool Talkwalker in France
Madrid and Luxembourg, 6 June 2013.
In the context of the current AMEC Summit (“International Association for the Measurement and Evaluation of Communication”) assembling in Madrid the major international media...
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How instant notifications can save online brand reputation
"You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people...
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We launched Talkwalker Alerts today – a free and easy alternative to Google Alerts
Had some concerns about Google products lately? We did too.
Lately, we saw Google shutting down free services one after another, especially at its most recent Spring Cleaning with the much talked-about Google Reader’s end. But even more worrying are the concerns about Google Alert’s quality and number of results declining, casting doubt on Google’s commitment to support Google Alerts...
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Albane's Publications
When listening to your customers is the secret ingredient to success
Business is growing? That's great news! However, that also means that the amount of conversations about your brand will grow exponentially. This is exactly what HelloFresh had to face.
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The Global State of Influencer Marketing in 2019
Influencer marketing is a buzzword included in most social media trends articles written over the past few years, but what is the reality on the ground?
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US Finance on Twitter - The best and the worst of 30 American FinServ brands
From American Express to Goldman Sachs, get inspired by the best Twitter moments of 30 American financial services throughout 2018.
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Beyond Pink - How Susan G. Komen Greater NYC Uses Social Listening
How can NGOs use online data to further their activities?
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How Bonduelle broke down data silos to make critical business decisions
Without a good working knowledge of its data, a company cannot fully exploit its potential.
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OneLife: Fostering Digital Transformation in Fintech using Social Data
Is your company living in digital denial? 33% of organizations are developing their plans for digital transformation, but won’t execute them in the next 12 months. Maybe it’s time for...
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10 Social Data Metrics to Prove the Value of Marketing & PR
This guide explores 10 social media metrics that help you boost the ROI of your marketing and PR efforts.
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Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb
What is the secret behind Airbnb’s 1 million followers on Instagram? Why does Hilton have multiple accounts on Twitter?
We analyzed over 3.8 million online results to identify the best practices of 12...
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Engage With Customers at Every Step of the Consumer Decision Journey Using Social Listening
In the hospitality industry, social media is both an opportunity and a challenge. It has the potential to destroy a brand, but at the same time customers are increasingly turning to these platforms at every step of their decision journey.
In 2014, over 80% of travellers used social networks for inspiration when researching hotels or vacation destinations (Google 2014).
These...
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Luxury Wars On Social Media - 10 Luxury Brands Go Head To Head
Luxury brands can no longer stay away from social media. In recent years, the internet has come to play a growing role in the decision-making process of luxury shoppers, with...
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Influencer Marketing: 3 Social Listening Strategies For Luxury Brands
With the rise of the digital age, luxury brands such as Dior, Ferrari and Cartier have seen a shift in their customers’ behaviour. While brick-and-mortar stores still play a key...
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How Newspapers Use their Twitter Presence
For years, the main sources of information were newspapers delivered to our doorstep every morning and TV news broadcast into our living room every night. But with the Internet, the...
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