Talkwalker announces it is joining Hootsuite to usher in a new era of social media performance

April 8, 2024 – Talkwalker, the leading  social listening and analytics platform powered by AI, is thrilled to announce it is set to be acquired by Hootsuite, the Canadian global leader in social media management. Hootsuite, a global leader in social media management, is excited to announce its upcoming acquisition of Talkwalker, a leading AI-powered social listening solution.

Founded in 2009 in Luxembourg, Talkwalker now has nine offices around the world, from its headquarters in Kirchberg, in Luxembourg City, to Tokyo, Singapore and New York. With this acquisition, its Luxembourg HQ, becomes the European HQ for what will become, the leader in social media performance.

Lokdeep Singh, the Chief Executive at Talkwalker says "I am confident that this acquisition marks a significant milestone not just for Talkwalker, but for Luxembourg as well. It’s proof of the immense potential this vibrant ecosystem holds for nurturing and scaling startups into global tech leaders. Together with Hootsuite, we'll continue to harness Luxembourg's dynamic environment, propelling innovation, driving growth, and serving our customers, as we shape the future of social analytics and performance on a global scale."

In an era where over 5 billion individuals engage on social media for upwards of 2.5 hours daily, a vast majority of today's businesses boast a social presence. Yet, Hootsuite's latest research reveals a gap: only 56% of organizations believe they truly grasp the business impact and ROI of their social media strategies.  This sparks a game-changing shift from social media management (the category Hootsuite started) to a category evolution fueled by customer demand:  social media performance.

Hootsuite exists to help customers unlock the value of their social media relationships. And by acquiring Talkwalker, one of Luxembourg’s most high-profile start-up success stories, Hootsuite takes this mission to the next level. By bringing together two category leaders, businesses will, for the first time, have a social media performance engine to turn insights into action into impact—all fueled by AI. 

"We have had listening for years. But it was industry standard, just like everyone else's. While that worked then, the industry is entering a new era of social media performance,” says Irina Novoselsky, CEO of Hootsuite. “To achieve this, we’re building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination of the world's best insights technology, Talkwalker,  brought into Hootsuite, leapfrogs the industry into the future of social marketing.”

Hootsuite and Talkwalker do not begin this partnership from scratch, they have been partners for 7 years already and are now strengthening their product to deliver state of the art social media performance.

With Hootsuite & Talkwalker together, customers can expect to:

  • Increase brand awareness: Predictive analytics and social intelligence give you forward-looking insights to get a head-start on a cultural trend before it starts and get your brand noticed in the larger conversation.
  • Drive lead generation: Drive more qualified leads into your seller's funnel from social through a deeper understanding of audience intent. Then optimize efforts to continue to reach them.
  • Get global listening coverage: Offering comprehensive reach across 100+ social networks and 150 million websites.
  • Experience AI built for social: BlueSilk™ GPT is AI built for social marketers from a data set exclusively built from billions of real-time, unsampled data from across the web and social
  • Work in a single control room of insight, action and impact: AI-powered social intelligence quickly informs you with insights to help you post across all your social channels and analyze the impact against business metrics, turning Hootsuite into an all-in-one social media performance engine.

This is where all of social media is headed in the future. And we’re already prepared for it.

About Hootsuite

About Talkwalker

Goldman Sachs & Co. LLC is acting as the exclusive financial advisor to Talkwalker


Jennifer Williams

Contact for Luxembourg:

Christos Floros