Close
Choose your language
Do you know that we are indexing all major social networks in 187 languages

The love brands consumers can't live without in 2022

Discover the full global ranking, as well as regional top 10s, in our Brand Love report.

The top 50 most loved brands in the world

and more!

Loved brands bridge the almost impossible divide between focusing on the individual experience and building a sustainable business that’ll help change the world for the better. Here’s a sneak preview of 10 of the 50 brands that made it to our Brand Love report.

Man lying in a bed, raising a child over his head

The top 50 most loved brands in the world

Loved brands bridge the almost impossible divide between focusing on the individual experience and building a sustainable business that’ll help change the world for the better. Here’s a sneak preview of 10 of the 50 brands that made it to our Brand Love report.

A couple cooks with their kid in their kitchen

Brand love: the strongest relationship between consumer and brand

After two years of limited consumption choices and in-person customer experiences, marketing strategies are being upended due to the shifts in consumer behavior and rising uncertainty.

According to McKinsey, 75% of consumers changed their buying habits during the pandemic, and are now increasingly willing to change brands. To maintain and grow their customer base, more and more brands are recognizing the importance of building brand love.

While many brands recognize a gap between themselves and consumers, it’s hard to quantify and even harder to fix. But fixed, it must be. While researching our report and assigning a brand score, we discovered that loved brands, with the leading-edge in customer-centricity, grow almost 3x faster than the industry average.

How do you measure brand love?

Brand Love Index

Passion Score

Measures extreme passion, either positive or negative, towards an entity.

Uses keyword, image and emoji analysis to define and weight results based on the level of passion portrayed.

Brand Love Index

CSAT Score

Measures the level of satisfaction among the consumer base across reviews and identified customers.

Uses review databases and keyword introductions to identify brand customers, and then denotes results based solely on those individuals.

Brand Love Index

Trust Score

Measures the level of trust between the consumer and the brand.

Uses keyword, image and emoji analysis to define and weight results based on the level of trust portrayed.

Each brand was ranked based on three different trait criteria using Social Intelligence and the Talkwalker Benchmarking solution. These trait criteria were based on Passion, Trust, and Customer Satisfaction.

How to measure customer satisfaction accurately requires customer satisfaction metrics that are critical to your business success. How likely is a consumer to recommend your brand?

Our loved brands, taking into account the changes in consumer behavior during the pandemic, have differentiated themselves. They've brought a human-centered and personal touch to the digital experience. Increasing their customer satisfaction score.

Again, the pandemic changed us, we opened our eyes and became more aware of social causes and mental health. How to measure brand trust involved analyzing how our loved brands communicated their values, acted on their beliefs, and adopted social causes that aligned with their audience.

love brands 22

Boost your brand love score

Each brand was ranked on a scale of 5 (best) to -5 (worst). These indexes were an aggregate of all mentions around the brand that fit criteria around one of these traits, forming a final Brand Love Index.

There are huge benefits to being a loved brand. Increased trust and loyalty. Increased customer retention. And yes, more revenue.

Regardless of the size of your business, building an emotional connection with your consumers and meeting their expectations will close the gap between you. Generating a love that lasts.

Download our Brand Love 2022 report, not just for yourself, but for your consumers. Check out how our top 50 brands earned their place on our Brand Love Index, along with tips on how you can start monitoring and improving your brand love score.

Love brands put sustainability front and center

Post-pandemic, consumer perspectives and expectations have shifted. Brand loyalty took a hit as customers abandoned brands that didn't create an emotional connection. They're looking for brands that align with their values, while providing a wow experience. A customer journey they’ll fall in love with. Only then, once trust is established, will brands be able to build stronger, closer relationships. To nurture brand love.

We measure brand love from where it originates… with the consumer. For the purpose of our Brand Love 2022 report, we looked at over 1500 global brands from 20 industries, and analyzed how they performed when it came to Passion, Trust, and Customer Satisfaction (CSAT) across social media and review sources.

The report was created using our consumer intelligence platform. Measuring brand engagement and customer sentiment from internal and external data, including social media and review sites. A brand score was reached by measuring customer satisfaction and brand trust.

 

Download the report!