The Global State of Influencer Marketing in 2019

Influencer marketing is a buzzword included in most social media trends articles written over the past few years, but what is the reality on the ground?

We're pleased to present our Global State of Influencer Marketing Report, based on the responses of over 800 marketing and PR professionals from brands and agencies.

Top 3 figures

• 69% of respondents ranked influencer marketing as a key strategic priority 
• Over 71% of IM professionals currently work with 50 influencers or less
• 61% will increase the amount of money they invest in influencer marketing in 2019