Letter from the CEO: The next chapter for Talkwalker


2017 was in many ways a record year for Talkwalker.

Our development teams introduced more than 1,000 features to the platform.

We hired a lot of new team members, and have grown to more than 170 employees from 26 nationalities, working in four offices around the globe.

And our most important milestone: over 1,000 global brands and agencies now place their trust in us to deliver the best insights.

From the many things that described Talkwalker in 2017 - growth, innovation, team spirit, local presence - there’s one that held a special significance for me: ambition.

If our journey so far has taught us anything, it’s that we have the right mix of product, people and experience to become the leader in the social media analytics space. Our team and product are already focused on this, and over the past months it’s been a key priority to ensure that we also have the resources to go to the next level in this exciting market.

The founders and senior management have been working on this behind the scenes to ensure we can scale and future-proof the company, and I’m very pleased to announce that Marlin Equity Partners, one of the most prestigious global investment firms, has acquired a majority stake in Talkwalker.

Marlin Equity Partners has over $6.7 billion of capital under management. Their investment not only affirms Talkwalker’s promising success trajectory, but their capital base, industry relationships and extensive network of operational resources will significantly strengthen us in the coming years. I believe that we couldn’t have found a better partner to help drive the growth of Talkwalker.

To our clients, I want to thank you for your support and trust. We’re committed to accelerating product innovation and providing stellar customer service for you. The founders and management team, myself included, will continue to lead the company during this exciting new stage of growth, so you can expect Talkwalker to remain a stable, trustworthy business partner. Our focus on AI-powered features, global expansion and strategic acquisitions should provide you with a major competitive edge and ensure that you have access to the best technology on the market to protect, measure and promote your brands worldwide.

A special thank you also goes out to the team. We won’t forget our humble beginnings as we set out to become a global player. Our longest serving employees have been with us from the start, the founders are still personally hiring every motivated new joiner as we continue to recruit, and we’ll work tirelessly to keep our reputation as a great place to work for all of you.

In 2018, we’ll write the next chapter of our story together with our new partners at Marlin. I look forward to another exciting and successful year at Talkwalker!


Robert Glaesener

The full press release of the announcement can be found here. For press enquiries, please contact marketing@talkwalker.com


Share it