Unlock the power of Instagram analytics for your business.
Analyze online conversations for deep insight into the passions of your consumers. Empower those insights to drive marketing campaigns, boost social media marketing, and engage potential customers.
Why Instagram analytics matter
Instagram analytics provide crucial insights into your audience's behavior, preferences, and engagement. Understanding these metrics is a game-changer for any brand looking to thrive on social media. Allowing you to tailor your content, engage your audience effectively, and ultimately drive more traffic to your website.
How Talkwalker boosts Instagram analytics
Measure your audience activity across all your posts and channels
Discover the most engaging content
Find the best times to post based on user activity
Monitor Instagram hashtags
Track your follower growth over time
Analyze Instagram ads alongside organic social
Integrate Instagram with other social analytics
Talkwalker enables you in combine all your social media analytics in one place. Combine Instagram analytics with data from Twitter, Facebook, news, websites, blogs, forums, and more, to get a complete understanding of your consumer across the internet.
A single source of analysis
A combined analytics platform helps you understand and engage your audience. Stop wasting time trying to correlate numbers, and jumping between spreadsheets. Talkwalker enables you to monitor all your channels in one platform.
How Instagram analytics can help you
Talkwalker helps various teams turn Instagram data into actionable brand insights.
Social Marketing
Optimize post schedules and themes through content analysis.
Digital Marketing Teams
Leverage Instagram analytics to track campaign performance and ROI.
PR & Comms Teams
Monitor brand sentiment and reach alongside other social channels.
Consumer Insights Teams
Dive into Instagram data to understand customer preferences and trends.
Customer Experience Teams
Improve engagement and response times, and identify problems before they become critical.
Agencies
Employ Instagram analytics to provide data-driven recommendations to clients.
A Leader in The Forrester New Wave™
Advanced Instagram analytics capabilities
EASY-TO-UNDERSTAND REPORTING
Report on your Instagram and social results with built-in WYSIWYG reporting.
REAL-TIME DATA
Don't get left behind. Track your Instagram results as they happen.
COMPETITIVE ANALYSIS
Keep an eye on what your competition is posting, for opportunities and inspiration.
HASHTAG TRACKING
Monitor any hashtag, and see how consumers are creating content around it.
INFLUENCER IDENTIFICATION
Monitor Creator Accounts to see when and how they discuss your products.
ORGANIC MEETS PAID
Track your Instagram ads and organic analytics in one place, to truely see what consumers love.
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Frequently asked Instagram analytics questions
What is Instagram analytics?
Instagram analytics is a feature that provides data on follower demographics, engagement rates, best posting times, top-performing content, follower growth, and click-through rates. It's a powerful tool for businesses to understand their audience and optimize their Instagram strategy.However, monitoring metrics such as these within the Instagram platform can be limiting for users. Not only do you view your data in isolation, but it’s also time-consuming if you have multiple social channels to monitor.
Instagram analytics alternative
Talkwalker can track all your Instragam analytics within the platform, alongside all your other social media metrics. Not only does this save time (one login and one solution), but it also helps provide a single source of truth. Combining all your social data with brand conversations from across the internet. To learn more about Talkwalker’s analytics, check out this blog about Facebook and Instagram data.
Instagram Stories enable brands to tell their story creatively, by creating quick and engaging content, and interacting on a more personal level with customers. Around one-third of the most-viewed Instagram Stories are from businesses.
Talkwalker enables you to include Instagram Stories in your analytics. Providing you with further metrics and insights into how your consumers engage with your brand on Instagram. Better still, Talkwalker allows you to keep your reporting data for your Stories indefinitely, providing deeper analytics, and offering organizational tools for grouping and comparing campaigns.
You can learn more about Instagram Stories metrics here.
Hashtags can be a vital part of your strategy on Instagram. Use the right ones, and you can drastically increase your audience reach and overall brand engagement.
Talkwalker helps you identify the best hashtags to use on Instagram, and all social media channels. You can use Talkwalker’s Instagram analytics to track specific hashtags to see if they are engaging the audience you want, or to identify influencers around those hashtags.
Developing a hashtag strategy can help boost your marketing efforts across social media. To discover ways you can develop yours, check out the ultimate guide to using Instagram hashtags for brands.