Discover the trends shaping what comes next
Beat your competitors to emerging trends and untapped opportunities with Lumen Trends Research. Understand the audiences, conversations, and momentum behind trends so you can go from early signal to smarter strategy fast.
Turn trend intelligence into your next big move
Put emerging trends and audience insights to work across product innovation, brand strategy, consumer research, marketing, and content.
Spot changing needs, emerging behaviors, and whitespace opportunities that can inspire what your brand builds next.
Understand the cultural shifts influencing your category and find opportunities to position your brand while there’s still room to lead.
See what audiences care about, how those interests are changing, and the conversations influencing their decisions.
Find emerging conversations early and turn relevant cultural moments into timely campaigns, content, and creative ideas.
I love the Lumen platform. It’s really helped me understand consumer insights — what people are talking about, what’s trending in the golf space, all of it. Turn emerging signals into strategic opportunities
Trends move quickly. Trends Research helps you discover them early, understand what’s driving them, and decide which ones deserve your attention. Find trends you didn’t know to search for, analyze their impact, and see where conversations could be heading next.
Discover trends you didn’t know to look for
Go beyond monitoring the topics already on your radar. Trends Research proactively surfaces emerging trends, sub-trends, and whitespace opportunities across social data, helping you uncover important shifts before they become obvious.
See the bigger story behind every trend
Break down broad trends into the conversations, themes, audiences, and sub-trends shaping them. See how different communities are responding, and understand where momentum is building and which opportunities matter most to your brand.
Understand what’s driving the momentum
A spike only matters if you know what’s behind it. Dig into sentiment, reach, share of voice, influencers, content, and conversation context to understand why a trend is taking off and what it could mean for your brand.
See where conversations could be heading
Look beyond what’s happening now with AI-powered trend forecasting. Analyze historical and real-time conversation data to forecast changes in volume and engagement up to 90 days ahead, so you can plan with more confidence.
Uncover hidden trends without complex Booleans
Forget building complex search queries from scratch. With Trends Research, you can ask questions in plain language, browse categories, or explore recommended prompts. AI uncovers relevant conversations and generates data-driven Boolean queries so you can dig deeper.
Powerful tools for smarter trend analysis
Discover, analyze, visualize, and forecast the trends shaping your audience and industry.
Trends search
Add Trends Research to Lumen to discover emerging trends, sub-trends, and whitespace opportunities you didn’t know to search for.
Trend graphs
Visualize how conversations change over time and spot significant shifts with annotated changepoints that show volume, percentage change, and the drivers behind each spike.
Trend matrix
Compare topics by volume and trend score to quickly see what’s emerging, gaining momentum, established, or starting to fade.
AI-powered forecasting
Forecast conversation volume and engagement up to 90 days ahead to anticipate where a trend could be heading and plan accordingly.
Themes and top results
See the themes, conversations, and top-performing content driving a trend to understand what’s capturing attention and why.
Audience insights
Use AI-powered clustering to uncover audience interests, affinities, and demographics, discover new audience segments, and understand who’s driving the trends that matter.
We use Lumen to monitor the ‘ultra-processed food’ narrative for our cross-functional health and wellness teams. By tracking this conversation years before it became a mainstream topic, we’ve been able to keep our scientists and communications teams ahead of the curve.Frequently asked questions
Trends Research is a proactive trend discovery capability within Lumen by Talkwalker. It surfaces emerging and established trends and whitespace opportunities across adjacent categories, industries, and audiences, helping teams find meaningful shifts beyond the topics they already know to monitor.
Lumen analyzes social data to uncover patterns, spikes, and shifts in online conversations. With Trends Research, you can go beyond the topics you already monitor to proactively discover emerging trends, sub-trends, and whitespace opportunities you may not have known to search for.
Yes. Trends Research is an add-on for Lumen by Talkwalker, so you need to be a Lumen customer to purchase and use it. It extends Lumen’s social intelligence capabilities with proactive trend discovery, helping you uncover emerging trends and whitespace opportunities you may not already know to search for.
Traditional social listening typically starts with a brand, topic, keyword, or category you already know you want to monitor. Trends Research expands beyond those predefined searches to uncover emerging and adjacent signals you may not have thought to look for, helping you spot new opportunities earlier.
No. Trends Research lets you ask questions in natural language, browse pre-loaded categories, and explore recommended prompts. It can also generate a relevant Boolean query from a trend you discover, which you can refine and save for deeper analysis.
Yes. Lumen by Talkwalker offers AI-powered trend forecasting that can forecast conversation volume and engagement for a brand or topic up to 90 days ahead. This is a broader Lumen capability and is separate from the proactive trend discovery available through Trends Research.
Trend research can help teams spot changing consumer needs, uncover market whitespace, inform product innovation, shape brand strategy, identify timely content opportunities, and understand shifts in their industry. Trends Research is particularly useful when you want to find opportunities beyond the topics and categories your team already tracks.
Lumen by Talkwalker gives you the context behind a trend, including signals such as sentiment, reach, share of voice, influencers, content, and conversation context. Trends Research can surface and classify trends and help teams gather the evidence they need to decide whether to act, continue monitoring, or move on.
Yes. Trends Research lets you save trends and follow them over time in a custom trends dashboard with key metrics and whitespace opportunities. You can also take discoveries deeper within Lumen by Talkwalker to analyze the conversations, influencers, sentiment, and other signals behind them.
Teams can use trend insights for consumer research, product innovation, brand strategy, competitive intelligence, campaign planning, and content strategy. The goal isn’t simply to know what’s trending. It’s to understand what a shift could mean for your market and decide what your organization should do next.
See what’s coming. Decide what’s next.
Turn emerging trends, consumer conversations, and market shifts into intelligence your team can act on with Lumen by Talkwalker. See exactly how it works with a zero-risk demo tailored to your business needs.
Remplissez le formulaire pour obtenir votre démo personnalisée de la part de nos experts en médias sociaux
* indique les champs obligatoires