Amazon's marketing strategy


Learn from the best, then start thinking outside the box!

Amazon is the ultimate consumer-centric brand, and this vision is at the very core of the retail giant's marketing strategy. In this short how-to guide, we explore five key Amazon marketing tactics, complete with concrete tips that you can apply to your own game plan. 

We’ll be looking into:

  • Cross-platform promotions
  • The evergrowing Amazon Prime community
  • The Amazon science of recommendation
  • And much more


Think outside the box!