Big Data For B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life
Merck KGaA, Darmstadt, Germany, a leading science and technology company, faced the challenging questions that many B2B companies are trying to answer. How can we get a faster and more efficient understanding of the end market and its trends. What value can these new insights generate for the company, its customers and for the whole industry?
To find the answers...