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SCR provides the media industry with the first standardized social performance measurement for the premiere windows of all new and returning programs.
Leveraging Gracenote Studio System data as the official source of program, season, and episode release dates, SCR’s Premiere Performance solution is the only solution that delivers trusted apples-to-apples premiere measurement across all broadcast, cable, and streaming titles.
With the release, Talkwalker has compiled their end of year Best of Social TV Report for 2023 featuring the new Premiere Performance rankings.
Social Content Ratings ®
The leading social solution for networks, streaming providers, content producers, advertisers and agencies looking to understand the impact of their social media strategies, talent and the buzz generated by fans talking about their programs.
Social Content Ratings ® Sports
The single solution to measure the social engagement, video view and branded content performance of leagues, teams, athletes and their sponsors.
The teens were at it again this year. The season 3 premiere of Netflix's Outer Banks early in the year was the most social season premiere in its first 30 days - by a healthy margin - for any series program.
Of note, four of the Top 10 series premieres this year are broadcast or ad-supported cable programs, such as America's Got Talent, WWE Monday Night RAW, and Saturday Night Live.
The most social new series premieres this year were from a highly diverse set of programs. The Netflix movie-to-series spinoff, XO Kitty, topped the list followed by HBO's intense music and zombie dramas, The Idol and The Last of Us, respectively.
Of the brand new series premieres this year, seven of the Top 10 were from the pure streamers Netflix, Disney+, Amazon, and Apple TV+.
When looking at returning series, outside of Netflix's Outer Banks and Never Have I Ever, and Amazon's The Summer I Turned Pretty, it's the exact opposite.
Seven of the Top 10 returning series premieres were almost entirely broadcast programs, showing the longevity of traditional TV shows such as Saturday Night Live, WWE, Dancing with the Stars, and American Idol.
For Broadcast networks, this year long-time franchises dominated socially. Only one "new" program AGT: All-Stars hit the Top 10 and it was a spinoff. NBC saw massive broadcast buzz scoring seven of the Top 10 social series premieres with America's Got Talent topping the list.
Wrestling, reality, RuPaul, and zombies drove the most social energy within cable programming. Comedy Central's South Park and VH1's Wild 'n Out also scored big social returns.
HBO's new social powerhouses, The Idol and The Last of Us, topped all premium cable series premieres. Starz drove big buzz around four of its returning titles and Showtime's Yellowjackets helped fill out the list.
While traditional broadcast and cable are dominated by returning series premieres, Spanish-language networks and streamers were different. Five of the Top 10 Spanish-Language premieres were new series.
Univision's Mi famoso y yo and Telemundo's Los 50 both drove impressive social engagement for new programs in their premiere windows.
Streaming saw a more balanced mix of new vs returning programming that captured social activity in their first 30 days. Netflix garnered the most Top 10 programs with six, followed by Disney+ with three and Amazon with one.
In their first 30 days from release on streaming platforms, movies also drove massive social buzz in 2023. Paramount+'s Teen Wolf topped all films followed by Netflix's Extraction 2 and Disney+'s SUGA.
Traditional award shows, by and large on broadcast and cable, dominated this list driving mass live discussion as they aired.
MTV's VMAs sparked the most discussion followed by CBS's Grammy's and ABC's Oscars. Spanish-language networks Univision and Telemundo also made the Top 10 with Premio Lo Nuestro and Miss Universo, respectively.
The Chiefs besting the Eagles in FOX's Super Bowl LVII reigned supreme as the single most social telecast across all of TV.
The Messi-effect also produced huge social activity for Univision's Fútbol Leagues Cup. ABC/ESPN led social sports this year with six top spots.
This year nearly a fifth of all linear series engagement was driven by talent and their massive followings.
Katy Perry drove 3x more social conversations about her program, American Idol, than the other top talent. Katy was followed by ESPN's Adam Schefter of NFL Live and NBC's Sofia Vergara on AGT.
Talkwalker acquires Nielsen Social Content Ratings®
In July 2020, Talkwalker acquired Social Content Ratings ® to combine and develop the solution to offer the most powerful, unified Conversational Intelligence platform in the global marketplace.