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[WEBINAR REPLAY] - The power of community: Reaching the African consumer

on 16/11/2022

The pandemic and its aftermath left behind a very different breed of consumer. One rapidly adapting, with a new range of interests and drivers. Persona marketing will no longer work, as consumers are now too changeable to pin down.

 The power of community: Reaching the African consumer

So in 2023, brands will move further away from personas and target their broader brand communities. They will focus on gaining a deeper knowledge of their consumer ecosystems, with a need to understand exactly who is driving and sharing brand-focused conversations.

Influencers of all sizes, employee advocates, and even average consumers will be engaged within brand communities to generate authentic connections and consumer-led content.

This webinar brings Rami Deeb (Marketing Manager CEEMEA) and Janet Machuka (Founder ATC Digital Academy) to discuss the power of communities in creating loyal and engaged consumers in Africa.

This speakers discuss the latest edition of Social Media Trends report and provide a wealth of information for marketers aiming to reach African consumers, highlighting:

  • Why thinking of consumer communities rather than audiences is more sustainable and effective
  • Practical steps to foster an online community in Africa
  • From insight to action: From influencers to an active and lively community


Watch the webinar now!